We're a global people business - the leading recruitment consultancy in iGaming, having placed over 10,000 candidates in casino and sports betting jobs worldwide.
My client is a managed service business that are utilized when clients require a more extensive range of interim management services, spanning everything from strategic business planning, P&L management, user acquisition marketing, customer retention marketing, vendor selection, negotiation and management, front end design and build, data science and business intelligence, to operations and customer service, compliance, VIP management and transition planning.
The Social Casino team manage the Social Casino clients and end-to-end operations to ensure the key objectives of the clients are met. A Social Casino operates as a Freemium model and is a digital platform, available as a mobile app and web-based, that replicates the thrill of traditional casino games such as slots, table games, and bingo, but without real-money wagering. Instead of betting with cash, players use virtual currency, which can be earned through gameplay or purchased via inapp transactions. Unlike traditional online casinos, where players can win or lose real money, social casinos focus purely on entertainment. The games and platform integrate features like leaderboards, multiplayer tournaments, and social sharing, making them a lot more interactive than standard online gambling platforms. Because of these reasons, Social Casinos are on the rise, globally as a bridge to “real-money” gambling through acquiring and retaining a ready database of online casino players, and to leverage big data to better personalize their players experience throughout the casino clients operations.
The Senior Manager, CRM (Social Casino) is a key leadership role within the marketing team. This position is responsible for client management of the Social Casino division, developing and executing Social Casino customer retention strategies, managing online loyalty programs, and overseeing end-to-end CRM while working closely with the Acquisition & Data Analysis teams to ensure both financial and non-financial KPIs are met for each managed client.
Role Summary:
As the Senior Manager of CRM for the Social Casino division, you will develop & fully execute marketing plans for the growing Social Casino client base. You will be responsible for campaign planning, creation and execution for promotions targeted to the clients’ Social Casino customer bases. This position will allow for personal growth as the managed service business overall continues to grow.
The Senior Manager, CRM (Social Casino) is a key management position within the Marketing team working closely with the Head of Business Intelligence and broader marketing team, and is responsible for defining and executing Social Casino strategies to best convert and monetize the clients’ Social Casino player databases. This role manages the entire CRM strategy that is inclusive of social casino client management (weekly check ins, monthly & quarterly health check presentations etc), strategic marketing communications planning & execution, promotion ideation execution and management, marketing technology management, and people management. Your goal is to be an expert on the virtual economy & time on device impacts, and player cohort behavior in order to increase conversion and monetization of the entire player database. With the end goal to increase the overall customer lifetime value (revenue, time, and profitability) through increased engagement and retention to meet both financial and non-financial KPIs.
You are data focused, which informs your strategic marcomms planning. You have proven capabilities in developing sophisticated personalization at scale, automation, strategic marketing & tech innovation, as well as the holistic marcomms omni-channel player experience, and development of a robust test & learn environment. This role requires strong marketing and CRM technology experience, deep expertise with a proven track record in CRM success and the ability to collaborate cross functionally, as well as (ideally) a background in managing Social Casino marketing.
My client are committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. They are looking for an individual who enjoys working in a fast-past, lean & team-oriented environment, likes to be challenged, and values the opportunity to make impacting change. They are building a strong culture of teamwork, collaboration, mutual respect, and transparency, and its vital that you help continuing to cultivate this culture as they grow.
Essential Duties & Responsibilities:
Lead the development, creation, and execution and management of the CRM strategy for of the Social Casino product. Including the development and execution of omnichannel loyalty marketing and CRM initiatives to optimize acquisition, retention, monetization, dynamic personalization and promotional strategies.
Client Management of all the Social Casino division clients included but not limited to running weekly check in and performance updates, monthly and quarterly formal health check presentations, regular meetings with clients teams helping support the product initiatives, event management (on site events as part of marketing plan), and any other client related requirements.
Management and ownership of all 3rd party Vendor relationships including weekly check ins with Social Casino platform partner account management team, Customer Service team, Social Media team, and Loyalty Management team.
