Campaign & Market Activation Specialist (Finland) .
Location: Helsinki, Finland
Work model: Fully onsite
Role Summary
We are looking for a dynamic and market-driven Campaign & Market Activation Specialist with a genuine passion for sports betting and Finnish sports culture. You naturally follow both major and minor sports events and have an intuitive understanding of what resonates with Finnish players.
While sports is your primary area of passion, you are fully comfortable working across all product verticals, including casino and live casino, and enjoy the variety of a broad product mix. Your strength lies in identifying the right cultural moments, understanding local humour and communication style, and turning these insights into impactful campaign ideas.
This role is hands-on, fast-moving and central to our local activation in Finland.
Key Responsibilities
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Plan, create and execute campaigns for sports betting, casino and live casino.
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Identify relevant sports and cultural moments that appeal to Finnish players.
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Monitor competitor activity and react quickly to market changes.
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Develop campaign ideas and collaborate with the Operations Specialist for execution.
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Leverage Finnish sports culture, humour and tone of voice in market activation.
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Build and maintain a local network to gather insights and opportunities.
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Align activities with CRM, Product, Central Marketing and Analytics teams.
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Track campaign performance and adjust based on insights and business needs.
Candidate Profile
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Strong passion for sports betting, experience in iGaming and Finnish sports culture.
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Native-level Finnish speaker with excellent cultural understanding.
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Comfortable working across sports, casino and live casino products.
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Natural networker: social, proactive, curious and well-connected (or eager to build connections).
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Experience in iGaming, sportsbook, CRM, marketing or trading is valuable, but attitude, curiosity and execution speed matter most.
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Creative thinker with strong market intuition.
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Confident working with digital tools, campaign systems and multi-channel activation.
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Able to balance planning with fast reactions to real-time events.
What We Offer
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A key role in shaping our presence in Finland ahead of regulation.
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High autonomy and impact on market activation.
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Collaboration with experienced teams in multiple markets.
Apply Now or email me at: chrysavgi.patera@pentasia.com
if you are a native speaker in Finnish, have been working as a Campaign & Market Activation specialist in the iGaming industry and have been focusing on the Finnish market.
Chrysavgi Patera
Recruitment Consultant
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