We're a global people business - the leading recruitment consultancy in iGaming, having placed over 10,000 candidates in casino and sports betting jobs worldwide.
Overview
Pentasia is proud to be partnering with a leading online sports operator to recruit a CRM Manager – Sports Promotions based in Denver. This is a senior, high impact role responsible for shaping promotional strategy and driving customer loyalty across the entire user lifecycle. Leading a dedicated Sports CRM team, you will deliver data driven promotions and best in class customer journeys within a fast paced, highly regulated environment.
This position is ideal for a commercially minded CRM leader with deep experience in online sports betting, promotional mechanics, and loyalty programs, who thrives at the intersection of data, customer experience, and performance.
Key Responsibilities
Lead the planning, execution, and optimization of customer promotions and loyalty offers across sports products
Own reporting on campaign performance and commercial impact, translating insights into action
Support day to day CRM operations, ensuring projects and promotions are delivered on time and to a high standard
Champion a test and learn culture, utilizing A/B testing, multivariate testing, and control groups to optimize CRM performance
Define and implement localized, territory specific CRM strategies, delivering structured and scalable campaign roadmaps
Ensure all CRM activity fully complies with regulatory and licensing requirements across multiple jurisdictions
Partner closely with senior leadership to communicate CRM goals, results, and improvement opportunities
Maintain deep knowledge of CRM platforms, CDPs, and promotional mechanics, ensuring best practice is embedded across the team
Propose customer centric innovations designed to enhance engagement, retention, and lifetime value
Monitor competitor activity, industry trends, and CRM best practices to keep strategies market leading
Collaborate cross functionally with Marketing, Product, Data, Compliance, and Operations teams to maximize impact
Leadership & Team Management
Lead, motivate, and develop a high performing Sports CRM team
Take ownership of day to day people management, capacity planning, and delivery standards
Delegate effectively through strong organizational and prioritization skills
Support team members in developing technical CRM expertise and commercial understanding
Skills & Experience Required
Extensive experience in CRM, promotions, or loyalty roles within the online sports betting industry
Strong commercial acumen with the ability to translate raw data into actionable insights
Proven experience using CRM/CDP platforms such as Optimove, XtremePush, and/or Braze
Deep understanding of sports betting customer lifecycles, promotional mechanics, and loyalty frameworks
Demonstrated leadership experience managing and developing teams
Highly organized, adaptable, and comfortable operating in a fast moving environment
Strong stakeholder management skills with experience working cross departmentally
Confident decision maker with a track record of delivering projects from concept to execution
Able to work under pressure, manage competing priorities, and meet tight deadlines
What’s On Offer
Competitive base salary ($105,000 – $130,000)
Annual bonus plan
Comprehensive Health & Wellness benefits
33 days PTO per year
401(k) with company match
Opportunity to play a key role in shaping CRM strategy for a major sports brand
The Opportunity
My client, a leading US-facing gaming and entertainment business, is in the search for a Customer Engagement Manager to own and shape an innovative free to play games strategy.
This newly created role offers a true blank canvas. You will be responsible for designing and delivering a compelling free to play experience that drives customer acquisition, engagement, retention, and long-term loyalty. Working cross-functionally, you will act as the central owner of this channel for the US market, blending creativity, commercial acumen, and data-driven decision-making.
