Paid Media Specialist.
Title: Paid Media Specialist
Location: Malta (Hybrid)
Salary: Up to €55k gross (Dependant On Experience)
About the role
Pentasia are supporting a well established international online entertainment company in strengthening their Performance Marketing team with a competent and dedicated Paid Media Specialist. This company operates globally and offers a broad portfolio of digital entertainment products.
Key Responsibilities:
- Own daily execution and optimization of paid media campaigns across Google Ads and Microsoft Ads, ensuring reliable delivery, clean tracking, budget control, and continuous performance improvement.
- Build, launch, optimize, and scale Search campaigns, monitoring bids, budgets, search terms, impression share, and key KPIs (CPC, CPA, CVR, traffic quality).
- Maintain clean, well-structured accounts, including keywords, match types, negatives, RSAs, extensions, and landing page alignment.
- Produce clear, decision-oriented performance reporting for management, highlighting results, key drivers, actions taken, and next steps.
- Support retargeting and programmatic initiatives, including remarketing audience setup, CRM-aligned messaging, and assistance with DSP campaigns when relevant.
Requirements:
- 1–3 years of hands-on experience in performance marketing or media buying (agency or in-house).
- Strong operational expertise in Google Search Ads and Microsoft Ads (Bing)., including account structure, optimization, ad testing, negatives, and budget pacing.
- Ability to analyze and act on performance KPIs, such as CPA, ROAS, CTR, and CVR.
- Highly organized and detail-oriented, with professional-level written and spoken English.
- German language skills are considered an asset.
If you or someone in your network would be interested in the opportunity, please apply or reach out to me over email for more information!
- bryan.enriquez@pentasia.com
Bryan Enriquez
Recruitment Consultant
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