Overview Pentasia have partnered with an iGaming Operator in their search for a Paid Media Specialist. In this role, you’ll lead the strategy and performance of multi-channel paid media campaigns across major digital platforms to drive user acquisition and growth. You’ll manage budgets, optimize results, and work closely with creative and data teams to scale high-impact campaigns and support an ambitious long-term vision. Responsibilities Plan, launch, and optimise paid media campaigns across platforms such as Meta, TikTok, YouTube, and programmatic networks. Analyse campaign performance and identify opportunities to maximise ROI and reduce CPA. Partner with creative teams to ensure all assets are on brand and tailored to the local market. Collaborate with internal teams to keep paid media activity aligned with broader business objectives. Monitor competitor activity and trends within the digital media landscape. A/B test creatives, audiences, placements, and bidding strategies to scale successful campaigns. Manage advertising budgets effectively and maintain accurate tracking using analytics and attribution tools. Stay up to date with platform updates, advertising policies, and industry best practices. Qualifications / Requirements 5+ years in paid media roles, preferably in the iGaming industry Capacity to work office based in Gibraltar If you or someone in your network would be interested in the opportunity, please reach out to me for more information! - bryan.enriquez@pentasia.com

Pentasia are supporting an Operator in their search for a highly skilled Head of Marketing Data. This in an on-site role based in Costa Rica, with a full relocation package included. Successful candidates will have proven experience owning and leading entire marketing data functions and delivering insightful reports, analysis and performance optimisations.     Key Responsibilities  Leadership & Strategy  Lead the marketing data function and set a clear strategy aligned with commercial objectives.  Build, mentor, and manage a focused team of analysts and BI specialists.  Uphold high standards of data quality and ensure alignment with Data Science and Engineering.    Data Management & Analysis  Oversee the full marketing data stack with clear visibility from spend to revenue.  Develop and maintain dashboards and models covering key performance and player metrics.  Uncover segments, trends, and channel efficiencies to drive stronger marketing ROI.    Reporting & Insights  Produce weekly and monthly KPI/ROI reports for senior leadership.  Create executive dashboards showcasing performance across all marketing channels.  Convert complex data into clear recommendations and lead campaign performance reviews.    Collaboration & Integration  Partner with IT/Dev and Data Engineering to maintain robust, accurate data pipelines.  Collaborate with Data Science, Finance, BI, Product, and CRM on forecasting, segmentation, and P&L visibility.  Ensure marketing data supports lifecycle, segmentation, and cross-team performance efforts.    Innovation & Future Development  Continually enhance marketing analytics tools, processes, and frameworks.  Identify and adopt new technologies and automation to improve measurement capabilities.  Foster a culture of testing, experimentation, and continuous optimization.      Requirements  Experience & Education   8–10 years’ experience in marketing analytics/BI with a track record leading marketing data functions.  Proven experience leading marketing data or analytics functions with commercial accountability.    Technical Skills  Advanced proficiency with data visualization tools (Tableau, Power BI, Looker).  Strong SQL and GA4 skills, with knowledge of modern marketing data integrations.    Leadership & Communication  Strong analytical storytelling skills, able to turn data into clear, actionable insights.  Commercially minded communicator confident working with executives and cross-functional teams.    If you or someone in your network would be interested in the opportunity, please reach out to me for more information!