The Company A well-funded, start-up is building a next-generation prediction market platform and launching a complementary crypto casino for international markets. The company is now hiring its first Chief Marketing Officer for the predictions platform to own global growth, brand, and community from the ground up. The Opportunity Reporting to the CEO, you will design and execute the full marketing strategy across acquisition, brand, lifecycle/CRM, content & community, PR/comms, affiliates & partnerships, and VIP/loyalty. This is a rare 0-1 and 1-10 mandate: build the playbook, assemble a high performing team, and scale responsibly across multiple jurisdictions. What You’ll Do Own the growth model: Define targets, budgets, and channel mix across paid social/search, programmatic, SEO, content, affiliates, influencers/KOLs, and partnerships. Build & lead the team: Hire and mentor leaders across Performance/Growth, Brand/Creative, CRM/Lifecycle, Content/Community, and PR/Comms; manage agencies as needed. Launch & scale internationally: Orchestrate go to market plans for the prediction market business products; tailor campaigns by region and audience segment. International CAS/SBK experience: Demonstrable experience delivering Direct Customer Acquisition Services (CAS) and applying Sales & Business Key (SBK) / Sales Building Knowledge in international markets, supporting scalable go-to-market execution across multiple regions/jurisdictions. Lifecycle & retention: Stand up CRM, VIP, and loyalty programs; drive onboarding, engagement, cross sell, and reactivation with rigorous experimentation. Data-driven decisioning: Implement marketing analytics (LTV/CAC, cohort models, incrementality testing, MMM/MTA) and ensure clean tracking across web, mobile, and wallet flows. Brand & community: Establish a distinctive brand; grow owned communities (Discord/Telegram/Twitter/X); activate creator/streamer partnerships. Partners & affiliates: Build an affiliate program fit for both prediction and crypto casino; negotiate, track, and optimize partner performance. Work cross-functionally: Partner with Product, Trading/Risk, Data, and Compliance/Legal to ensure all marketing complies with local regulations and responsible play standards. What You’ll Bring Leadership depth: 8+ years in consumer growth/marketing with 5+ years leading multi-disciplinary teams in iGaming, sportsbook/predictions. Proven scaler: Track record taking products from launch to meaningful revenue in multi-market contexts; comfortable building process, structure, and dashboards from scratch. Channel expertise: Hands-on command of performance marketing, SEO/content, affiliates, influencer/KOL strategy, PR/comms, and brand storytelling. Lifecycle mastery: CRM, segmentation, marketing automation, experimentation frameworks (A/B, holdouts), and retention economics. Data fluency: Ability to set up attribution (MTA/MMM), read cohorts, and make ROI-based budget decisions; familiarity with BI/analytics stacks. Crypto/iGaming literacy: Understanding of wallets, on/off ramps, KYC/age gating, bonus/VIP mechanics, and the marketing realities of regulated vs. dot com markets. Builder mindset: High ownership, bias to action, and comfort operating in ambiguity at start-up speed. Nice to Have Experience launching prediction markets or exchange-like consumer products. Background partnering with streamers/creators and running community-led growth (Discord/Telegram). Global experience across Americas and internationally. What’s on Offer Compensation: Competitive base + bonus + equity; potential token participation. Set the agenda: Greenfield remit to shape strategy, team, and tools. Backed to win: Strong balance sheet with a long-term view.  

My client is building a platform designed to entirely disrupt the North American Real-Money Gaming (RMG) and skill-based competition market. Unlike legacy competitors that rely on casino-style aesthetics and algorithmic luck, their platform is built for the modern gamer. They feature a premium esports aesthetic, 100% transparent skill-based matchmaking. They are building the digital underground fight club for Gen-Z and Millennial gamers. The Role They are seeking a visionary, heavily-networked Chief Marketing Officer to architect and scale our global brand presence. You are not just a strategist; you are a resource magnet. You will bring a formidable "black book" of top-tier talent, celebrity relationships, and agency connections from day one. Your objective is to design and execute multi-million-dollar Go-To-Market (GTM) campaigns, secure high-profile celebrity endorsements, and build a world-class marketing organization from the ground up. You will oversee the directors and managers who execute the daily social, affiliate, and community operations. Key Responsibilities Celebrity Endorsements & Macro-Campaigns: Architect and negotiate flagship endorsement deals with Tier-1 celebrities (e.g., A-list musicians, top-tier athletes, mega-creators). Transition traditional flat-fee sponsorships into deep, platform-integrated partnerships (custom avatars, branded high-stakes tournaments). Resource & Agency Integration: Leverage your extensive, pre-existing relationships with top talent agencies (CAA, WME, UTA, etc.), PR firms, and creative agencies to secure exclusive, high-ROI deals and fast-track our brand visibility. Team Building & Organizational Leadership: Rapidly recruit, structure, and lead a high-performing marketing department. You are expected to bring in top-tier talent (or existing trusted operators) across Social Media Management, Community (Discord/X), Content Production, and Affiliate/Bounty Operations. High-Stakes Brand