Key Responsibilities
Develop and lead the overarching free to play games strategy, informed by customer data, insights, and market trends
Own the end-to-end execution of free to play campaigns, from concept through launch and optimization
Advocate for and implement a best in class promotional and engagement plan
Analyze player behavior, campaign performance, and engagement metrics to refine strategy and maximize ROI
Collaborate closely with product, development, analytics, and CRM teams to continuously enhance the free to play offering
Leverage commercial insight to work with third party providers, negotiating and optimizing value across partnerships
Partner with the wider CRM function to deliver cross-sell strategies, migrating free to play users into real-money sports betting and casino products
Act as a channel owner for the US market, ensuring alignment with broader customer engagement and brand objectives
Skills & Experience
Proven experience in CRM, customer marketing, product marketing, analytics, or commercial roles
Demonstrated success in developing customer engagement programs with a strong focus on customer acquisition and retention
Strong analytical capability, with the ability to translate complex data into clear, actionable insights
Solid understanding of customer segmentation, value modeling, and ROI-driven decision making
Passion for free to play games, including social, fantasy, casino, or peer to peer gaming experiences
Technical fluency and experience with platform integrations is an advantage
Experience managing small teams and collaborating cross-functionally within a larger organization
Highly organized, self motivated, and comfortable operating autonomously
Salary & Benefits
Salary range: $105,000 – $130,000 per annum (depending on experience)
Annual bonus plan
Comprehensive health and wellness benefits
33 days PTO per year
401(k) with company match
This is your chance to join a fast-growing technology & entertainment business where reality TV, celebrity drama, and pop culture are transformed into real prizes. The mission is simple: make watching, predicting, and talking about your favourite moments more exciting and more valuable. You’re not just watching the world, you’re part of it. Predict outcomes, compete with friends, and earn epic prizes.
About the Role
My client is seeking a hands-on Acquisition Marketing Manager to drive user growth through paid media, influencer partnerships, and affiliate marketing. Reporting directly to the CEO, you’ll be responsible for planning, executing, and optimising campaigns across these channels, with a strong emphasis on data-driven decision-making and measurable results.
As an early-stage business, this role requires someone who is comfortable working autonomously and hands-on across both performance strategy and creative execution. This is a fully remote position open to candidates based in North America.
Key Responsibilities:
Develop, execute, and optimise paid media campaigns (including PPC, display, and paid social) to drive user acquisition and revenue growth.
Identify, recruit, and manage influencer partnerships to expand brand reach and engagement.
Build and scale affiliate marketing programmes, managing relationships and performance with key partners.
Analyse campaign performance, generate actionable insights, and report on KPIs to the CEO and wider team.
Collaborate with the product and content teams to ensure campaign messaging and creative are aligned with brand objectives.
Create, adapt, and iterate static and simple ad creatives for user acquisition campaigns, using tools such as Photoshop and/or Figma to support rapid testing and optimisation.
Own the end-to-end creative testing process for UA ads, from concept through to launch, iteration, and performance analysis, in a start-up environment without reliance on a dedicated design team.
Stay current on the latest trends and best practices in paid media, influencer, and affiliate marketing, especially within mobile gaming and pop culture.
Test new channels and strategies to identify scalable growth opportunities.
Requirements:
4–5 years’ hands-on experience in acquisition marketing, with a proven track record in paid media, influencer, and affiliate marketing (mobile gaming, sweepstakes, prediction markets, iGaming or entertainment experience highly desirable).
Strong analytical skills and experience using data to optimise campaigns and drive decision-making.
Proficiency with campaign management and analytics tools (e.g. Google Ads, Facebook Ads Manager, affiliate platforms, influencer management tools).
Excellent communication skills, both written and verbal.
Ability to work independently in a fast-paced, remote environment.
Experience with reporting and presenting campaign results to senior stakeholders.
Hands-on experience creating paid acquisition ad creatives (primarily static; simple motion a bonus).
Comfortable using basic design tools such as Photoshop and/or Figma to produce, edit, and localise UA creatives without agency or design-team dependency.
Strong understanding of creative testing frameworks and how creative performance impacts CPA, CTR, and LTV.
Bonus: Experience with SEO, email marketing, or content marketing.
One of our fastest growing customers is looking for a Head of AI to work on a fully remote basis.
We are seeking a Head of AI to build and lead the development of AI systems that take on high-volume, repetitive decision-making, enabling our teams to focus on strategic and creative work.
