Marketing.

Head of Acquisition Marketing We are seeking an experienced Head of Acquisition Marketing to lead all paid and organic customer acquisition channels across multiple markets. This role oversees a significant marketing budget (in excess of £15 million annually) and is accountable for driving both the volume and value of newly acquired customers through data-driven, performance-focused strategies. The successful candidate will be passionate about leveraging analytics, technology, and innovation to deliver best-in-class acquisition performance. About the Role As a senior member of the Group Marketing and Commercial Leadership Team, you will work closely with peers across Brand and Planning, Growth, and International Marketing, collaborating with teams across the wider organisation to deliver strong commercial outcomes. Key Responsibilities 1. Lead and develop a high-performing team Manage and mentor a team of acquisition specialists across channels such as paid social, search, programmatic, referral, and marketing technology. Provide strategic direction, performance coaching, and career development opportunities. Build strong relationships across the wider group to share best practices and leverage shared resources. 2. Define and execute acquisition strategy Develop comprehensive acquisition strategies across all digital and offline channels. Ensure alignment with business goals, audience segments, and market opportunities. Identify emerging trends, technologies, and channels to enhance performance. 3. Optimise investment and performance Implement robust systems for tracking Cost Per Acquisition (CPA), Return on Investment (ROI), and other key metrics. Use data and insights to drive optimisation decisions and improve marketing efficiency and profitability. 4. Shape the marketing technology stack Partner with technology teams to define and implement a scalable, data-driven marketing and advertising tech ecosystem. Enhance measurement, attribution, and automation capabilities to improve transparency and campaign effectiveness. 5. Drive Conversion Rate Optimization (CRO) Lead CRO initiatives to improve conversion and engagement rates across all acquisition channels. Utilize A/B testing and experimentation to identify best-performing approaches. Advise senior stakeholders on digital customer experience improvements. 6. Collaborate across product and technology Work with internal teams to enhance creative assets, landing pages, and user journeys. Provide input on product and platform features that impact acquisition performance. 7. Leverage innovation, AI, and automation Use AI, machine learning, and automation tools to enhance targeting, personalisation, and campaign efficiency. Continuously explore and adopt technologies that drive smarter acquisition decisions. Skills & Experience Minimum 5 years’ experience leading acquisition marketing across paid and organic channels, ideally within a high-growth or regulated digital industry. Proven success managing large-scale acquisition budgets and delivering strong ROI. Expertise in performance marketing, analytics, and marketing operations systems. Demonstrated ability to lead and develop high-performing teams. Strong commercial acumen and a data-driven mindset. Excellent stakeholder management and communication skills. Passion for growth, innovation, and delivering outstanding user acquisition outcomes. Compensation & Benefits We offer competitive remuneration based on skills, experience, and performance, with regular benchmarking and reviews to ensure alignment with market standards. Additional benefits and career development opportunities are provided as part of our commitment to rewarding excellence.

