Marketing.

My client is a Toronto based Crypto Sportsbook operator who is searching for a hands on, Senior CRM Manager with igaming experience to join their growing marketing team. In this role, you’ll own the strategy, execution, and optimization of their customer messaging programs including automated lifecycle flows, in app and web messaging, SMS, and push notifications. You’ll play a key role in driving engagement, retention, and personalization across the iGaming brand using data driven, thoughtfully crafted campaigns. This is a hybrid role based in Toronto, requiring 3 in office days per week. Key Responsibilities Automated Flow Development Design, build, and iterate on lifecycle, onboarding, engagement, and retention flows in Customer.io. Support CRM strategy across the brand with tailored user journeys. In App, Web App & SMS Messaging Plan and deploy targeted in app and web app messages across all major touchpoints. Manage SMS campaigns for audiences without access to push notifications. A/B Testing & Optimization Develop and execute A/B tests to refine messaging, timing, segmentation, and UX. Analyze results and implement data backed improvements. Rapid Flow Deployment Quickly build or adjust flows in response to evolving business needs, ensuring an agile CRM operation. Segmentation & Personalization Create advanced audience segments using behavioral, demographic, and event based data. Personalize message content to enhance relevance and performance. Performance Tracking & Reporting Monitor campaign metrics and user behaviors, providing insights and recommendations to key stakeholders. Continuously optimize flows to improve engagement and ROI. Cross Functional Collaboration Partner with product, data, and marketing teams to ensure CRM initiatives align with broader business goals and user expectations. Requirements 3+ years of experience in CRM, lifecycle marketing, or retention strategy preferably in iGaming, mobile gaming, or related digital industries. Previous experience in sports betting, online casino, or daily fantasy sports environments. Strong understanding of A/B testing methodologies and statistical best practices. Experience with in app and web messaging ecosystems and tools. Ability to quickly build, modify, and troubleshoot flows based on business needs. Basic ability to write SQL (e.g., SQL Server) queries. Analytical mindset with experience evaluating CRM and engagement metrics. Excellent written communication skills and collaboration abilities.

Pentasia are supporting an iGaming Operator in their search for a Country Director - Cyprus. In this role, you will lead the company’s online betting operations by driving acquisition, retention, CRM, promotions and overall digital strategy to grow revenue, improve customer experience, manage performance against KPIs and budgets, coordinate internal teams and external partners, ensure regulatory compliance, and lead the local team. Key Responsibilities Manage and oversee the company’s online operations Develop and implement business and marketing strategies Lead acquisition and retention activities Plan and execute promotional campaigns and bonus offers Monitor business performance, KPIs, and budgets Analyse market trends, competition, and industry developments Coordinate with internal teams and external partners Optimize online operations and customer experience Ensure compliance with regulatory and operational requirements Lead and coordinate the local team   Requirements Minimum 5 years of experience in the betting industry Experience in a managerial or director-level position Strong understanding of online operations and digital business Experience with promotions, CRM activities, and online campaigns Analytical mindset with experience working with KPIs and performance reports Excellent organizational and leadership skills Ability to make strategic decisions and manage teams effectively Fluent English language skills   Preferred Qualifications Experience working in regulated markets Knowledge of the Cyprus market Understanding of sports betting products   What We Offer Opportunity to work in a stable and growing international company Competitive salary and bonus structure Professional growth and career development opportunities Dynamic and professional working environment     If you or someone in your network would be interested in the opportunity, please apply and reach out to me for more information! bryan.enriquez@pentasia.com  

Affiliate Manager — Operator Partnerships My client is a fast-scaling casino affiliate platform with a built-in rakeback model and is seeking an Affiliate & Partnerships Manager to own casino operator relationships across the UK, Brazil and Europe. This is role focuses on negotiating and optimizing CPA, RevShare and Hybrid deals with both fiat and crypto operators, including major international and emerging brands. You will be responsible for sourcing and managing high-value operator partnerships, improving commercial terms over time, securing rakeback-compatible agreements and acting as the primary point of contact for affiliate managers across all active deals. We are looking for someone with 3+ years of iGaming Affiliate experience, strong operator relationships, proven negotiation ability and can independently manage partnerships end-to-end after initial introductions from leadership.  Portuguese language, experience with cashback/rakeback or crypto casino models are strong advantages. If that's you and you are seeking a new challenge to progress with your career Apply Now or email me directly at: chrysavgi.patera@pentasia.com