We're a global people business - the leading recruitment consultancy in iGaming, having placed over 10,000 candidates in casino and sports betting jobs worldwide.
CRM Manager (Sao Paulo, Brazil)
We are hiring a CRM Manager to join a fast-growing international iGaming company expanding its operations in Brazil.
This role will be responsible for leading CRM strategy, customer lifecycle management, retention initiatives, and engagement programs, ensuring sustainable growth, improved customer lifetime value, and strong player retention across the Brazilian market.
Key Responsibilities:
Own and execute the CRM and customer lifecycle strategy for the Brazil market.
Plan and manage CRM communication calendars and engagement campaigns across multiple channels.
Develop customer segmentation models and personalized communication strategies.
Build, optimize, and manage automated lifecycle journeys and trigger-based CRM workflows.
Monitor retention, engagement, churn, conversion, and campaign performance metrics.
Lead A/B testing initiatives to optimize messaging, incentives, customer journeys, and campaign effectiveness.
Collaborate closely with Product, UX, Operations, VIP, Risk, Finance, and Compliance teams.
Ensure CRM initiatives comply with regulatory requirements and responsible gaming standards.
Generate performance reports, insights, and optimization recommendations for leadership.
Requirements:
5+ years of experience in CRM, retention, lifecycle marketing, customer engagement, or related areas.
Proven experience managing CRM campaigns across Email, Push Notifications, SMS, WhatsApp, and In-App Messaging.
Strong understanding of customer segmentation, lifecycle journey design, and automation strategies.
Experience building automated CRM flows and trigger-based campaigns.
Strong analytical skills with the ability to interpret retention, churn, conversion, and engagement data.
Experience collaborating with Product, Operations, Data, UX, and Customer Support teams.
Strong project management and execution capabilities.
Ability to balance strategic planning with hands-on operational execution.
Professional English communication skills.
Nice to Have:
Experience within iGaming, Sports Betting, Online Casino, Fintech, E-commerce, or other high-frequency digital products.
Experience with gamification and retention mechanics such as cashback, missions, loyalty programs, tournaments, rankings, and challenges.
Experience with CRM automation platforms and customer data platforms (CDPs).
Basic SQL knowledge and familiarity with BI and reporting tools.
Experience managing bonus ROI, incentive costs, and anti-abuse controls.
Experience supporting VIP retention and personalization strategies.
Experience operating in regulated markets or compliance-heavy industries.
What We're Looking For:
Strategic CRM leader with a strong focus on retention, engagement, and customer lifetime value.
Data-driven professional who can turn insights into actionable CRM initiatives.
Hands-on operator capable of executing campaigns while driving long-term strategy.
Strong communicator who can collaborate effectively across multiple departments.
Results-oriented professional who thrives in fast-paced and high-growth environments.
Customer-centric mindset with a passion for creating engaging player experiences.
This is an excellent opportunity to join an international company during a key growth phase and play a strategic role in building and scaling CRM operations in Brazil.
Senior Affiliate Manager
Location: Malta
Work Setup: Hybrid or office-based role
Travel Requirements: The successful candidate must be open to travelling internationally for industry expos/conferences such as ICE, SiGMA and other networking events, as well as occasional visits to additional company HQs and partner locations.
Role Overview:
Our client is looking for a commercially driven Senior Affiliate Manager to take ownership of affiliate operations on a global level across multiple markets and verticals, rather than focusing on a single country or region.
This is a strategic and hands-on opportunity for someone who understands international affiliate marketing within iGaming and can help build structure, processes and long-term scalability within an evolving affiliate setup. The role offers strong long-term growth potential, with the opportunity to develop into a Head of Affiliates position over time and build regional teams globally.
