Marketing.

Pentasia are supporting an Operator in their search for a highly skilled Head of Marketing Data. This in an on-site role based in Costa Rica, with a full relocation package included. Successful candidates will have proven experience owning and leading entire marketing data functions and delivering insightful reports, analysis and performance optimisations.     Key Responsibilities  Leadership & Strategy  Lead the marketing data function and set a clear strategy aligned with commercial objectives.  Build, mentor, and manage a focused team of analysts and BI specialists.  Uphold high standards of data quality and ensure alignment with Data Science and Engineering.    Data Management & Analysis  Oversee the full marketing data stack with clear visibility from spend to revenue.  Develop and maintain dashboards and models covering key performance and player metrics.  Uncover segments, trends, and channel efficiencies to drive stronger marketing ROI.    Reporting & Insights  Produce weekly and monthly KPI/ROI reports for senior leadership.  Create executive dashboards showcasing performance across all marketing channels.  Convert complex data into clear recommendations and lead campaign performance reviews.    Collaboration & Integration  Partner with IT/Dev and Data Engineering to maintain robust, accurate data pipelines.  Collaborate with Data Science, Finance, BI, Product, and CRM on forecasting, segmentation, and P&L visibility.  Ensure marketing data supports lifecycle, segmentation, and cross-team performance efforts.    Innovation & Future Development  Continually enhance marketing analytics tools, processes, and frameworks.  Identify and adopt new technologies and automation to improve measurement capabilities.  Foster a culture of testing, experimentation, and continuous optimization.      Requirements  Experience & Education   8–10 years’ experience in marketing analytics/BI with a track record leading marketing data functions.  Proven experience leading marketing data or analytics functions with commercial accountability.    Technical Skills  Advanced proficiency with data visualization tools (Tableau, Power BI, Looker).  Strong SQL and GA4 skills, with knowledge of modern marketing data integrations.    Leadership & Communication  Strong analytical storytelling skills, able to turn data into clear, actionable insights.  Commercially minded communicator confident working with executives and cross-functional teams.    If you or someone in your network would be interested in the opportunity, please reach out to me for more information!

My client are seeking a commercially minded, data-driven CRM Cross-Sell Specialist to join the team. This role focuses on converting sports betting and prediction players into highly engaged casino users through personalised journeys, smart segmentation, and behavioural insights. If you excel at turning data into strategy, know how to motivate players with the right bonuses at the right time, and understand what makes US players tick, this opportunity is for you. Responsibilities: Own the full cross-sell strategy from Betting/Prediction to Casino Build structured journeys, incentives, and messaging tailored to US player psychology Develop automated flows that introduce and convert users into casino sessions Create a quarterly cross-sell roadmap across major launches (UK, Prediction, Crypto) Work with BI to identify high-potential cross-sell cohorts based on predictive behaviours Design bonus-driven cross-sell incentives (missions, rakeback, jackpots, bundles ???????Collaborate with Product, Creative, VIP, and Compliance teams for seamless execution Requirements: 2–4+ years in CRM, lifecycle marketing, retention, or growth, ideally in multi-product environments Proven experience designing bonus strategies and managing promotional incentives Deep understanding of player psychology, with strong insight into US player behaviour Highly analytical: confident with BI dashboards, segmentation, experimentation, and A/B testing Hands-on experience with CRM platforms, bonus engines, and automation tools Ability to turn behavioural data into clear strategies and measurable uplift

My client, a leading global iGaming platform, is seeking an experienced Mid-level iGaming Community Specialist to build, manage, and optimize a thriving player community. This is a fantastic opportunity to join a fast-paced, innovative environment and play a key role in shaping community engagement and brand reputation. Key Responsibilities Community Strategy & Setup: Develop and implement community operations strategy. Build an iGaming player community from scratch, promote engagement activities, and analyze data to boost user activity. Public Opinion Management: Monitor social media sentiment, address negative reviews promptly, and leverage community influence to maintain a positive brand image. User Interaction & Support: Respond to player inquiries, mediate conflicts, and maintain a welcoming atmosphere. Utilize AI tools for efficient automated responses. Content Creation & Distribution: Produce engaging, trend-driven content across platforms (Discord, Telegram, X, Reddit, blogs, short videos) and encourage user-generated content. Data Analysis & Optimization: Track performance using tools like Google Analytics and Hootsuite, prepare monthly reports, and recommend improvements. Compliance & Risk Management: Ensure adherence to global iGaming regulations, mitigate risks, and uphold KYC/AML standards. Requirements Education: Bachelor’s degree in Marketing, Communications, Digital Media, or related field. Experience: 3+ years in community operations, with at least 1 year in iGaming or online entertainment. Proven success managing communities of 10,000+ users. Skills: Expertise in social platforms (Discord, Telegram, X, Reddit) and efficiency tools. Strong communication and crisis management skills. Deep understanding of American internet pop culture and iGaming trends. Knowledge of iGaming regulations and compliance processes. Personal Attributes: Player-focused mindset, adaptability, and enthusiasm for innovation. Passion for iGaming culture and familiarity with popular games (sports betting, slots, esports). Why Join? Work with a global leader in iGaming. Drive community growth and brand reputation in a dynamic industry. Competitive salary and benefits package.