Articles.

Diversity, Equity, and Inclusion (DEI) are essential components of any forward-thinking organisation, especially in the maturing iGaming sector. However, there’s a common misconception that DEI can be achieved simply by recruiting talent from underrepresented groups.

Operations roles in iGaming might not always make the headlines, but their impact on both the player experience and the bottom line is undeniable. Whether it's a live dealer ensuring smooth gameplay, a customer experience agent resolving issues, or a moderator managing live chat, these positions are integral to an exemplary customer experience.

Hiring top-tier commercial talent in iGaming can be challenging. As the global industry continues to evolve, so does the demand for experienced, well-connected commercial professionals who can help drive revenue, expand market share, and build strategic partnerships. In the last year alone, salaries for mid-senior level commercial candidates have surged, with increases on average from £75,000 to £100,000 reflecting just how hot the market is.

As the Head of Practice - Marketing at Pentasia, I specialise in helping iGaming companies navigate the complexities of attracting, hiring, and retaining top marketing talent. Our role is pivotal, especially in a hyper-competitive industry where the right talent can significantly influence a company’s growth trajectory.

The global iGaming sector continues to grow at pace, but scaling sustainably requires more than just financial investment—it demands the right talent and human capital strategies. For many operators, the challenge lies in finding and retaining skilled professionals while aligning their workforce with business objectives in a competitive global market.

Join us at ICE to explore how we can help you achieve your 2025 business goals—whether it’s entering newly regulated markets, improving performance, or unlocking new revenue streams. Book a meeting with our experts and discover tailored strategies that drive success.

Stability aids sustainability, that's the verdict in this year's iGB Pentasia Salary Survey. Entering its seventh year, the iGB-Pentasia Salary Survey is the industries most comprehensive benchmarking of global iGaming pay, providing insights and analysis for employers and professionals for 2024 into 2025. The notable wage growth that occurred between 2020 and 2022, a time frame characterised by the pandemic's effects, is contrasted with the 3.98% increase from last year and the 3.33% increase in 2024. What are you doing to ensure you continue to attract top talent in 2025? In addition to providing you with the current market rate for each important gaming role, the iGB Pentasia Salary Survey 2024 gives you the inside scoop on headline trends and talent market analysis—everything you need to stay ahead in this difficult but crucial talent market. ACCESS THE IGB PENTASIA SALARY SURVEY 2024 NOW Looking for bespoke market intel? If your business is growing, Pentasia can offer unrivalled talent market insight, along with specialist recruitment services. We support businesses to grow specialist teams worldwide, with confidence. Connect with us to learn more. OUR SERVICES Ready for your next job opportunity? Check out the latest iGaming jobs worldwide with Pentasia, or update your CV to access exclusive opportunities with the industry’s leading employers. LATEST JOBS

As the iGaming and Payments industries continue to evolve, companies are facing a rapidly changing landscape. From intensifying competition and shifting customer preferences to the need for constant innovation, the challenges ahead will require bold leadership. And the key to navigating these challenges lies in building diverse leadership teams that bring fresh perspectives, agility, and creativity to the table.

The iGaming industry offers a dynamic and varied environment for Product Managers looking to make a significant impact. As someone deeply entrenched in the product management specialism within iGaming, I have had the unique opportunity to guide many talented individuals through various stages of their careers.