Marketing.

  Our client is seeking an experienced and commercially driven Head of VIP, Loyalty & Rewards to lead the strategy and execution of its customer engagement and player value program. This is a senior leadership role responsible for maximising customer lifetime value through the development of a best-in-class VIP, loyalty, and rewards ecosystem. The successful candidate will own the full customer lifecycle, from mass-market engagement through to high-value VIP relationships, ensuring a structured, data-led approach to customer progression, retention, and revenue growth. Key Responsibilities VIP Strategy & High-Value Customer Management Develop and deliver a comprehensive VIP strategy aligned with commercial objectives. Lead the acquisition, retention, and growth of high-value customer segments. Build and maintain strong relationships with premium customers through a personalised engagement model. Monitor customer behaviour to identify opportunities, trends, and potential risks. Lead and develop the VIP team, setting clear performance standards and service expectations. Continuously evaluate and enhance the VIP program to maximise commercial performance and customer satisfaction. Loyalty Program Strategy Own the design, development, and continuous improvement of the loyalty program across all customer segments. Create clear and engaging progression pathways that encourage long-term participation and customer advancement. Ensure program mechanics are simple, transparent, and aligned with business objectives. Drive customer engagement and retention through an effective loyalty framework. Rewards Strategy Develop and oversee the organisation's rewards strategy across all customer segments. Ensure rewards are relevant, compelling, and aligned with customer behaviours and preferences. Collaborate with cross-functional teams to ensure seamless delivery of promotional and reward initiatives. Optimise promotional investment while maintaining commercial sustainability. Measure program effectiveness and continuously improve return on investment. Customer Retention & Lifecycle Management Develop targeted retention strategies for premium and at-risk customers. Lead reactivation initiatives to re-engage inactive customer segments. Increase customer frequency, engagement, and lifetime value. Identify emerging high-value customers and support their progression into the VIP program. Cross-Functional Leadership Partner closely with CRM, Business Intelligence, Marketing, Product, and Operations teams. Translate customer insights into actionable commercial strategies and campaigns. Ensure alignment across customer engagement initiatives to deliver a consistent and differentiated customer experience. Promote a data-driven approach to customer strategy and decision-making. Key Performance Indicators Growth in revenue generated from high-value customers. Expansion and profitability of the VIP customer base. Customer retention and reactivation performance. Loyalty program engagement and tier progression. Effectiveness and return on investment of rewards initiatives. Operational excellence and scalability of customer engagement programs. Experience Required Proven experience managing VIP, loyalty, or high-value customer programs. Experience within online gaming, casino, sports betting, hospitality, luxury, or other premium customer-focused industries. Demonstrated success in driving customer engagement and commercial performance. Previous leadership experience with the ability to coach and develop high-performing teams. Excellent relationship management and stakeholder engagement skills. Strategic thinker with experience designing scalable customer programs. Highly analytical with strong data interpretation and decision-making abilities. Outstanding communication and leadership skills. The package would include a tax free annual salary, Company Car, Annual Bonus and Relocation assistance.

Head of Lottery - Bahamas Our customer is seeking a commercially driven, innovative, and strategic Head of Lottery to lead the growth and success of our Lottery business across digital and retail channels. As the business owner for the Lottery category, you will be responsible for developing strategy, driving revenue growth, enhancing customer engagement, managing product innovation, and ensuring operational excellence. This is an exciting opportunity for a commercially minded leader who thrives on data, creativity, and delivering results. Key Responsibilities Develop and execute the Lottery growth strategy to increase revenue, profitability, and market share. Own the commercial performance of the Lottery portfolio, including customer acquisition, retention, campaign success, and product performance. Lead the development, launch, and optimisation of Lottery products, promotions, jackpots, and player engagement initiatives. Use customer insights, analytics, and market trends to identify opportunities for innovation and growth. Partner with Marketing, CRM, Retail, Product, Technology, BI, Finance, Compliance, and Customer Service to deliver impactful campaigns and exceptional customer experiences. Monitor competitor activity and global industry trends to keep Island Luck at the forefront of Lottery innovation. Manage relationships with vendors and technology partners to maximise commercial performance and operational efficiency. Ensure Lottery operations and promotions comply with all regulatory and responsible gaming requirements. Lead performance reporting, budgeting, forecasting, and continuous improvement initiatives. What We're Looking For; 5–7 years' experience in commercial management, product management, marketing, gaming, lottery, iGaming or a similar customer-focused industry. Leadership experience with the ability to influence cross-functional teams and drive execution. Strong commercial, analytical, and strategic thinking skills. Experience managing revenue targets, budgets, campaigns, or product portfolios. Excellent communication, stakeholder management, and decision-making abilities. Advanced Excel skills; experience with Power BI or other reporting tools is an advantage. You'll Be Successful If You; Deliver sustained revenue and profitability growth. Increase customer acquisition, engagement, and retention. Launch innovative Lottery products and successful promotional campaigns. Build strong vendor partnerships and improve operational performance. Use data and market insights to drive better business decisions. Ensure full compliance while creating an exciting, market-leading Lottery experience. If you're passionate about commercial growth, customer experience, innovation, and leading high-impact initiatives, please do get in contact. The package would include a tax free annual salary, Company Car, Annual Bonus and Relocation assistance.

I am looking for a leader to join an established i-gaming operator as a Head of Acquisition and performance marketing. The operator has a diversified portfolio spanning casino and sports betting across multiple regulated markets. This role is to own their player growth strategy from end to end. Your mandate is to build and scale a world class acquisition function. across all digital and mobile channels. This role encompasses strategy and channel ownership, performance and analytics and team and agency management. If this sounds like your next step then please get in touch.