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We are partnered with a fast-growing online gaming business that is redefining how players engage with digital casino entertainment. Combining a strong game portfolio, data-driven decision making, and a focus on player experience, the business is entering a new phase of growth across North America.
Following a recent rebrand and significant investment into product and technology, the company is scaling its leadership team and strengthening its operational infrastructure. This is a high-impact opportunity to join at a pivotal stage and play a key role in shaping the next phase of growth.
The Opportunity
The Director of Casino Operations will be responsible for the day-to-day commercial performance of the online casino offering.
Reporting directly to the General Manager, this hire will own the operational and commercial execution across key areas including game performance, supplier relationships, player experience, and promotional effectiveness.
This role requires a commercially driven operator with a strong understanding of online gaming and a passion for delivering best-in-class player experiences.
Commercial Performance
Key Responsibilities
Commercial Performance
Own core casino KPIs including revenue, engagement, retention, player value, and bonus efficiency
Identify opportunities to improve profitability and long-term customer value
Partner with analytics teams to evaluate trends and inform business planning
Content & Supplier Management
Manage relationships with game providers, aggregators, and platform partners
Optimise game portfolio performance and content strategy
Evaluate new suppliers and technologies to enhance product offering and commercial outcomes
Player Experience & Operations
Oversee the end-to-end player journey across onboarding, payments, gameplay, and support
Identify and remove friction points across the customer lifecycle
Collaborate closely with Product, Payments, Risk, VIP, CRM, and Customer Support teams
Strategic Growth & Partnerships
Identify opportunities to improve operational efficiency and player engagement
Support vendor selection, commercial negotiations, and strategic initiatives
Contribute to long-term growth strategy and execution
Leadership
Act as a key operating partner to the General Manager
Lead cross-functional initiatives from concept through execution
Establish strong operating discipline and accountability across teams
Support the development of scalable operational processes
Success in the First 12 Months
Improve key commercial KPIs across revenue, retention, engagement, and profitability
Enhance visibility into supplier performance and casino economics
Deliver measurable improvements in player experience
Develop strategic partnerships that strengthen the product and operating model
Become a trusted member of the leadership team
Requirements
Essential
7+ years’ experience within online casino, iGaming, sportsbook, social casino, or sweepstakes environments
Strong understanding of gaming economics, player behaviour, and retention strategies
Experience managing vendors, suppliers, or commercial partnerships
Proven track record of improving performance through data-driven decision making
Experience leading cross-functional initiatives in a fast-paced environment
Strong analytical and stakeholder management skills
Preferred
Experience with leading online casino or sweepstakes operators
Background managing game providers and aggregators
Experience influencing P&L performance
Exposure to payments, CRM, loyalty, fraud, or engagement technologies
Experience in high-growth or scaling organisations
Candidate Profile
Commercially minded operator with a hands-on approach
Comfortable working across strategy and execution
Strong balance between player experience focus and commercial performance
Thrives in fast-paced, growth environments
Motivated by building and scaling high-performing businesses
The Company
My client is a fast-growing online gaming business redefining how players engage with casino entertainment. Combining a world-class game portfolio, data-driven decision making, and innovative player experiences, the company is building a differentiated platform for the North American market.
Following a recent rebrand and entry into a new phase of growth, my client is expanding its leadership team and investing in product, technology, and operational capabilities to support scalable, sustainable growth. This is a high-impact opportunity to join at a pivotal stage and help shape the future direction of the business.
The Role
The Head of Acquisition will lead all new player growth initiatives across the business.
Reporting directly to the General Manager, you will be responsible for defining and executing acquisition strategy, managing media investment, scaling affiliate and partnership channels, and driving performance across multiple acquisition streams.
This role requires a commercially driven leader with deep performance marketing expertise and a strong track record in building scalable acquisition engines that balance growth, efficiency, and player quality.
