Marketing.

Role Overview We are seeking a Marketing Lead to shape and deliver acquisition and retention strategies that strengthen customer loyalty, reactivation, and multi-product engagement. Reporting into senior commercial leadership, this role will focus on designing and implementing personalised initiatives that maximise player retention. The successful candidate will create and execute strategies that ensure customers receive timely, relevant rewards and incentives. Working closely with cross-functional teams (CRM, Acquisition, Product, Performance), you will deliver data-driven campaigns designed to increase player engagement, loyalty, and adoption of promotional offerings. Key Responsibilities: Promotional Strategy Development: Lead the evolution of promotional strategies by analysing customer data and identifying optimal moments in the lifecycle to deploy incentives. Ensure initiatives drive engagement and retention while optimising for return on investment. Retention & Loyalty Campaigns: Develop and execute targeted retention campaigns that reward long-term engagement. Partner with CRM, commercial, and performance teams to deliver compelling, timely loyalty rewards that drive repeat activity. Experimentation & Optimisation: Apply A/B testing and experimentation methods to continuously refine campaigns, offers, and retention strategies. Translate results into actionable insights that improve performance. Data-Driven Insights: Use customer behaviour and analytics to shape campaign strategies, tailoring loyalty initiatives to specific audience segments and lifecycle stages. KPI Tracking & Reporting: Own reporting on key metrics including retention rates, lifecycle performance, and ROI on promotional spend. Provide actionable insights and recommendations to senior stakeholders. Cross-Functional Collaboration: Work closely with teams across CRM, Acquisition, Business Intelligence, Product, Technology, and Commercial functions to ensure campaigns are aligned and seamlessly integrated into broader marketing strategies. Communication & Stakeholder Engagement: Share campaign performance updates, insights, and recommendations with leadership and cross-functional teams. Champion loyalty initiatives and ensure alignment with wider business objectives. Key Skills & Requirements: Lifecycle Marketing Expertise: Proven experience in lifecycle or CRM marketing within the online gambling industry. Strong knowledge of retention, reactivation, and loyalty strategies. Customer Behaviour Analysis: Ability to interpret player behaviour and use insights to build data-driven retention and loyalty strategies. Promotional Strategy Experience: Skilled in developing and optimising incentive-based strategies (e.g., bonuses, free plays, rewards) to drive customer engagement and loyalty. Data-Driven Decision Making: Proficiency with analytics tools and strong ability to translate data into actionable strategies that improve customer value and campaign effectiveness. Experimentation & Testing: Experience designing and running A/B tests to optimise campaigns and customer journeys, with a focus on measurable improvements in player value and loyalty. Collaboration Skills: Ability to work effectively with multiple teams to deliver integrated retention and loyalty campaigns. Project Management: Strong organisational and project management skills, with a track record of running multiple initiatives simultaneously and in a timely manner. Communication & Reporting: Excellent written and verbal communication skills, with the ability to present complex findings clearly and persuasively to senior management. Industry Knowledge: deep understanding of the online gambling industry including current trends, retention practices and player behaviour. Problem-Solving: Strong analytical and problem-solving skills, with the ability to identify issues in the player lifecycle and focus on developing creative, data-led solutions to enhance engagement and increase loyalty.  