Key Responsibilities
Manage and grow affiliate partnerships across multiple international markets
Develop and organise the global affiliate function and help establish scalable internal processes
Build and maintain strong relationships with affiliates, partners and key stakeholders
Identify new affiliate opportunities and growth channels across various geographies
Analyse affiliate performance and optimise campaigns based on market trends and KPIs
Coordinate affiliate activities across different regions and support future team expansion
Monitor traffic quality and identify potential fraud/scam activity, particularly within high-risk markets such as Brazil
Work closely with internal teams to improve reporting, communication and operational efficiency
Attend industry events, expos and networking conferences internationally
Requirements
Proven experience within the iGaming industry, particularly across Online Casino and Sportsbook
Strong understanding of international affiliate marketing across multiple regulated and non-regulated markets
Experience managing affiliates globally rather than within a single local market
Strong exposure to LATAM/Brazil, Canada and Australia markets
Previous experience managing or leading teams is highly desirable
Ability to work in a relatively unstructured environment and build processes from the ground up
Understanding of different affiliate acquisition channels and how they vary across markets
Commercially minded with strong communication and relationship-building skills
Fluent English required
Spanish and/or Portuguese would be considered a strong advantage
Does this sound like you or someone you know? Apply now or reach out to me directly at: chrysavgi.patera@pentasia.com
An exciting opportunity for a Sr Data, Analytics and Martech leader to join a fast-growing online casino business at a foundational stage. This person will build the data function from scratch, creating the foundations for analytics, tracking, attribution, BI, customer insight and marketing technology.
This is a hands-on leadership role for someone who understands both data analytics and digital marketing measurement. The business is currently migrating platforms and building its internal team, so they need someone who can define the strategy, but also get close to the data, vendors, tagging, attribution models and reporting setup.
Main Responsibilities:
Build and lead the data, analytics and marketing technology function.
Create the data foundations, reporting framework and single source of truth for key business KPIs.
Define tracking standards across web, app, CRM, paid media, affiliates and product journeys.
Build a clear attribution and digital marketing measurement framework.
Pull together data from platform providers, marketing channels and third-party tools such as paid social, search and CRM platforms.
Support commercial, product, CRM and marketing teams with actionable analytics.
Develop insight around customer behaviour, game performance, retention, churn, lifetime value and recommendations.
Work closely with vendors and internal stakeholders to ensure data is structured, reliable and usable.
Remain hands-on when needed, including extracting and analysing data using tools such as SQL, MySQL and/or Python.
Desired experience:
Data, analytics, BI, commercial analytics or marketing technology.
Strong understanding of digital marketing, tracking, attribution and key marketing KPIs.
Ability to work hands-on with data, not just advise from a management level.
Strong knowledge of BI, reporting, data architecture, KPI frameworks and data governance.
Understanding of CRM analytics, customer lifecycle, retention, churn and LTV.
Strong stakeholder management skills and the ability to explain complex data topics clearly.
A UK based company is looking to hire a Compliance Manager.
The Compliance Manager leads and manages our compliance framework across all areas of the business. This role is critical in ensuring our competitions, marketing activity, payment processes and customer interactions fully comply with UK laws, regulations and industry best practice.
You will act as the subject-matter expert on regulatory compliance, working closely with senior leadership, marketing, product and operations teams to ensure compliance is embedded into everything we do.
Responsibilities include;
Ensure full compliance with UK legislation relevant to online competitions, including the Gambling Act 2005, CAP Code, Consumer Protection laws and data protection (UK GDPR).
Assess whether competitions are structured as prize competitions, free draws or skill-based formats and ensure they meet legal requirements.
Review and maintain all competition Ts&Cs to ensure compliance and fairness.
Monitor regulatory developments and advise the business on changes impacting operations.
Develop, implement and maintain compliance policies, procedures and internal controls.
Conduct compliance risk assessments and audits, identifying gaps and recommending improvements.
Establish, implement and maintain the QMS in line with ISO 9001
Maintain accurate compliance records and documentation.
Review marketing materials, website content, terms & conditions and promotional campaigns for regulatory and advertising compliance.
Work closely with marketing teams to ensure transparent, fair and compliant customer communications.
Oversee processes relating to fairness, prize fulfilment, complaints handling, chargebacks, scam emails and customer support compliance, leading investigations where required.
Ensure robust processes for age verification, AML (where applicable) and responsible participation.
Accountable for implementation and ongoing management of GDPR compliance across the business, including identifying, investigating and responding to data breaches and Data Subject Access Requests.
Acts as internal Data Protection Officer
Provide compliance training and guidance across the business, acting as subject matter expert.
