Our Practices.

The Company My client is a fast-growing online gaming business redefining how players engage with casino entertainment. Combining a world-class game portfolio, data-driven decision making, and innovative player experiences, the company is building a differentiated platform for the North American market. Following a recent rebrand and entry into a new phase of growth, my client is expanding its leadership team and investing in product, technology, and operational capabilities to support scalable, sustainable growth. This is a high-impact opportunity to join at a pivotal stage and help shape the future direction of the business. The Role The Head of Acquisition will lead all new player growth initiatives across the business. Reporting directly to the General Manager, you will be responsible for defining and executing acquisition strategy, managing media investment, scaling affiliate and partnership channels, and driving performance across multiple acquisition streams. This role requires a commercially driven leader with deep performance marketing expertise and a strong track record in building scalable acquisition engines that balance growth, efficiency, and player quality. Key Responsibilities Acquisition Strategy & Performance Own acquisition strategy, budget allocation, and growth targets across all channels Scale player acquisition while maintaining efficiency, profitability, and player quality Develop testing frameworks and long-term growth plans aligned with business objectives Continuously identify opportunities to improve performance and ROI Affiliate & Partnership Growth Build and manage strategic relationships with affiliates, publishers, and partners Expand affiliate contribution while maintaining strong commercial outcomes Evaluate and negotiate partnerships to support sustainable growth Monitor partner performance, traffic quality, and long-term player value Channel Expansion & SEO Diversify acquisition across paid media, partnerships, SEO, and emerging channels Develop scalable programs that reduce reliance on single-channel performance Collaborate with Product, Analytics, and Creative teams to improve conversion Establish SEO as a meaningful contributor to long-term growth Measurement & Optimisation Partner with Analytics to evaluate acquisition quality, ROAS, retention, and LTV Improve forecasting, attribution, and decision-making frameworks Optimise spend allocation using data-led insights Ensure focus remains on long-term value over short-term volume Leadership Build and lead a high-performing acquisition function Manage agencies, external partners, and internal team growth Establish scalable processes, reporting structures, and operating rhythms Act as a key strategic partner to the General Manager and wider leadership team Success in the First 12 Months Scale acquisition while maintaining efficiency and player quality Grow affiliate contribution and strategic partnerships Successfully diversify acquisition across multiple sustainable channels Enhance forecasting, measurement, and performance visibility Build a repeatable and scalable acquisition engine Establish yourself as a trusted member of the leadership team Requirements Essential 7+ years’ experience in acquisition, performance marketing, or growth leadership Proven track record managing significant budgets and hitting performance targets Strong knowledge of affiliate marketing and partnership-driven acquisition Demonstrated success scaling customer acquisition programmes Strong analytical mindset and commercial decision-making ability Experience managing agencies, vendors, and external partners Excellent communication and leadership skills Desirable Experience within iGaming (Online Casino, Sweepstakes, Sports Betting, Social Casino) Experience scaling affiliate programmes and diversified acquisition portfolios Exposure to paid social, programmatic, SEO, and emerging channels Background in high-growth or venture-backed environments Familiarity with attribution, analytics, and marketing measurement tools The Candidate You are a commercially driven growth leader with a builder’s mindset. You thrive in fast-paced environments where accountability, experimentation, and innovation are key. You bring a strong ability to solve complex growth challenges, build strategic partnerships, and translate data into actionable insights. Most importantly, you focus on acquiring high-quality players that deliver long-term value, not just volume.  

