Our Practices.

My client is a managed service business that are utilized when clients require a more extensive range of interim management services, spanning everything from strategic business planning, P&L management, user acquisition marketing, customer retention marketing, vendor selection, negotiation and management, front end design and build, data science and business intelligence, to operations and customer service, compliance, VIP management and transition planning.    The Social Casino team manage the Social Casino clients and end-to-end operations to ensure the key objectives of the clients are met. A Social Casino operates as a Freemium model and is a digital platform, available as a mobile app and web-based, that replicates the thrill of traditional casino games such as slots, table games, and bingo, but without real-money wagering. Instead of betting with cash, players use virtual currency, which can be earned through gameplay or purchased via inapp transactions. Unlike traditional online casinos, where players can win or lose real money, social casinos focus purely on entertainment. The games and platform integrate features like leaderboards, multiplayer tournaments, and social sharing, making them a lot more interactive than standard online gambling platforms. Because of these reasons, Social Casinos are on the rise, globally as a bridge to “real-money” gambling through acquiring and retaining a ready database of online casino players, and to leverage big data to better personalize their players experience throughout the casino clients operations.   The Senior Manager, CRM (Social Casino) is a key leadership role within the marketing team. This position is responsible for client management of the Social Casino division, developing and executing Social Casino customer retention strategies, managing online loyalty programs, and overseeing end-to-end CRM while working closely with the Acquisition & Data Analysis teams to ensure both financial and non-financial KPIs are met for each managed client.   Role Summary:  As the Senior Manager of CRM for the Social Casino division, you will develop & fully execute marketing plans for the growing Social Casino client base.  You will be responsible for campaign planning, creation and execution for promotions targeted to the clients’ Social Casino customer bases. This position will allow for personal growth as the managed service business overall continues to grow.   The Senior Manager, CRM (Social Casino) is a key management position within the Marketing team working closely with the Head of Business Intelligence and broader marketing team, and is responsible for defining and executing Social Casino strategies to best convert and monetize the clients’ Social Casino player databases. This role manages the entire CRM strategy that is inclusive of social casino client management (weekly check ins, monthly & quarterly health check presentations etc), strategic marketing communications planning & execution, promotion ideation execution and management, marketing technology management, and people management. Your goal is to be an expert on the virtual economy & time on device impacts, and player cohort behavior in order to increase conversion and monetization of the entire player database. With the end goal to increase the overall customer lifetime value (revenue, time, and profitability) through increased engagement and retention to meet both financial and non-financial KPIs.   You are data focused, which informs your strategic marcomms planning. You have proven capabilities in developing sophisticated personalization at scale, automation, strategic marketing & tech innovation, as well as the holistic marcomms omni-channel player experience, and development of a robust test & learn environment. This role requires strong marketing and CRM technology experience, deep expertise with a proven track record in CRM success and the ability to collaborate cross functionally, as well as (ideally) a background in managing Social Casino marketing.   My client are committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. They are looking for an individual who enjoys working in a fast-past, lean & team-oriented environment, likes to be challenged, and values the opportunity to make impacting change. They are building a strong culture of teamwork, collaboration, mutual respect, and transparency, and its vital that you help continuing to cultivate this culture as they grow.     Essential Duties & Responsibilities:  Lead the development, creation, and execution and management of the CRM strategy for of the Social Casino product. Including the development and execution of omnichannel loyalty marketing and CRM initiatives to optimize acquisition, retention, monetization, dynamic personalization and promotional strategies. Client Management of all the Social Casino division clients included but not limited to running weekly check in and performance updates, monthly and quarterly formal health check presentations, regular meetings with clients teams helping support the product initiatives, event management (on site events as part of marketing plan), and any other client related requirements. Management and ownership of all 3rd party Vendor relationships including weekly check ins with Social Casino platform partner account management team, Customer Service team, Social Media team, and Loyalty Management team. Operational responsibility of retained player marketing initiatives; player retention & reengagement; promotion and bonus campaign planning and execution; reporting, and iterating marcomms plan (incl player time on device & virtual economy management); content and creative management; and holistic marcomms omni-channel management (email, website, push, player inbox, direct mail, and social). Analyze customer data, defining actionable cohorts and creating targeted lifetime value/customer life-cycle engagement campaigns and programs. Monitor competitor CRM and loyalty programs, testing and adopting best practices to continuously improve program performance, player value, and profitability. Closely work with and contribute to the Product, Social Media and UA teams to enhance retention, database conversion & monetization (with a strong focus on retaining and growing the LTVs of key player cohorts), and user acquisition. People manage the Graphic Design (Social Casino) and oversee all content teams in order to create dynamic assets that optimize conversion & monetization rates. Working closely with the Head of Business Intelligence to develop and enhance KPIs for managing and assessing the success of our various clients’ Social Casino marketing effectiveness including channels, campaigns, programs, product and overall strategy. Working closely with both the Head of BI, Head of UA, and product vendor analytics teams to build and monitor dashboards to track and optimize all marketing performance. Identify, prioritize and execute initiatives to grow the database conversion & monetization activity and drive increased engagement - whether it’s organic initiatives, viral, referral or product based. Deep knowledge of (with proven success in) email, social, and mobile CRM best practices Working knowledge of HTML/CSS and email design best practices. Expertise in Social Casino gaming and/or digital freemium gaming models & strategy. Strong background in online VIP and loyalty marketing programs & initiatives (incl the dynamic player journey models). Execute in a fast-paced, and highly iterative environment.    Education, Qualifications & Experience:  Bachelor’s degree (B.S./B.A.) in Business Administration, Marketing, or related field. 5+ years in a digital marketing CRM/lifecycle management role or equivalent combination of education, training and experience. Must have comprehensive knowledge of marketing systems and processes (included but limited to email, SMS, onsite messaging & CMS management, app and web push notifications, etc.). Must have experience & expertise in online social casino gaming and/or online Freemium gaming models & strategy. Experience developing personalized emails using HTML/CSS with embedded personalization tokens. Adaptable, analytical thinker who can work both strategically as well as in a hands-on executional capacity. Excellent oral and written presentation skills. Strong ability to manage simultaneous project streams and thrives in a fast-paced, evolving company environment. Innovative thinker who looks beyond immediate competitive set for inspiration and ideas. Hands-on experience working with a variety of CRM tools. Exceptionally knowledgeable in current digital marketing CRM principles and best practices, and proven success models for delivering best in show CRM omni-channel planning & execution. Demonstrated leadership experience in online gaming or e-commerce marketing not required, but highly regarded. Excellent people management skills. Ability to meet deadlines and to work under the pressure of short time constraints. Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, Teams, Sharepoint, PowerPoint and Outlook). MUST HAVE: Passion for social gaming, casino & casino marketing.