Act as the primary point of contact for compliance queries and escalation.
Develop and maintain rules for access to restricted or sensitive data
Support due diligence and compliance oversight of payment providers, software partners and suppliers.
Assist with audits or information requests from regulators, payment providers or external advisors.
Experience Required:
Proven experience in a compliance, regulatory or legal role within an online, digital, gambling, gaming or promotions-led business.
Experience working with or advising online competition, prize draw, gaming or gambling businesses.
Familiarity with ASA rulings, CAP Code enforcement and Gambling Commission guidance.
Compliance qualification (e.g. ICA, CII or similar) or legal background.
Strong knowledge of UK regulatory frameworks relating to competitions, promotions or gambling.
Excellent understanding of consumer protection, advertising standards and UK GDPR.
This is a hybrid working arrangement, three days per week in the office.
Customer Service Agent (Finnish Speaking)
Location: Malta | Hybrid
Salary: €25,000 – €30,000
About the Role
We’re looking for a friendly and proactive Finnish-speaking Customer Service Agent to join a fast-growing international iGaming company in Malta. As the first point of contact for players, you’ll provide support via phone, chat, and email, ensuring a smooth, safe, and positive customer experience in a regulated online gaming environment.
Responsibilities
Support customers in Finnish and English via chat, email, and phone
Assist with account queries, verification, deposits, withdrawals, and promotions
Review KYC documents and perform security checks
Resolve customer issues professionally and efficiently
Collaborate with teams such as Risk, Fraud, and Responsible Gaming
Maintain accurate records in line with internal and legal requirements
Support translation and localisation tasks when needed
Contribute to a positive and collaborative team environment
What We’re Looking For
Fluent Finnish and English, written and spoken
Strong communication and customer service skills
Comfortable working shifts, including future night shifts
Flexible and motivated to grow within a scaling company
Responsible, accurate, and detail-oriented
Previous customer support experience is a plus
Interest in online gaming or sports betting is an advantage
What’s Offered
Hybrid working model
Lunch allowance for office days
Full reimbursement of office parking costs
Growth and development opportunities within a fast-growing company
International and supportive work environment
Customer Support & Risk Control Manager (Sao Paulo, Brazil)
We are hiring a Customer Support & Risk Control Lead to join a fast-growing international iGaming company expanding its operations in Brazil.
This role will lead both Customer Support and Risk Control teams, ensuring an excellent customer experience while maintaining strong fraud prevention, risk management, and operational controls.
Key Responsibilities:
Manage Customer Support and Risk Control daily operations.
Lead, coach, and develop frontline teams.
Handle complex customer escalations involving payments, account issues, KYC, bonuses, and platform-related concerns.
Monitor and investigate fraud, bonus abuse, multi-accounting, payment risks, chargebacks, and suspicious user activity.
Track team KPIs, service quality, productivity, and operational performance.
Improve processes, SOPs, workflows, and operational efficiency.
Collaborate closely with Product, CRM, Payments, Compliance, and Tech teams.
Requirements:
5+ years of experience in Customer Support, Risk, Operations, or related areas.
At least 2 years of people management experience.
Experience managing customer escalations, operational processes, and risk investigations.
Strong analytical and problem-solving skills.
Experience working in fast-paced, high-volume environments.
Professional English communication skills.
Nice to Have:
Experience within iGaming, sportsbook, casino, fintech, e-commerce, or digital platforms.
Knowledge of KYC/AML, payment risk, fraud prevention, and CRM/ticketing systems.
Experience building or scaling operational teams.
What We're Looking For:
Hands-on leader who can balance customer experience and risk management.
Strong executor with excellent attention to detail.
Calm under pressure and comfortable handling sensitive situations.
Data-driven, proactive, and highly organized.
This is an excellent opportunity to join an international company during a key growth phase and play a strategic role in building and scaling operations in Brazil.
Our client is looking for an Online Casino Manager who is well versed in the Philippines market and its licensing framework. The role is based in Manila so either you will be already on the ground or open to relocation to the city.
You will have strong experience of
Solid experience on Social Media promotions and acquisition.
