I am looking for a growth marketing manager for a large international i-gaming operator. The role is based in Ceuta in the office one day a week from home. You will be responsible for leading the optimization, conversion and organic growth of the digital business through user behavior analysis, journey improvement, and continuous experimentation using data-driven decision-making through marketing analytics.   What will you do Conversion Optimization (CRO) • Lead the conversion optimization strategy. • Identify opportunities for improvement throughout the funnel (registration, validation, first deposit, activation, and repeat purchases).   • Analyze user behavior to detect points of friction and churn. • Define and prioritize initiatives aimed at improving conversion, activation, engagement, and customer value.   Marketing Analytics • Functionally lead the areas marketing analytics. • Prioritize analyses aligned with business objectives. • Ensure the quality and consistency of dashboards and reporting. • Transform data into actionable insights and recommendations for Marketing and Product.   Personalization and Customer Experience • Drive, together with CRM and Product, the personalization of the experience. • Identify advanced segmentation opportunities. • Improve the relevance of customer journeys and touchpoints. Benchmarking and Innovation • Analyze trends and best practices in CRO, UX, and Growth. • Conduct continuous competitor benchmarking. • Propose new optimization tools and methodologies.   This is a senior marketing role ideally suited to someone already in Ceuta looking fort a new role. If this is of interest then please get in touch

Our client an African market Operator is looking to hire one or two people to create new growth opportunities for its online sports betting and casino brands across Africa, and take full ownership of execution through to measurable results. You will identify underused traffic sources, build unconventional partnerships and run practical experiments to acquire depositing players profitably. The role covers the full process: find the opportunity, build the solution, launch, measure and scale what works. They are looking for an entrepreneurial, resourceful and hands-on person who can move forward without waiting for a detailed brief and develop different approaches for different markets.  If this sounds like you then please get in touch.

My client a leading operator is looking for a Marketing Manager to lead the marketing strategy and execution for the Swedish market, while being based in their Malta office. Reporting to the Country Manager, you will be responsible for driving sustainable growth, strengthening and building the brand, and delivering best-in-class marketing initiatives across all customer touchpoints. Working closely with central Marketing, Commercial, Product, CRM, Performance Marketing, Content and Creative teams, you will develop and execute market strategies that deliver commercial results while ensuring full compliance with the Swedish regulatory framework. For more information please get in touch