We're a global people business - the leading recruitment consultancy in iGaming, having placed over 10,000 candidates in casino and sports betting jobs worldwide.
Job Description
Title: Head of Affilaites
Location: Sliema (Hybrid: 2 days WFH)
Salary: Flexible (Depending on Experience)
Pentasia are supporting a dynamic and innovative organisation within the iGaming industry. In this role, you will lead and grow the affiliate marketing function, expanding a global partner network and driving high-quality traffic across multiple brands. They’ll set and execute affiliate strategy, working closely with internal teams to improve performance and acquisition results.
At a senior level, they’re expected to make an immediate impact, using their industry expertise and network to deliver strong ROI, especially in competitive and regulated markets, while taking a hands-on, results-driven approach.
Key Responsibilities
Lead, mentor, and develop a high-performing affiliate team
Expand and strengthen the affiliate network by recruiting high-quality partners
Drive traffic growth and maximise acquisition performance across all brands
Build and nurture long-term affiliate relationships to deliver consistent revenue growth
Negotiate bespoke commercial agreements to unlock incremental opportunities
Oversee initiatives to improve conversion, retention, and overall performance
Monitor, analyse, and report on affiliate activity to ensure strong ROI
Collaborate with internal teams to create high-converting marketing assets
Ensure all affiliate activities comply with relevant regulations and best practices
Plan and execute promotional campaigns and incentive programmes
Produce regular affiliate communications, including newsletters and updates
Represent the company at industry events and networking opportunities
Act as the primary point of contact for affiliates
Provide regular performance reporting against targets and strategic goals
Requirements
Proven experience in a senior affiliate marketing role within the online gaming sector
Strong expertise in global online marketing and acquisition channels
Demonstrated success in negotiation, partnership development, and revenue growth
Established network within the affiliate marketing space
Experience operating in multiple licensing environments
Track record of marketing to high-barrier markets
Strong commercial awareness and data-driven decision-making skills
Ability to work independently and cross-functionally
Comfortable in a fast-paced, performance-driven environment
Proactive, hands-on approach
Excellent written and verbal communication skills in English
What we offer
Modern office environment with collaborative workspace
Well-being support programmes
Employee referral incentives
Fitness and wellness benefits
Private health and dental insurance
Regular team and company social events
Hybrid working model to support work-life balance
For a confidential conversation please apply and get in touch - bryan.enriquez@pentasia.com
Our client is looking for an Acquisition Specialist who is strong across PPC and Programmatic ad buying. You will be experienced within the I-Gaming sector and be able to be in their office in Farringdon at least 2 days a week. Ideally you will have experience across casino and sportsbook in both regulated and unregulated markets.
For more information please get in touch.
We're looking for a Content Manager to lead and evolve our clients content function on a fixed-term maternity cover basis. This role is responsible for overseeing content strategy, managing day-to-day operations, and ensuring high-quality, high-performing output across all channels.
You will act as the central point of accountability for content, working closely with marketing, product, and commercial teams to deliver impactful messaging aligned with business goals.
You will be fluent ion Dutch and English and be available to go to our clients offices in Malta.
If this sounds like your next opportunity please give me a call to discuss in more detail.
Title - Senior Game Mathematician
Salary - Competitive depending on experience
Location - Europe
Structure - Remote
Here at Pentasia we are currently assisting a fast-growing Slot Provider in expanding their team. I'm currently on the lookout for Senior Game Mathematicians.
What I'm looking for:
• Previous experience as a Game Mathematician in the iGaming industry.
• Strong analytical mindset and sharp attention to detail
• Passion for slot games from both a developer and player perspective
If interested, don't hesitate to reach out.
Seeking a talented CRM Sportsbook Manager to play a key role in driving retention, engagement, and betting activity across our sportsbook offering. As CRM Sportsbook Manager, you will be responsible for delivering timely, data-driven campaigns aligned to the sporting calendar, odds movements, and customer behaviour.
Responsibilities
Plan and execute daily, event-driven CRM campaigns across email, SMS, push notifications, and onsite messaging, focused on key sporting events, live betting opportunities, and promotional activity.
Own customer communications around major fixtures, tournaments, and in-play moments to maximise engagement and betting frequency.
Collaborate with CRM Operations to build detailed campaign briefs tailored to sportsbook audiences, including segmentation by sport, league, and player preferences.
Act as the creative lead for sportsbook CRM, ensuring all offers (free bets, odds boosts, bet-and-get, etc.) are compelling, relevant, and aligned with trading and commercial objectives.
Develop and implement retention strategies specific to sportsbook users, including lifecycle campaigns, reactivation flows, and VIP engagement.
