Marketing.

My client are seeking a sharp, data-driven, and hands-on CRM Manager to take ownership of their player lifecycle strategy across the Sweepstakes vertical, with a laser focus on high-value players, US audience behavior, and ROI-positive retention tactics. You will work cross-functionally with product, design, data, and VIP teams to shape lifecycle journeys that retain, reactivate, and grows the most valuable user segments. The ideal candidate brings expertise with CRM automation tools like Optimove or similar, understands bonus management from a profitability standpoint, and thrives in a test-and-learn environment. What You'll Do Lifecycle & Retention Strategy Own and execute the end-to-end CRM calendar for the sweepstakes casinos. Create segmented player journeys focusing on high-value user activation, retention, and reactivation. Develop and maintain trigger-based and behaviour-led automations in Optimove. Player & Market Understanding Use data insights to personalize campaigns based on US sweepstakes player behavior and lifecycle stage. Build deep knowledge of sweepstakes players’ motivations and use it to shape promotions and communications. Bonus & Campaign Management Own bonus configuration and testing to ensure promotions are engaging but margin-conscious. Track bonus ROI, churn rates, and impact on re-engagement KPIs. Run A/B tests across offers, journeys, and creative assets. Automation & Tooling Drive CRM automation strategy, improving retention efficiency while reducing manual work. Optimize the use of Optimove, exploring new features and integrations with other marketing tech. Collaboration & Stakeholder Management Work closely with VIP, product, and support teams to align CRM strategy with broader goals. Align promotional calendar with cross-functional campaigns, game launches, and market pushes. Who You Are 3+ years of CRM experience in iGaming or sweepstakes (social casino is a strong plus). Experience with Optimove (or similar platforms like FastTrack, Salesforce, Emarsys, etc.). Strong understanding of bonus mechanics and how to structure offers with positive ROI. Data-savvy: confident using segment builder, dashboards, and campaign analytics. Highly organized and methodical: you build scalable workflows and document your processes. Strong grasp of US player preferences and legal/compliance context for sweepstakes. Curious and proactive: you test, iterate, and always ask “why.”

My client is seeking an experienced Swedish iGaming Content Writer. Role Overview: This role is ideal for a skilled wordsmith with native-level Swedish fluency, a deep understanding of local culture, and a background in iGaming content creation. You’ll take charge of crafting compelling content across multiple channels to elevate the Sweden’s brand presence and performance. Key Responsibilities: Produce captivating content for:  - Email marketing content,  - Blog articles & product descriptions  - Social media posts & on-site messaging  Maintain and optimize high-quality static and dynamic content tailored for Swedish audiences Ensure content is aligned with our brand identity and based on research and performance metrics Use industry research tools to enhance and sharpen message delivery Stay ahead of market trends with competitor analysis and fresh content strategies Collaborate with teams, including Design, Acquisition, and CRM, to bring the Swedish content voice to life Proofread and edit content for clarity, accuracy, and impact Requirements: Native-level Swedish proficiency & fluent proficiency in English Exceptional written and verbal communication skills Strong editorial judgment and keen attention to detail Mandatory experience in the iGaming sector Familiarity with acquisition marketing, SEO, or CRM – a plus Genuine passion for sports and online gaming – considered a strong asset Ability to manage multiple projects and meet deadlines with grace Creative thinking, a collaborative attitude, and a proactive mindset This is more than just content; it’s your chance to energize the Swedish market with sharp messaging, cultural nuance, and digital flair. If you are looking to elevate your career further, you are based in Malta, have experience writing engaging content in the gambling industry for the Swedish market and you are native in Swedish then look no further and Apply Now!

My client is seeking a highly skilled and experienced Country Director (Denmark) to take charge of the establishment of this market. The ideal candidate will possess a proven track record in both operational and marketing aspects, with a strong focus on providing excellent support to their team. Role Overview: As the Country Director, you will be responsible for developing and implementing effective strategies to surpass company objectives and targets at the market level. This includes developing the market strategy, product, customer acquisition, and retention, while also managing P&L, building relationships, seeking marketing and partner opportunities, and providing feedback to product and marketing teams based on your market knowledge. The role may require partial relocation and frequent travel. Please note: Direct knowledge and substantial working experience within the Danish market are essential for this position. While your expertise in Denmark is critical, candidates can be based in Malta, the UK, or another established European iGaming hub.    Responsibilities: Develop and implement the company's strategic plan within the region, in line with the overall company objectives Develop and maintain relationships with key stakeholders, including local authorities and regulatory bodies Ensure compliance with all relevant regulatory requirements within the region Develop and manage budgets and financial targets for the region, ensuring that revenue and profit targets are met or exceeded Analyze market trends and competitor activity to identify new opportunities and threats Develop and implement marketing strategies to increase brand awareness and drive customer acquisition within the region Work closely with other departments such as Finance, Legal, Marketing, and Product to ensure a cohesive and coordinated approach to business operations Build strong relationships with third-party digital brands to increase brand partnership opportunities Interpret business and marketing data to assess the effectiveness of campaigns and report back to the business with results and learnings Demonstrated ability to optimize site and product presentation and promotion to achieve maximum player volume through targeted localization strategies informed by extensive market research and analysis Ensure that all communication with players is in line with the local requirements Set specific, measurable, attainable, relevant, and time-bound objectives to achieve a positive return on investment (ROI) for group campaigns in alignment with business goals. Define key performance indicators (KPIs) to track progress towards achieving the objectives Manage and lead a team of local managers, providing leadership and guidance in achieving operational goals Report regularly to senior management on the performance of the region, highlighting any issues or opportunities Our Expectations: Bachelor's degree in Business Administration, Marketing, or a related field Proven experience in managing regional operations within the online gambling industry with provable success in comparable roles Understanding of local regulations and compliance requirements within the online gambling industry Excellent communication and interpersonal skills, with the ability to build relationships with key stakeholders Demonstrating a proven track record in strategic planning and project management, with a focus on defining goals, conducting market research, identifying target audiences, and implementing successful marketing strategies Strong leadership skills and ability to manage a team, setting individual objectives through a structured personal development plan Strong analytical skills, with the ability to analyze market trends, competitor activity, and P&L statements Experience in both digital and offline marketing, with a proven track record in acquiring customers and growing businesses through the delivery of profitable acquisition marketing campaigns with ambitious CPA and ROI targets Proven track record of effectively managing multiple projects concurrently, leveraging strong project management skills to ensure timely delivery and successful outcomes Native in Danish, Proficiency in English and any other Nordic language knowledge is a strong plus High level of flexibility and adaptability to maneuver in a very dynamic environment If you are looking to elevate your career further, you are based in Denmark, have experience in the gambling industry, specialised in the Danish market and you are native in Danish then look no further and Apply Now!