Marketing Director - London (English & French speaking)
Posted 69 days agoLondon120000-160000 pounds Job Reference: 35695
Fantastic opportunity for a Senior Marketing Professional to put their stamp on the marketing department.
I am seeking a passionate and highly driven/strategical senior marketing professional in the igaming industry.
Reporting to the CEO, the Marketing Director will be responsible for all aspects of the marketing function and customer lifecycle for my client.
Developingstrategic and operational marketing plans to ensure the business meets and exceeds its set objectives. This is a key role within the Senior Leadership Team working very closely with the CEO. The main primary responsibility is to generate profitable revenue through successful marketing for my client.
The scope:
Requirements:
I am seeking a passionate and highly driven/strategical senior marketing professional in the igaming industry.
Reporting to the CEO, the Marketing Director will be responsible for all aspects of the marketing function and customer lifecycle for my client.
Developingstrategic and operational marketing plans to ensure the business meets and exceeds its set objectives. This is a key role within the Senior Leadership Team working very closely with the CEO. The main primary responsibility is to generate profitable revenue through successful marketing for my client.
The scope:
- Take responsibility for annual marketing plan and strategy
- Lead, develop and grow the current marketing team comprising of CRM, VIP, Content and Performance Marketing
- Drive the implementation of marketing campaigns that meet business objectives across acquisition and retention
- Direct the collection, analysis and interpretation of market and product data for both short and long-term strategic implementations
- Work closely with the product, casino and sportsbook operations team to align strategies
- Identify competitors and evaluate their strategies and positioning
- Build strong relationships with both internal and external stakeholders to ensure the successful development of the department and the Company
- Utilise experience to ensure the Company achieves optimum value for significant spends
- Track daily, weekly & monthly KPI’s
Requirements:
- Gaming industry experience
- Proven experience leading digital marketing transformation in a hands-on Head of Marketing role or similar
- Deep understanding of market research and data analysis methods
- Demonstrable experience in developing efficient strategies and business plans for all online marketing aspects
- Outstanding communication and interpersonal abilities;
- French speaking is desirable
- Travel may be required
Consultant