Head of VIP & Loyalty Location: Remote (North America preferred) Our client is a fast-growing online gaming company redefining how players engage with casino entertainment across North America.  We are seeking a Head of VIP & Loyalty to join the leadership team and own the strategy, execution, and evolution of VIP and loyalty programs. This role is ideal for a commercially minded, player-first leader who thrives at the intersection of hospitality, analytics, and retention strategy in a fast-paced gaming environment. Position Summary The Head of VIP & Loyalty is responsible for developing and scaling VIP, loyalty, and high-value player strategies that drive long-term retention, profitability, and player satisfaction. Reporting directly to the General Manager, this role owns the lifecycle, engagement, and value of the company’s most important player segments while building a scalable VIP and loyalty framework to support growth. The ideal candidate brings a strong balance of relationship management, commercial decision-making, and data-driven thinking, with hands-on experience managing high-value players in online gaming environments. Key Responsibilities Own the end-to-end VIP strategy and lifecycle management for high-value and emerging VIP players Develop segmentation frameworks to identify, grow, and retain VIP players Create personalized experiences that strengthen engagement, retention, and long-term loyalty Monitor player value, profitability, retention, and lifetime performance Partner with CRM and Product teams to evolve loyalty, rewards, and engagement programs Design benefits, experiences, and promotional frameworks that drive sustainable player value Establish reinvestment frameworks and player treatment guidelines Evaluate offer effectiveness, promotional efficiency, and player profitability Balance premium player experience with responsible commercial decision-making Champion exceptional service standards for VIP and high-value players Partner cross-functionally with Customer Support, Payments, Risk, Product, and Analytics teams to remove friction across key player journeys Lead, develop, and scale the VIP team while setting performance standards and operating processes Act as a key advocate for the voice of the player within the leadership team Qualifications 5+ years of experience in VIP, loyalty, CRM, or player development roles Background in online casino, iGaming, sports betting, sweepstakes, or social casino Strong understanding of player retention, engagement, and lifecycle management Proven experience managing high-value player segments Strong analytical, commercial, and strategic decision-making skills Excellent communication and leadership capabilities Why Join The Team? You enjoy building meaningful, long-term player relationships You thrive in roles that blend hospitality, analytics, and commercial strategy You want ownership and influence within a growing gaming business You value autonomy, leadership impact, and cross-functional collaboration You believe loyalty is earned through exceptional experiences and thoughtful engagement

The Managing Director – Retail & Digital Gaming will be responsible for the overall strategic, operational, commercial, and financial performance of the company’s omnichannel gaming business. This executive leadership role will oversee the expansion and profitability of retail and digital gaming operations while driving innovation, operational excellence, and sustainable growth. The successful candidate will possess extensive gaming industry experience, strong leadership capabilities, and a proven track record of scaling gaming operations across multiple channels. Business Operations Under Management: The Managing Director will oversee: Video Lottery Terminals (VLTs) Virtual Sports (GoldenRace) Retail Sportsbook Online Sportsbook International Horse Racing Betting Lottery Operations Self-Service Betting Terminals (SSBTs) Omnichannel Gaming Platforms   Key Responsibilities Strategic Growth & Expansion Lead national expansion initiatives. Drive revenue growth and profitability. Develop and execute market penetration strategies. Open and expand new gaming points of sale. Negotiate strategic agreements with major retail chains and commercial partners. Develop and manage franchise opportunities. Identify and launch new gaming products and services. Evaluate and execute acquisitions and mergers. Establish strategic alliances with industry partners. Commercial & Marketing Leadership Customer Relationship Management (CRM) Digital Marketing Strategy Affiliate Programs VIP Programs Customer Loyalty Programs Omnichannel Customer Experience Develop customer acquisition, retention, and monetization strategies across retail and digital channels. Technology & Innovation Leadership Lead technology strategy and implementation across: Online Gaming Platforms Mobile Applications Gaming Terminals Retail Technology Infrastructure Data Analytics & Business Intelligence Manage supplier and technology integrations including: GoldenRace Altenar Evolution Kiron Inspired Entertainment Electronic Payment Providers EGT VLT Systems Additional Gaming and Technology Vendors Operational Execellence Establish and implement Standard Operating Procedures (SOPs). Develop organizational structures to support growth. Implement operational KPIs and reporting systems. Optimize productivity and operational efficiency. Ensure compliance with all gaming regulations and licensing requirements. Build and lead high-performance management teams. Candidate Requirements Professional Experience Required: Minimum 15 years of experience in the gaming industry. Minimum 8 years in a General Manager, Managing Director, CEO, COO, or equivalent executive role. Proven experience managing large-scale gaming operations. Experience managing organizations with 500+ employees preferred. Demonstrated responsibility for P&L exceeding US$50 million. Proven success in national expansion projects. Strong regulatory and compliance experience. Omnichannel gaming experience (Retail + Online). Experience implementing SOPs and operational controls.   Education & Languages Bachelor’s degree required. MBA or relevant postgraduate degree preferred. Fluent English (Mandatory). Fluent Spanish (Mandatory). Leadership Profile The ideal candidate will demonstrate: Strong results orientation. Exceptional leadership and team-building capabilities. Strategic thinking and execution. Data-driven decision-making. Excellent negotiation skills. Commercial and entrepreneurial mindset. Strong analytical capabilities. Growth-oriented mentality. High accountability and ownership. Compensation & Benefits An attractive executive compensation package will include: Competitive executive salary. Annual performance bonus tied to EBITDA. GGR Growth Incentive Bonus. New Point-of-Sale Expansion Bonus. Executive housing allowance for the first 3 months. Company vehicle. Comprehensive medical insurance. Relocation assistance. Long-term incentive opportunities based on company growth and performance.