Marketing.

Role purpose The Head of Media Buy leads the company's media buying function, with a particular emphasis on black-hat media buying tactics. Working alongside an established in-house design team and automation capability, the role brings a proactive, hands-on approach to acquiring traffic: continuously developing new strategies to buy advertising and drive direct conversion for the company's brands. The Head of Media Buy is accountable for black-hat strategy, for the acquisition landing pages that convert paid traffic, for tracking, and for transparent reporting of spend and return on investment. Key responsibilities Black-hat media buy strategy • Lead the Media Buy team and set its strategic focus on black-hat media buying, through both in-house setups and external sources. • Develop and execute black-hat strategies for campaign delivery, covering both seasonal and evergreen activity, and renew them continuously. • Manage campaigns directly, setting the standard for the team in campaign build, optimisation and scaling. • Build and maintain the technical and account infrastructure on which black-hat buying depends, ensuring resilience when platforms or networks change their policies. • Document tactics and processes in playbooks, so that performance does not depend on any single individual. Platforms and campaigns • Major platforms: Meta, Google and YouTube, Bing, TikTok and X, plus Telegram, WhatsApp, ChatGPT, Reddit. • Additional traffic types: native, push, pop and programmatic, direct buys with sports and odds publishers, and display campaigns in Bannerflow. • New sources and markets: competitor and market research to find new sources, a channel mix tailored to each market including DACH, Brazil and Turkey, and scale, pause or discontinue decisions on the data. Acquisition landing pages • Own the media buy landing pages for Acquisition. Design and development are delivered by in-house designers and developers; the Head of Media Buy ensures the pages remain current. • Partner with the Head of SEO to ensure sufficient landing page coverage for the traffic being purchased. • Provide input for landing page tests, and apply the findings to improve conversion. Tracking, targets and reporting • Work with Netrefer on tracking, ensuring every campaign is measured from click through to registration, FTD and NGR. • Be accountable for the agreed targets: FTDs, NGR, cost per FTD and cost per registration. • Provide reporting on request at any time, with full transparency on where budget is spent and the return it delivers. • Produce regular dashboards and weekly performance reports across all campaigns. Budget and financial control • Own the media buy budget, agreeing the split across channels with the Head of Acquisition and monitoring pacing and spend daily. • Approve spend only against agreed budgets, maintaining a clear audit trail for every top-up, payment and spend movement. • Reconcile spend against platform and network records and invoices, and escalate any variance immediately. • Maintain documented records of access to ad accounts and payment methods. Cross-functional collaboration • Work closely with the Head of Social Media, who owns communications strategy and white-hat media buying with a separate budget, so that both functions operate in alignment. • Work directly with the AI Creative Lead on all campaign creatives, including briefs, variants and performance feedback. Team leadership • Lead the Media Buy team, setting priorities, reviewing work regularly and providing coaching. • Maintain availability and responsiveness during core working hours, and set the same expectation for the team. Requirements • Based in Malta, with the right to work in Malta. No relocation package is offered. • Minimum five years' experience in performance media buying, including a proven record in black-hat or non-standard media buying in iGaming or other restricted verticals, supported by demonstrable results. • Hands-on proficiency across multiple traffic types and platforms, such as Meta, YouTube, Telegram, native, push and programmatic. • Strong knowledge of tracking and attribution, including postbacks, UTMs and server-side tracking. • Experience leading a media buying team and managing significant monthly advertising budgets with clear controls. • Strong financial discipline, with spend documented, reconciled and explained proactively. • A proactive, accountable approach, with prompt responsiveness and open collaboration with colleagues. • Advantageous: media buying experience in the DACH region, Brazil and Turkey, although not limited to these markets; iGaming experience across several markets; and experience hiring and developing media buyers. If this sounds like you and your next step in your career Apply Now!

