Head of User Acquisition - Sports Betting - Hybrid Miami (relocation assistance).

*relocation support available

A fast-growing, innovative gaming business is seeking a talented and results-driven Head of User Acquisition to drive strategic growth and maximize customer value across multiple verticals, including daily fantasy sports. Based in Miami, this hybrid leadership role offers a unique opportunity to build and scale high-impact campaigns while working cross-functionally with top-tier marketing, product, and media teams.

Key Responsibilities:

• Develop and execute comprehensive user acquisition strategies and campaigns to drive customer growth.

• Set and manage acquisition goals, budgets, and KPIs in collaboration with the Head of Marketing.

• Partner with internal stakeholders to refine the customer funnel and optimize conversion rates.

• Lead paid media and affiliate marketing efforts across platforms including Meta, TikTok, Snapchat, Twitter/X, display, paid search, and CTV.

• Manage brand and affiliate partnerships to drive user growth and increase market share.

• Collaborate with internal content and media teams to develop high-performing creative and run A/B tests for ongoing optimization.

• Conduct regular campaign performance analysis and reporting, offering actionable insights to senior leadership.

• Scout and onboard new marketing partners ahead of major events and seasonal opportunities (e.g. NFL 2025).

• Stay current with market trends and emerging technologies in user acquisition and performance marketing.

• Build strong relationships with external vendors, agencies, and partners to enhance acquisition outcomes.

Key Requirements:

• 4+ years of experience in user acquisition, growth marketing, or performance marketing, ideally within online gaming, fantasy sports, or a related sector.

• Strong understanding of both digital and traditional marketing channels and affiliate models.

• Proven success in planning and executing data-driven acquisition campaigns with measurable ROI.

• Experience working with analytics tools such as Google Analytics and attribution platforms.

• Excellent project and team management skills, with the ability to lead multi-channel marketing efforts.

• Strategic mindset with a hands-on approach and the ability to thrive in a fast-paced, performance-oriented environment.

• Bachelor’s degree in Marketing, Business, or related field required (Master’s preferred).

• Passion for the gaming industry and deep understanding of user behavior and digital media trends.

Location & Work Model:

• Hybrid role based in Miami, FL – onsite presence required.