Head of Retention (CRM & Lifecycle)

Head of Retention (CRM & Lifecycle) Overview A fast-growing iGaming operator is seeking a Head of Retention to rebuild its CRM and player lifecycle strategy. You’ll shape the full CRM ecosystem, drive UK-focused retention performance, and scale operations across multiple markets. The Role A hands-on, strategic position reporting to the CMO. You will initially own retention end-to-end, with full autonomy to execute. As the business scales, you’ll define the team structure, hire specialists, and lead the development of a new CRM tech stack and lifecycle strategy. Key Responsibilities Build and implement the CRM architecture and select the next-generation tech stack. Develop UK-focused retention strategies that meet UKGC compliance standards. Overhaul lifecycle journeys: welcome, real-time triggers, reactivation, VIP, cross-brand retention. Prepare CRM strategy for future Sportsbook launch and Casino–Sportsbook cross-sell. Own analytics: track LTV, churn, NGR, retention, and optimise through A/B testing. Develop predictive churn-prevention flows and behaviour-based segmentation. Create scalable processes and build out the retention team as the company grows. Requirements Must-Haves 5+ years iGaming CRM/Retention experience. Strong knowledge of UK market + UKGC compliance. Expertise with leading CRM and analytics tools (e.g., Braze, Optimove, Tableau, PowerBI). Data-driven decision maker with excellent communication skills. Nice-to-Haves Leadership or team management experience. Experience using AI for CRM automation or predictive modelling. Knowledge of additional regulated markets. Based in (or able to relocate to) Malta. What’s In It for You Full ownership of CRM strategy and tooling. Opportunity to scale operations internationally and build your own team. Direct collaboration with C-suite and a fast, impact-driven working environment.

Head of Acquisition Marketing We are seeking an experienced Head of Acquisition Marketing to lead all paid and organic customer acquisition channels across multiple markets. This role oversees a significant marketing budget (in excess of £15 million annually) and is accountable for driving both the volume and value of newly acquired customers through data-driven, performance-focused strategies. The successful candidate will be passionate about leveraging analytics, technology, and innovation to deliver best-in-class acquisition performance. About the Role As a senior member of the Group Marketing and Commercial Leadership Team, you will work closely with peers across Brand and Planning, Growth, and International Marketing, collaborating with teams across the wider organisation to deliver strong commercial outcomes. Key Responsibilities 1. Lead and develop a high-performing team Manage and mentor a team of acquisition specialists across channels such as paid social, search, programmatic, referral, and marketing technology. Provide strategic direction, performance coaching, and career development opportunities. Build strong relationships across the wider group to share best practices and leverage shared resources. 2. Define and execute acquisition strategy Develop comprehensive acquisition strategies across all digital and offline channels. Ensure alignment with business goals, audience segments, and market opportunities. Identify emerging trends, technologies, and channels to enhance performance. 3. Optimise investment and performance Implement robust systems for tracking Cost Per Acquisition (CPA), Return on Investment (ROI), and other key metrics. Use data and insights to drive optimisation decisions and improve marketing efficiency and profitability. 4. Shape the marketing technology stack Partner with technology teams to define and implement a scalable, data-driven marketing and advertising tech ecosystem. Enhance measurement, attribution, and automation capabilities to improve transparency and campaign effectiveness. 5. Drive Conversion Rate Optimization (CRO) Lead CRO initiatives to improve conversion and engagement rates across all acquisition channels. Utilize A/B testing and experimentation to identify best-performing approaches. Advise senior stakeholders on digital customer experience improvements. 6. Collaborate across product and technology Work with internal teams to enhance creative assets, landing pages, and user journeys. Provide input on product and platform features that impact acquisition performance. 7. Leverage innovation, AI, and automation Use AI, machine learning, and automation tools to enhance targeting, personalisation, and campaign efficiency. Continuously explore and adopt technologies that drive smarter acquisition decisions. Skills & Experience Minimum 5 years’ experience leading acquisition marketing across paid and organic channels, ideally within a high-growth or regulated digital industry. Proven success managing large-scale acquisition budgets and delivering strong ROI. Expertise in performance marketing, analytics, and marketing operations systems. Demonstrated ability to lead and develop high-performing teams. Strong commercial acumen and a data-driven mindset. Excellent stakeholder management and communication skills. Passion for growth, innovation, and delivering outstanding user acquisition outcomes. Compensation & Benefits We offer competitive remuneration based on skills, experience, and performance, with regular benchmarking and reviews to ensure alignment with market standards. Additional benefits and career development opportunities are provided as part of our commitment to rewarding excellence.

A forward-thinking startup in the iGaming space, committed to building innovative gaming platforms that deliver seamless and immersive experiences to players worldwide. As we expand rapidly, we’re looking for passionate professionals to help grow our brand through data-driven marketing initiatives. Role Overview We are seeking a Performance Marketing Manager to lead our digital acquisition efforts and drive maximum ROI across multiple channels. This role will focus on managing paid media campaigns, optimising user acquisition, and leveraging analytics to boost campaign performance. The ideal candidate is a results-oriented digital marketer with experience in the iGaming industry and a strong analytical mindset. Key Responsibilities Plan, execute, and optimize performance marketing strategies across paid search, social media, display, programmatic, and affiliate channels. Manage advertising budgets to drive customer acquisition and retention while ensuring profitability. Monitor campaign performance, conduct A/B testing, and implement data-driven optimization strategies. Collaborate with creative teams to produce engaging ad creatives and high-converting landing pages. Partner with data analysts to track KPIs, identify trends, and make strategic marketing decisions. Optimize user funnels to enhance player engagement and lifetime value (LTV). Stay abreast of industry trends, competitor activity, and emerging marketing technologies. Ensure all campaigns comply with regulatory guidelines and responsible gaming policies. Requirements Proven experience in a performance marketing role within the iGaming industry. Strong expertise in running paid campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and programmatic platforms. Proficiency with analytics tools such as Google Analytics, BI dashboards, and attribution platforms. Experience with CRM, retargeting, and customer segmentation strategies. Ability to analyze complex datasets and turn insights into actionable marketing strategies. Strong project management skills with the ability to manage multiple campaigns simultaneously. Familiarity with affiliate marketing and influencer partnerships is a plus. Knowledge of compliance regulations related to iGaming advertising. Preferred Qualifications Experience with SEO and organic growth initiatives. Understanding of blockchain technology and cryptocurrency marketing. Experience working in a startup environment with agile marketing teams. What We Offer Competitive salary with performance-based incentives. A dynamic startup culture where your ideas make an immediate impact. Opportunities for professional growth and career advancement. Flexible working arrangements. Employee benefits, including health insurance. If you are a data-driven marketer passionate about performance-based strategies in the iGaming sector, we want to hear from you. Join our growing team and help shape the future of gaming.