My client are seeking a commercially minded, data-driven CRM Cross-Sell Specialist to join the team. This role focuses on converting sports betting and prediction players into highly engaged casino users through personalised journeys, smart segmentation, and behavioural insights. If you excel at turning data into strategy, know how to motivate players with the right bonuses at the right time, and understand what makes US players tick, this opportunity is for you.

Responsibilities:

My client are seeking a commercially minded, data-driven CRM Cross-Sell Specialist to join the team. This role focuses on converting sports betting and prediction players into highly engaged casino users through personalised journeys, smart segmentation, and behavioural insights. If you excel at turning data into strategy, know how to motivate players with the right bonuses at the right time, and understand what makes US players tick, this opportunity is for you. Responsibilities: Own the full cross-sell strategy from Betting/Prediction to Casino Build structured journeys, incentives, and messaging tailored to US player psychology Develop automated flows that introduce and convert users into casino sessions Create a quarterly cross-sell roadmap across major launches (UK, Prediction, Crypto) Work with BI to identify high-potential cross-sell cohorts based on predictive behaviours Design bonus-driven cross-sell incentives (missions, rakeback, jackpots, bundles ???????Collaborate with Product, Creative, VIP, and Compliance teams for seamless execution Requirements: 2–4+ years in CRM, lifecycle marketing, retention, or growth, ideally in multi-product environments Proven experience designing bonus strategies and managing promotional incentives Deep understanding of player psychology, with strong insight into US player behaviour Highly analytical: confident with BI dashboards, segmentation, experimentation, and A/B testing Hands-on experience with CRM platforms, bonus engines, and automation tools Ability to turn behavioural data into clear strategies and measurable uplift