Operational responsibility of retained player marketing initiatives; player retention & reengagement; promotion and bonus campaign planning and execution; reporting, and iterating marcomms plan (incl player time on device & virtual economy management); content and creative management; and holistic marcomms omni-channel management (email, website, push, player inbox, direct mail, and social).
Analyze customer data, defining actionable cohorts and creating targeted lifetime value/customer life-cycle engagement campaigns and programs.
Monitor competitor CRM and loyalty programs, testing and adopting best practices to continuously improve program performance, player value, and profitability.
Closely work with and contribute to the Product, Social Media and UA teams to enhance retention, database conversion & monetization (with a strong focus on retaining and growing the LTVs of key player cohorts), and user acquisition.
People manage the Graphic Design (Social Casino) and oversee all content teams in order to create dynamic assets that optimize conversion & monetization rates.
Working closely with the Head of Business Intelligence to develop and enhance KPIs for managing and assessing the success of our various clients’ Social Casino marketing effectiveness including channels, campaigns, programs, product and overall strategy.
Working closely with both the Head of BI, Head of UA, and product vendor analytics teams to build and monitor dashboards to track and optimize all marketing performance.
Identify, prioritize and execute initiatives to grow the database conversion & monetization activity and drive increased engagement - whether it’s organic initiatives, viral, referral or product based.
Deep knowledge of (with proven success in) email, social, and mobile CRM best practices
Working knowledge of HTML/CSS and email design best practices.
Expertise in Social Casino gaming and/or digital freemium gaming models & strategy.
Strong background in online VIP and loyalty marketing programs & initiatives (incl the dynamic player journey models).
Execute in a fast-paced, and highly iterative environment.
Education, Qualifications & Experience:
Bachelor’s degree (B.S./B.A.) in Business Administration, Marketing, or related field.
5+ years in a digital marketing CRM/lifecycle management role or equivalent combination of education, training and experience.
Must have comprehensive knowledge of marketing systems and processes (included but limited to email, SMS, onsite messaging & CMS management, app and web push notifications, etc.).
Must have experience & expertise in online social casino gaming and/or online Freemium gaming models & strategy.
Experience developing personalized emails using HTML/CSS with embedded personalization tokens.
Adaptable, analytical thinker who can work both strategically as well as in a hands-on executional capacity.
Excellent oral and written presentation skills.
Strong ability to manage simultaneous project streams and thrives in a fast-paced, evolving company environment.
Innovative thinker who looks beyond immediate competitive set for inspiration and ideas.
Hands-on experience working with a variety of CRM tools.
Exceptionally knowledgeable in current digital marketing CRM principles and best practices, and proven success models for delivering best in show CRM omni-channel planning & execution.
Demonstrated leadership experience in online gaming or e-commerce marketing not required, but highly regarded.
Excellent people management skills.
Ability to meet deadlines and to work under the pressure of short time constraints.
Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, Teams, Sharepoint, PowerPoint and Outlook).
MUST HAVE: Passion for social gaming, casino & casino marketing.
This is your chance to join a fast-growing technology & entertainment business where reality TV, celebrity drama, and pop culture are transformed into real prizes. The mission is simple: make watching, predicting, and talking about your favorite moments more exciting and more valuable. You’re not just watching the world, you’re part of it. Predict outcomes, compete with friends, and earn epic prizes
About the Role
My client is seeking a hands-on Acquisition Marketing Manager to drive user growth through paid media, influencer partnerships, and affiliate marketing. Reporting directly to the CEO, you’ll be responsible for planning, executing, and optimizing campaigns across these channels, with a strong emphasis on data-driven decision-making and measurable results. This is a fully remote position open to candidates based in North America.
Key Responsibilities
Develop, execute, and optimize paid media campaigns (including PPC, display, and paid social) to drive user acquisition and revenue growth.
Identify, recruit, and manage influencer partnerships to expand brand reach and engagement.
Build and scale affiliate marketing programmes, managing relationships and performance with key partners.
Analyse campaign performance, generate actionable insights, and report on KPIs to the CEO and wider team.
