Country Manager - Sweden & Denmark.

Circa €100,000
Remote job
Marketing industry
Europe
Job ref38674
Post DateMarch 27, 2026

Country Manager – Sweden & Denmark
Industry: iGaming
Location: Europe (Remote)

We’re hiring a Country Manager to lead market growth across Sweden & Denmark for a fast-scaling, award-winning iGaming brand expanding across key regulated markets.

This is a high-impact role with full ownership of regional performance, marketing strategy, and brand growth, acting as the driving force behind expansion in Scandinavia.

What you’ll do

  • Own the overall strategy and performance for Sweden & Denmark
  • Drive brand development and localisation (creative, tone of voice, campaigns)
  • Lead multi-channel acquisition across ATL (TV, radio, sponsorships, PR) and digital (performance, affiliates, CRM)
  • Own and manage substantial budgets, targets, and forecasts
  • Build and manage relationships with media agencies and key external partners
  • Analyse performance (ROI, CPA, LTV) and optimise for growth
  • Ensure full compliance with local regulations across all activity
  • Collaborate cross-functionally with central marketing, product, and operations teams
  • Build, lead, and develop a high-performing local team

What we’re looking for

  • 5+ years’ experience in a senior commercial or marketing leadership role
  • 3+ years within B2C iGaming, ideally focused on Sweden & Denmark
  • Proven track record of launching and scaling brands in regulated markets
  • Strong experience managing ATL and performance marketing channels
  • Deep understanding of the Scandinavian media and regulatory landscape
  • Experience leading and developing teams
  • Native-level Swedish or Danish

If you’re a senior iGaming professional ready to take full ownership of a key region within a high-growth business, get in touch.

Rebecca Spicer

Rebecca Spicer

Recruitment Consultant

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