You will own the AI agenda end-to-end, from team build-out to the design, deployment and governance of decisioning systems, along with the supporting data and evaluation infrastructure. Working closely with specialist teams, you’ll ensure systems reflect real expertise and deliver measurable business impact.
Key responsibilities
Design and deploy AI agents and LLM-based systems to automate specialist judgement tasks, optimising for cost, quality, latency and ROI
Build scalable data, retrieval and evaluation infrastructure to ensure decisions are explainable, testable and continuously improving
Partner with business teams to identify high-impact use cases and deliver production-ready solutions that enhance output
Establish robust data governance and responsible AI practices, including human-in-the-loop controls and regulatory compliance
Report on performance, decision quality and business impact to senior stakeholders
Requirements
5+ years’ experience in AI, data science or machine learning, including leadership of AI strategy and delivery at scale
Advanced degree in Computer Science, AI, Data Science or related field
Hands-on expertise in ML, generative AI, LLMs and decisioning systems in production environments
Strong background in BI, marketing analytics and linking AI initiatives to commercial KPIs
Excellent stakeholder communication skills
Strategic, pragmatic and delivery-focused mindset
Experience applying AI in iGaming is essential
If you’re a hands-on AI leader excited to build an AI function from the ground up in a fast-paced environment, we’d love to hear from you.
They are negotiable on total compensation package.
Title - Senior Product Designer - Sportsbook
Salary - Competitive depending on experience
Location - Bulgaria, Poland or Serbia
Structure - Remote
Here at Pentasia we are partnered with a fast-growing US sportsbook on a search for their first EU-based Senior Product Designer. You'd be the primary design voice for the entire EU organisation, working in close partnership with the US design team.
I'm looking for a confident generalist who thrives in a lean, fast-moving environment owning the full design process from research through to launch.
Previous experience in Sportsbook is advantageous but not required.
If this sound like the right opportunity for you, don't hesitate to reach out.
Acquisition Manager – iGaming Casino
Location: St. Julian’s, Malta or Remote
About the Role
We are hiring an experienced Acquisition Manager (Affiliate) to join a fast-growing international iGaming business. This role is responsible for managing, optimising, and scaling the affiliate programme to drive player acquisition and revenue growth within the online casino vertical.
This is a hands-on, commercially focused position, suited to someone who already has an active network of affiliate partners and can generate results from the outset.
Key Responsibilities
Manage the day-to-day operations of the affiliate programme across multiple markets
Build, maintain, and grow relationships with key and VIP affiliate partners
Leverage an existing affiliate network to drive traffic and acquisition performance
Identify, onboard, and activate new affiliate partners
Optimise CPA, Revenue Share, and Hybrid deals to maximise ROI
Monitor campaign performance and ensure accurate tracking across platforms
Analyse data and produce regular performance reports
Manage affiliate budgets and support acquisition forecasting
Ensure affiliate compliance with brand guidelines and Terms & Conditions
Collaborate with internal teams (CRM, Product, Marketing) to align campaigns and promotions
Stay up to date with market trends and competitor activity
Represent the company at industry events and conferences
Requirements
Proven experience in iGaming (casino) within an affiliate or acquisition role
An established and active network of affiliate partners
Strong understanding of key international markets (Europe preferred)
Experience managing CPA, Revenue Share, and Hybrid models
Strong analytical and data interpretation skills
Excellent communication and relationship management abilities
Fluent in English; additional European languages are an advantage
Experience with affiliate platforms such as NetRefer, Income Access, MyAffiliates, or similar
Highly organised with the ability to manage multiple priorities
What’s on Offer
Competitive salary with performance-based incentives
Flexible working options (Malta-based or remote)
International and collaborative working environment
Flat structure with strong exposure to senior stakeholders
Opportunity to take ownership of a key acquisition channel
Career development and industry event exposure
If you meet the above criteria and are looking for your next opportunity within a growing iGaming business, we encourage you to apply.
