Head of Retention (CRM & Lifecycle)

Head of Retention (CRM & Lifecycle) Overview A fast-growing iGaming operator is seeking a Head of Retention to rebuild its CRM and player lifecycle strategy. You’ll shape the full CRM ecosystem, drive UK-focused retention performance, and scale operations across multiple markets. The Role A hands-on, strategic position reporting to the CMO. You will initially own retention end-to-end, with full autonomy to execute. As the business scales, you’ll define the team structure, hire specialists, and lead the development of a new CRM tech stack and lifecycle strategy. Key Responsibilities Build and implement the CRM architecture and select the next-generation tech stack. Develop UK-focused retention strategies that meet UKGC compliance standards. Overhaul lifecycle journeys: welcome, real-time triggers, reactivation, VIP, cross-brand retention. Prepare CRM strategy for future Sportsbook launch and Casino–Sportsbook cross-sell. Own analytics: track LTV, churn, NGR, retention, and optimise through A/B testing. Develop predictive churn-prevention flows and behaviour-based segmentation. Create scalable processes and build out the retention team as the company grows. Requirements Must-Haves 5+ years iGaming CRM/Retention experience. Strong knowledge of UK market + UKGC compliance. Expertise with leading CRM and analytics tools (e.g., Braze, Optimove, Tableau, PowerBI). Data-driven decision maker with excellent communication skills. Nice-to-Haves Leadership or team management experience. Experience using AI for CRM automation or predictive modelling. Knowledge of additional regulated markets. Based in (or able to relocate to) Malta. What’s In It for You Full ownership of CRM strategy and tooling. Opportunity to scale operations internationally and build your own team. Direct collaboration with C-suite and a fast, impact-driven working environment.

Head of Acquisition Marketing We are seeking an experienced Head of Acquisition Marketing to lead all paid and organic customer acquisition channels across multiple markets. This role oversees a significant marketing budget (in excess of £15 million annually) and is accountable for driving both the volume and value of newly acquired customers through data-driven, performance-focused strategies. The successful candidate will be passionate about leveraging analytics, technology, and innovation to deliver best-in-class acquisition performance. About the Role As a senior member of the Group Marketing and Commercial Leadership Team, you will work closely with peers across Brand and Planning, Growth, and International Marketing, collaborating with teams across the wider organisation to deliver strong commercial outcomes. Key Responsibilities 1. Lead and develop a high-performing team Manage and mentor a team of acquisition specialists across channels such as paid social, search, programmatic, referral, and marketing technology. Provide strategic direction, performance coaching, and career development opportunities. Build strong relationships across the wider group to share best practices and leverage shared resources. 2. Define and execute acquisition strategy Develop comprehensive acquisition strategies across all digital and offline channels. Ensure alignment with business goals, audience segments, and market opportunities. Identify emerging trends, technologies, and channels to enhance performance. 3. Optimise investment and performance Implement robust systems for tracking Cost Per Acquisition (CPA), Return on Investment (ROI), and other key metrics. Use data and insights to drive optimisation decisions and improve marketing efficiency and profitability. 4. Shape the marketing technology stack Partner with technology teams to define and implement a scalable, data-driven marketing and advertising tech ecosystem. Enhance measurement, attribution, and automation capabilities to improve transparency and campaign effectiveness. 5. Drive Conversion Rate Optimization (CRO) Lead CRO initiatives to improve conversion and engagement rates across all acquisition channels. Utilize A/B testing and experimentation to identify best-performing approaches. Advise senior stakeholders on digital customer experience improvements. 6. Collaborate across product and technology Work with internal teams to enhance creative assets, landing pages, and user journeys. Provide input on product and platform features that impact acquisition performance. 7. Leverage innovation, AI, and automation Use AI, machine learning, and automation tools to enhance targeting, personalisation, and campaign efficiency. Continuously explore and adopt technologies that drive smarter acquisition decisions. Skills & Experience Minimum 5 years’ experience leading acquisition marketing across paid and organic channels, ideally within a high-growth or regulated digital industry. Proven success managing large-scale acquisition budgets and delivering strong ROI. Expertise in performance marketing, analytics, and marketing operations systems. Demonstrated ability to lead and develop high-performing teams. Strong commercial acumen and a data-driven mindset. Excellent stakeholder management and communication skills. Passion for growth, innovation, and delivering outstanding user acquisition outcomes. Compensation & Benefits We offer competitive remuneration based on skills, experience, and performance, with regular benchmarking and reviews to ensure alignment with market standards. Additional benefits and career development opportunities are provided as part of our commitment to rewarding excellence.

Marketing Intelligence Analyst We’re seeking a Marketing Intelligence Analyst to own the numbers behind our marketing department. This role focuses on translating performance data into clear, actionable insights that drive smarter ad spend, improve retention, and identify the true ROI of our marketing channels and games. You’ll work across acquisition, retention, and growth, analyzing how users move through the funnel, how campaigns impact long-term value, and why specific games or events drive spikes in user activity. This isn’t a reporting role. It’s about understanding the why behind the numbers and helping leadership make better, data-driven decisions. Key Responsibilities Track and interpret marketing performance metrics across all paid and organic channels (Google, AdRoll, influencers, etc.). Build and maintain dashboards showing daily/weekly/monthly spend, CPA, CVR, retention, and LTV. Analyze user retention cohorts on a weekly and monthly basis. Identify behavioral trends and lifecycle stages that impact re-engagement and churn. Develop and refine models for true CPA and ROAS by source, campaign, and geography. Attribute spikes in engagement or deposits to specific events, influencers, or content. Create formulas and predictive models to estimate user LTV per channel, campaign, and game vertical. Work with finance and marketing to forecast growth and set spend caps accordingly. Detect short-term growth surges (e.g., “sportsbook volume up 20% due to viral tweet”) and explain why. Build automated alerts or short briefs for the team to act on high-impact changes. Collaborate closely with marketing, finance, and product teams to align insights with business goals. Provide weekly executive summaries and present actionable insights directly to the CMO. Skills & Competencies List the soft and technical skills needed to succeed in this role. Core Competencies: Analytical mindset with strong problem-solving skills. Clear communicator who can turn complex data into actionable insights. Detail-oriented and highly organized in handling multiple data sources. Curious and investigative, always seeking to understand the “why.” Comfortable working autonomously in a fast-moving, ambiguous environment Technical Skills: Advanced Excel/Google Sheets (complex formulas, data modeling, LTV calculations). Strong command of data visualization tools (Looker Studio, Power BI, Tableau, etc.). Understanding of key marketing metrics (CPA, CVR, ROAS, CAC:LTV, retention curves). Experience working with large datasets (SQL or basic Python knowledge is a plus). Familiarity with tracking platforms such as GA4, Mixpanel, or similar tools. Qualifications & Experience 2–4 years of experience in marketing analytics, performance marketing, or growth intelligence. Background in social, sweepstakes, or crypto casino is a must. Proven ability to connect marketing data to business outcomes. Preferred: experience in gaming, esports, or gambling analytics. Preferred: understanding of user funnel optimization and event tracking