We're a global people business - the leading recruitment consultancy in iGaming, having placed over 14,000 candidates in casino and sports betting jobs worldwide.
We’re the #01 global leader in iGaming recruitment. Our team of 80+ recruiters deliver a full suite of recruitment services and enterprise talent solutions. Since 2001 we’ve placed 14,000+ candidates in specialist iGaming jobs within the online gambling and sports betting space. As part of The Conexus Group, our global networks within iGaming are unrivalled. Recruiting or expanding? Let’s talk talent!
Hiring specialists of hard-to-reach candidates? You've come to the right place - we're the world's Leading recruitment consultancy for iGaming employers
Expanding or scaling up? Our talent services - including Recruitment process outsourcing (RPO) and project-based services - are a game-changer for growth.
Pentasia believes in building more diverse, equitable and inclusive workplaces. That starts with our own team, a group of 80+ individuals from a wide range of backgrounds and over 20 nationalities. Together, we use our influence to advocate for greater diversity, equity and inclusivity within our industries.
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Pentasia believes in building more diverse, equitable and inclusive workplaces.
General Manager
Location: Botswana | Full-time | Relocation required
About the Opportunity
An established sports betting and iGaming business is looking to appoint a General Manager to lead and develop its operation in Botswana.
The business is currently at an early stage of development, with a small local structure and a combination of retail, technology and external operational support. The successful candidate will play a key role in building the foundations of the operation, establishing processes and controls, and driving its growth.
This is a hands-on leadership role for someone comfortable working in a developing business and being directly involved in both the strategic and day-to-day operational aspects of the market.
The Role
As General Manager, you will have overall responsibility for the Botswana operation, combining operational leadership with commercial and business development responsibilities.
You will manage the existing operation while building the structure, processes and capabilities required to scale the business across both retail and online iGaming channels.
Key Responsibilities
Lead the day-to-day operation of the business and oversee the existing retail network.
Manage and evaluate the HHT/terminal operation, identifying opportunities for improvement and future expansion.
Oversee and develop the online iGaming operation, including sportsbook and casino activities.
Lead and develop the local team, establishing clear objectives, processes and accountability.
Manage relationships with external agencies, suppliers and partners and ensure effective delivery.
Establish and improve operational processes, controls and performance reporting across retail and online operations.
Take responsibility for budgets, costs, profitability and P&L.
Monitor commercial performance and identify opportunities to grow revenue and improve efficiency.
Develop the commercial and operational strategy for the market and identify new growth opportunities.
Build a professional and scalable operating structure as the business grows.
Work closely with relevant stakeholders to ensure the operation develops effectively and in line with business objectives.
The Ideal Candidate
The ideal candidate will have:
Strong experience in sports betting and/or iGaming operations.
Practical experience across retail betting and online operations.
Good understanding of sportsbook, casino, customer and operational processes.
Experience managing teams, suppliers and external partners.
Strong commercial understanding, including budgets, profitability and P&L.
Experience working within smaller, developing or fast-growth organisations.
An entrepreneurial, hands-on and results-oriented approach.
The ability to build processes and structure where these are not yet fully established.
Strong analytical, decision-making and stakeholder management skills.
Experience working in African or emerging betting markets would be advantageous.
Willingness to relocate and reside in Botswana
What’s on Offer
Very competitive salary
Performance-related bonus
Relocation support
Local accommodation - for potential candidate relocating
Company vehicle
Opportunity to take ownership of a growing betting and iGaming operation
The opportunity to build and professionalise the business from an early stage
Pentasia is partnering with a leading gaming and hospitality operator to identify an experienced Director of Events & Promotions. This is a senior marketing leadership opportunity responsible for the strategic development, execution, and performance of promotional campaigns, special events, VIP experiences, and customer engagement initiatives.
This position is based on-site in the greater Chicago area and will play a critical role in shaping the property's promotional strategy, guest experience, and overall marketing performance. The successful candidate will lead a high-performing team while driving programs designed to increase visitation, customer loyalty, database growth, and revenue performance.
The ideal candidate will bring a combination of strategic marketing expertise, operational excellence, strong leadership capabilities, and a proven track record of delivering impactful events and promotions within the gaming, casino, hospitality, or entertainment sectors
Key Responsibilities
Lead the strategic planning, development, execution, and evaluation of all promotions, special events, and VIP customer programs.
Develop short and long-term event and promotional calendars aligned with broader business and marketing objectives.
Create initiatives designed to increase visitation frequency, customer acquisition, database growth, guest engagement, and revenue generation.
Analyze program effectiveness, customer response, profitability, and market opportunities to optimize future campaigns.
Manage departmental budgets, forecasting, expense controls, and resource allocation.
