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Country Manager – Sweden & Denmark Industry: iGaming Location: Europe (Remote) We’re hiring a Country Manager to lead market growth across Sweden & Denmark for a fast-scaling, award-winning iGaming brand expanding across key regulated markets. This is a high-impact role with full ownership of regional performance, marketing strategy, and brand growth, acting as the driving force behind expansion in Scandinavia. What you’ll do Own the overall strategy and performance for Sweden & Denmark Drive brand development and localisation (creative, tone of voice, campaigns) Lead multi-channel acquisition across ATL (TV, radio, sponsorships, PR) and digital (performance, affiliates, CRM) Own and manage substantial budgets, targets, and forecasts Build and manage relationships with media agencies and key external partners Analyse performance (ROI, CPA, LTV) and optimise for growth Ensure full compliance with local regulations across all activity Collaborate cross-functionally with central marketing, product, and operations teams Build, lead, and develop a high-performing local team What we’re looking for 5+ years’ experience in a senior commercial or marketing leadership role 3+ years within B2C iGaming, ideally focused on Sweden & Denmark Proven track record of launching and scaling brands in regulated markets Strong experience managing ATL and performance marketing channels Deep understanding of the Scandinavian media and regulatory landscape Experience leading and developing teams Native-level Swedish or Danish If you’re a senior iGaming professional ready to take full ownership of a key region within a high-growth business, get in touch.

Pentasia are supporting an international operator in their search for a FastTrack CRM Manager. In this role, you will serve as the global expert on the FastTrack CRM platform, leading its implementation, optimization, and adoption across markets. You will drive CRM strategy and execution by leveraging data and analytics to deliver personalized customer experiences and improve engagement and retention. You will collaborate cross-functionally to ensure alignment, maintain data integrity, and continuously enhance CRM processes in line with industry best practices.   Core Responsibilities • Serve as the subject matter expert for the FastTrack CRM platform • Lead the global implementation, optimization, and standardization of FastTrack • Train and support CRM teams on tools, processes, and best practices • Develop and execute CRM strategies for sports betting and casino operations • Use data and analytics to drive personalized customer engagement and retention • Extract, analyse, and report on CRM data to generate actionable insights • Collaborate with cross-functional teams and support local market adaptation • Continuously improve CRM processes, tools, and strategies based on industry trends   Experience / Requirements • 3+ years experience in iGaming CRM / retention • Hands-on experience with FastTrack CRM • Strong understanding of:  - bonus mechanics  - wagering requirements  - player segmentation • Experience managing multi-channel campaigns:  - Email  - SMS  - push notifications  - onsite messaging • Strong analytical mindset   Nice to have • SQL or data analysis skills • Experience with sportsbook & casino products • Experience working with VIP programs     If you or someone in your network would be interested in the opportunity, please apply and reach out to me for more information! bryan.enriquez@pentasia.com

Leading provider in the online entertainment and gaming sector, dedicated to delivering our customers the most engaging and trustworthy experiences possible, while also driving innovation in the industry. We operate multiple well-known brands and are committed to long-term development, sustainability, and positively transforming the entertainment sector for the benefit of our players, our team, and the wider industry Seeking a Head of Affiliates to lead our affiliate marketing channel across key markets. This role has full ownership of performance, partnerships, and strategic direction, combining commercial leadership, data-driven decision making, and strategic oversight. The goal is to ensure the affiliate program delivers sustainable growth while maintaining compliance in a regulated environment. Responsibilities: Shape the Affiliate Strategy: Define and execute plans to grow the affiliate channel across key markets, focusing on revenue, ROI, and long-term partnerships. Manage Partnerships: Identify, negotiate, and maintain relationships with affiliates, networks, and media partners to drive high-quality traffic. Optimize Performance: Use analytics and reporting to track channel performance, refine campaigns, and make data-driven decisions to improve acquisition and conversion. Collaborate Across Teams: Work with marketing, product, business intelligence, and compliance teams to align affiliate activity with broader company objectives. Ensure Compliance: Maintain strict adherence to regulatory requirements, ensuring affiliate campaigns follow legal and internal guidelines. Team Leadership: Guide and mentor the affiliate team, setting priorities and encouraging professional development. Requirements: Experience: 5–8+ years in affiliate marketing, ideally within online gaming or entertainment. Proven track record managing revenue-generating programs. Commercial Skills: Strong negotiation abilities, understanding of CPA, revenue share, and hybrid models, and experience optimising ROI. Analytical Mindset: Comfortable with data analysis, KPI tracking, forecasting, and performance evaluation. Leadership Qualities: Ability to lead a team, provide clear direction, develop talent, and foster accountability. Regulatory Knowledge: Familiarity with industry regulations in multiple jurisdictions and experience ensuring campaigns comply with legal standards. Industry Engagement: Willing to attend conferences, events, and meetings to build relationships, stay informed on trends, and promote the company brand. Benefits: Positive work environment with team-oriented culture Competitive salary package Special occasion bonuses or vouchers Fully equipped workplace facilities Opportunities for healthcare and pension benefits Social and team-building activities (e.g., lunches, competitions, corporate events, sports teams) Casual dress code Opportunities for professional growth within a large, global organisation

