CRM Manager | iGaming | Hybrid | Philadelphia.
$100,000 - $130,000/year
Hybrid job
Marketing industry
North America, Other
Job ref38733
Post DateApril 15, 2026
CRM Manager
Location: Philadelphia, PA, United States (Hybrid)
Job Type: Full-Time
Salary: $100,000 – $130,000/year
My client is a growing leader in gaming and digital engagement solutions, partnering with operators and brands to drive customer loyalty, retention, and revenue growth through data-driven marketing strategies. With a strong focus on innovation and responsible gaming, they support a diverse and expanding portfolio of clients across the U.S.
We are seeking a CRM Manager to join a collaborative and high-performing marketing team. This role is ideal for someone who thrives at the intersection of analytics, execution, and strategy, and who enjoys managing multiple priorities while delivering best-in-class CRM campaigns.
Position Summary
The CRM Manager is responsible for developing, executing, and optimizing customer relationship management strategies across digital channels to strengthen customer engagement and lifetime value. This role leads end-to-end campaign execution, leverages data insights to inform decisions, and partners closely with internal and external stakeholders to meet client objectives.
The ideal candidate brings strong project management skills, a quantitative mindset, and hands-on experience with CRM platforms in a dynamic, fast-paced environment.
Key Responsibilities
CRM Strategy & Campaign Execution
Qualifications
Why Join?
Location: Philadelphia, PA, United States (Hybrid)
Job Type: Full-Time
Salary: $100,000 – $130,000/year
My client is a growing leader in gaming and digital engagement solutions, partnering with operators and brands to drive customer loyalty, retention, and revenue growth through data-driven marketing strategies. With a strong focus on innovation and responsible gaming, they support a diverse and expanding portfolio of clients across the U.S.
We are seeking a CRM Manager to join a collaborative and high-performing marketing team. This role is ideal for someone who thrives at the intersection of analytics, execution, and strategy, and who enjoys managing multiple priorities while delivering best-in-class CRM campaigns.
Position Summary
The CRM Manager is responsible for developing, executing, and optimizing customer relationship management strategies across digital channels to strengthen customer engagement and lifetime value. This role leads end-to-end campaign execution, leverages data insights to inform decisions, and partners closely with internal and external stakeholders to meet client objectives.
The ideal candidate brings strong project management skills, a quantitative mindset, and hands-on experience with CRM platforms in a dynamic, fast-paced environment.
Key Responsibilities
CRM Strategy & Campaign Execution
- Manage the execution of email, push, and in-app messaging campaigns to support client goals.
- Own campaigns end-to-end, including targeting, segmentation, setup, testing, execution, fulfillment, reporting, and optimization.
- Create and manage personalized messaging modules and automated campaign journeys.
- Develop, launch, and manage promotional campaigns for clients across CRM channels.
- Analyze campaign performance metrics to generate actionable insights and recommendations.
- Continuously optimize CRM marketing programs to improve engagement, retention, and revenue outcomes.
- Support data-driven decision-making across CRM initiatives.
- Manage relationships with CRM software vendors and ensure effective use of CRM technologies.
- Act as a subject-matter resource on CRM tools and digital engagement platforms.
- Stay current on CRM industry trends, best practices, and emerging technologies, applying insights to strategy development.
Qualifications
- Demonstrated hunger for continuous learning and execution in the digital gaming space.
- Strong creative problem-solving abilities paired with analytical rigor.
- Hands-on experience with major CRM platforms, ESPs, and push providers such as Optimove, Braze, Bloomreach, or similar tools.
- Familiarity with online gaming, sports betting, or casino environments is a strong advantage.
- Ability to manage multiple priorities independently while contributing effectively within a team environment.
Why Join?
- You enjoy solving complex problems using data and analytics.
- You naturally ask “why” and enjoy digging deeper to uncover insights.
- You want to grow your skills while learning from experienced leaders in a dynamic industry.
- You have an interest in sports betting, gaming, and/or casino environments.
- You value autonomy and flexibility while also enjoying collaboration and teamwork.
Jaylin Lyles
Recruitment Consultant
Apply for this job.
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