Marketing.

COUNTRY MANAGER Venezuela | Online Casino and Sportsbook | Valencia, on site The opportunity: Our client is an established gaming group in Venezuela with a strong land-based heritage and an online casino and sportsbook business that is entering its next phase of growth. Following the recent appointment of a new Managing Director, the business is building out its team on the ground. The Country Manager will be the hands on operational leader in Venezuela, based in Valencia and reporting to the Managing Director. This is a high-visibility role with real ownership: running the day-to-day business, growing revenue and players, and building the local team, processes and partnerships that will take the online operation to scale. The role: Reporting directly to the Managing Director, the Country Manager will lead the local online operation end to end. The role combines commercial, operational delivery and people management, and will suit a very hands-on leader who enjoys being close to the product, the customer and the market. Key responsibilities: Commercial performance Own the in-country P&L for the online casino and sportsbook, delivering against revenue, GGR, NGR and player growth targets. Build and execute the local go-to-market plan, covering acquisition, retention, CRM, promotions and VIP. Analyse market, competitor and player data to identify growth opportunities and act on them quickly. Operations Lead day-to-day operations including payments, customer service, risk and fraud, trading liaison and product localisation. Develop local payment and cashier solutions that fit the Venezuelan market and its banking and currency environment. Establish clear operating processes, KPIs and reporting so the Managing Director and shareholders have full visibility of performance. Regulation and stakeholders Ensure the business operates in full compliance with local regulation and licence conditions, working closely with legal and compliance advisers. Build relationships with the regulator, payment providers, suppliers, affiliates and media partners. Represent the brand locally and act as the senior point of contact in country. People and leadership Recruit, lead and develop a high-performing local team across marketing, operations, customer service and payments. Create a performance-driven culture with clear accountability and strong communication. Work closely with the Managing Director on strategy, budgeting and long-term planning, deputising where required. Candidate profile: Essential Substantial experience in online gaming, with a strong track record across online casino and sportsbook. Proven P&L ownership and a record of growing revenue and player base in a B2C online gaming operator. Hands-on knowledge of acquisition, CRM, payments, risk and customer operations. Experience building and leading teams in a fast-moving, entrepreneurial environment. Fluent Spanish, written and spoken. Willing and able to relocate to Valencia, Venezuela and work fully on site. Desirable Experience in Latin American markets, ideally in emerging or newly regulated jurisdictions. Background in market launch or country management for an online operator. Professional working English for communication with shareholders and international partners. Personal qualities A resilient, practical igaming leader who is comfortable with ambiguity and able to get things done on the ground. Commercially sharp and data-led, with sound judgement. Strong communicator who builds trust quickly with colleagues, partners and regulators. High integrity and a firm commitment to compliance and responsible gaming.

Senior Performance Marketing Analyst About the Opportunity Our client is a fast-growing online gaming and entertainment business that invests heavily in customer acquisition across paid media, CRM, affiliate, referral, and influencer channels. They are seeking a highly analytical and commercially minded Senior Performance Marketing Analyst to help drive smarter marketing investment decisions and maximize player value. This is a senior, hands-on analytics role with significant visibility across Marketing, CRM, Product, Data, and Executive Leadership teams. The successful candidate will own the analytical view of customer acquisition from first touch through to long-term player value, delivering insights that directly influence marketing spend, acquisition efficiency, and business growth. If you thrive in a data-driven environment, enjoy solving complex business challenges, and want your analysis to directly impact strategic decision-making, this could be an excellent opportunity. Key Responsibilities Marketing Performance & Budget Optimization Act as the primary analytics partner for acquisition channels including Paid Media, CRM, Affiliates, Referral, and Influencer Marketing. Evaluate channel performance using core metrics such as CAC, ROAS, LTV:CAC, retention, revenue contribution, and payback period. Assess customer acquisition quality across the full player lifecycle, focusing on long-term value rather than short-term volume. Deliver actionable budget allocation and investment recommendations to senior stakeholders. Monitor performance outcomes and measure the impact of optimization decisions. Experimentation & Incrementality Design, execute, and analyze A/B tests across creative, audience targeting, promotional offers, and landing page experiences. Ensure testing methodologies are statistically sound and capable of producing actionable insights. Measure incremental marketing impact and provide clear recommendations regarding scaling, optimising, or discontinuing initiatives. Foster a test-and-learn culture across acquisition and CRM functions. Attribution, Forecasting & Modelling Develop and maintain attribution frameworks that support accurate source evaluation and budget planning. Build cohort analyses, LTV forecasting models, and predictive insights to support acquisition strategy. Identify and account for performance distortions such as seasonality, channel mix changes, and high-value player behaviours. Support long-term growth planning through data-driven forecasting and spend pacing recommendations. Data & Analytics Ownership Write and maintain complex SQL queries within Snowflake or similar cloud-based data environments. Own and improve marketing data products, ensuring reporting datasets are accurate, scalable, and well-documented. Partner with Data and Engineering teams to improve data quality, tracking implementation, and reporting infrastructure. Leverage AI-powered tools and automation to increase analytical efficiency and accelerate decision-making. Reporting & Stakeholder Management Develop and maintain reporting frameworks focused on acquisition efficiency, marketing performance, player value, and revenue growth. Present insights and recommendations to senior leadership in a clear, commercially focused manner. Translate complex analytical findings into actionable business strategies. Influence decision-making across Marketing, Product, CRM, and Leadership teams. What Success Looks Like Marketing and leadership teams rely on your data and recommendations to make critical investment decisions. Acquisition efficiency, player value, and marketing ROI improve as a direct result of your analysis. Testing programmes consistently produce actionable outcomes and measurable business impact. Marketing performance data is trusted, documented, and widely adopted across the organisation. Data-driven decision-making becomes embedded within the growth and acquisition functions. Required Experience 5+ years' experience in Marketing Analytics, Performance Marketing Analytics, Business Intelligence, or a related analytical function. Prior experience within online gaming, betting, casino, sports wagering, fintech, subscription businesses, or other high-volume consumer environments is highly desirable. Advanced SQL skills, with strong experience writing, optimising, and troubleshooting complex queries. Proven experience evaluating acquisition channel performance and marketing ROI. Strong understanding of performance marketing metrics including CAC, ROAS, LTV, LTV:CAC, retention, payback period, and attribution. Experience designing and analysing A/B testing frameworks that have influenced commercial and budget decisions. Strong BI and reporting experience using tools such as Looker, Tableau, Power BI, or similar platforms. Exceptional stakeholder management and communication skills, with experience presenting insights to senior leadership. Demonstrated ability to work cross-functionally with Marketing, CRM, Product, Engineering, and Data teams. Preferred Experience Python for automation, advanced analytics, or predictive modelling. Marketing Mix Modelling (MMM), media attribution, incrementality testing, or budget optimisation methodologies. Experience building customer lifetime value and forecasting models. Knowledge of VIP programmes, player segmentation, value scoring, or loyalty frameworks. Familiarity with regulatory environments within online gaming, betting, or other regulated industries. Additional Requirements 3+ years of hands-on A/B testing experience. 4+ years of advanced SQL experience. Experience working with large, complex datasets and identifying data anomalies, trends, and growth opportunities. Why Apply? This is an opportunity to join a high-growth business where analytics plays a central role in commercial decision-making. The successful candidate will enjoy significant ownership, direct exposure to senior leadership, and the ability to directly influence acquisition strategy and business performance. If you're passionate about turning data into strategic action and enjoy working in a fast-paced, performance-driven environment, we'd love to hear from you.  

