CRM OSB to iCasino Crossell Specialist - Vancouver or Remote in North America.
$60,000 - $80,000 USD
Remote job
Marketing industry
North America
Job ref38191
Post DateNovember 20, 2025
My client are seeking a commercially minded, data-driven CRM Cross-Sell Specialist to join the team. This role focuses on converting sports betting and prediction players into highly engaged casino users through personalised journeys, smart segmentation, and behavioural insights. If you excel at turning data into strategy, know how to motivate players with the right bonuses at the right time, and understand what makes US players tick, this opportunity is for you.
Responsibilities:
- Own the full cross-sell strategy from Betting/Prediction to Casino
- Build structured journeys, incentives, and messaging tailored to US player psychology
- Develop automated flows that introduce and convert users into casino sessions
- Create a quarterly cross-sell roadmap across major launches (UK, Prediction, Crypto)
- Work with BI to identify high-potential cross-sell cohorts based on predictive behaviours
- Design bonus-driven cross-sell incentives (missions, rakeback, jackpots, bundles
- ???????Collaborate with Product, Creative, VIP, and Compliance teams for seamless execution
- 2–4+ years in CRM, lifecycle marketing, retention, or growth, ideally in multi-product environments
- Proven experience designing bonus strategies and managing promotional incentives
- Deep understanding of player psychology, with strong insight into US player behaviour
- Highly analytical: confident with BI dashboards, segmentation, experimentation, and A/B testing
- Hands-on experience with CRM platforms, bonus engines, and automation tools
- Ability to turn behavioural data into clear strategies and measurable uplift
Robert Gray
VP, Americas
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Remote
CRM OSB to iCasino Crossell Specialist - Vancouver or Remote in North America
Remote, North America
$60,000 - $80,000 USD
My client are seeking a commercially minded, data-driven CRM Cross-Sell Specialist to join the team. This role focuses on converting sports betting and prediction players into highly engaged casino users through personalised journeys, smart segmentation, and behavioural insights. If you excel at turning data into strategy, know how to motivate players with the right bonuses at the right time, and understand what makes US players tick, this opportunity is for you.
Responsibilities:
Own the full cross-sell strategy from Betting/Prediction to Casino
Build structured journeys, incentives, and messaging tailored to US player psychology
Develop automated flows that introduce and convert users into casino sessions
Create a quarterly cross-sell roadmap across major launches (UK, Prediction, Crypto)
Work with BI to identify high-potential cross-sell cohorts based on predictive behaviours
Design bonus-driven cross-sell incentives (missions, rakeback, jackpots, bundles
???????Collaborate with Product, Creative, VIP, and Compliance teams for seamless execution
Requirements:
2–4+ years in CRM, lifecycle marketing, retention, or growth, ideally in multi-product environments
Proven experience designing bonus strategies and managing promotional incentives
Deep understanding of player psychology, with strong insight into US player behaviour
Highly analytical: confident with BI dashboards, segmentation, experimentation, and A/B testing
Hands-on experience with CRM platforms, bonus engines, and automation tools
Ability to turn behavioural data into clear strategies and measurable uplift
Apply nowRemote
Senior Director - Debit Card Program - Remote in USA
Remote, North America
$200-300k + bonus + RSUs + Benefits
My client is seeking a Senior Director, Debit Program Management, who will report to board level leadership. The successful candidate will lead the launch of our client Group’s first U.S. debit card program, including developing strategy, defining KPIs, and planning future organizational needs and headcount. The Senior Director will oversee the program from initiation through execution, establishing the foundation for a new business function. This position involves leadership of key program activities and will directly contribute to the development of the groups payment strategy for North America. This role will require quarterly in-person work at the groups US HQ but otherwise will be remote.
Key Responsibilities
Leadership & Oversight - Provide strategic direction and management across operational functions, ensuring alignment with company goals.
Program & Project Management – Lead key initiatives, including debit program launches, client/partner implementations, and cross-functional projects from strategy through execution
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Bachelor’s degree (BS/BA) or equivalent experience (5+ years in business, product or project management and leadership).
5+ years of experience in prepaid, debit, or credit program management in the U.S., OR in sponsor banking, card processing, or card network program/project management.
Proficiency in Microsoft Office, especially Excel, with strong ability to interact with business intelligence tools.
Proven track record of delivering results in fast-paced, dynamic environments.
Ability to work independently and in cross-functional teams, with strong initiative, drive, and follow-through.
Excellent written and verbal communication skills for both internal and external stakeholders.
Strong relationship-building skills at all organizational levels.
Highly detail-oriented with strong ethical standards, integrity, and ability to handle confidential information
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Comprehensive private Healthcare Insurance
RSUs
Bonus
Flexible work environment and home office available
Home office allowance
Gym & Leisure Allowance
All the hardware and software you need to be successful
Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
Access to courses for Personal and Career Development
Company Paid Volunteer Day
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VIP Manager - iGaming/Sweepstakes - Onsite in Vancouver
Vancouver , North America
DOE
As a VIP Host Account Manager, you’ll be responsible for managing relationships with high-value players, enhancing engagement, satisfaction, and loyalty by delivering a personalized and premium experience. You’ll proactively reach out to VIPs, offer exclusive promotions, and provide exceptional service to maximize player retention and lifetime value. This role may require availability during evenings and weekends, depending on business needs.
Key Responsibilities:
Build Relationships: Develop and maintain strong, trusted connections with VIP players to drive engagement and long-term loyalty.
Dedicated Support: Serve as the main point of contact for high-value players, ensuring personalized and timely communication via email, chat, phone, and social platforms. VIP Promotions: Design and execute tailored VIP promotions, offers, and engagement strategies based on player preferences. Player Insights: Monitor player activity, analyze trends, and identify opportunities to enhance the VIP experience.
Cross-Functional Collaboration: Work closely with Marketing, CRM, and Product teams to align VIP initiatives with broader business goals.
Event Planning: Plan and coordinate exclusive VIP events (virtual and in-app) to reward and engage top players.
Feedback & Improvement: Collect and relay player feedback to inform product improvements and promotional strategies.
Compliance: Ensure adherence to responsible gaming policies and company guidelines.
Record Keeping: Maintain accurate records of player interactions, preferences, and engagement history.
Requirements:
Experience: 3+ years in VIP account management, customer service, or a related role in gaming, hospitality, or entertainment.
Customer-First Mindset: Strong relationship-building and communication skills.
Industry Knowledge: Experience in social casino, iGaming, or online gaming preferred.
Analytical Skills: Ability to assess player behavior, trends, and engagement data.
Multi-Tasking: Comfortable working in a fast-paced, dynamic environment.
Organization: High level of organization and attention to detail.
Tech Savvy: Proficiency in CRM tools and player tracking systems.
Budget Management: Knowledge of maintaining a promotional budget and customer reinvestment guidelines.
Flexibility: Willingness to work non-traditional hours, including evenings and weekends, to support player needs.
Apply now