Job Title: CRM Manager Location: Remote Salary: Flexible depending on experience Pentasia are currently supporting a rapidly growing Entertainment Platform in their search for a CRM Manager. In this role, you'll own and scale a full multi channel CRM retention engine that drives user engagement, emotional bonding, churn reduction, and LTV growth through data driven, personalized lifecycle, reactivation, and monetization flows across email, push, SMS, and in app. Mission Own and build the complete email and lifecycle retention engine. Expand and optimize multi-channel CRM (push, SMS, in-app, behavioral triggers). Increase retention, reduce churn, and drive higher LTV and engagement. Reactivate churned and inactive users through personalized, monetization-focused flows. Key Responsibilities Design and own the full lifecycle email and CRM strategy (onboarding, activation, churn recovery, high-value and seasonal flows). Build and deploy personalized, multi-channel CRM flows driven by behavioral triggers and segmentation. Drive measurable retention, LTV, and revenue uplift through testing, optimization, and experimentation. Partner with growth/data teams to create predictive triggers, analyse performance, and report on retention KPIs. Ideal Candidate 3 - 6 years of experience in CRM, lifecycle marketing, or retention (mobile apps, gaming, subscriptions, or consumer tech preferred). Expertise in behavioral segmentation, lifecycle flows, and CRM automation tools. Strong skills in persuasive, monetization-focused, and personalized copywriting. Data-driven, KPI-oriented, and comfortable executing quickly in a fast-paced environment. If you or someone in your network would be interested in the opportunity, please reach out to me over email for more information! ? - bryan.enriquez@pentasia.com

Overview:  Pentasia have partnered with a global iGaming organisation in their search for a Senior Internal Communications Manager. In this role, you’ll lead a global internal communications strategy, using compelling storytelling to bring culture and people initiatives to life. Working with HR, leadership and regional teams, you’ll shape key messaging, manage sensitive communications and deliver campaigns that boost engagement and cultural alignment.    What You Will be Doing:  Strategic HR Communications  Develop and lead a global internal communications strategy aligned with our business goals.  Serve as the primary internal comms partner to Marketing, HR and Operations, supporting messaging around business and HR messages, such as employee experience, engagement, change, L&D, recognition.  Manage communications around sensitive or complex people-related topics such as organizational change, policy updates, and leadership announcements.  Employee Engagement & Culture  Design and deliver campaigns that build understanding of and alignment with our culture, values, and ways of working.  Support the rollout and communication of engagement surveys, people policies, and employee programs.  Collaborate on initiatives that celebrate employee milestones, community building, and inclusion.  Content Creation & Storytelling  Develop high-impact content across a variety of formats (email, video, intranet, live events, newsletters) with a strong, consistent tone of voice.  Amplify success stories, employee spotlights, and leadership messaging that reinforce our values.  Channels & Tools  Own and optimize internal communications platforms, making recommendations on the best tools for the business.  Ensure our digital channels are user-friendly, dynamic, and support our culture and ways of working.  Global Communication with Local Adaptability  Ensure consistent, values-led messaging across regions while adapting for cultural and operational differences.  Work closely with local People and Comms leads to align communications and maintain a unified voice.  Measurement & Feedback  Track engagement and effectiveness of internal communications; report on insights and continuously improve based on employee feedback.  Build feedback loops to ensure our communications are responsive, relevant, and employee-informed.    What We Need From You:  8–10+ years of internal communications experience, with a strong focus on HR/people communications.  Experience in a global organization with a geographically and culturally diverse workforce.  Proven ability to deliver communication strategies that support employee engagement and cultural alignment.  Excellent writing, editing, and storytelling skills; able to craft compelling content for all levels of the organization.  Strong stakeholder management and the ability to influence across all levels.   Comfortable handling sensitive topics and managing communications in times of change.  Experience in high-growth or regulated industries (e.g., fintech, gaming, tech).    Intimate knowledge of internal communications tools and employee engagement platforms.    If you or someone in your network would be interested in the opportunity, please reach out to me for more information! bryan.enriquez@pentasia.com

Overview Pentasia are supporting an Operator in their search for a CRM Specialist to support their CRM & Retention operations. This is a fully remote role, where you will help build, execute, and optimize CRM campaigns across email, push, pop-ups, and inbox messaging. The ideal candidate will be organized, tech-savvy, and motivated to grow in an iGaming / Sweepstakes environment. Responsibilities Set up and schedule CRM campaigns across email, push, and on-site channels. Assist with ongoing promotional setups and execution. Help design and optimize automated lifecycle journeys. Build, maintain and QA audience segments based on user behaviour. Upload CRM content and ensure accuracy of links, CTAs, and dynamic fields. Run A/B tests to improve messaging, segmentation, and conversion performance. Track key CRM metrics and provide regular performance insights. Requirements / Qualifications 1-2 years of CRM experience (iGaming/sweepstakes/gaming preferred). Experience working with CRM platforms (Smartico, FastTrack, Customer.io). Basic understanding of dynamic personalization fields, events/triggers, player segmentation logic. Strong English writing and communication skills. High attention to detail, structured workflow, and strong time management. Ability to manage multiple campaigns at once. Eagerness to learn advanced CRM concepts and grow quickly. Nice-to-Have: Experience with sweepstakes mechanics. Understanding of bonus systems, loyalty program structures, and gamification. Familiarity with deliverability, inbox placement, or HTML email best practices. Comfortable editing HTML email templates (fixing spacing, links, images). What We’re Looking For: Proactive, reliable, and organized team player. Detail-oriented, especially with QA, links, segmentation, and dynamic fields. Creative thinker with a data-driven mindset. What We Offer: Fast growth path toward mid/senior CRM roles. Exposure to advanced CRM tools, segmentation, and loyalty systems. A creative, friendly, fast-paced environment. If you or someone in your network would be interested in the opportunity, please reach out to me for more information! - bryan.enriquez@pentasia.com