My client are seeking a commercially minded, data-driven CRM Cross-Sell Specialist to join the team. This role focuses on converting sports betting and prediction players into highly engaged casino users through personalised journeys, smart segmentation, and behavioural insights. If you excel at turning data into strategy, know how to motivate players with the right bonuses at the right time, and understand what makes US players tick, this opportunity is for you.

Responsibilities:

My client are seeking a commercially minded, data-driven CRM Cross-Sell Specialist to join the team. This role focuses on converting sports betting and prediction players into highly engaged casino users through personalised journeys, smart segmentation, and behavioural insights. If you excel at turning data into strategy, know how to motivate players with the right bonuses at the right time, and understand what makes US players tick, this opportunity is for you. Responsibilities: Own the full cross-sell strategy from Betting/Prediction to Casino Build structured journeys, incentives, and messaging tailored to US player psychology Develop automated flows that introduce and convert users into casino sessions Create a quarterly cross-sell roadmap across major launches (UK, Prediction, Crypto) Work with BI to identify high-potential cross-sell cohorts based on predictive behaviours Design bonus-driven cross-sell incentives (missions, rakeback, jackpots, bundles ???????Collaborate with Product, Creative, VIP, and Compliance teams for seamless execution Requirements: 2–4+ years in CRM, lifecycle marketing, retention, or growth, ideally in multi-product environments Proven experience designing bonus strategies and managing promotional incentives Deep understanding of player psychology, with strong insight into US player behaviour Highly analytical: confident with BI dashboards, segmentation, experimentation, and A/B testing Hands-on experience with CRM platforms, bonus engines, and automation tools Ability to turn behavioural data into clear strategies and measurable uplift

Why Join Us? Competitive salary: R$ 15,000 – R$ 16,000 BRL monthly (approx. $3,000–3,200 USD) Private health insurance and 30 days of paid vacation per year High-impact role with growth potential in a fast-scaling performance marketing team Be part of an international, player-first company redefining digital gaming in Latin America   Who Will You Work For? A next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America. With a dynamic and diverse team, deep market insights, and cutting-edge technology, our client is building an experience that is personalized, responsible, and always player-first. Operating in a highly competitive industry they are accelerating growth in Brazil and looking for a Media Analyst in São Paulo to professionalize the delivery function and raise the bar across everything they do.   Why This Role? As a Media Specialist, you’ll be at the heart of our growth in Brazil. You’ll lead the planning and execution of media campaigns across multiple channels to maximize ROI and drive new customer acquisition (FTDs). This role combines technical planning, campaign management, and data-driven optimization. You’ll work closely with social media, marketing, and performance teams (based in both Brazil and Argentina) to ensure every campaign is integrated, impactful, and aligned with our bold ambitions in the region.   Key Responsibilities: Develop and execute a comprehensive performance media strategy tailored to the Brazilian market Plan, manage, and optimize campaigns across digital channels (SEM, paid social, programmatic, affiliate) and traditional media (TV, offline paid media providers) Manage budgets to ensure optimal allocation and pacing for business objectives Analyze campaign data and performance metrics to generate actionable insights Collaborate with marketing, creative, and data teams for fully integrated campaigns Negotiate with media partners and platforms to secure the best placements and rates Stay on top of market trends, new technologies, and consumer behaviors in Brazil Support awareness and conversion-focused campaigns (ATL), CRM, and platform marketing as needed   Requirements: Must be based in São Paulo Experience in the iGaming industry is a must Proven experience as a Digital Media Manager, Media Specialist, or similar role focused on performance marketing In-depth knowledge of the Brazilian digital market, consumer behavior, and media landscape Expertise with platforms like Google Ads, Meta Ads, and analytics tools (Google Analytics, dashboards, etc.) Experience running offline/traditional campaigns is a plus Strong analytical and presentation skills with the ability to translate data into strategy Proactive, results-oriented mindset with ability to thrive in a fast-paced environment Bachelor’s degree in Marketing, Communications, or related field   Benefits: Competitive salary in BRL (CLT contract) Private health insurance 30 days paid vacation annually Fast-paced, innovative environment with real ownership and growth opportunities Collaborative, international team culture with support from across Latin America