Pentasia are supporting an iGaming operator in their search for a Danish-speaking CRM Manager to lead and own their CRM strategy in the Danish market. In this role, you will manage and support a team of two CRM Executives, working across three verticals - Casino, Live Casino, and Sports - and three different brands in a rapidly growing market. As CRM Manager, you will be responsible for overseeing the day-to-day operations of the CRM team, ensuring all activities align with our brand vision and strategic goals. You will work closely with the VIP Manager, Senior CRM Manager, and Country Manager to deliver high-performing campaigns and promotions that drive customer activity, retention, and loyalty. Responsibilities • Leading, mentoring, and supporting the CRM team • Planning and executing engaging, data-driven campaigns and offers • Collaborating with key stakeholders across the business • Managing and coordinating CRM-related projects together with the wider CRM team • Analysing performance data to continually optimize customer communications Skills & Requirements • Experience in CRM • Experience of managing a team • Strong understanding of the global online gaming landscape • Solid understanding of bonus types, mechanics across the customer lifecycle in sportsbook & casino • Strong numerical and analytical skills, with the ability to use a range of data insights & sources to tell a compelling story • Willing to think out of the box to deliver top tier engagement • Fluency in Danish is a must.   If you or someone in your network would be interested in the opportunity, please apply and reach out to me for more information! bryan.enriquez@pentasia.com

Our client is looking for a Performance marketing specialist who has a real understanding of how to drive acquisition of players to grey market Casino brands. You will be used to working under a Curacao or Anjouan type of license. This is a remote role based anywhere in Europe.  You will be delivery focused and commercially savvy and understand how to use guerrilla marketing techniques to stay ahead of the competition. For a confidential conversation please get in touch.

Pentasia are supporting a global B2B technology provider within the iGaming space, in their search for a TikTok Specialist. The successful candidate will work alongside marketing, community, and content teams to manage and expand clients’ short-form video presence, delivering platform-native content that supports brand and commercial objectives.   In this role, you will lead the development and execution of a short-form video content strategy, creating and optimising engaging content to grow brand presence and drive measurable results. You will analyse performance, manage campaigns and creators, and continuously refine content through insights, trends, and experimentation to maximise impact.   Responsibilities Develop a platform-first content strategy aligned with brand values and target audiences. Identify emerging trends, formats, and audio, and adapt them appropriately. Plan, script, and coordinate campaigns in collaboration with creators and internal teams. Optimise content elements such as hooks, captions, hashtags, and posting schedules. Monitor performance metrics and refine strategies based on insights and testing. Produce regular performance reports with clear analysis and recommendations, tracking metrics such as reach, engagement, audience growth, and conversion. Support influencer and community development, including sourcing user-generated content and managing campaigns.   Requirements Demonstrated experience managing and growing social media accounts. Strong understanding of platform trends, formats, and algorithms. Experience producing or overseeing short-form video content. Excellent writing and storytelling skills in English. Familiarity with paid social advertising and evolving platform features. Strong awareness of relevant industry topics and trends. Experience in related sectors is beneficial but not required.   Benefits Health-related benefits. Team and social activities. Flexible or remote working arrangements. Flexible working hours. Additional wellbeing support. Opportunities for training and professional development.     If you or someone in your network would be interested in the opportunity, please apply and reach out to me for more information! bryan.enriquez@pentasia.com

My client is a market leading operator in Europe, with multiple brands in multiple markets. We are working closely with them on expanding their Group Customer Engagement team with a Product Manager focused on Bonuses & Promotions. We are looking for an experienced Product Manager who understands and has a proven track record with Bonuses; Promotions; Loyalty; Retention and more. We are looking for a thinker to join the newly formed team and drive the overall customer engagement. This role is based in Prague, Czechia and will require full relocation. They are offering up to €84,000 - Dependant on exp. Alongside, benefits and a bonus. If your experience matches the role, then you should APPLY or email - matt.chapman@pentasia.com