Role purpose The Head of Media Buy leads the company's media buying function, with a particular emphasis on black-hat media buying tactics. Working alongside an established in-house design team and automation capability, the role brings a proactive, hands-on approach to acquiring traffic: continuously developing new strategies to buy advertising and drive direct conversion for the company's brands. The Head of Media Buy is accountable for black-hat strategy, for the acquisition landing pages that convert paid traffic, for tracking, and for transparent reporting of spend and return on investment. Key responsibilities Black-hat media buy strategy • Lead the Media Buy team and set its strategic focus on black-hat media buying, through both in-house setups and external sources. • Develop and execute black-hat strategies for campaign delivery, covering both seasonal and evergreen activity, and renew them continuously. • Manage campaigns directly, setting the standard for the team in campaign build, optimisation and scaling. • Build and maintain the technical and account infrastructure on which black-hat buying depends, ensuring resilience when platforms or networks change their policies. • Document tactics and processes in playbooks, so that performance does not depend on any single individual. Platforms and campaigns • Major platforms: Meta, Google and YouTube, Bing, TikTok and X, plus Telegram, WhatsApp, ChatGPT, Reddit. • Additional traffic types: native, push, pop and programmatic, direct buys with sports and odds publishers, and display campaigns in Bannerflow. • New sources and markets: competitor and market research to find new sources, a channel mix tailored to each market including DACH, Brazil and Turkey, and scale, pause or discontinue decisions on the data. Acquisition landing pages • Own the media buy landing pages for Acquisition. Design and development are delivered by in-house designers and developers; the Head of Media Buy ensures the pages remain current. • Partner with the Head of SEO to ensure sufficient landing page coverage for the traffic being purchased. • Provide input for landing page tests, and apply the findings to improve conversion. Tracking, targets and reporting • Work with Netrefer on tracking, ensuring every campaign is measured from click through to registration, FTD and NGR. • Be accountable for the agreed targets: FTDs, NGR, cost per FTD and cost per registration. • Provide reporting on request at any time, with full transparency on where budget is spent and the return it delivers. • Produce regular dashboards and weekly performance reports across all campaigns. Budget and financial control • Own the media buy budget, agreeing the split across channels with the Head of Acquisition and monitoring pacing and spend daily. • Approve spend only against agreed budgets, maintaining a clear audit trail for every top-up, payment and spend movement. • Reconcile spend against platform and network records and invoices, and escalate any variance immediately. • Maintain documented records of access to ad accounts and payment methods. Cross-functional collaboration • Work closely with the Head of Social Media, who owns communications strategy and white-hat media buying with a separate budget, so that both functions operate in alignment. • Work directly with the AI Creative Lead on all campaign creatives, including briefs, variants and performance feedback. Team leadership • Lead the Media Buy team, setting priorities, reviewing work regularly and providing coaching. • Maintain availability and responsiveness during core working hours, and set the same expectation for the team. Requirements • Based in Malta, with the right to work in Malta. No relocation package is offered. • Minimum five years' experience in performance media buying, including a proven record in black-hat or non-standard media buying in iGaming or other restricted verticals, supported by demonstrable results. • Hands-on proficiency across multiple traffic types and platforms, such as Meta, YouTube, Telegram, native, push and programmatic. • Strong knowledge of tracking and attribution, including postbacks, UTMs and server-side tracking. • Experience leading a media buying team and managing significant monthly advertising budgets with clear controls. • Strong financial discipline, with spend documented, reconciled and explained proactively. • A proactive, accountable approach, with prompt responsiveness and open collaboration with colleagues. • Advantageous: media buying experience in the DACH region, Brazil and Turkey, although not limited to these markets; iGaming experience across several markets; and experience hiring and developing media buyers. If this sounds like you and your next step in your career Apply Now!