Key Responsibilities
Acquisition Strategy & Performance
Own acquisition strategy, budget allocation, and growth targets across all channels
Scale player acquisition while maintaining efficiency, profitability, and player quality
Develop testing frameworks and long-term growth plans aligned with business objectives
Continuously identify opportunities to improve performance and ROI
Affiliate & Partnership Growth
Build and manage strategic relationships with affiliates, publishers, and partners
Expand affiliate contribution while maintaining strong commercial outcomes
Evaluate and negotiate partnerships to support sustainable growth
Monitor partner performance, traffic quality, and long-term player value
Channel Expansion & SEO
Diversify acquisition across paid media, partnerships, SEO, and emerging channels
Develop scalable programs that reduce reliance on single-channel performance
Collaborate with Product, Analytics, and Creative teams to improve conversion
Establish SEO as a meaningful contributor to long-term growth
Measurement & Optimisation
Partner with Analytics to evaluate acquisition quality, ROAS, retention, and LTV
Improve forecasting, attribution, and decision-making frameworks
Optimise spend allocation using data-led insights
Ensure focus remains on long-term value over short-term volume
Leadership
Build and lead a high-performing acquisition function
Manage agencies, external partners, and internal team growth
Establish scalable processes, reporting structures, and operating rhythms
Act as a key strategic partner to the General Manager and wider leadership team
Success in the First 12 Months
Scale acquisition while maintaining efficiency and player quality
Grow affiliate contribution and strategic partnerships
Successfully diversify acquisition across multiple sustainable channels
Enhance forecasting, measurement, and performance visibility
Build a repeatable and scalable acquisition engine
Establish yourself as a trusted member of the leadership team
Requirements
Essential
7+ years’ experience in acquisition, performance marketing, or growth leadership
Proven track record managing significant budgets and hitting performance targets
Strong knowledge of affiliate marketing and partnership-driven acquisition
Demonstrated success scaling customer acquisition programmes
Strong analytical mindset and commercial decision-making ability
Experience managing agencies, vendors, and external partners
Excellent communication and leadership skills
Desirable
Experience within iGaming (Online Casino, Sweepstakes, Sports Betting, Social Casino)
Experience scaling affiliate programmes and diversified acquisition portfolios
Exposure to paid social, programmatic, SEO, and emerging channels
Background in high-growth or venture-backed environments
Familiarity with attribution, analytics, and marketing measurement tools
The Candidate
You are a commercially driven growth leader with a builder’s mindset. You thrive in fast-paced environments where accountability, experimentation, and innovation are key.
You bring a strong ability to solve complex growth challenges, build strategic partnerships, and translate data into actionable insights. Most importantly, you focus on acquiring high-quality players that deliver long-term value, not just volume.
Open - Strong Base + Bonus (Commensurate Experience)
Head of VIP & Loyalty
Location: Remote (North America preferred)
Our client is a fast-growing online gaming company redefining how players engage with casino entertainment across North America.
We are seeking a Head of VIP & Loyalty to join the leadership team and own the strategy, execution, and evolution of VIP and loyalty programs. This role is ideal for a commercially minded, player-first leader who thrives at the intersection of hospitality, analytics, and retention strategy in a fast-paced gaming environment.
Position Summary
The Head of VIP & Loyalty is responsible for developing and scaling VIP, loyalty, and high-value player strategies that drive long-term retention, profitability, and player satisfaction. Reporting directly to the General Manager, this role owns the lifecycle, engagement, and value of the company’s most important player segments while building a scalable VIP and loyalty framework to support growth.
The ideal candidate brings a strong balance of relationship management, commercial decision-making, and data-driven thinking, with hands-on experience managing high-value players in online gaming environments.
Key Responsibilities
Own the end-to-end VIP strategy and lifecycle management for high-value and emerging VIP players
Develop segmentation frameworks to identify, grow, and retain VIP players
Create personalized experiences that strengthen engagement, retention, and long-term loyalty
Monitor player value, profitability, retention, and lifetime performance
Partner with CRM and Product teams to evolve loyalty, rewards, and engagement programs
Design benefits, experiences, and promotional frameworks that drive sustainable player value
Establish reinvestment frameworks and player treatment guidelines
Evaluate offer effectiveness, promotional efficiency, and player profitability
Balance premium player experience with responsible commercial decision-making
Champion exceptional service standards for VIP and high-value players
Partner cross-functionally with Customer Support, Payments, Risk, Product, and Analytics teams to remove friction across key player journeys
Lead, develop, and scale the VIP team while setting performance standards and operating processes
Act as a key advocate for the voice of the player within the leadership team
Qualifications
5+ years of experience in VIP, loyalty, CRM, or player development roles
Background in online casino, iGaming, sports betting, sweepstakes, or social casino
Strong understanding of player retention, engagement, and lifecycle management
Proven experience managing high-value player segments
Strong analytical, commercial, and strategic decision-making skills
Excellent communication and leadership capabilities
Why Join The Team?
You enjoy building meaningful, long-term player relationships
You thrive in roles that blend hospitality, analytics, and commercial strategy
You want ownership and influence within a growing gaming business
You value autonomy, leadership impact, and cross-functional collaboration
You believe loyalty is earned through exceptional experiences and thoughtful engagement