Reports to: Head of Marketing Type: Full-time | Hybrid Location: Malta, Malaga, Marbella Pentasia are supporting an iGaming technology provider in their search for an Customer Engagement Lead to join one of their offices in Malta, Malaga or Marbella. In this role, you will lead end-to-end CRM customer engagement by defining strategy, managing a multi-functional team, and delivering data-driven campaigns and segmentation to drive retention, personalisation, and revenue growth.   Role Objective This role will drive customer retention, engagement, and lifetime value by unifying CRM activities under a clear strategy, leading a high-performing team, and delivering data-driven, targeted customer campaigns.   Core Responsibilities  Lead and manage the Customer Engagement team within CRM, ensuring alignment across automation, campaign management, VIP, and specialist functions. Develop and execute a comprehensive CRM strategy to improve customer engagement, retention, and revenue. Oversee customer segmentation, triggered communications, and mass campaign execution. Plan and coordinate campaigns across multiple brands and customer segments. Ensure VIP and high-value customer communications are personalised, timely, and impactful. Utilise CRM tools to streamline operations, enhance segmentation, drive innovation, and monitor campaign performance. Track KPIs, analyse results, and continuously optimise performance. Ensure compliance with data protection, privacy, and relevant regulatory requirements. Collaborate with cross-functional teams such as Content, Design, Product, and Data to maximise engagement and return on investment.   Experience / Requirements Degree in Marketing, Business, or a related field (preferred). Strong organisational, problem-solving, and multitasking skills. Minimum 3+ years’ experience in CRM, marketing automation, or customer engagement leadership. Proven experience managing CRM teams, including campaign and specialist roles. Strong knowledge of CRM platforms (experience with advanced platforms is advantageous). Excellent analytical skills with a data-driven mindset. Strong leadership and stakeholder management capabilities. Excellent communication and collaboration skills.   Preferred Qualifications Experience in fast-paced, high-volume digital industries. Strong understanding of customer segmentation, personalisation, and lifecycle marketing. Experience managing VIP or high-value customer programmes.   Key Competencies Strategic thinking with strong execution focus Results-driven and performance-oriented Ability to balance operational delivery with long-term strategy Adaptable problem-solver in fast-paced environments   What We Offer Competitive salary Health and wellbeing benefits On-site perks Team events and social activities Learning and development opportunities Positive and collaborative working environment   For a confidential conversation please apply and get in touch - bryan.enriquez@pentasia.com

Department: Social Media Reports to: Head of Social Type: Full-time Location: Malta About the Role We are seeking a highly motivated Influencer Marketing Coordinator (German Speaking) to join our growing marketing team. The ideal candidate has a strong understanding of the DACH market (Germany, Austria, Switzerland), with knowledge of the Swiss market considered a plus. This role requires a passion for digital entertainment, streaming, and social media, along with proven experience in building and managing influencer partnerships that drive user acquisition and brand growth.   Key Responsibilities Strategy & Execution Develop and implement influencer marketing strategies focused on lead generation and customer acquisition. Collaborate with marketing and content teams to align influencer campaigns with broader initiatives. Influencer Management Identify, evaluate, and build relationships with influencers, streamers, and brand ambassadors across the DACH region. Assess the quality and authenticity of influencer channels before onboarding. Manage campaigns end-to-end, including briefing, execution, and post-campaign evaluation. Negotiate contracts and oversee influencer budgets. Campaign Monitoring & Optimisation Track campaign performance daily and ensure all influencer activity goes live as scheduled. Monitor and analyse German-language engagement (e.g., chats, comments), suggesting improvements to increase interaction and manage negative feedback. Measure campaign performance against KPIs and optimise for improved ROI. Compile reports, analyse results, and provide actionable insights for future campaigns. Relationship & Community Management Act as the main point of contact between influencers and internal teams. Maintain strong relationships with influencers through regular communication and feedback. Ensure alignment on campaign timelines, deliverables, and expectations. Market & Trend Analysis Stay up to date with trends in social media, influencer marketing, and streaming within the DACH region. Identify new opportunities, platforms, and strategies to enhance influencer marketing efforts.   Key Performance Indicators (KPIs) Customer acquisition metrics (e.g., new users) Customer value and retention metrics Influencer budget management and return on investment (ROI)   Requirements Fluent or professional proficiency in German (C1 or above) – required Strong proficiency in English – required Solid understanding of the DACH digital landscape; Swiss market knowledge is advantageous Proven experience in influencer marketing, ideally within digital entertainment, gaming, or related industries Passion for streaming, social media, and content creation Strong communication, negotiation, and relationship-building skills Analytical mindset with the ability to interpret performance data Excellent organisational skills and ability to manage multiple campaigns   Nice to Have Experience working with streamers or live content creators. Background in online gaming or iGaming. Familiarity with influencer marketing tools and performance-tracking platforms.   For a confidential conversation please apply and get in touch - bryan.enriquez@pentasia.com