Articles.

France, a powerhouse of European iGaming, stands on the cusp of a significant transformation. While its €2.6 billion market thrives on sports betting and poker, the lingering question of online casino legalisation promises to redefine opportunities for industry leaders and top talent alike.

The iGaming market in Brazil is in the midst of a transformation unlike anything we’ve seen in the region before. Following the implementation of comprehensive regulations in January 2025, Brazil has firmly positioned itself as a global growth hotspot for online gaming and betting. For both operators and professionals in the industry, this marks the start of a new era - and with it, unprecedented opportunities to shape the future. 

Web3 is no longer a buzzword sitting on the fringe. Its influence is being felt across iGaming, with players increasingly drawn to the transparency, fairness, and immersive experiences it promises. From provably fair games to seamless crypto transactions, community-centric platforms are shifting from experimental to expected. 

In the high-stakes sectors of iGaming and Payments, the pressure to meet aggressive targets and adapt to a fast-evolving landscape has historically, in some cases, created a “crash and burn” work culture.

The candidate experience can have a powerful impact on a company’s reputation. According to PwC’s Future of Recruiting survey, 56% of candidates would discourage others from applying for a role due to bad recruiting practices.

As a consultant here at Pentasia, I’ve witnessed significant changes in how top talent responds to the recruitment experience in the iGaming sector. Attracting exceptional candidates now goes beyond a great job description and competitive pay—it’s about offering a recruitment experience that resonates with their expectations and values.

In PwC’s Future of Recruiting survey, 71% of candidates stated that an employer’s reputation matters more to them than its brand. In the iGaming sector—an industry marked by strict regulations, high customer expectations, and global scrutiny—this insight is particularly significant.

As a consultant at Pentasia for the last 10 years, I’ve seen an increasing trend in what candidates prioritise during the recruitment process. Today, according to a PwC study, 72% of candidates won’t accept a role until they fully understand the work culture. This trend highlights how culture has become a critical driver for employee engagement and an essential element of the candidate experience. For the iGaming sector, which is evolving and maturing at a rapid pace, work culture is no longer just an afterthought—it’s becoming a decisive factor in attracting and retaining top talent.

In an industry like iGaming, what motivates top leadership talent to move to a new company? Is it the promise of a more competitive salary? Equity or profit-sharing opportunities? Perhaps access to unique perks such as remote working flexibility or enhanced benefit packages? While these factors certainly play a role, a surprising driver of leadership mobility has emerged: alignment with a company’s mission and values.