Head of SEO

Head of SEO We are seeking a senior, hands-on Head of SEO to define and deliver the organic search strategy for an established online casino business as it transitions into a regulated market and undergoes a full platform rebuild. This is a pivotal role responsible for protecting and growing existing organic performance while ensuring the new platform is built on best-practice SEO foundations from the outset. The Head of SEO will own strategy across technical SEO, migration planning, content, digital PR, AI-driven search optimisation, reporting, and long-term capability development. This is a senior leadership role, but not purely managerial. The business requires someone who can set clear direction, influence Product and Technology decisions, and remain close enough to execution to deliver hands-on work in a lean environment. The ideal candidate will combine strategic leadership with deep, modern SEO expertise. Experience in highly competitive, regulated industries—particularly gambling or gaming—would be highly advantageous. Key Responsibilities SEO Strategy & Organic Growth Define and own the end-to-end SEO strategy and roadmap. Protect and grow existing organic visibility, rankings, and traffic during platform rebuild and regulatory transition. Identify and prioritise growth opportunities across brand, non-brand, content, technical SEO, and authority building. Embed SEO into broader acquisition strategy, working closely with Product, Marketing, Data, Content, UX, and Compliance teams. Monitor competitor activity and market trends to inform ongoing optimisation and opportunity identification. Technical SEO, Platform Rebuild & Migration Own all SEO requirements for the platform and front-end rebuild. Ensure the new site is architected with strong SEO foundations, including crawlability, indexation, site structure, internal linking, structured data, canonicalisation, page speed, Core Web Vitals, and mobile-first performance. Lead end-to-end SEO migration planning, including URL mapping, redirect strategy, metadata, content preservation, risk mitigation, and post-launch monitoring. Conduct regular technical SEO audits and ensure issues are prioritised and resolved effectively. Partner closely with Product, Engineering, platform providers, and front-end teams to embed SEO requirements early in the development lifecycle. Content, On-Site Optimisation & AI Search Define the SEO content strategy across key areas including casino pages, game categories, educational content, responsible gambling, brand trust, promotions, and commercial landing pages. Optimise existing content and define requirements for new content within the rebuilt platform. Establish clear content frameworks covering quality, search intent, internal linking, and structured optimisation. Prepare the business for evolving search behaviour, including AI-driven search, generative engines, and answer-based discovery models. Leverage AI tools to improve research, planning, and workflow efficiency while maintaining quality, compliance, and brand integrity. Digital PR, Authority & Off-Site SEO Define and lead the digital PR and link acquisition strategy to build authority in a highly competitive market. Collaborate with Brand, PR, Content, and external partners to develop campaigns that support both visibility and credibility. Monitor backlink profile quality and manage off-site SEO risk. Ensure all authority-building activity is sustainable, compliant, and appropriate for a regulated environment. Analytics, Reporting & Performance Define SEO KPIs across visibility, rankings, traffic, acquisition, conversion, content performance, and technical health. Work with Data and Analytics teams to develop robust SEO reporting using tools such as Google Search Console, GA4, Snowflake, Power BI, and other SEO platforms. Deliver regular performance insights and actionable recommendations to senior stakeholders. Use data to prioritise initiatives and continuously refine the SEO roadmap. Team, Partners & Capability Building Act as a hands-on SEO lead in the short term, delivering directly without reliance on a large team. Define the future SEO operating model, including in-house capabilities and external agency or specialist support. Manage SEO agencies, freelancers, and digital PR partners where required. Build SEO capability and awareness across Product, Content, UX, Technology, and Marketing teams. Support the evolution of a lean, scalable SEO function over time. Compliance & Brand Trust Ensure all SEO activity aligns with gambling regulations, advertising standards, and responsible gambling requirements. Work closely with Legal, Compliance, and Responsible Gambling teams to ensure content accuracy and approval where necessary. Support the development of high-trust content that enhances brand credibility during regulatory transition. Proactively mitigate SEO-related regulatory, reputational, or customer protection risks. Required Experience Significant SEO experience, ideally in a senior in-house role within a competitive digital environment. Strong technical SEO expertise, including site architecture, migrations, structured data, crawl and indexation management, performance optimisation, and mobile-first SEO. Proven experience managing large-scale site migrations or platform rebuilds. Strong content SEO experience, including keyword strategy, content architecture, search intent mapping, and quality frameworks. Understanding of AI search, generative search experiences, and evolving organic discovery trends. Experience working cross-functionally with Product, Engineering, UX, Content, Analytics, Marketing, and Compliance teams. Strong analytical skills with the ability to translate SEO data into commercial insight. Experience managing agencies, budgets, tools, or external partners. Proficiency with tools such as Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush, Botify, Lumar, Power BI, or equivalent platforms. Experience in gambling, gaming, financial services, travel, marketplaces, or other regulated/highly competitive sectors is highly desirable. Key Skills & Capabilities Strategic thinker with strong hands-on execution ability. Deep technical SEO expertise. Strong commercial awareness and prioritisation skills. Comfortable operating in a lean, fast-moving environment. Ability to influence Product and Technology decisions. Strong stakeholder management across technical and commercial teams. Data-driven, pragmatic, and outcome-focused approach. Clear and confident communicator with senior stakeholders. Curiosity and understanding of AI, automation, and the future of search. Ability to build long-term capability, not just manage day-to-day activity.