Work closely with Trading and Content teams to align messaging with odds, markets, and key events.
Use CRM tools to deliver highly targeted, personalised campaigns based on betting behaviour, recency, frequency, and value.
Test all campaigns thoroughly, ensuring accuracy of odds, links, and promotional mechanics before launch.
Monitor live campaigns during major sporting events and optimise in real-time where needed.
Analyse campaign performance (stakes, turnover, active days, retention) and provide actionable insights to the Head of CRM.
Implement A/B testing strategies across messaging, offers, and timing to continuously improve performance.
Ensure seamless customer journeys from communication to bet placement, minimising friction and errors.
Support onsite merchandising by highlighting key matches, boosted odds, and trending markets.
Stay up to date with the sporting calendar, competitor activity, and industry trends to inform campaign planning.
Education
Bachelor’s degree preferred.
The ideal candidate will have:
At least 2 years’ experience in CRM or marketing, ideally within sportsbook, gaming, or a fast-paced digital environment.
Strong understanding of sportsbook mechanics (odds, markets, bet types, promotions).
Experience with CRM segmentation, lifecycle planning, and event-based campaigns.
Excellent communication skills with the ability to write compelling, action-driven sportsbook copy.
High attention to detail, particularly when working with time-sensitive and odds-based content.
Familiarity with CRM platforms such as Customer.io (or similar tools).
A passion for sports and a strong awareness of major leagues, tournaments, and betting trends.
Analytical mindset with experience interpreting campaign and player data.
Ability to thrive in a fast-paced, real-time environment, especially during live sporting events.
Proactive, organised, and highly motivated, with a continuous improvement mindset.
Experience working with trading, product, or analytics teams is a strong advantage.
Enthusiasm, energy, and a results-driven approach to maximising player engagement and revenue
A successful iGaming business is looking to hire within it's Technical Compliance Team.
This is a full time position working on a hybrid basis in great offices on Malta.
The role of Technical Compliance Officer will be responsible for;
Hold the Internal Audit Key Function for the Group’s MGA licences
Coordinate, process, and monitor certification/audit licence obligations for established and new regulated i-gaming markets
Conduct routine and surprise internal audits of gaming operations to ensure adherence to online gaming laws and regulations and present findings to the audit and risk committee, ensuring transparency without direct involvement in implementing corrective actions
Communicate effectively and develop strong relationships with regulatory authorities, internal and external auditors
Work closely and collaboratively with other key stakeholders internally and externally in the regulatory landscape
Stay up to date with regulatory development and best practice in compliance control within and outside of the company
Identify, document, and increase efficiencies of business processes to align with compliance requirements and comply with regulations in relevant jurisdictions
Maintain knowledge and assist in keeping an up-to-date and accurate library/database of regulatory standards and licenses
Support regulatory audits and gap analysis sessions and provide management with detailed reports on findings
Any other ad-hoc duties that may be required
Expertise Required;
Specific work experience in one or both of the following: Internal/External Auditor and/or Compliance role
Experience with auditing standards and/or gaming regulations
Analytical skills with a highly developed sense of curiosity
Strong interpersonal skills, efficient networker, and collaborative team player
Excellent report writing skills
Advanced computer skills in MS Office (Excel, Outlook, PowerPoint) as well as Jira and Confluence
High-level interpersonal skills and problem-solving skills
High sense of ownership and desire to improve their skills
Excellent command of both spoken and written English
A certification in internal audit (CIA) and/or systems audit (CISA) is advantageous.
Benefits include;
A competitive and attractive salary up to 55,000 Euros
Private health insurance
Annual wellbeing benefit allowance
A weekly breakfast
Social events for building strong relationships with colleagues
This is an excellent opportunity to work with a specialised team in a growing, regulated iGaming business.
Our client is looking for a Sportsbook growth specialist to work in their offices in Madrid. You will have proven experience in the online gambling , with a strong emphasis on campaign impact and optimization.
Key Responsibilities
Plan, execute and optimize sportsbook promotional campaigns (free bets, odds boosts, bet & get, acca insurance, etc.)
Own the performance of campaigns, ensuring a strong balance between player engagement and profitability
Analyse player behaviour and betting activity to identify growth opportunities across the lifecycle
If you can work in the offices in Madrid and bring passion and knowledge of sportsbook marketing campaigns then please get in touch.
My client is a well established iGaming and Gambling operator, who i am working closely with on a key hire within the high performing product team.
We are looking for a product professional who is experienced with online and retail, Instant win games and Scratch cards. This is an opportunity to own this product and really drive it.
