Marketing.

The Company My client is a fast-growing online gaming business redefining how players engage with casino entertainment. Combining a world-class game portfolio, data-driven decision making, and innovative player experiences, the company is building a differentiated platform for the North American market. Following a recent rebrand and entry into a new phase of growth, my client is expanding its leadership team and investing in product, technology, and operational capabilities to support scalable, sustainable growth. This is a high-impact opportunity to join at a pivotal stage and help shape the future direction of the business. The Role The Head of Acquisition will lead all new player growth initiatives across the business. Reporting directly to the General Manager, you will be responsible for defining and executing acquisition strategy, managing media investment, scaling affiliate and partnership channels, and driving performance across multiple acquisition streams. This role requires a commercially driven leader with deep performance marketing expertise and a strong track record in building scalable acquisition engines that balance growth, efficiency, and player quality. Key Responsibilities Acquisition Strategy & Performance Own acquisition strategy, budget allocation, and growth targets across all channels Scale player acquisition while maintaining efficiency, profitability, and player quality Develop testing frameworks and long-term growth plans aligned with business objectives Continuously identify opportunities to improve performance and ROI Affiliate & Partnership Growth Build and manage strategic relationships with affiliates, publishers, and partners Expand affiliate contribution while maintaining strong commercial outcomes Evaluate and negotiate partnerships to support sustainable growth Monitor partner performance, traffic quality, and long-term player value Channel Expansion & SEO Diversify acquisition across paid media, partnerships, SEO, and emerging channels Develop scalable programs that reduce reliance on single-channel performance Collaborate with Product, Analytics, and Creative teams to improve conversion Establish SEO as a meaningful contributor to long-term growth Measurement & Optimisation Partner with Analytics to evaluate acquisition quality, ROAS, retention, and LTV Improve forecasting, attribution, and decision-making frameworks Optimise spend allocation using data-led insights Ensure focus remains on long-term value over short-term volume Leadership Build and lead a high-performing acquisition function Manage agencies, external partners, and internal team growth Establish scalable processes, reporting structures, and operating rhythms Act as a key strategic partner to the General Manager and wider leadership team Success in the First 12 Months Scale acquisition while maintaining efficiency and player quality Grow affiliate contribution and strategic partnerships Successfully diversify acquisition across multiple sustainable channels Enhance forecasting, measurement, and performance visibility Build a repeatable and scalable acquisition engine Establish yourself as a trusted member of the leadership team Requirements Essential 7+ years’ experience in acquisition, performance marketing, or growth leadership Proven track record managing significant budgets and hitting performance targets Strong knowledge of affiliate marketing and partnership-driven acquisition Demonstrated success scaling customer acquisition programmes Strong analytical mindset and commercial decision-making ability Experience managing agencies, vendors, and external partners Excellent communication and leadership skills Desirable Experience within iGaming (Online Casino, Sweepstakes, Sports Betting, Social Casino) Experience scaling affiliate programmes and diversified acquisition portfolios Exposure to paid social, programmatic, SEO, and emerging channels Background in high-growth or venture-backed environments Familiarity with attribution, analytics, and marketing measurement tools The Candidate You are a commercially driven growth leader with a builder’s mindset. You thrive in fast-paced environments where accountability, experimentation, and innovation are key. You bring a strong ability to solve complex growth challenges, build strategic partnerships, and translate data into actionable insights. Most importantly, you focus on acquiring high-quality players that deliver long-term value, not just volume.  

Location: Malta Work model: Hybrid (3 days in the office after probation period)   We are looking for an experienced Affiliate Manager to lead and grow our global affiliate marketing function. The successful candidate will be responsible for developing and executing the affiliate strategy, building and managing key partner relationships, driving revenue growth, and leading a high-performing team.  This role requires a strong commercial mindset, extensive experience in affiliate or performance marketing, excellent analytical skills, and the ability to optimize campaigns and partnerships to achieve business objectives.   Requirements: Minimum of 2–3 years' experience as an Affiliate Manager within the iGaming industry. Proven experience managing affiliate partnerships across the DACH region. Previous team leadership or people management experience, with the ability to mentor and develop high-performing teams. Fluent in English, with excellent written and verbal communication skills. German or French language skills are highly desirable and will be considered an advantage. Does this sound like you and the next step in your career? Then apply now or email me directly at: chrysavgi.patera@pentasia.com  

  Our client is seeking an experienced and commercially driven Head of VIP, Loyalty & Rewards to lead the strategy and execution of its customer engagement and player value program. This is a senior leadership role responsible for maximising customer lifetime value through the development of a best-in-class VIP, loyalty, and rewards ecosystem. The successful candidate will own the full customer lifecycle, from mass-market engagement through to high-value VIP relationships, ensuring a structured, data-led approach to customer progression, retention, and revenue growth. Key Responsibilities VIP Strategy & High-Value Customer Management Develop and deliver a comprehensive VIP strategy aligned with commercial objectives. Lead the acquisition, retention, and growth of high-value customer segments. Build and maintain strong relationships with premium customers through a personalised engagement model. Monitor customer behaviour to identify opportunities, trends, and potential risks. Lead and develop the VIP team, setting clear performance standards and service expectations. Continuously evaluate and enhance the VIP program to maximise commercial performance and customer satisfaction. Loyalty Program Strategy Own the design, development, and continuous improvement of the loyalty program across all customer segments. Create clear and engaging progression pathways that encourage long-term participation and customer advancement. Ensure program mechanics are simple, transparent, and aligned with business objectives. Drive customer engagement and retention through an effective loyalty framework. Rewards Strategy Develop and oversee the organisation's rewards strategy across all customer segments. Ensure rewards are relevant, compelling, and aligned with customer behaviours and preferences. Collaborate with cross-functional teams to ensure seamless delivery of promotional and reward initiatives. Optimise promotional investment while maintaining commercial sustainability. Measure program effectiveness and continuously improve return on investment. Customer Retention & Lifecycle Management Develop targeted retention strategies for premium and at-risk customers. Lead reactivation initiatives to re-engage inactive customer segments. Increase customer frequency, engagement, and lifetime value. Identify emerging high-value customers and support their progression into the VIP program. Cross-Functional Leadership Partner closely with CRM, Business Intelligence, Marketing, Product, and Operations teams. Translate customer insights into actionable commercial strategies and campaigns. Ensure alignment across customer engagement initiatives to deliver a consistent and differentiated customer experience. Promote a data-driven approach to customer strategy and decision-making. Key Performance Indicators Growth in revenue generated from high-value customers. Expansion and profitability of the VIP customer base. Customer retention and reactivation performance. Loyalty program engagement and tier progression. Effectiveness and return on investment of rewards initiatives. Operational excellence and scalability of customer engagement programs. Experience Required Proven experience managing VIP, loyalty, or high-value customer programs. Experience within online gaming, casino, sports betting, hospitality, luxury, or other premium customer-focused industries. Demonstrated success in driving customer engagement and commercial performance. Previous leadership experience with the ability to coach and develop high-performing teams. Excellent relationship management and stakeholder engagement skills. Strategic thinker with experience designing scalable customer programs. Highly analytical with strong data interpretation and decision-making abilities. Outstanding communication and leadership skills. The package would include a tax free annual salary, Company Car, Annual Bonus and Relocation assistance.