What we’re looking for Seeking a Senior Brand Marketing Lead to take on a high-impact, cross-functional role within the Marketing function. Acting as the primary execution partner to the Chief Marketing Officer, this person will be responsible for driving coordination across all key marketing disciplines, including Acquisition, Retention (CRM & VIP), Design, Content, and Product. This role will act as the central connector between strategy and execution, ensuring marketing initiatives are delivered in a structured, brand-consistent, and commercially effective way. The goal is to ensure every customer touchpoint reflects a unified brand identity while supporting measurable business growth. What you’ll do Strategic Campaign Leadership Own and manage the end-to-end marketing calendar, coordinating multiple campaigns across channels and business areas Translate senior leadership strategy and business goals into clear project plans with defined timelines, owners, and KPIs Lead cross-functional alignment sessions across Acquisition, CRM/Retention, VIP, Design, Content, and Product teams Ensure all output aligns with brand guidelines, tone of voice, visual identity, and relevant compliance standards Cross-Functional Delivery & Coordination Act as the central point of accountability for live marketing activity, helping resolve dependencies and unblock teams Build and maintain detailed project plans using structured project management tools (e.g., Jira or equivalent) Run regular cross-team reviews to ensure delivery stays on track, on brief, and within budget Acquisition Marketing Brief and guide performance marketing teams to ensure campaigns remain consistent with brand standards Review creative assets and messaging for alignment with campaign objectives and brand positioning Work closely with Design and Product on landing page strategy to optimise conversion while maintaining brand integrity Identify opportunities for ongoing performance improvement Retention, CRM & VIP Marketing Partner with lifecycle marketing teams to coordinate CRM programmes, including onboarding journeys, reactivation, loyalty initiatives, and promotional planning Ensure retention activity is aligned with broader marketing priorities and campaigns Brand, Design & Content Governance Maintain and evolve brand guidelines in collaboration with senior brand and design stakeholders Oversee the content calendar across key events, product launches, seasonal peaks, and market-specific moments Reporting & Performance Management Define and monitor campaign performance metrics in collaboration with analytics teams Present regular performance updates to senior leadership Own consolidated marketing reporting dashboards providing a single view of key KPIs Lead post-campaign analysis and embed learnings into future planning Manage marketing budgets, tracking spend and identifying optimisation opportunities What you’ll bring Essential 5+ years’ experience in marketing, including senior-level responsibility; at least 2 years in a regulated digital entertainment or gaming environment Proven track record of leading cross-functional marketing projects or campaigns Strong understanding of acquisition and lifecycle marketing principles, including CRM, promotions, and customer segmentation Strong creative judgement with the ability to assess copy, design, and user experience from both a brand and commercial perspective Comfortable working with data, performance metrics, and testing frameworks to inform decisions Excellent stakeholder management skills with the ability to influence across teams without direct authority Experience using project management tools and collaborative marketing platforms Awareness of marketing compliance requirements in regulated industries Desirable Experience working across multiple markets or jurisdictions Exposure to product marketing or go-to-market planning for digital products Familiarity with CRM systems and analytics platforms Background in performance marketing channels such as paid media or SEO What’s on offer Hybrid working for candidates based in the Málaga region, or fully remote within Spain International, technology-driven environment with modern tools and systems Collaborative, agile, and multicultural teams Competitive salary with flexible working arrangements 23 days annual leave plus public holidays Private healthcare coverage for employees and dependants Free online language learning (English/Spanish) Regular company events and social activities Additional office perks Daily breakfast and freshly prepared lunches several times per week Subsidised wellness services including personal training and physiotherapy On-site amenities including breakout spaces, refreshments, and recreational areas Fitness and wellbeing facilities including gym access and relaxation spaces

Digital Marketing Director (Betting Industry) We are looking for an experienced and ambitious Digital Marketing Director to lead and manage the complete online marketing strategy for a fast-growing betting and gaming brand. The ideal candidate is highly analytical, performance-driven, creative, and experienced in the betting/iGaming industry, with a strong understanding of user acquisition, retention, branding, and digital growth strategies. Key Responsibilities Develop and execute the complete digital marketing strategy across all online channels Manage and optimize performance marketing campaigns (Meta, Google, programmatic, affiliates, influencers, etc.) Lead acquisition, retention, CRM, and reactivation strategies Analyze campaign performance, ROI, CPA, LTV, and other key KPIs Coordinate with design, content, CRM, product, and management teams Oversee media planning, campaign execution, and budget allocation Monitor market trends, competitors, and new digital opportunities within the betting industry Ensure all campaigns comply with regulatory and responsible gaming requirements Manage external agencies, partners, and media collaborations Prepare regular reports and strategic recommendations for management Requirements Minimum 3 years of experience in digital marketing within the betting/iGaming industry Strong understanding of online acquisition and retention channels Experience with Meta Ads, Google Ads, affiliate marketing, analytics, and tracking tools Analytical mindset with strong reporting and optimization skills Experience managing budgets and marketing teams Excellent organizational and communication skills Ability to work in a fast-paced and performance-oriented environment English language proficiency required What We Offer Opportunity to lead and shape the full online marketing strategy Dynamic and growing international environment Professional growth and long-term career opportunities Competitive salary based on experience and expectations