Marketing.

My client are seeking a commercially minded, data-driven CRM Cross-Sell Specialist to join the team. This role focuses on converting sports betting and prediction players into highly engaged casino users through personalised journeys, smart segmentation, and behavioural insights. If you excel at turning data into strategy, know how to motivate players with the right bonuses at the right time, and understand what makes US players tick, this opportunity is for you. Responsibilities: Own the full cross-sell strategy from Betting/Prediction to Casino Build structured journeys, incentives, and messaging tailored to US player psychology Develop automated flows that introduce and convert users into casino sessions Create a quarterly cross-sell roadmap across major launches (UK, Prediction, Crypto) Work with BI to identify high-potential cross-sell cohorts based on predictive behaviours Design bonus-driven cross-sell incentives (missions, rakeback, jackpots, bundles ???????Collaborate with Product, Creative, VIP, and Compliance teams for seamless execution Requirements: 2–4+ years in CRM, lifecycle marketing, retention, or growth, ideally in multi-product environments Proven experience designing bonus strategies and managing promotional incentives Deep understanding of player psychology, with strong insight into US player behaviour Highly analytical: confident with BI dashboards, segmentation, experimentation, and A/B testing Hands-on experience with CRM platforms, bonus engines, and automation tools Ability to turn behavioural data into clear strategies and measurable uplift

Our client, a global iGaming operator, is seeking an experienced Senior iGaming Community Manager to build, scale, and engage their rapidly growing player community. This is a key strategic role focused on user engagement, retention, and brand loyalty across multiple digital channels. The Role: You will be responsible for developing a world-class community presence from the ground up…driving growth, boosting player activity, and creating an engaging environment for users across social and community platforms. This role is ideal for someone who thrives in a fast-paced, innovative iGaming environment and has a strong player-first mindset. Key Responsibilities: Community Strategy & Growth Build and scale a vibrant iGaming community from 0 ? 1. Develop and execute community operation plans, content calendars, and engagement events (e.g., live streams, online competitions, feedback forums). Drive user acquisition and traffic growth across all community channels. Engagement, Moderation & Player Support Monitor community sentiment in real time and respond to player inquiries. Manage player interactions, resolve conflicts, and maintain a positive, safe, and compliant environment. Use AI and community tools to streamline moderation and improve operational efficiency. Content Creation & Platform Management Produce engaging iGaming content (match insights, guides, updates, short-form video, etc.). Manage multi-platform presence across Discord, Telegram, X/Twitter, Reddit, and more. Encourage user-generated content and foster an active creator-driven community. Data & Optimization Track key metrics (engagement, retention, conversions) using analytics tools. Deliver monthly reporting, propose A/B tests, and drive continuous optimization using data-backed insights. Compliance & Risk Management Ensure all activities comply with global iGaming, KYC/AML, and responsible gambling standards. Proactively mitigate compliance risks and potential PR issues. Cross-Functional Collaboration Partner with Product, Operations, and Customer Support to turn player feedback into actionable improvements. Support campaigns and product launches that drive both acquisition and retention. Requirements: 5+ years of community management experience, including 2+ years in iGaming, online casino, sportsbook, or online entertainment. Proven success managing large-scale communities (10,000+ active users). Strong content creation skills, including basic graphic design and video editing. Proficient with analytics tools (Excel, Google Analytics) and social/community management platforms. Deep understanding of iGaming regulations, KYC/AML, and responsible gambling frameworks. Highly collaborative, player-centric, innovative, and able to navigate fast-paced environments. Why Apply? This is an opportunity to join a forward-thinking iGaming brand and take ownership of community strategy on a global scale. You’ll shape culture, lead innovation, and directly impact user loyalty and business growth.  

Head of Acquisition Marketing We are seeking an experienced Head of Acquisition Marketing to lead all paid and organic customer acquisition channels across multiple markets. This role oversees a significant marketing budget (in excess of £15 million annually) and is accountable for driving both the volume and value of newly acquired customers through data-driven, performance-focused strategies. The successful candidate will be passionate about leveraging analytics, technology, and innovation to deliver best-in-class acquisition performance. About the Role As a senior member of the Group Marketing and Commercial Leadership Team, you will work closely with peers across Brand and Planning, Growth, and International Marketing, collaborating with teams across the wider organisation to deliver strong commercial outcomes. Key Responsibilities 1. Lead and develop a high-performing team Manage and mentor a team of acquisition specialists across channels such as paid social, search, programmatic, referral, and marketing technology. Provide strategic direction, performance coaching, and career development opportunities. Build strong relationships across the wider group to share best practices and leverage shared resources. 2. Define and execute acquisition strategy Develop comprehensive acquisition strategies across all digital and offline channels. Ensure alignment with business goals, audience segments, and market opportunities. Identify emerging trends, technologies, and channels to enhance performance. 3. Optimise investment and performance Implement robust systems for tracking Cost Per Acquisition (CPA), Return on Investment (ROI), and other key metrics. Use data and insights to drive optimisation decisions and improve marketing efficiency and profitability. 4. Shape the marketing technology stack Partner with technology teams to define and implement a scalable, data-driven marketing and advertising tech ecosystem. Enhance measurement, attribution, and automation capabilities to improve transparency and campaign effectiveness. 5. Drive Conversion Rate Optimization (CRO) Lead CRO initiatives to improve conversion and engagement rates across all acquisition channels. Utilize A/B testing and experimentation to identify best-performing approaches. Advise senior stakeholders on digital customer experience improvements. 6. Collaborate across product and technology Work with internal teams to enhance creative assets, landing pages, and user journeys. Provide input on product and platform features that impact acquisition performance. 7. Leverage innovation, AI, and automation Use AI, machine learning, and automation tools to enhance targeting, personalisation, and campaign efficiency. Continuously explore and adopt technologies that drive smarter acquisition decisions. Skills & Experience Minimum 5 years’ experience leading acquisition marketing across paid and organic channels, ideally within a high-growth or regulated digital industry. Proven success managing large-scale acquisition budgets and delivering strong ROI. Expertise in performance marketing, analytics, and marketing operations systems. Demonstrated ability to lead and develop high-performing teams. Strong commercial acumen and a data-driven mindset. Excellent stakeholder management and communication skills. Passion for growth, innovation, and delivering outstanding user acquisition outcomes. Compensation & Benefits We offer competitive remuneration based on skills, experience, and performance, with regular benchmarking and reviews to ensure alignment with market standards. Additional benefits and career development opportunities are provided as part of our commitment to rewarding excellence.