Marketing.

Department: Social Media Reports to: Head of Social Type: Full-time Location: Malta About the Role We are seeking a highly motivated Influencer Marketing Coordinator (German Speaking) to join our growing marketing team. The ideal candidate has a strong understanding of the DACH market (Germany, Austria, Switzerland), with knowledge of the Swiss market considered a plus. This role requires a passion for digital entertainment, streaming, and social media, along with proven experience in building and managing influencer partnerships that drive user acquisition and brand growth.   Key Responsibilities Strategy & Execution Develop and implement influencer marketing strategies focused on lead generation and customer acquisition. Collaborate with marketing and content teams to align influencer campaigns with broader initiatives. Influencer Management Identify, evaluate, and build relationships with influencers, streamers, and brand ambassadors across the DACH region. Assess the quality and authenticity of influencer channels before onboarding. Manage campaigns end-to-end, including briefing, execution, and post-campaign evaluation. Negotiate contracts and oversee influencer budgets. Campaign Monitoring & Optimisation Track campaign performance daily and ensure all influencer activity goes live as scheduled. Monitor and analyse German-language engagement (e.g., chats, comments), suggesting improvements to increase interaction and manage negative feedback. Measure campaign performance against KPIs and optimise for improved ROI. Compile reports, analyse results, and provide actionable insights for future campaigns. Relationship & Community Management Act as the main point of contact between influencers and internal teams. Maintain strong relationships with influencers through regular communication and feedback. Ensure alignment on campaign timelines, deliverables, and expectations. Market & Trend Analysis Stay up to date with trends in social media, influencer marketing, and streaming within the DACH region. Identify new opportunities, platforms, and strategies to enhance influencer marketing efforts.   Key Performance Indicators (KPIs) Customer acquisition metrics (e.g., new users) Customer value and retention metrics Influencer budget management and return on investment (ROI)   Requirements Fluent or professional proficiency in German (C1 or above) – required Strong proficiency in English – required Solid understanding of the DACH digital landscape; Swiss market knowledge is advantageous Proven experience in influencer marketing, ideally within digital entertainment, gaming, or related industries Passion for streaming, social media, and content creation Strong communication, negotiation, and relationship-building skills Analytical mindset with the ability to interpret performance data Excellent organisational skills and ability to manage multiple campaigns   Nice to Have Experience working with streamers or live content creators. Background in online gaming or iGaming. Familiarity with influencer marketing tools and performance-tracking platforms.   For a confidential conversation please apply and get in touch - bryan.enriquez@pentasia.com

CRM Manager (Sao Paulo, Brazil) We are hiring a CRM Manager to join a fast-growing international iGaming company expanding its operations in Brazil. This role will be responsible for leading CRM strategy, customer lifecycle management, retention initiatives, and engagement programs, ensuring sustainable growth, improved customer lifetime value, and strong player retention across the Brazilian market. Key Responsibilities: Own and execute the CRM and customer lifecycle strategy for the Brazil market. Plan and manage CRM communication calendars and engagement campaigns across multiple channels. Develop customer segmentation models and personalized communication strategies. Build, optimize, and manage automated lifecycle journeys and trigger-based CRM workflows. Monitor retention, engagement, churn, conversion, and campaign performance metrics. Lead A/B testing initiatives to optimize messaging, incentives, customer journeys, and campaign effectiveness. Collaborate closely with Product, UX, Operations, VIP, Risk, Finance, and Compliance teams. Ensure CRM initiatives comply with regulatory requirements and responsible gaming standards. Generate performance reports, insights, and optimization recommendations for leadership. Requirements: 5+ years of experience in CRM, retention, lifecycle marketing, customer engagement, or related areas. Proven experience managing CRM campaigns across Email, Push Notifications, SMS, WhatsApp, and In-App Messaging. Strong understanding of customer segmentation, lifecycle journey design, and automation strategies. Experience building automated CRM flows and trigger-based campaigns. Strong analytical skills with the ability to interpret retention, churn, conversion, and engagement data. Experience collaborating with Product, Operations, Data, UX, and Customer Support teams. Strong project management and execution capabilities. Ability to balance strategic planning with hands-on operational execution. Professional English communication skills. Nice to Have: Experience within iGaming, Sports Betting, Online Casino, Fintech, E-commerce, or other high-frequency digital products. Experience with gamification and retention mechanics such as cashback, missions, loyalty programs, tournaments, rankings, and challenges. Experience with CRM automation platforms and customer data platforms (CDPs). Basic SQL knowledge and familiarity with BI and reporting tools. Experience managing bonus ROI, incentive costs, and anti-abuse controls. Experience supporting VIP retention and personalization strategies. Experience operating in regulated markets or compliance-heavy industries. What We're Looking For: Strategic CRM leader with a strong focus on retention, engagement, and customer lifetime value. Data-driven professional who can turn insights into actionable CRM initiatives. Hands-on operator capable of executing campaigns while driving long-term strategy. Strong communicator who can collaborate effectively across multiple departments. Results-oriented professional who thrives in fast-paced and high-growth environments. Customer-centric mindset with a passion for creating engaging player experiences. This is an excellent opportunity to join an international company during a key growth phase and play a strategic role in building and scaling CRM operations in Brazil.

Senior Affiliate Manager Location: Malta Work Setup: Hybrid or office-based role Travel Requirements: The successful candidate must be open to travelling internationally for industry expos/conferences such as ICE, SiGMA and other networking events, as well as occasional visits to additional company HQs and partner locations. Role Overview: Our client is looking for a commercially driven Senior Affiliate Manager to take ownership of affiliate operations on a global level across multiple markets and verticals, rather than focusing on a single country or region. This is a strategic and hands-on opportunity for someone who understands international affiliate marketing within iGaming and can help build structure, processes and long-term scalability within an evolving affiliate setup. The role offers strong long-term growth potential, with the opportunity to develop into a Head of Affiliates position over time and build regional teams globally. Key Responsibilities Manage and grow affiliate partnerships across multiple international markets Develop and organise the global affiliate function and help establish scalable internal processes Build and maintain strong relationships with affiliates, partners and key stakeholders Identify new affiliate opportunities and growth channels across various geographies Analyse affiliate performance and optimise campaigns based on market trends and KPIs Coordinate affiliate activities across different regions and support future team expansion Monitor traffic quality and identify potential fraud/scam activity, particularly within high-risk markets such as Brazil Work closely with internal teams to improve reporting, communication and operational efficiency Attend industry events, expos and networking conferences internationally Requirements Proven experience within the iGaming industry, particularly across Online Casino and Sportsbook Strong understanding of international affiliate marketing across multiple regulated and non-regulated markets Experience managing affiliates globally rather than within a single local market Strong exposure to LATAM/Brazil, Canada and Australia markets Previous experience managing or leading teams is highly desirable Ability to work in a relatively unstructured environment and build processes from the ground up Understanding of different affiliate acquisition channels and how they vary across markets Commercially minded with strong communication and relationship-building skills Fluent English required Spanish and/or Portuguese would be considered a strong advantage Does this sound like you or someone you know? Apply now or reach out to me directly at: chrysavgi.patera@pentasia.com