A leading, award-winning online casino brand is expanding its footprint in North America, following exceptional success in regulated iGaming markets across Europe and Canada. With a strategic launch planned for New Jersey, the company is seeking an energetic and visionary Head of Marketing to drive brand growth and customer acquisition in this key region. The Role: This is a senior leadership opportunity to shape and execute the brand and acquisition marketing strategy for North America, with a primary focus on launching and scaling operations in New Jersey. The successful candidate will play a pivotal role in building a new business in a strategically important region, joining a company experiencing rapid growth through significant investment in people, brand, and product.   Key Responsibilities: Develop strategic plans for brand building and acquisition marketing across North America. Manage customer acquisition media channels, including TV, radio, sponsorships, print, out-of-home, and PR. Oversee digital marketing and performance-based channels, collaborating with both in-house and external agencies. Build and manage relationships with local third parties (media agencies, creative agencies, production agencies), including agency selection and commercial negotiations. Own and manage a substantial 8-figure annual marketing budget, including targets and reporting. Act as the local brand champion, adapting global brand positioning and creative for the US market, and creating bespoke local campaigns. Conduct pre- and post-campaign analysis to optimise ROI, CPA, and future campaign performance. Lead and manage local marketing teams (including Canadian-based specialists in ATL, digital, creative, design, copywriting, media partnerships, sponsorship, and analytics). Ensure compliance with all gambling regulations across all communication channels. Key Skills & Experience: 5+ years in a marketing leadership role (agency or client-side) within a high-transaction volume industry. 3+ years’ experience in B2C online gaming in the US (mandatory); Canadian experience is an advantage. Proven track record of launching new brands and achieving rapid business growth in the US. Deep knowledge of US and Canadian advertising/media landscapes, with established agency/media owner relationships. Demonstrated hands-on approach to managing large marketing budgets and campaigns end-to-end (briefing, forecasting, tracking, reporting, analysis). Experience in people management, including recruitment, training, and development.

About the Company This opportunity is with a fast-growing, restaurant SaaS leader that has become one of the most influential technology partners for Asian-focused hospitality brands across North America. Since inception, the company has built a comprehensive suite of self-developed products, including POS, ordering, membership, and kitchen display systems, designed specifically to solve operational pain points for modern restaurants. Its platform delivers measurable efficiency gains through real-time menu synchronization, intelligent KDS workflows, and low-commission direct ordering tools that dramatically increase on-channel revenue and customer lifetime value. With more than 9,000 restaurants served across all 50 U.S. states, multiple R&D centers across the U.S. and China, significant funding, and recognition from top-tier investors, the company continues to scale rapidly while maintaining a reputation for innovation, bilingual support, and deep industry expertise. Role Overview As Director of Product, Payments, you will own the end-to-end payments strategy and execution across platform partnerships, clearing & settlement, reconciliation, risk & compliance, funds flow/ledger, and cost optimization. You will align payment platform capabilities with restaurant POS needs, ensure reliable money movement, and deliver measurable improvements in authorization, transparency, and unit economics. What you'll focus on: Payment Platform Integrations: Lead collaboration and integrations with payment platforms to deliver a reliable, scalable payment experience. Clearing & Settlement: Define payout and settlement standards while driving clear, merchant-facing transparency. Financial Reconciliation: Empower reconciliation processes to support accurate closes and audit readiness. Fraud & Compliance: Establish a robust risk and compliance framework—including PCI/EMV baselines—to reduce exposure and maintain audit-ready operations. Funds Flow & Ledger Platform: Build a high-integrity funds-flow and ledger foundation to support splits, balances, fees, and reporting. Cost Optimization: Improve authorization rates and reduce blended costs through policy, routing, and optimization strategies. What you bring: 6+ years in payments, fintech, or retail product; 3+ years leading PMs. Restaurant/POS experience is a plus. Strong understanding of acquiring, gateway, clearing, settlement, and card-scheme rules; familiarity with PCI/EMV security baselines. Proven ability to define and execute product strategy, align with company goals, and drive market research, competitive analysis, and customer insights. Experience integrating with payment platforms such as Stripe or Adyen is a plus. Highly data-driven execution and strong cross-functional leadership. Exceptional communication and presentation skills; able to convey complex concepts to both technical teams and executives. Fluent English; Mandarin proficiency is a must