Employment type: Full-time (B2B contract) About the company A fast-growing B2B PR and marketing agency working with established brands in the iGaming industry, a small, remote-first team with a flat structure, direct access to clients and a strong presence at industry events. About the role Looking for a Performance Marketing Manager to own paid and organic marketing, with LinkedIn as a main channel. You’ll take full-funnel ownership, from strategy and campaign set-up to optimisation and reporting, working directly with the founders and clients rather than passing work down the chain. Key responsibilities Plan, run and optimise paid and organic campaigns, with a focus on LinkedIn Own the full funnel, from audience targeting and creative testing to lead generation and reporting Grow brand presence and engagement with a B2B audience Work closely with the founders and clients to turn goals into campaigns Track performance, report on results and use data to improve campaigns Represent the company at selected industry conferences and events What we’re looking for Proven B2B marketing experience, ideally in iGaming, or on the agency or provider side Hands-on experience running paid social campaigns, ideally LinkedIn Ads, alongside organic content A proactive, hardworking self-starter who is comfortable owning results Strong written English and an analytical, data-led approach Based in Europe and able to work remotely Nice to have SEO and PPC experience Experience attending or supporting industry events and conferences What’s on offer Fully remote, flexible working Direct exposure to clients and established iGaming brands Opportunities to attend industry conferences A competitive package, with a bonus structure to be discussed

              Job Title: Affiliate Manager / Senior Affiliate Manager Reporting to: Head of Affiliates Location: Malta (hybrid) Role Purpose The Affiliate Manager owns the growth and quality of our affiliate channels: acquiring, activating and scaling affiliate partnerships (SEO, PPC, affiliate networks, media buyers, streamers/influencers and other channels), negotiating commercial models (CPA/RevShare/Hybrid), and delivering profitable, compliant acquisition at pace. Key Responsibilities     Affiliate Acquisition & Growth Identify, onboard and grow high-potential affiliates across multiple markets and verticals. Negotiate CPA, Revenue Share and Hybrid deals, ensuring sustainable performance and profitability. Develop partner activation and re-engagement strategies to maximise growth. Affiliate Operations & Management Manage affiliate platforms (e.g. NetRefer), including tracking, postbacks, promo codes, creatives, landing pages and commission structures. Provide day-to-day support to affiliates, resolving tracking, reporting, payment and conversion issues. Coordinate monthly reconciliations and payments with Finance, including fraud checks and commission adjustments. Performance & Analytics Monitor key KPIs, including registrations, FTDs, NGR, acquisition costs, retention and LTV. Prepare performance reports, analyse traffic quality and partner profitability, and identify optimisation opportunities. Run A/B tests on incentives, creatives and landing pages to improve conversion and partner performance. Commercial & Relationship Management Build strong affiliate relationships, negotiate commercial agreements and manage promotional campaigns. Collaborate with Acquisition, CRM, Product, Compliance, Finance and other teams to align campaigns and share market insights. Represent the company at key industry events, including SBC, SiGMA and iGB Affiliate. Compliance & Risk Management Ensure affiliate activities comply with brand guidelines, responsible gambling requirements and market-specific regulations. Monitor affiliate placements, manage compliance issues and collaborate with Risk teams to prevent fraud, bonus abuse and multi-accounting. Requirements Education: A degree in business, marketing or a related field is a plus. Work Experience: Minimum 2 years of experience (4+ years for the Senior level) in affiliate marketing, digital marketing, partnerships or online acquisition roles.   Skills: Strong relationship management and negotiation skills with the ability to build and scale affiliate partnerships. Analytical mindset with a strong grasp of affiliate KPIs (FTDs, NGR, CPA, conversion, LTV), able to turn data into optimisations. Ability to manage multiple partners, campaigns and markets simultaneously. Hands-on experience with NetRefer or similar affiliate platforms, including tracking, attribution and reporting. iGaming experience (casino and sportsbook) is a strong advantage, and required for the Senior level. Senior level: an established network of affiliate contacts. Experience in restricted or fast-changing markets, including domain changes and keeping tracking working. Strong organisational, communication and stakeholder management skills. Ability to work cross-functionally with marketing, product, compliance and finance teams. Additional languages (French, German, Turkish or Portuguese) are a strong advantage.   Does this sound like you and your next role? If yes, apply now!