Marketing.

You own player acquisition end to end. This is not brand management or campaign coordination — it is running the channels yourself and producing the numbers. To start with, you will run two or three acquisition channels for real, to the point where cost per FTD and traffic quality can be compared across them.   What you will do Build and execute acquisition plans across affiliates, influencers, paid media and partnerships Manage channel and partner performance, tracking, creative requirements and settlement Analyse FTD, CPA, conversion, GGR and ROI to decide where budget goes next Work with product, CRM and operations to improve the funnel from arrival through first deposit and into play Run crypto-native channels — streamers, Telegram and Discord communities, KOLs, crypto media What we are looking for Hands-on acquisition experience in iGaming or a comparable performance-marketing environment A numbers-level grasp of FTD, CPA, conversion, GGR, ROI and channel economics Direct experience managing affiliates, influencers, agencies or commercial partners Someone who turns a plan into execution and explains the outcome plainly Pulling the data yourself rather than waiting for a dashboard Not required Crypto expertise — with iGaming acquisition experience, crypto channels can be learned. The willingness to learn them is not optional Large-budget experience — budgets are small at this stage. Having run many experiments on little money is more useful People management experience — you will be working alone for a while. An affiliate manager will be hired separately later

I am looking for a digital marketing director for a leading I-gaming games provider. The role is to help generate both operator demand but also crucially player demand for their large portfolio of games. The Digital Marketing Director will build and lead the digital demand-generation capability, using paid media, affiliate marketing, content, data and experimentation to increase player demand for titles and create measurable commercial value for operator partners. The role is responsible for evolving from primarily supporting distribution of its content to actively creating consumer demand for its games and franchises. Working closely with Commercial, Product Marketing, Promotions, Content, Data and operator partners, the Digital Marketing Director will develop scalable B2B2C marketing campaigns that increase game discovery, player engagement, acquisition and GGR. A key priority will be establishing the capability to acquire players for operator partners through paid media and affiliate models, while simultaneously promoting the titles and building stronger game franchises.. Ideally you will come from an operator background with I-Gaming. If this sounds like an interesting role then please get in touch for more detail.

Our client is looking for a  Head of Performance Marketing who  owns all paid and programmatic acquisition channels, closing gaps in current coverage across paid social, programmatic, and clipping/creator-led campaigns for  non regulated casino brands.. This is a strategic and hands-on  role with a clear mandate to: scale spend efficiently, build a rigorous measurement and optimisation framework, and grow a small in-house team over time. The role reports directly to CCO and carries end-to-end accountability for acquisition spend efficiency and channel performance, with a strategic mandate to optimize conversion and funnel performance and grow traffic. You will take full ownership of programmatic, Paid social and creator-led clipping campaigns across all channels. Experience of the Turkish market prefered. If you are able to relocate to Cyprus and have strong casino acquisition experience then please get in touch for more details.