The iGaming market in Brazil is in the midst of a transformation unlike anything we’ve seen in the region before. Following the implementation of comprehensive regulations in January 2025, Brazil has firmly positioned itself as a global growth hotspot for online gaming and betting. For both operators and professionals in the industry, this marks the start of a new era - and with it, unprecedented opportunities to shape the future. 

The passage of Law No. 14.790 and the creation of Brazil’s Secretariat of Prizes and Bets (SPA/MF) have given structure and stability to what was previously a grey market. Now, with licensing requirements in place and operational clarity established, the market is projected to reach a value of $9 - 10 billion by 2029. Major international operators are entering or expanding within the country, and the demand for talent is accelerating at pace. 

Opportunities for Talent, Challenges for Employers 

The newly regulated environment has sparked an urgent need for professionals with experience in gaming operations, compliance, marketing, product, tech and support. From country managers and legal experts to customer service agents and affiliate marketers, companies are seeking individuals who understand both the local culture and global best practices. 

This rush to recruit has pushed salaries upward, especially for those with specialist knowledge or international exposure. In many cases, these packages are well above the national average for comparable roles in other sectors. But competition is fierce. Employers need to act fast and think strategically to attract and retain the talent that will drive their success. 

Skills That Set Candidates Apart 

For candidates looking to break into or advance within Brazil’s iGaming sector, now is the time to sharpen your skills and understand where the demand lies. Bilingual fluency (Portuguese and English), a solid grasp of compliance obligations, and experience working in mobile-first environments are key differentiators. Equally important is the ability to navigate cultural nuances and deliver localised customer experiences. 

Professionals with experience in markets such as Europe or North America will find their skills highly transferable - but success in Brazil also depends on adaptability, regional understanding, and the ability to build player trust in a market that’s only recently become regulated. 

A Strategic Approach to Human Capital 

For employers, winning in Brazil’s iGaming boom isn’t just about headcount - it’s about having the right people in the right roles, supported by the right culture. At Pentasia, we advise companies not only on talent acquisition, but also on retention and engagement strategies that deliver lasting value. 

That includes: 

• Building local teams with global oversight 
• Offering competitive compensation while investing in long-term development 
• Supporting remote and hybrid work models that reflect market realities 
• Embedding compliance and customer centricity into your hiring processes 

The most successful operators will be those who align their people strategy with their business growth goals - ensuring they have the skills, structure and support needed to thrive in Brazil’s fast-moving environment. 

Let’s Talk Brazil 

Whether you’re a company entering the market or a professional seeking your next move, Brazil offers a rare convergence of regulatory readiness, digital adoption, and consumer enthusiasm. But capitalising on this moment requires foresight, flexibility, and the right human capital strategy. 

If you’d like to discuss opportunities in Brazil’s iGaming sector, get in touch with Pentasia. We’re here to help you navigate the landscape, build great teams, and seize the opportunities of this exciting new market.