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Main Responsibilities:   Take ownership of the company’s SQL Server data infrastructure, including development and maintenance of ETL pipelines. Ensure seamless integration with key third-party platforms. Drive a major affiliate network consolidation initiative, ensuring accurate data migration and clean attribution of revenue across channels. Develop and maintain a suite of Power BI dashboards for daily, weekly, and monthly reporting across various departments. Lead affiliate network consolidation, ensuring data consistency and revenue reconciliation. Support cross-team analytics needs with clear, accurate reporting. Explore AI/ML opportunities to drive predictive and automated solutions.   Desired experience: iGaming experience. 5+ years of experience in data engineering, BI, or analytics. SQL Server, Python-based ETLs, and building dashboards in Power BI. Proven ability to work independently, manage projects, and act as the link between business teams and technical teams. A proactive mindset geared toward innovation, scalability, and data-driven strategy.

Pentasia are supporting an Operator in their search for a highly skilled Head of Marketing Data. This in an on-site role based in Costa Rica, with a full relocation package included. Successful candidates will have proven experience owning and leading entire marketing data functions and delivering insightful reports, analysis and performance optimisations.     Key Responsibilities  Leadership & Strategy  Lead the marketing data function and set a clear strategy aligned with commercial objectives.  Build, mentor, and manage a focused team of analysts and BI specialists.  Uphold high standards of data quality and ensure alignment with Data Science and Engineering.    Data Management & Analysis  Oversee the full marketing data stack with clear visibility from spend to revenue.  Develop and maintain dashboards and models covering key performance and player metrics.  Uncover segments, trends, and channel efficiencies to drive stronger marketing ROI.    Reporting & Insights  Produce weekly and monthly KPI/ROI reports for senior leadership.  Create executive dashboards showcasing performance across all marketing channels.  Convert complex data into clear recommendations and lead campaign performance reviews.    Collaboration & Integration  Partner with IT/Dev and Data Engineering to maintain robust, accurate data pipelines.  Collaborate with Data Science, Finance, BI, Product, and CRM on forecasting, segmentation, and P&L visibility.  Ensure marketing data supports lifecycle, segmentation, and cross-team performance efforts.    Innovation & Future Development  Continually enhance marketing analytics tools, processes, and frameworks.  Identify and adopt new technologies and automation to improve measurement capabilities.  Foster a culture of testing, experimentation, and continuous optimization.      Requirements  Experience & Education   8–10 years’ experience in marketing analytics/BI with a track record leading marketing data functions.  Proven experience leading marketing data or analytics functions with commercial accountability.    Technical Skills  Advanced proficiency with data visualization tools (Tableau, Power BI, Looker).  Strong SQL and GA4 skills, with knowledge of modern marketing data integrations.    Leadership & Communication  Strong analytical storytelling skills, able to turn data into clear, actionable insights.  Commercially minded communicator confident working with executives and cross-functional teams.    If you or someone in your network would be interested in the opportunity, please reach out to me for more information!