Head of Operations (Online Gaming)
Location: London (Hybrid)
Salary: Circa £85k DOE
Job Summary:
We are looking for a results-oriented, highly self-motivated, and commercially aware individual with a passion for Online Betting & Gaming to support and optimise operations across multiple African markets.
The Head of Operations will act as a key link between regional teams and central functions (including Product, Payments, Marketing, and Customer Service), ensuring effective execution of operational strategies across markets.
This role is responsible for overseeing multi-market performance, supporting regional teams, and ensuring that local operational needs are aligned with central direction. The position will play a critical role in maintaining operational efficiency, improving performance, and ensuring a consistent customer experience across all markets.
Responsibilities:
Oversee operational performance across multiple African markets, ensuring alignment with commercial and operational KPIs
Work closely with Regional Operations Managers to monitor and improve performance across their respective markets
Analyse data, reports, and market trends to identify opportunities for operational and commercial improvement
Act as a key liaison between local teams and central functions, ensuring effective communication and execution
Build and maintain strong relationships with internal stakeholders and regional teams to ensure smooth operational flow
Support market entry and exit decisions by providing operational and performance insights
Assist in adapting operations to local market conditions, including payments, infrastructure, and customer behaviour
Collaborate with central teams to support product rollouts, operational initiatives, and campaign execution (non-marketing ownership)
Ensure consistency in operational processes and customer experience across all markets
Contribute to improving operational frameworks and efficiencies across the business
Support budget awareness and contribute to commercial decision-making through performance insights
Manage and develop Regional Operations Managers, ensuring alignment and effective execution across markets
Maintain a strong understanding of market dynamics and ensure local insights are reflected in central decision-making
Support cross-functional alignment to ensure smooth delivery of the overall online gaming experience
Requirements:
Experience in online gaming, betting
Experience in operations, commercial, or multi-market roles
Proven ability to work in a fast-paced, dynamic environment with changing priorities
Strong commercial awareness, with exposure to performance metrics and ideally good P&L understanding
Experience working with data to support decision-making and performance improvement
Strong stakeholder management and relationship-building skills across multiple teams and geographies
Willingness and flexibility to occasionally travel across African markets when required
Excellent written and spoken communication skills in English; French is a plus
Experience in emerging markets or Africa is beneficial
Exposure to digital/online business models
Personal Competencies:
Strong operational mindset with the ability to balance execution and commercial thinking
Comfortable working in a fast-paced, evolving, and sometimes unstructured environment
Ability to build and maintain strong relationships across distributed teams
Adaptable and flexible, with a proactive and problem-solving approach
Strong organisational and prioritisation skills
Effective communicator with the ability to influence and align stakeholders
High level of emotional intelligence and teamwork
Ability to manage ambiguity and respond effectively to changing business needs
Results-oriented with a focus on continuous improvement
Entrepreneurial mindset with a willingness to take ownership and drive outcomes
Operations Manager (iGaming / Digital Gaming Environment)
Location: London (Hybrid)
Salary: Upto £80k DOE + Bonus
We are supporting the search for an experienced Operations Manager to take ownership of day-to-day operational delivery within a fast-scaling digital gaming business operating in regulated markets.
This is a senior, hands-on role focused on ensuring smooth execution across product operations, supplier coordination, performance monitoring, and cross-functional delivery. You will act as a central point between commercial, product, marketing, and technical teams to ensure operational stability and strong player experience outcomes.
