Head of Acquisition Marketing We are seeking an experienced Head of Acquisition Marketing to lead all paid and organic customer acquisition channels across multiple markets. This role oversees a significant marketing budget (in excess of £15 million annually) and is accountable for driving both the volume and value of newly acquired customers through data-driven, performance-focused strategies. The successful candidate will be passionate about leveraging analytics, technology, and innovation to deliver best-in-class acquisition performance. About the Role As a senior member of the Group Marketing and Commercial Leadership Team, you will work closely with peers across Brand and Planning, Growth, and International Marketing, collaborating with teams across the wider organisation to deliver strong commercial outcomes. Key Responsibilities 1. Lead and develop a high-performing team Manage and mentor a team of acquisition specialists across channels such as paid social, search, programmatic, referral, and marketing technology. Provide strategic direction, performance coaching, and career development opportunities. Build strong relationships across the wider group to share best practices and leverage shared resources. 2. Define and execute acquisition strategy Develop comprehensive acquisition strategies across all digital and offline channels. Ensure alignment with business goals, audience segments, and market opportunities. Identify emerging trends, technologies, and channels to enhance performance. 3. Optimise investment and performance Implement robust systems for tracking Cost Per Acquisition (CPA), Return on Investment (ROI), and other key metrics. Use data and insights to drive optimisation decisions and improve marketing efficiency and profitability. 4. Shape the marketing technology stack Partner with technology teams to define and implement a scalable, data-driven marketing and advertising tech ecosystem. Enhance measurement, attribution, and automation capabilities to improve transparency and campaign effectiveness. 5. Drive Conversion Rate Optimization (CRO) Lead CRO initiatives to improve conversion and engagement rates across all acquisition channels. Utilize A/B testing and experimentation to identify best-performing approaches. Advise senior stakeholders on digital customer experience improvements. 6. Collaborate across product and technology Work with internal teams to enhance creative assets, landing pages, and user journeys. Provide input on product and platform features that impact acquisition performance. 7. Leverage innovation, AI, and automation Use AI, machine learning, and automation tools to enhance targeting, personalisation, and campaign efficiency. Continuously explore and adopt technologies that drive smarter acquisition decisions. Skills & Experience Minimum 5 years’ experience leading acquisition marketing across paid and organic channels, ideally within a high-growth or regulated digital industry. Proven success managing large-scale acquisition budgets and delivering strong ROI. Expertise in performance marketing, analytics, and marketing operations systems. Demonstrated ability to lead and develop high-performing teams. Strong commercial acumen and a data-driven mindset. Excellent stakeholder management and communication skills. Passion for growth, innovation, and delivering outstanding user acquisition outcomes. Compensation & Benefits We offer competitive remuneration based on skills, experience, and performance, with regular benchmarking and reviews to ensure alignment with market standards. Additional benefits and career development opportunities are provided as part of our commitment to rewarding excellence.

Marketing Intelligence Analyst We’re seeking a Marketing Intelligence Analyst to own the numbers behind our marketing department. This role focuses on translating performance data into clear, actionable insights that drive smarter ad spend, improve retention, and identify the true ROI of our marketing channels and games. You’ll work across acquisition, retention, and growth, analyzing how users move through the funnel, how campaigns impact long-term value, and why specific games or events drive spikes in user activity. This isn’t a reporting role. It’s about understanding the why behind the numbers and helping leadership make better, data-driven decisions. Key Responsibilities Track and interpret marketing performance metrics across all paid and organic channels (Google, AdRoll, influencers, etc.). Build and maintain dashboards showing daily/weekly/monthly spend, CPA, CVR, retention, and LTV. Analyze user retention cohorts on a weekly and monthly basis. Identify behavioral trends and lifecycle stages that impact re-engagement and churn. Develop and refine models for true CPA and ROAS by source, campaign, and geography. Attribute spikes in engagement or deposits to specific events, influencers, or content. Create formulas and predictive models to estimate user LTV per channel, campaign, and game vertical. Work with finance and marketing to forecast growth and set spend caps accordingly. Detect short-term growth surges (e.g., “sportsbook volume up 20% due to viral tweet”) and explain why. Build automated alerts or short briefs for the team to act on high-impact changes. Collaborate closely with marketing, finance, and product teams to align insights with business goals. Provide weekly executive summaries and present actionable insights directly to the CMO. Skills & Competencies List the soft and technical skills needed to succeed in this role. Core Competencies: Analytical mindset with strong problem-solving skills. Clear communicator who can turn complex data into actionable insights. Detail-oriented and highly organized in handling multiple data sources. Curious and investigative, always seeking to understand the “why.” Comfortable working autonomously in a fast-moving, ambiguous environment Technical Skills: Advanced Excel/Google Sheets (complex formulas, data modeling, LTV calculations). Strong command of data visualization tools (Looker Studio, Power BI, Tableau, etc.). Understanding of key marketing metrics (CPA, CVR, ROAS, CAC:LTV, retention curves). Experience working with large datasets (SQL or basic Python knowledge is a plus). Familiarity with tracking platforms such as GA4, Mixpanel, or similar tools. Qualifications & Experience 2–4 years of experience in marketing analytics, performance marketing, or growth intelligence. Background in social, sweepstakes, or crypto casino is a must. Proven ability to connect marketing data to business outcomes. Preferred: experience in gaming, esports, or gambling analytics. Preferred: understanding of user funnel optimization and event tracking

Role Overview We are seeking a senior performance marketing leader with a proven track record in driving revenue growth across multiple channels and markets. This individual will lead, build, and optimize high-performing marketing teams, ensuring we consistently hit and exceed commercial targets. Key Requirements Core Skills & Experience • Performance Marketing Expertise: Deep background in media planning and buying across paid search, paid social, programmatic, and affiliate. • Commercial Acumen: Strong focus on delivering revenue targets and measurable ROI. • Analytical Mindset: Advanced ability to interpret data, optimize spend, and balance shortterm performance with long-term growth. • Team Leadership: Experience managing performance marketing teams across multiple channels, with proven ability to coach, scale, and drive accountability. Industry / Market Experience • Gaming / Gambling: Direct experience in online gaming/gambling verticals preferred. • Multi-Vertical Agility: Ability to adapt quickly to new industries; proven learning agility across multiple verticals acceptable if no direct gaming experience. • Geographies: Experience operating in both UK and US markets highly desirable. Personal Attributes • Results-driven and commercially minded. • Highly data-literate and comfortable with testing, iteration, and scaling. • Able to balance strategic leadership with hands-on performance oversight. • Fast learner with curiosity to understand new markets and user behaviors quickly. Success Measures • Revenue and ROI targets met or exceeded across markets and channels. • Scalable, structured performance marketing frameworks implemented. • High-performing team built and retained. • Strong pipeline of media and channel innovations tested and deployed.