Articles.

As iGaming continues to evolve, the demand for tech and data talent remains strong. The iGB Pentasia Salary Survey 2024 highlights the critical need for roles such as frontend developers, BI developers, and data scientists, with specialised skills in web3, crypto, and data algorithms emerging as particularly sought after. As iGaming companies integrate new technologies and leverage data for innovation, attracting and retaining this talent has become paramount to maintaining competitive advantage.

This year’s iGB Pentasia Salary Survey 2024 reveals a compelling trend: while overall salary growth has slowed, mid- to senior-level roles continue to command higher compensation. This suggests that companies are prioritising expertise where it matters most - rewarding the skills and experience that drive growth and innovation - while exercising caution in other areas to maintain sustainable operations.

The post-pandemic landscape has ushered in a new era of hiring dynamics. According to the iGB Pentasia Salary Survey 2024, iGaming businesses are exercising greater caution in their recruitment strategies, resulting in longer hiring processes. Driven by tighter budgets and a focus on aligning with long-term goals, this trend reflects a shift toward thoughtful planning—but it also raises challenges for talent acquisition, succession planning, and overall business agility.

The workplace landscape has shifted once again. As revealed in the iGB Pentasia Salary Survey 2024, fully remote roles are becoming less common outside of tech and data functions, with hybrid work now the standard for most departments. While this trend reflects a return to in-person collaboration, it also underscores the importance of flexibility in attracting and retaining talent.

The iGaming industry’s fast-paced evolution is creating critical challenges in retaining talent and ensuring leadership continuity. As highlighted in the iGB Pentasia Salary Survey 2024, companies are grappling with high employee turnover and difficulties in succession planning, which threaten stability and long-term growth. For HR leaders and C-suite executives, addressing these challenges requires a strategic approach to human capital management that prioritises retention, engagement, and leadership development.

Diversity, Equity, and Inclusion (DEI) are essential components of any forward-thinking organisation, especially in the maturing iGaming sector. However, there’s a common misconception that DEI can be achieved simply by recruiting talent from underrepresented groups.

Operations roles in iGaming might not always make the headlines, but their impact on both the player experience and the bottom line is undeniable. Whether it's a live dealer ensuring smooth gameplay, a customer experience agent resolving issues, or a moderator managing live chat, these positions are integral to an exemplary customer experience.

Hiring top-tier commercial talent in iGaming can be challenging. As the global industry continues to evolve, so does the demand for experienced, well-connected commercial professionals who can help drive revenue, expand market share, and build strategic partnerships. In the last year alone, salaries for mid-senior level commercial candidates have surged, with increases on average from £75,000 to £100,000 reflecting just how hot the market is.

As the Head of Practice - Marketing at Pentasia, I specialise in helping iGaming companies navigate the complexities of attracting, hiring, and retaining top marketing talent. Our role is pivotal, especially in a hyper-competitive industry where the right talent can significantly influence a company’s growth trajectory.