VP of Marketing – Sweepstakes – Fully Remote in US or Canada
Posted 1 minute agoNorth America$200k+ with bonus Job Reference: 37654
An exciting opportunity has opened for a VP of Marketing to join a fast-scaling sweepstakes casino operator in North America, with multiple live brands. This is a high-impact leadership role for a senior performance marketer who remains hands-on, thrives in a startup-style environment, and brings deep expertise in U.S. sweepstakes or real-money iGaming.
You’ll be responsible for building and executing a full-funnel acquisition and growth marketing strategy across two growing social casino brands. This position offers full strategic ownership, senior leadership visibility, and the chance to shape a high-growth product’s success in a competitive U.S. market.
Key Responsibilities
What’s On Offer:
You’ll be responsible for building and executing a full-funnel acquisition and growth marketing strategy across two growing social casino brands. This position offers full strategic ownership, senior leadership visibility, and the chance to shape a high-growth product’s success in a competitive U.S. market.
Key Responsibilities
- Lead Marketing Strategy:
Design and execute a multi-channel acquisition strategy across paid media, affiliate, influencer, and organic channels. - Own Performance KPIs:
Manage budgets and drive growth metrics including CAC, LTV, ROI, and retention using platforms such as Meta, Google, TikTok, and programmatic networks. - Be Both Strategic and Hands-On:
Operate at both a tactical and strategic level, executing campaigns directly while also leading the broader growth plan. - Team and Partner Oversight:
Manage external agencies and freelancers or build out an internal performance team across creative, media, and affiliate operations. - Compliance Awareness:
Ensure all marketing activities comply with sweepstakes gaming regulations and platform policies. - Brand Messaging and Positioning:
Work cross-functionally to shape brand tone and messaging that resonates with U.S. players.
- 5+ years of growth or performance marketing experience in sweepstakes, social casino, or iGaming, with a strong focus on the U.S. market.
- Proven track record of scaling digital marketing programs using paid social, programmatic, influencer, affiliate, and SEO/ASO.
- Data-driven mindset with hands-on experience optimizing CAC/LTV models and conversion funnels.
- Strong understanding of digital ad platform compliance (Meta, Google, TikTok) and U.S. gaming regulations.
- Comfortable operating in a startup environment, agile, resourceful, and execution-focused.
- Passion for gaming, user experience, and performance-based decision making.
- Competitive base salary + bonus
- Remote flexibility – work from anywhere in the U.S. or Canada
- High-growth business with real product-market fit and leadership support
- Full ownership of performance marketing strategy
Consultant