Oversee the planning and execution of large-scale events, VIP experiences, entertainment activations, and promotional campaigns.
Lead, coach, develop, and mentor management teams and departmental staff.
Establish departmental goals, performance standards, operational procedures, and best practices.
Collaborate with internal stakeholders, creative teams, agencies, and external vendors to develop event and promotional assets.
Ensure all promotional activities are executed in compliance with regulatory requirements and company policies.
Present recommendations and strategic insights to senior leadership regarding customer engagement, promotional effectiveness, and market opportunities.
Monitor industry trends and competitor activity to identify innovative promotional and event concepts.
Requirements
Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
Minimum 5 years of leadership experience within marketing, promotions, events, or customer engagement.
Minimum 3 years of experience managing casino, gaming, hospitality, entertainment, or loyalty-driven promotional programs.
Proven experience planning and executing VIP events and large-scale customer-facing promotions.
Demonstrated experience managing departmental budgets, forecasting, and performance reporting.
Strong leadership and people management skills with the ability to inspire and develop teams.
Exceptional verbal and written communication skills.
Comfortable presenting to senior stakeholders and speaking before large audiences.
Strong commercial awareness and analytical capabilities.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Proficiency with Microsoft Office Suite, including Excel and PowerPoint.
Experience with player loyalty systems, CRM platforms, or customer tracking systems is advantageous.
Knowledge of social media, digital marketing, and customer engagement technologies is preferred.
Desired Profile
Strategic thinker with a customer-first mindset.
Highly organised and detail-oriented.
Innovative, creative, and results-driven.
Confident decision-maker with strong commercial acumen.
Collaborative leader capable of building relationships across multiple departments.
Passionate about creating memorable guest experiences and driving measurable business results.
What's on Offer
Opportunity to join an established and growing gaming and hospitality organization.
Significant influence over customer engagement strategy and promotional direction.
Leadership role with direct impact on revenue growth and guest experience.
Competitive compensation package, bonus potential, and comprehensive benefits.
Relocation assistance available for qualified candidates relocating to the Chicago area.
Opportunity to work with a respected leadership team focused on innovation, guest experience, and business growth.
Our client is a rapidly growing digital marketing business specialising in mobile and performance-based advertising. The company works across the U.S. digital market, using innovative strategies, data-led approaches, and tailored mobile solutions to help clients reach, engage, and convert target audiences across a range of digital platforms.
About the Role
Looking for an experienced and commercially minded Media Team Lead to join a growing media function. This is a key leadership position, responsible for managing and developing a team of Media Buyers while driving performance, strengthening partner relationships, and identifying opportunities for sustainable growth.
The successful candidate will combine strong people leadership with analytical and commercial expertise, using data and market insight to maximise the performance of key media channels.
Key Responsibilities
Lead, support, and develop a team of Media Buyers within a fast-paced environment.
Build and maintain strong relationships with external media partners and channels.
Use performance data and market insights to identify opportunities and inform strategic decisions.
Set clear objectives and motivate the team to achieve and exceed monthly spend and revenue targets.
Monitor team and channel performance, identifying areas for optimisation and improvement.
Work collaboratively with internal teams and stakeholders to improve efficiency, productivity, and commercial outcomes.
Encourage a culture of accountability, continuous improvement, and knowledge sharing.
Requirements
At least 4 years' experience in media buying, with a strong understanding of industry trends, performance marketing, and best practices.
A minimum of 2 years' experience in a management or team leadership position, with demonstrated success in motivating and developing others.
Strong analytical skills, with the ability to interpret performance data and translate insights into actionable strategies.
Excellent organisational skills and a high level of attention to detail.
Strong communication and relationship-building abilities.
A degree or relevant qualification in marketing, technology, business, or a related field is desirable but not essential where equivalent professional experience can be demonstrated.
Benefits
Competitive salary with performance-related incentives.
Collaborative and energetic working environment.
Company-provided lunch while onsite.
Mobile phone/network package.
Gym membership.
Health and dental insurance.
Regular team-building activities and company events.
Opportunities for ongoing professional development and career progression.
Gambling operators face a seriously difficult balancing act when it comes to ensuring that their customers can seamlessly sign up and begin playing, while also meeting the detailed and varied demands of anti-money laundering (AML) compliance.
For many years, the holy grail for sports betting operators has been to make their offering truly unique. Custom bet-builders and bespoke bonuses have been a step in that direction, but at a basic level the product remained mostly the same. In 2026, with AI and gamification at the fore, that's all changing, and the hiring pressures it creates are very real.
As the World Cup draws to a close, the betting industry can sit back and reflect on an unprecedented period of gambling, but the outsized role of prediction markets and sky-high promotion costs means that the tournament is sure to have a complex legacy.