Our Practices.

Head of Retention (CRM & Lifecycle) Overview A fast-growing iGaming operator is seeking a Head of Retention to rebuild its CRM and player lifecycle strategy. You’ll shape the full CRM ecosystem, drive UK-focused retention performance, and scale operations across multiple markets. The Role A hands-on, strategic position reporting to the CMO. You will initially own retention end-to-end, with full autonomy to execute. As the business scales, you’ll define the team structure, hire specialists, and lead the development of a new CRM tech stack and lifecycle strategy. Key Responsibilities Build and implement the CRM architecture and select the next-generation tech stack. Develop UK-focused retention strategies that meet UKGC compliance standards. Overhaul lifecycle journeys: welcome, real-time triggers, reactivation, VIP, cross-brand retention. Prepare CRM strategy for future Sportsbook launch and Casino–Sportsbook cross-sell. Own analytics: track LTV, churn, NGR, retention, and optimise through A/B testing. Develop predictive churn-prevention flows and behaviour-based segmentation. Create scalable processes and build out the retention team as the company grows. Requirements Must-Haves 5+ years iGaming CRM/Retention experience. Strong knowledge of UK market + UKGC compliance. Expertise with leading CRM and analytics tools (e.g., Braze, Optimove, Tableau, PowerBI). Data-driven decision maker with excellent communication skills. Nice-to-Haves Leadership or team management experience. Experience using AI for CRM automation or predictive modelling. Knowledge of additional regulated markets. Based in (or able to relocate to) Malta. What’s In It for You Full ownership of CRM strategy and tooling. Opportunity to scale operations internationally and build your own team. Direct collaboration with C-suite and a fast, impact-driven working environment.

My client is a leading crypto casino, sportsbook, and prediction markets platform. They are now expanding and seeking to collaborate with a Prediction Product Marketing Manager; a strategist who lives at the intersection of markets, marketing, and momentum. You will drive the go-to-market strategy, positioning, and performance of the company's prediction vertical, defining how it shows up in the market, how we tell the story, and how we turn global conversations into participation. If you understand prediction markets, trading culture, and crypto communities and can turn insight into traction, this collaboration is for you. Strategy & Proposition Development Develop and deliver the end-to-end marketing and proposition strategy for the company's new prediction vertical. Define value propositions and positioning across multiple market categories; sports, crypto, politics, and culture. Identify emerging trends within prediction markets, trading, and entertainment to inform commercial direction. Build business cases that connect user insight, opportunity, and brand positioning. Market & Customer Analysis Analyse audience behaviour, motivations, and trends to shape differentiated messaging. Monitor competitor activity to identify whitespace and edge opportunities. Go-to-Market & Lifecycle Management  Oversee launch and rollout of new features, markets, and verticals. Align campaign calendars with marketing, CRM, and community initiatives. Deliver structured creative briefs and ensure campaigns align with brand tone and positioning. Performance & Optimisation Track performance KPIs across user acquisition, engagement, and retention. Required Skills & Experience 5+ years of experience in product marketing, proposition management, or growth strategy within prediction markets, crypto trading, fintech, or sports betting. Proven experience launching and scaling digital or trading-related products. Strong commercial and analytical mindset, with the ability to link market insight to business performance. Crypto-native mindset: understanding of blockchain, tokenized economies, and Web3 behaviours. If you are excited by the idea of defining how a prediction vertical shows up in the world and how it wins, let’s talk. Apply Now directly or email me at: chrysavgi.patera@pentasia.com  

A global leader in the social casino and iGaming sector is expanding its presence in Europe and seeking a Project Manager to drive the launch of a brand-new iGaming brand. This is a pivotal opportunity to build the operational and technical foundation for a major market entry. Position Overview In this role, you will oversee the end-to-end delivery of a new brand launch, managing project scope, timelines, integrations, and stakeholder alignment. You will act as the central point of communication between business teams, external vendors, and technical development units—ensuring seamless execution from planning to Go-Live. Main Responsibilities New Brand Launch Lead the full lifecycle of the new brand project from planning to launch. Define project scope, objectives, and milestones with senior stakeholders. Develop detailed project plans and ensure deadlines are consistently met. Identify risks early and implement mitigation strategies to ensure smooth delivery. 3rd-Party Integrations Manage evaluation and onboarding of key third-party systems including PAM, CRM, Wallet, and Operations tools. Oversee vendor relationships and verify alignment with SLAs and technical requirements. Coordinate API integrations to ensure smooth communication between platforms. Cross-Functional Collaboration Serve as the bridge between stakeholders, internal teams, and external development partners. Translate business requirements into technical specifications and clear user stories. Ensure alignment between the Malta office and international headquarters. Remove blockers, resolve conflicts, and support productive team workflows. Qualifications 5+ years of experience as a Project Manager in the IT industry. Strong background in iGaming (highly preferred). Understanding of UKGC-compliant casino/sportsbook systems, including PAM, Wallet, and CRM tools. Fluent English with excellent written and verbal communication skills. Solid understanding of technical architecture and API integrations. Strong analytical and problem-solving mindset. Preferred Qualifications Experience launching brands using White Label PAM solutions (e.g., Pragmatic Solutions, Playtech, Light & Wonder). Proficiency with project management tools such as Jira and Confluence. Knowledge of regulatory frameworks (UKGC, MGA, SGA, AGCO, DGOJ). Based in Malta or eligible to work there.