This role is hybrid in London and offering a very attractive salary! If you fit the brief and your interested in a new role then you should APPLY or email - matt.chapman@pentasia.com
Overview
Pentasia is proud to be partnering with a leading online sports operator to recruit a CRM Manager – Sports Promotions based in Denver. This is a senior, high impact role responsible for shaping promotional strategy and driving customer loyalty across the entire user lifecycle. Leading a dedicated Sports CRM team, you will deliver data driven promotions and best in class customer journeys within a fast paced, highly regulated environment.
This position is ideal for a commercially minded CRM leader with deep experience in online sports betting, promotional mechanics, and loyalty programs, who thrives at the intersection of data, customer experience, and performance.
Key Responsibilities
Lead the planning, execution, and optimization of customer promotions and loyalty offers across sports products
Own reporting on campaign performance and commercial impact, translating insights into action
Support day to day CRM operations, ensuring projects and promotions are delivered on time and to a high standard
Champion a test and learn culture, utilizing A/B testing, multivariate testing, and control groups to optimize CRM performance
Define and implement localized, territory specific CRM strategies, delivering structured and scalable campaign roadmaps
Ensure all CRM activity fully complies with regulatory and licensing requirements across multiple jurisdictions
Partner closely with senior leadership to communicate CRM goals, results, and improvement opportunities
Maintain deep knowledge of CRM platforms, CDPs, and promotional mechanics, ensuring best practice is embedded across the team
Propose customer centric innovations designed to enhance engagement, retention, and lifetime value
Monitor competitor activity, industry trends, and CRM best practices to keep strategies market leading
Collaborate cross functionally with Marketing, Product, Data, Compliance, and Operations teams to maximize impact
Leadership & Team Management
Lead, motivate, and develop a high performing Sports CRM team
Take ownership of day to day people management, capacity planning, and delivery standards
Delegate effectively through strong organizational and prioritization skills
Support team members in developing technical CRM expertise and commercial understanding
Skills & Experience Required
Extensive experience in CRM, promotions, or loyalty roles within the online sports betting industry
Strong commercial acumen with the ability to translate raw data into actionable insights
Proven experience using CRM/CDP platforms such as Optimove, XtremePush, and/or Braze
Deep understanding of sports betting customer lifecycles, promotional mechanics, and loyalty frameworks
Demonstrated leadership experience managing and developing teams
Highly organized, adaptable, and comfortable operating in a fast moving environment
Strong stakeholder management skills with experience working cross departmentally
Confident decision maker with a track record of delivering projects from concept to execution
Able to work under pressure, manage competing priorities, and meet tight deadlines
What’s On Offer
Competitive base salary ($105,000 – $130,000)
Annual bonus plan
Comprehensive Health & Wellness benefits
33 days PTO per year
401(k) with company match
Opportunity to play a key role in shaping CRM strategy for a major sports brand
The Opportunity
My client, a leading US-facing gaming and entertainment business, is in the search for a Customer Engagement Manager to own and shape an innovative free to play games strategy.
This newly created role offers a true blank canvas. You will be responsible for designing and delivering a compelling free to play experience that drives customer acquisition, engagement, retention, and long-term loyalty. Working cross-functionally, you will act as the central owner of this channel for the US market, blending creativity, commercial acumen, and data-driven decision-making.
Key Responsibilities
Develop and lead the overarching free to play games strategy, informed by customer data, insights, and market trends
Own the end-to-end execution of free to play campaigns, from concept through launch and optimization
Advocate for and implement a best in class promotional and engagement plan
Analyze player behavior, campaign performance, and engagement metrics to refine strategy and maximize ROI
Collaborate closely with product, development, analytics, and CRM teams to continuously enhance the free to play offering
Leverage commercial insight to work with third party providers, negotiating and optimizing value across partnerships
Partner with the wider CRM function to deliver cross-sell strategies, migrating free to play users into real-money sports betting and casino products
Act as a channel owner for the US market, ensuring alignment with broader customer engagement and brand objectives
Skills & Experience
Proven experience in CRM, customer marketing, product marketing, analytics, or commercial roles
Demonstrated success in developing customer engagement programs with a strong focus on customer acquisition and retention
Strong analytical capability, with the ability to translate complex data into clear, actionable insights
Solid understanding of customer segmentation, value modeling, and ROI-driven decision making
Passion for free to play games, including social, fantasy, casino, or peer to peer gaming experiences
Technical fluency and experience with platform integrations is an advantage
Experience managing small teams and collaborating cross-functionally within a larger organization
Highly organized, self motivated, and comfortable operating autonomously
Salary & Benefits
Salary range: $105,000 – $130,000 per annum (depending on experience)
Annual bonus plan
Comprehensive health and wellness benefits
33 days PTO per year
401(k) with company match