Architecture: Define and protect the "Winnr Arcade" brand identity across all touchpoints. Oversee the creative direction of massive launch events, such as our "High-Stakes Invitational Launch" featuring celebrity vs. player matchups. Budget & P&L Ownership: Based on the marketing expenses provided by the company, allocate capital efficiently across macro-influencer campaigns, creator bounty programs (user-generated clipping/viral loops), and experiential offline/college activations. Qualifications (The "Must-Haves") Executive Experience: 8+ years of senior marketing leadership (VP/CMO level) in Esports (e.g., 100 Thieves, FaZe), disruptive consumer tech, Web3, or hype-driven lifestyle brands. The "Rolodex": You must come with an established network. You can get top-tier celebrities, mega-influencers, and the managing partners of major talent/creative agencies on the phone immediately. Track Record of Mega-Campaigns: Proven history of designing and executing culturally viral, high-budget celebrity marketing campaigns that directly drove massive user acquisition and cultural relevance. Leadership Depth: Demonstrated ability to build and manage multi-disciplinary marketing teams (internal and external) and hold them accountable to aggressive CAC, LTV, and ROI metrics. Cultural Fluency: Deep, intuitive understanding of modern gaming culture, the creator economy, and how to build cult-like brand loyalty among the 18-30 demographic. Must be located in North America  

Overview My client is a leading online casino operator in New Jersey and are seeking a hands on, commercially driven Chief Financial Officer to join their fast growing team. This is a unique opportunity to step into a high impact leadership position within one of the state’s most dynamic igaming brands. This position requires an individual who is comfortable operating in a lean, agile environment. The successful candidate will join a small, tightly coordinated executive team where the ability to roll up your sleeves, jump into operational finance tasks, and build scalable financial systems is essential. The CFO will also be responsible for building and managing a new finance team of two. This is an ideal role for someone who thrives in growth stage environments, has deep knowledge of U.S. regulated online gambling markets, and brings a balance of strategic vision and hands on execution. Key Responsibilities Financial Leadership & Strategy Act as the company’s senior financial leader, advising the CEO and executive team on all financial matters. Develop and execute financial strategy aligned with the company’s growth objectives. Provide clear and actionable insights on performance, forecasting, budgeting, and risk. Hands-On Financial Management Oversee day to day finance operations, including accounting, cash management, reconciliations, and reporting. Step in personally to manage operational finance tasks when required, ensuring accuracy and timeliness. Implement and improve internal controls, financial processes, and reporting systems suited to a high growth iGaming operator. Regulatory & Compliance Ensure full compliance with New Jersey Division of Gaming Enforcement (DGE) financial requirements. Manage regulatory reporting, audits, and financial certifications required within the U.S. iGaming/B2C casino market. Maintain strong governance and ensure adherence to all AML, responsible gaming, and financial integrity standards. Team Building & Leadership Hire, lead, and develop a finance team of two, creating a high performance function. Mentor junior team members, providing strong operational and strategic guidance. Foster a collaborative, accountable, and solution driven department culture. Commercial & Operational Partnership Partner with Product, Marketing, CRM, Data, and Operations to support commercial decision making. Evaluate ROI on marketing spend, customer acquisition, retention, and promotions. Lead financial modeling for new initiatives, partnerships, supplier agreements, and market entry opportunities. Reporting & Performance Analysis Deliver monthly, quarterly, and annual financial statements. Manage board reporting and investor relations as needed. Track KPIs relevant to iGaming (GGR, NGR, LTV, CPA, player segmentation, bonus liabilities, etc.) Requirements Experience 8+ years of progressive finance leadership, ideally including CFO, VP Finance, or similar experience. Strong background in iGaming, online casino, sports betting, or digital entertainment (U.S. market preferred). Proven experience working in fast paced scale up or mid sized organizations. Demonstrated ability to operate in a hands on, detail oriented capacity. Technical Skills Deep understanding of financial frameworks relevant to online gambling, including bonus accounting, gaming taxes, and regulatory reporting. Strong working knowledge of U.S. GAAP and financial compliance. Competence with financial modeling, budgeting, and analytics tools. Prior exposure to DGE reporting or other regulated gambling authorities highly desirable. Leadership Attributes Highly adaptable, operationally focused, and able to thrive in a lean environment. Strong communicator, capable of representing finance at executive and board level. Collaborative, pragmatic, and solutions oriented. Comfortable balanced strategic thinking with hands-on execution. Benefits Full benefits package, Medical, Dental, Vision, 401k. Hybrid working model in New Jersey. Opportunity to lead finance for a top-tier, high growth online casino brand. Significant influence over financial strategy, team structure, and operational processes. Fast-moving, entrepreneurial environment with strong executive backing.