Collaborate with the product and content teams to ensure campaign messaging and creative are aligned with brand objectives.
Stay current on the latest trends and best practices in paid media, influencer, and affiliate marketing, especially within mobile gaming and pop culture.
Test new channels and strategies to identify scalable growth opportunities.
Skills, Knowledge, and Experience
4-5 years’ hands-on experience in acquisition marketing, with a proven track record in paid media, influencer, and affiliate marketing (mobile gaming, sweepstakes, prediction markets, igaming or entertainment experience highly desirable).
Strong analytical skills and experience using data to optimize campaigns and drive decision-making.
Proficiency with campaign management and analytics tools (e.g., Google Ads, Facebook Ads Manager, affiliate platforms, influencer management tools).
Excellent communication skills, both written and verbal.
Ability to work independently in a fast-paced, remote environment.
Experience with reporting and presenting campaign results to senior stakeholders.
Bonus: Experience with SEO, email marketing, or content marketing.
Location: Helsinki, Finland
Work model: Fully onsite
Role Summary
We are looking for a dynamic and market-driven Campaign & Market Activation Specialist with a genuine passion for sports betting and Finnish sports culture. You naturally follow both major and minor sports events and have an intuitive understanding of what resonates with Finnish players.
While sports is your primary area of passion, you are fully comfortable working across all product verticals, including casino and live casino, and enjoy the variety of a broad product mix. Your strength lies in identifying the right cultural moments, understanding local humour and communication style, and turning these insights into impactful campaign ideas.
This role is hands-on, fast-moving and central to our local activation in Finland.
Key Responsibilities
Plan, create and execute campaigns for sports betting, casino and live casino.
Identify relevant sports and cultural moments that appeal to Finnish players.
Monitor competitor activity and react quickly to market changes.
Develop campaign ideas and collaborate with the Operations Specialist for execution.
Leverage Finnish sports culture, humour and tone of voice in market activation.
Build and maintain a local network to gather insights and opportunities.
Align activities with CRM, Product, Central Marketing and Analytics teams.
Track campaign performance and adjust based on insights and business needs.
Candidate Profile
Strong passion for sports betting, experience in iGaming and Finnish sports culture.
Native-level Finnish speaker with excellent cultural understanding.
Comfortable working across sports, casino and live casino products.
Natural networker: social, proactive, curious and well-connected (or eager to build connections).
Experience in iGaming, sportsbook, CRM, marketing or trading is valuable, but attitude, curiosity and execution speed matter most.
Creative thinker with strong market intuition.
Confident working with digital tools, campaign systems and multi-channel activation.
Able to balance planning with fast reactions to real-time events.
What We Offer
A key role in shaping our presence in Finland ahead of regulation.
High autonomy and impact on market activation.
Collaboration with experienced teams in multiple markets.
Apply Now or email me at: chrysavgi.patera@pentasia.com
if you are a native speaker in Finnish, have been working as a Campaign & Market Activation specialist in the iGaming industry and have been focusing on the Finnish market.
Location: Helsinki, Finland
Work model: Fully onsite
Role Summary
We are seeking a structured, detail-oriented Content & Campaign Operations Specialist who enjoys working with digital tools, systems, content workflows and campaign execution. You will manage the operational side of marketing for the Finnish market, publishing content, setting up promotions, distributing SEO articles, delivering customer communication and supporting organic social media output.
This role is the operational backbone of the Finnish marketing team. It works closely with the Campaign & Market Activation Specialist to ensure that ideas, campaigns and content are executed accurately and efficiently across all channels.
Key Responsibilities
Set up and manage promotions in internal tools (bonus systems, CMS, campaign platforms).
Publish and maintain content on websites, blogs, landing pages and customer-facing areas.
Coordinate and distribute SEO articles and long-form content.
Create and deliver customer communication via email, SMS and on-site messaging.
Support and update organic social media channels with localised content, ensuring consistent tone and messaging.
Ensure all content is correctly localised, compliant and aligned with brand guidelines.
Support campaign preparation with assets, translations, testing and QA.
Collaborate with central marketing, CRM and product teams on planning and execution.