Experience with live streamers
Knowledge of the Philippines Market
Good knowledge of online Casino games.
Experience of working with Vendors to run joint campaigns and secure the best games.
Experience in casino retention promotions and dealing with audience segmentation.
If this sound like you then please get in touch for more information.
Head of SEO
We are seeking a senior, hands-on Head of SEO to define and deliver the organic search strategy for an established online casino business as it transitions into a regulated market and undergoes a full platform rebuild.
This is a pivotal role responsible for protecting and growing existing organic performance while ensuring the new platform is built on best-practice SEO foundations from the outset. The Head of SEO will own strategy across technical SEO, migration planning, content, digital PR, AI-driven search optimisation, reporting, and long-term capability development.
This is a senior leadership role, but not purely managerial. The business requires someone who can set clear direction, influence Product and Technology decisions, and remain close enough to execution to deliver hands-on work in a lean environment. The ideal candidate will combine strategic leadership with deep, modern SEO expertise.
Experience in highly competitive, regulated industries—particularly gambling or gaming—would be highly advantageous.
Key Responsibilities
SEO Strategy & Organic Growth
Define and own the end-to-end SEO strategy and roadmap.
Protect and grow existing organic visibility, rankings, and traffic during platform rebuild and regulatory transition.
Identify and prioritise growth opportunities across brand, non-brand, content, technical SEO, and authority building.
Embed SEO into broader acquisition strategy, working closely with Product, Marketing, Data, Content, UX, and Compliance teams.
Monitor competitor activity and market trends to inform ongoing optimisation and opportunity identification.
Technical SEO, Platform Rebuild & Migration
Own all SEO requirements for the platform and front-end rebuild.
Ensure the new site is architected with strong SEO foundations, including crawlability, indexation, site structure, internal linking, structured data, canonicalisation, page speed, Core Web Vitals, and mobile-first performance.
Lead end-to-end SEO migration planning, including URL mapping, redirect strategy, metadata, content preservation, risk mitigation, and post-launch monitoring.
Conduct regular technical SEO audits and ensure issues are prioritised and resolved effectively.
Partner closely with Product, Engineering, platform providers, and front-end teams to embed SEO requirements early in the development lifecycle.
Content, On-Site Optimisation & AI Search
Define the SEO content strategy across key areas including casino pages, game categories, educational content, responsible gambling, brand trust, promotions, and commercial landing pages.
Optimise existing content and define requirements for new content within the rebuilt platform.
Establish clear content frameworks covering quality, search intent, internal linking, and structured optimisation.
Prepare the business for evolving search behaviour, including AI-driven search, generative engines, and answer-based discovery models.
Leverage AI tools to improve research, planning, and workflow efficiency while maintaining quality, compliance, and brand integrity.
Digital PR, Authority & Off-Site SEO
Define and lead the digital PR and link acquisition strategy to build authority in a highly competitive market.
Collaborate with Brand, PR, Content, and external partners to develop campaigns that support both visibility and credibility.
Monitor backlink profile quality and manage off-site SEO risk.
Ensure all authority-building activity is sustainable, compliant, and appropriate for a regulated environment.
Analytics, Reporting & Performance
Define SEO KPIs across visibility, rankings, traffic, acquisition, conversion, content performance, and technical health.
Work with Data and Analytics teams to develop robust SEO reporting using tools such as Google Search Console, GA4, Snowflake, Power BI, and other SEO platforms.
Deliver regular performance insights and actionable recommendations to senior stakeholders.
Use data to prioritise initiatives and continuously refine the SEO roadmap.
Team, Partners & Capability Building
Act as a hands-on SEO lead in the short term, delivering directly without reliance on a large team.
Define the future SEO operating model, including in-house capabilities and external agency or specialist support.
Manage SEO agencies, freelancers, and digital PR partners where required.
Build SEO capability and awareness across Product, Content, UX, Technology, and Marketing teams.
Support the evolution of a lean, scalable SEO function over time.
Compliance & Brand Trust
Ensure all SEO activity aligns with gambling regulations, advertising standards, and responsible gambling requirements.
Work closely with Legal, Compliance, and Responsible Gambling teams to ensure content accuracy and approval where necessary.