My client are seeking a Strategic Partnership Manager (Influencer/Affiliate) to oversee and execute influencer marketing campaigns aimed at expanding our acquisition network and strengthening partnerships with operating partners. This role is responsible for developing, implementing, and evaluating campaigns that harness influencer and strategic third-party partnerships. The Strategic Partnership Manager will optimize current relationships, identify suitable partners, negotiate beneficial deals, and ensure campaign success through analysis and strategic adjustments. The manager also tracks and analyzes campaign success, adjusts strategies as needed, and reports back to senior management. Staying up to date with the latest trends and best practices is crucial to ensure campaigns are effective and innovative. Key Responsibilities Develop and execute influencer marketing strategies aligned with overall marketing objectives. Regularly liaise and collaborate with Commercial, Ad Ops, and Revenue Ops teams. Identify and engage influencers whose audience and values align with the brand. Manage the end-to-end execution of influencer campaigns, including timeline management, account management for third-party partners, performance tracking, and post-campaign analysis. Provide regular reports on campaign performance, including metrics such as engagement, reach, and ROI. Collaborate with cross-functional teams (e.g., social media, creative, PR) to ensure cohesive campaign execution. Stay abreast of industry trends and best practices in influencer marketing to innovate and enhance campaign effectiveness. Monitor campaign budgets and ensure efficient allocation of resources. Conduct market research and analysis to identify emerging trends and influencers relevant to target demographics. Provide guidance and support to internal teams and external partners on best practices and strategies for leveraging influencer partnerships effectively. Continuously optimize campaign performance through A/B testing, audience segmentation, and creative experimentation. Stay informed about legal regulations and industry guidelines related to influencer marketing and ensure all campaigns adhere to compliance requirements. Requirements Bachelor’s degree in business, finance, marketing, or a related field; Master’s degree preferred. 2–3 years of account management experience. Proven experience in account management, preferably in the US-regulated online gambling industry. Previous experience in social media marketing and understanding of acquisition and monetization via social media is a plus. Demonstrated ability to drive results and achieve business objectives through strategic thinking, data-driven decision-making, and effective execution. Strong business acumen and a track record of delivering measurable outcomes in a dynamic and competitive environment. Experience working with cross-functional teams and in a matrix organizational structure is an advantage. Solid understanding of financial management principles, including budgeting, forecasting, and P&L analysis. Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions. Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels. Ability to work flexible hours several times a week and/or as needed Working Conditions This position is 100% remote in Miami initially, transitioning to a hybrid model once the Miami hub is operational. Must be available during regular business hours, with occasional evening and weekend work as required. Requires a stable, high-speed internet connection and working cellular telephone. Must be able to perform indoor work with minimal noise, independently or as part of a team. Ability to plan and direct work activities, follow written and oral instructions, and communicate information clearly. Must demonstrate professionalism, discretion, and the ability to handle multiple, simultaneous, and changing priorities. Must be capable of exercising the highest level of discretion on both internal and external confidential matters. Physical Requirements Primarily sedentary work with limited physical exertion. Ability to work on a computer for an average of 8 hours per day. Occasional evening and weekend work may be required. Must be capable of travel by automobile, commercial airlines, rental vehicles, and public transportation, and able to lodge in public facilities as needed. Regular, reliable, and timely attendance is required.

As a VIP Host Account Manager, you’ll be responsible for managing relationships with high-value players, enhancing engagement, satisfaction, and loyalty by delivering a personalized and premium experience. You’ll proactively reach out to VIPs, offer exclusive promotions, and provide exceptional service to maximize player retention and lifetime value. This role may require availability during evenings and weekends, depending on business needs. Key Responsibilities: Build Relationships: Develop and maintain strong, trusted connections with VIP players to drive engagement and long-term loyalty. Dedicated Support: Serve as the main point of contact for high-value players, ensuring personalized and timely communication via email, chat, phone, and social platforms. VIP Promotions: Design and execute tailored VIP promotions, offers, and engagement strategies based on player preferences. Player Insights: Monitor player activity, analyze trends, and identify opportunities to enhance the VIP experience. Cross-Functional Collaboration: Work closely with Marketing, CRM, and Product teams to align VIP initiatives with broader business goals. Event Planning: Plan and coordinate exclusive VIP events (virtual and in-app) to reward and engage top players. Feedback & Improvement: Collect and relay player feedback to inform product improvements and promotional strategies. Compliance: Ensure adherence to responsible gaming policies and company guidelines. Record Keeping: Maintain accurate records of player interactions, preferences, and engagement history. Requirements:  Experience: 3+ years in VIP account management, customer service, or a related role in gaming, hospitality, or entertainment. Customer-First Mindset: Strong relationship-building and communication skills. Industry Knowledge: Experience in social casino, iGaming, or online gaming preferred. Analytical Skills: Ability to assess player behavior, trends, and engagement data. Multi-Tasking: Comfortable working in a fast-paced, dynamic environment. Organization: High level of organization and attention to detail. Tech Savvy: Proficiency in CRM tools and player tracking systems. Budget Management: Knowledge of maintaining a promotional budget and customer reinvestment guidelines. Flexibility: Willingness to work non-traditional hours, including evenings and weekends, to support player needs.