Track and review published materials to guarantee accuracy and performance.
Provide coverage for campaign operations across product verticals when needed.
Candidate Profile
Experience in the iGaming industry (casino, betting, CRM, CMS, bonus operations or similar).
Strong ability to handle multiple digital tools, content platforms and operational workflows
Comfortable supporting organic social media publishing and understanding how different channels work.
Highly organised, detail-oriented and reliable — delivering clean and accurate output.
Comfortable working across CMS, bonus setup, email/SMS creation and content tasks.
Native-level Finnish speaker with excellent written communication skills.
Positive, solution-oriented and collaborative.
Able to manage multiple stakeholders across different markets.
What We Offer
A central role in building the operational foundation of our Finnish marketing efforts.
Clear ownership of execution, systems, content delivery and organic social support.
Strong support from experienced HQ teams.
Apply Now or email me at: chrysavgi.patera@pentasia.com
if you are a native speaker in Finnish, have been working as a Content & Campaign Operations specialist in the iGaming industry and have been focusing on the Finnish market.
Overview:
Pentasia have partnered with a global iGaming organisation in their search for a Senior Internal Communications Manager. In this role, you’ll lead a global internal communications strategy, using compelling storytelling to bring culture and people initiatives to life. Working with HR, leadership and regional teams, you’ll shape key messaging, manage sensitive communications and deliver campaigns that boost engagement and cultural alignment.
What You Will be Doing:
Strategic HR Communications
Develop and lead a global internal communications strategy aligned with our business goals.
Serve as the primary internal comms partner to Marketing, HR and Operations, supporting messaging around business and HR messages, such as employee experience, engagement, change, L&D, recognition.
Manage communications around sensitive or complex people-related topics such as organizational change, policy updates, and leadership announcements.
Employee Engagement & Culture
Design and deliver campaigns that build understanding of and alignment with our culture, values, and ways of working.
Support the rollout and communication of engagement surveys, people policies, and employee programs.
Collaborate on initiatives that celebrate employee milestones, community building, and inclusion.
Content Creation & Storytelling
Develop high-impact content across a variety of formats (email, video, intranet, live events, newsletters) with a strong, consistent tone of voice.
Amplify success stories, employee spotlights, and leadership messaging that reinforce our values.
Channels & Tools
Own and optimize internal communications platforms, making recommendations on the best tools for the business.
Ensure our digital channels are user-friendly, dynamic, and support our culture and ways of working.
Global Communication with Local Adaptability
Ensure consistent, values-led messaging across regions while adapting for cultural and operational differences.
Work closely with local People and Comms leads to align communications and maintain a unified voice.
Measurement & Feedback
Track engagement and effectiveness of internal communications; report on insights and continuously improve based on employee feedback.
Build feedback loops to ensure our communications are responsive, relevant, and employee-informed.
What We Need From You:
8–10+ years of internal communications experience, with a strong focus on HR/people communications.
Experience in a global organization with a geographically and culturally diverse workforce.
Proven ability to deliver communication strategies that support employee engagement and cultural alignment.
Excellent writing, editing, and storytelling skills; able to craft compelling content for all levels of the organization.
Strong stakeholder management and the ability to influence across all levels.
Comfortable handling sensitive topics and managing communications in times of change.
Experience in high-growth or regulated industries (e.g., fintech, gaming, tech).
Intimate knowledge of internal communications tools and employee engagement platforms.
If you or someone in your network would be interested in the opportunity, please reach out to me for more information!
bryan.enriquez@pentasia.com
A specialist digital marketing agency ho provides services for the global regulated online regulated gaming market is looking for a Director of User Acquisition EMEA who has a successful track record of media buying at scale.
This is the first hire here in the UK and part of the role is to build up a team around you. You will be responsible for managing medium to large UA budgets leading the direction of the media buying and creative strategy while launching and running campaigns, optimising creatives, keywords and other campaign parameters.
You will have extensive experience of working with Meta, Google, Apple and other UA channels.. An agency background is beneficial.
If this sounds like you then please get in touch.