Support the development of high-trust content that enhances brand credibility during regulatory transition.
Proactively mitigate SEO-related regulatory, reputational, or customer protection risks.
Required Experience
Significant SEO experience, ideally in a senior in-house role within a competitive digital environment.
Strong technical SEO expertise, including site architecture, migrations, structured data, crawl and indexation management, performance optimisation, and mobile-first SEO.
Proven experience managing large-scale site migrations or platform rebuilds.
Strong content SEO experience, including keyword strategy, content architecture, search intent mapping, and quality frameworks.
Understanding of AI search, generative search experiences, and evolving organic discovery trends.
Experience working cross-functionally with Product, Engineering, UX, Content, Analytics, Marketing, and Compliance teams.
Strong analytical skills with the ability to translate SEO data into commercial insight.
Experience managing agencies, budgets, tools, or external partners.
Proficiency with tools such as Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush, Botify, Lumar, Power BI, or equivalent platforms.
Experience in gambling, gaming, financial services, travel, marketplaces, or other regulated/highly competitive sectors is highly desirable.
Key Skills & Capabilities
Strategic thinker with strong hands-on execution ability.
Deep technical SEO expertise.
Strong commercial awareness and prioritisation skills.
Comfortable operating in a lean, fast-moving environment.
Ability to influence Product and Technology decisions.
Strong stakeholder management across technical and commercial teams.
Data-driven, pragmatic, and outcome-focused approach.
Clear and confident communicator with senior stakeholders.
Curiosity and understanding of AI, automation, and the future of search.
Ability to build long-term capability, not just manage day-to-day activity.
Pentasia is actively looking for Game Presenters (Relocation to Sofia)!
Role Overview Our client is hiring Game Presenters to host live online casino games from a professional studio onsite in Sofia Bulgaria. You will present games on camera, interact with players in real time, and ensure smooth game execution while maintaining high presentation standards. Full training is provided.
Key Responsibilities
Host and present live games on camera
Interact professionally and engagingly with players
Strictly follow game rules and studio operating procedures
Deliver consistent, high-quality on-camera performance
Continuously develop presentation and communication skills
Requirements
Full professional English
High school diploma or equivalent
Valid passport and willingness to relocate to the UAE
Availability for rotating shifts (including nights, weekends, and public holidays)
Strong on-camera presence: confident, energetic, articulate
Open to receiving feedback and continuous improvement
What is offered
1100 EUR + bonus
Fully paid training program
Relocation package
Public Transportation card
Private health insurance
Food vouchers
Multisport Card 100% covered by the employer
Modern studio environment
International team
Clear opportunities for career progression
Fraud Operations Manager
Hybrid in Malta
Salary up to €70k (DOE)
Great benefits with an opportunity to work with a mature and well-known brand
We are hiring a Fraud Operations Manager to oversee fraud risk activity within a digital, high-volume iGaming environment. The role sits at the intersection of operations, risk, and compliance, with responsibility for protecting business integrity through both strategy and hands-on oversight.
>This position involves leading a small team while working closely with multiple internal functions, including compliance, finance, technology, and legal, to ensure fraud controls are embedded across the business. A key part of the role is turning data and operational insights into practical prevention measures and ongoing improvements.
>The successful candidate will be expected to take ownership of fraud monitoring frameworks, enhance detection capabilities, and ensure effective handling of financial risk events such as chargebacks and suspicious activity reviews. There is also a strong focus on maintaining robust reporting standards and supporting wider governance and audit requirements.
>In addition, the role contributes to the development and optimisation of internal fraud tools and rule sets, ensuring they remain effective against evolving threat patterns. Collaboration with external stakeholders such as vendors and regulatory bodies may also be required where relevant.
What we’re looking for
Experience leading or supervising within fraud, risk, or similar operational functions(2-4 years)
Strong understanding of fraud patterns, investigative thinking, and data-led decision making
Ability to manage and develop a small team in a fast-paced environment
Exposure to fraud tooling, monitoring systems, or rule-based detection logic
Comfortable working across multiple stakeholders and functions
Hands-on knowledge of AML and KYC principles
Strong analytical mindset with structured problem-solving ability