PaymentGenes are supporting a high-growth fintech company is building next-generation financial infrastructure focused on enabling fast, efficient international funds distribution for businesses. Currently midway through an MVP build, the team is looking to hire a Senior Full Stack Engineer to join at a critical stage of product development. You will work closely with a small, experienced engineering team to help design and deliver a regulated financial platform from the ground up, with a strong emphasis on performance, scalability, and security. The Opportunity This role offers end-to-end ownership across the stack, with involvement in architecture, implementation, and building systems designed for compliance within a regulated environment. The team is focused on creating robust, auditable, and scalable systems from day one. Key Responsibilities Design and build end-to-end features across frontend and backend Contribute to transaction processing and ledger systems Develop event-driven services using modern architectural patterns Build real-time functionality using WebSockets Integrate with third-party providers (e.g. identity verification, payments) Support fraud prevention and monitoring capabilities Contribute to infrastructure and CI/CD pipelines Ensure systems are secure, resilient, and compliant Technology Stack TypeScript across the stack Modern backend frameworks (Node.js ecosystem) React (TypeScript) and contemporary UI libraries Relational and NoSQL databases (e.g. PostgreSQL, DynamoDB) Cloud-native infrastructure (AWS or similar) Event-driven architecture Monorepo setup and CI/CD pipelines What We’re Looking For 5–7 years of software engineering experience Strong full stack development experience with TypeScript Experience building and scaling production systems Solid understanding of APIs and distributed systems Experience with relational databases Awareness of security and compliance considerations Comfortable working in a fast-paced, startup environment What’s on Offer Hybrid working model (London-based) Early-stage opportunity with real ownership and impact Strong engineering culture and standards Competitive benefits package including pension Dedicated time for learning and development Collaborative, low-ego environment

MARKETING ASSISTANT  Overview Our client, a fast-growing international company, is seeking a highly organized and execution-driven Marketing Assistant to support its marketing operations in Brazil. This role is ideal for someone looking to develop their career in marketing within a dynamic and fast-paced environment, working closely with both local and global teams to ensure campaigns are delivered efficiently and effectively. Key Responsibilities: Support the execution of marketing campaigns across multiple channels Coordinate with internal teams and external partners to ensure timely delivery of activities Assist in tracking campaign performance and preparing reports Manage and organize marketing materials, assets, and documentation Provide administrative support to the marketing team Help ensure alignment between planning and execution of marketing initiatives Support day-to-day operations and ad hoc marketing projects Requirements: Strong organizational skills and attention to detail Execution-focused mindset with the ability to manage multiple tasks simultaneously Good communication and coordination skills Proactive attitude and willingness to learn Ability to work in a fast-paced environment Nice to Have: Previous experience in marketing or administrative roles Exposure to agency environments or marketing teams Familiarity with campaign tracking or reporting tools