Title - Game Designer
Salary - Competetive based on experience
Location - Fully remote
I'm currently partnered with an industry renowned studio looking to expand their team with a Game Designer.
Key Responsibilities -
Oversee the creation and evolution of slot game concepts, mechanics, maths models, and design documentation.
Continuously test and refine gameplay elements
Apply extensive slot design experience, strong analytical thinking, and effective communication to manage development workflows.
If interested, don't hesitate to apply using the link or reach out directly using the methods below.
Email - finley.beckett@pentasia.com
Or directly on LinkedIn
Business Development Manager - Europe
New Business focussed role - promoting a Sportsbook
3-4 years minimum Sportsbook sales experience
European based - Remote
Strong salary + commission
Russian language is a desired plus!
My client is a market leading sportsbook provider who are seeking their first hire in Europe to drive growth within this market. They are highly credible in their respected market and see now as the ideal time for expansion in Europe.
Providing a Sportsbook platform you will be responsible for acquiring new business in Europe and responsible for the full sales cycle.
The ideal candidate will have 3-4 years minimum Sportsbook Sales experience, and ideally speak fluent English & Russian. This is a great opportunity for someone looking to take their Sportsbook sales to the next heights!
Does this sound like you or someone you know?
Reach out: guy.derham@pentasia.com
My client is a fast growing, innovative tech business who are working with us on a number of important roles within the company.
We are searching for an experienced Project Manager with deep experience in B2C digital products, gaming/iGaming, you’ll collaborate closely with the CEO and CTO to drive end-to-end product strategy and execution. You will oversee product development, UX/UI, AI/ML feature innovation, growth initiatives, and product launches. This role is essential to ensuring rapid delivery, operational discipline, and the high-velocity scaling of the company.
This role is fully REMOTE and are able to pay a very competitive salary! If your interested and feel you fit the brief then you should APPLY or email - matt.chapman@pentasia.com
Engineering Team Manager – iGaming Payment Platforms
Form part of an international iGaming organisation
Lead high-impact engineering teams across the payment platform
Drive technical strategy, scalability, and product excellence
? Hybrid in Stockholm
? Full-time, Permanent
? Salary: Circa 95k SEK/month (depending on experience)
A leading and well-established iGaming company is seeking an Engineering Team Manager to oversee technical strategy and execution across platform and payment domains. This is a senior leadership opportunity for someone who thrives in high-traffic, performance-critical environments and is passionate about building resilient systems, scalable architectures, and high-performing engineering teams.
This role combines hands-on technical competence with strategic leadership. You will shape technical direction, mentor engineering teams, and collaborate closely with product, compliance, and payment stakeholders to deliver best-in-class gaming experiences.
Your Role
Set the technical vision and engineering roadmap across multiple product and payment platform verticals
Lead, mentor, and scale engineering teams across backend, integration, frontend, and DevOps
Guide teams responsible for secure, stable, and compliant payment flows across markets and providers
Partner closely with senior product and business stakeholders to translate requirements into scalable, high-availability technical solutions
Drive excellence in code quality, architecture, test automation, and operational reliability
Establish engineering best practices across development, testing, deployment, and incident management
Build and maintain relationships with internal stakeholders and external payment partners
Promote a culture of accountability, ownership, continuous improvement, and technical innovation
Oversee hiring, capability development, and performance management for hybrid and distributed teams
What You Bring
8+ years of hands-on software engineering experience, including at least 2+ years in technical leadership or engineering management
Strong understanding of payment integrations, APIs, and transaction-processing systems (advantageous but not mandatory)
Proven ability to manage and scale engineering teams in complex, high-availability environments
Deep knowledge of modern engineering practices, including microservices, CI/CD, cloud infrastructure, and event-driven architecture (Kafka, Redis, or similar)
Experience working within agile, product-led organisations
Strong communication skills and ability to collaborate across technical and business domains
Structured, proactive mindset with a drive to simplify, optimise, and improve engineering processes
Background in iGaming, fintech, sports betting, or other high-throughput transaction systems is strongly preferred