What you’ll be responsible for
Lead and coordinate daily operational activity across digital gaming products, ensuring smooth end-to-end execution and platform reliability
Oversee game and product releases, ensuring correct configuration, compliance alignment, and operational readiness
Manage relationships with external suppliers and partners, ensuring service levels, delivery timelines, and operational standards are met
Monitor performance metrics across products, identifying issues, trends, and opportunities for optimisation
Support incident and issue management, ensuring fast resolution and clear internal communication during live operational events
Work closely with product and technical teams to ensure improvements are properly prioritised and delivered
Maintain oversight of operational risks, including system issues, player-impacting incidents, and supplier dependencies
Contribute to reporting for senior leadership, highlighting performance, risks, and key operational insights
Support continuous improvement of internal processes, workflows, and operational frameworks
What we’re looking for
Several years of experience in iGaming, online gaming, sportsbook, casino, or digital entertainment operations
Strong understanding of end-to-end operational delivery in a fast-paced digital environment
Experience working with product, tech, or commercial teams in a cross-functional setup
Confident managing third-party suppliers or platform partners
Strong analytical mindset with the ability to interpret performance data and operational trends
Comfortable working in high-pressure, fast-moving environments with shifting priorities
Strong communication skills and ability to coordinate across multiple stakeholders
The Role
Reporting to the Head of Strategy and Corporate Development, this role is a key driver in evolving the company’s long-term roadmap. The successful candidate will support efforts to accelerate growth through product diversification, new customer acquisition, and strategic expansion.
Key Responsibilities
1. Strategic Planning
Market Intelligence: Conduct deep-dive research into industry trends and competitor activity to provide actionable recommendations for the executive team.
Capital Allocation: Support the assessment of organic investment opportunities against a rigorous strategic and financial framework.
Financial Modelling: Build complex ROI models for internal growth initiatives and partnership ventures.
Special Projects: Support leadership on high-priority strategic actions and ad-hoc business situations.
2. Mergers & Acquisitions (M&A)
Pipeline Management: Build and maintain a target universe aligned with company objectives through independent research and intermediary networking.
Deal Evaluation: Screen opportunities based on strategic fit and financial viability.
Valuation & Analysis: Lead financial modelling for targets, including valuation, synergy analysis, and the validation of operating assumptions.
Execution: Support the full deal lifecycle, including commercial, financial, and legal due diligence, term sheet negotiations, and post-merger integration planning.
Ideal Experience
3–5 years of professional experience, likely starting with a foundation in Investment Banking, Big 4 Transaction Services, or a qualified in-house finance route (e.g., CIMA).
Subsequent experience in a corporate development or internal strategy role is highly preferred.
Prior exposure to the payments industry or broader fintech sector is a significant advantage.
Key Skills & Attributes
Corporate Finance Mastery: Advanced skills in forecasting, valuation, and assessing combination effects.
Due Diligence Expertise: A clear understanding of the DD process and the ability to identify "red flags" and value drivers.
Critical Thinker: An intellectually curious mindset that looks beyond the data to understand the underlying strategic context.
High Energy: A proactive, tenacious professional with the judgment to take ownership of complex deliverables.
Collaborative: Strong interpersonal skills with the ability to influence and work across cross-functional teams.
Client Accounting Team Leader
My Client, a growing Corporate Service Provider, is on the lookout for a finance professional to join the team.
The Team Leader will manage a client portfolio while supervising and supporting junior accountants within the Client Accounting team.
Key Responsibilities:
Manage and review client accounts, management accounts, VAT returns, and financial statements
Oversee audit processes and ensure all statutory deadlines are met
Review work completed by others and assist with technical accounting queries
Hold regular team meetings and monitor workload and progress
Liaise with management, auditors, and other departments
Ensure high-quality service delivery and compliance with regulations
Support training, performance reviews, and best practices within the team
Contribute to client meetings and assist in securing new business
Requirements:
Fully qualified accountant
At least 2 years’ senior experience in client accounting
Strong knowledge of accounting principles and VAT
Proficient in Excel, Word, Outlook, and SAGE
Strong communication, organisation, and problem-solving skills
Able to manage multiple priorities and work independently and in a team
Detail-oriented, responsible, and professional with confidential data
What's in it for you ?
Attractive salary
Performance bonus
Health Insurance
Free Parking
Study leave
On the job training and more !!