A leading managed services and consulting business supporting operators across the North American online betting and social casino market is seeking a Graphic Designer to join its growing Marketing team. The business delivers long term, embedded marketing and operational support to clients across acquisition, CRM, VIP, analytics, product, and technology. Creative plays a key role in driving performance across freemium/social casino and sportsbook, where engaging design and lifecycle marketing directly impact player conversion, retention, and lifetime value. This role will work closely with Acquisition, CRM, VIP, Analytics, Product, and Technology teams to support the execution of creative marketing initiatives across the customer lifecycle. The Role: As a Graphic Designer, you will support the delivery of creative assets across acquisition and lifecycle marketing channels. You will work as part of a cross functional marketing team, contributing to creative planning and executing high quality design assets that enhance player engagement and conversion. This is a hands on role for a designer who enjoys working in a fast paced, performance driven environment and wants exposure to lifecycle marketing, CRM, and data informed creative optimization within the social casino and online sports betting space. Key Responsibilities: Support the execution of creative marketing initiatives across acquisition and lifecycle channels Translate marketing briefs and objectives into high quality visual assets Produce creative assets across email, onsite, in app, push, social, paid media, and landing pages Collaborate with CRM, Acquisition, and Analytics teams to iterate on creative based on performance insights Assist in maintaining brand consistency and visual standards across all marketing output Support creative testing initiatives and contribute ideas for improving engagement and conversion Monitor competitor and market creative to stay informed on design trends and best practices Work closely with Product and Technology teams to ensure creative assets meet performance and UX requirements Coordinate with external creative partners or agencies when required Manage multiple design tasks and deadlines in a fast moving environment Requirements: Bachelor’s degree in Design & Visual Communication, Marketing, Business, or a related field 3+ years’ experience in a graphic design or digital marketing design role Experience producing creative for digital first businesses, ideally within social/freemium gaming, igaming, sports betting, sports media, or subscription models Strong understanding of digital marketing design best practices Confident working across multiple channels including email, social, display, and landing pages Comfortable receiving feedback and iterating quickly on creative assets Strong attention to detail and time management skills Hands on experience with modern design tools and creative technologies Working knowledge of HTML and CSS is desirable Why Apply Work closely with highly experienced CRM, acquisition, and analytics professionals Develop lifecycle marketing and performance driven creative skills Join a growing managed services environment with long term career opportunities Opportunity to progress into a senior or specialist role over time Great benefits and PTO allowance Hybrid role – best of both worlds!

As a Telegram Community Manager, you will manage Telegram as an acquisition and CRM support channel. You will develop content, plan campaigns, moderate interactions, and support automated communication flows in alignment with CRM, social media and Paid Media strategies. Responsibilities:  • Develop and execute a channel growth strategy with clear testing plans • Launch acquisition initiatives in collaboration with CRM and Paid Media teams • Plan and maintain a content calendar aligned with key events, seasonal campaigns and product launches • Build and maintain a structured content system including content pillars, templates, approval flows and posting schedules to ensure consistency and efficiency. • Adapt CRM campaign messaging into Telegram-friendly formats • Ensure consistency across email, push and in-app promotions • Deliver Telegram campaign communications that complement CRM journeys such as reminders, weekly digests and promotional updates • Own Telegram-specific automation including welcome messages and triggered nudges based on user behaviour. • Build and maintain bot flows and automated sequences • Configure triggers, segmentation and basic reporting • Ensure integration with CRM tools such as SendPulse and tracking conventions Required Experience: • At least 1 year of experience in social media, CRM or content marketing • Strong understanding of Telegram tools including channels and bots • Excellent communication skills • Advanced English level (B2+ or above) Nice to Have: • Experience with CRM lifecycle communications and retention flows • Knowledge of digital funnels, user engagement and conversion journeys • Experience with UTM tracking and basic funnel analytics  

The successful candidate will be responsible for developing and executing strategies to build and improve our website network visibility in search engine results pages and increase organic traffic, and support the main company domains. They will work closely, and as part of the SEO team, with cross-functional teams to ensure that all digital content is optimized for search engines and aligns with our overall marketing goals. This is an excellent opportunity for someone who is passionate about SEO and wants to face new challenges in different markets and in a competitive industry. Key Responsibilities: ? Build and grow a network of websites to support the Search Visibility results for our main brands ? Develop and implement effective SEO strategies to improve website visibility, traffic, and rankings ? Conduct keyword research and analysis to identify new opportunities for content optimization and creation ? Analyze website traffic and user behavior to make data-driven decisions about optimization and content creation ? Monitor and analyze competitor activities to identify potential opportunities and threats ? Collaborate with cross-functional teams to ensure that all digital content is optimized for search engines and aligned with our overall marketing goals ? Stay up-to-date with industry trends and best practices related to SEO ? Track, measure, and report on SEO performance metrics to demonstrate progress and identify areas of improvement Requirements: Bachelor's degree or equivalent in Marketing, Communications, Computer Science, or related field ? 1+ years of experience in SEO, with a proven track record of improving website visibility, traffic, and rankings ? Strong understanding of search engine algorithms and ranking factors ? Experience with SEO tools such as Google Analytics, SEMrush, Ahrefs, and Screaming Frog ? Experience with different CMS like WordPress ? Understanding and basic knowledge of html and CSS ? Project management abilities ? Big scale project experience ? Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders ? Strong analytical and problem-solving skills, with the ability to make data-driven decisions ? Ability to manage and lead a team, with a focus on mentorship, growth, and development ? Eagerness to learn and stay up-to-date with industry trends and best practices ? If you are a results-driven and experienced SEO Manager looking for an exciting opportunity, we encourage you to apply. We offer a competitive salary, benefits package, and the chance to work with a dynamic and supportive team. ? Language: English – Must; Additional – an advantag