Pentasia has been appointed on an exclusive basis to support the recruitment of a new team based in Ceuta. This present the opportunity to join a very well respected company with exciting growth ambitions and be part of a very exciting future. As Senior Commercial Manager, you will take strategic ownership of growth and revenue performance across Spain, leading a high-impact team and working closely with senior stakeholders in marketing, product, compliance, and business intelligence. You will set the commercial direction for the region, bring best-in-class local expertise to cross-functional planning, and champion a player-first, performance-driven approach. This role is pivotal in driving profitability and market leadership in Spain, acting as the senior voice on commercial performance, regional strategy, and future investment planning. You will also mentor and develop regional talent, playing a key part in building a world-class commercial function. Experience in the Spanish gaming or digital consumer market would be highly desirable. Key Responsibilities Strategic Leadership & Market Growth Define and drive the long-term commercial strategy for Spain. Set market positioning, commercial priorities, and growth initiatives. Act as the senior commercial lead for the region in business planning and leadership forums. Commercial Ownership & P&L Accountability Own regional commercial performance (player volumes, revenues, ROI), ensuring optimal use of budget. Manage trade-offs across investment and performance, collaborating with finance to forecast and reallocate spend for maximum impact. Team Leadership & Capability Development Lead and develop a high-performing team of regional Growth Leads. Provide mentoring, capability building, and hands-on support in key projects. Help shape a collaborative culture within the wider commercial function. Cross-Functional Leadership & Stakeholder Influence Act as the regional commercial authority in forums spanning acquisition, brand, product, promotions, and CRM. Champion regional needs in planning while aligning with global strategic objectives. Market Expertise & Innovation Stay ahead of market trends, competitive threats, and regulatory developments. Use insights to inform go-to-market strategies, product localisation, and innovation opportunities. Integrated Campaign Strategy Guide planning and execution of regional campaigns in collaboration with Brand, CRM, and Acquisition. Ensure activity is insight-led, locally resonant, and delivering against acquisition, retention, and revenue KPIs. Governance, Risk & Compliance Own regional commercial compliance alongside Legal, Compliance, and Safer Gambling teams. Ensure all activity meets local regulatory standards and reinforces the organisation’s reputation as a safe and trusted operator. Key Skills & Requirements Strategic Thinking: Proven experience shaping and executing commercial strategies across multiple markets. Ability to balance long-term growth vision with short-term performance delivery. Leadership Experience: Demonstrated success in leading, mentoring, and developing high-performing teams. Strong ability to motivate, coach, and set clear direction. Commercial Acumen: Strong grasp of business performance drivers and marketing ROI. Experienced in managing multimillion-euro budgets and making data-driven investment decisions. Market Expertise: Deep understanding of the Spanish market; experience in online gaming, gambling, or performance-led consumer industries is a plus. Stakeholder Management: Excellent communication and influencing skills, with confidence presenting to senior leadership and collaborating across business functions. Language Proficiency: Fluency in English and Spanish is essential. Analytical Skills: Skilled in performance reporting, budget forecasting, and data analysis. Advanced Excel/Google Sheets proficiency desirable.

I am hiring on behalf of a leading iGaming company seeking an AI Marketing & Automation Strategies professional to join their growing team in Manila, Philippines! Key Responsibilities: Deploy and manage AI-driven platforms to automate lifecycle campaigns, daily promos, and event-based messages (especially in sports betting and live games). Build automated workflows to push offers, bonuses, and content based on real-time sports schedules and betting activity. Integrate with tools like CRM systems, segmentation engines, and in-house gaming platforms. Create micro-segments using AI analysis of player data—behavior, game preferences, location, betting patterns, and transaction history. Deliver hyper-personalized experiences: dynamic promotions, tailored game content, push/email copy, and personalized bonus offers. Use machine learning insights to forecast customer behavior (churn, VIP potential, etc.) and predict market trends. Optimize marketing calendar by anticipating spikes around major sports events or league fixtures. Work closely with analytics and product teams to refine behavioral triggers and smart automation rules. Monitor performance of automated systems and campaign outcomes across all key channels. Design AI-driven promotional frameworks that align with daily or weekly sports calendars—Premier League, NFL, NBA, etc. Drive user engagement during live sports events through dynamic, automated campaigns triggered by game starts, goals, or odds shifts. Requirements: 4+ years in marketing automation, CRM, or AI-driven marketing, ideally in iGaming, betting, or sports tech. Experience with AI tools and platforms (e.g. Braze, Optimove, ChatGPT, Jasper, Mutiny, or custom-built agents). Familiarity with iGaming marketing funnels: from acquisition to reactivation, bonus campaigns, and player retention. Understanding of compliance requirements in regulated gaming markets. Comfortable with tools like Segment, Looker, Amplitude, SQL, or low-code automation platforms (Zapier, Make). Bonus if you have prior experience with live event marketing or working on sports calendars Apply now to join a dynamic team in Manila and shape the future of iGaming with AI.