Performance Marketing Manager.
A forward-thinking startup in the iGaming space, committed to building innovative gaming platforms that deliver seamless and immersive experiences to players worldwide. As we expand rapidly, we’re looking for passionate professionals to help grow our brand through data-driven marketing initiatives.
Role Overview
We are seeking a Performance Marketing Manager to lead our digital acquisition efforts and drive maximum ROI across multiple channels. This role will focus on managing paid media campaigns, optimising user acquisition, and leveraging analytics to boost campaign performance. The ideal candidate is a results-oriented digital marketer with experience in the iGaming industry and a strong analytical mindset.
Key Responsibilities
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Plan, execute, and optimize performance marketing strategies across paid search, social media, display, programmatic, and affiliate channels.
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Manage advertising budgets to drive customer acquisition and retention while ensuring profitability.
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Monitor campaign performance, conduct A/B testing, and implement data-driven optimization strategies.
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Collaborate with creative teams to produce engaging ad creatives and high-converting landing pages.
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Partner with data analysts to track KPIs, identify trends, and make strategic marketing decisions.
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Optimize user funnels to enhance player engagement and lifetime value (LTV).
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Stay abreast of industry trends, competitor activity, and emerging marketing technologies.
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Ensure all campaigns comply with regulatory guidelines and responsible gaming policies.
Requirements
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Proven experience in a performance marketing role within the iGaming industry.
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Strong expertise in running paid campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and programmatic platforms.
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Proficiency with analytics tools such as Google Analytics, BI dashboards, and attribution platforms.
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Experience with CRM, retargeting, and customer segmentation strategies.
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Ability to analyze complex datasets and turn insights into actionable marketing strategies.
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Strong project management skills with the ability to manage multiple campaigns simultaneously.
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Familiarity with affiliate marketing and influencer partnerships is a plus.
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Knowledge of compliance regulations related to iGaming advertising.
Preferred Qualifications
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Experience with SEO and organic growth initiatives.
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Understanding of blockchain technology and cryptocurrency marketing.
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Experience working in a startup environment with agile marketing teams.
What We Offer
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Competitive salary with performance-based incentives.
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A dynamic startup culture where your ideas make an immediate impact.
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Opportunities for professional growth and career advancement.
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Flexible working arrangements.
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Employee benefits, including health insurance.
If you are a data-driven marketer passionate about performance-based strategies in the iGaming sector, we want to hear from you. Join our growing team and help shape the future of gaming.
Amelia Snuggs
Senior Recruitment Consultant
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