Marketing Intelligence Analyst We’re seeking a Marketing Intelligence Analyst to own the numbers behind our marketing department. This role focuses on translating performance data into clear, actionable insights that drive smarter ad spend, improve retention, and identify the true ROI of our marketing channels and games. You’ll work across acquisition, retention, and growth, analyzing how users move through the funnel, how campaigns impact long-term value, and why specific games or events drive spikes in user activity. This isn’t a reporting role. It’s about understanding the why behind the numbers and helping leadership make better, data-driven decisions. Key Responsibilities Track and interpret marketing performance metrics across all paid and organic channels (Google, AdRoll, influencers, etc.). Build and maintain dashboards showing daily/weekly/monthly spend, CPA, CVR, retention, and LTV. Analyze user retention cohorts on a weekly and monthly basis. Identify behavioral trends and lifecycle stages that impact re-engagement and churn. Develop and refine models for true CPA and ROAS by source, campaign, and geography. Attribute spikes in engagement or deposits to specific events, influencers, or content. Create formulas and predictive models to estimate user LTV per channel, campaign, and game vertical. Work with finance and marketing to forecast growth and set spend caps accordingly. Detect short-term growth surges (e.g., “sportsbook volume up 20% due to viral tweet”) and explain why. Build automated alerts or short briefs for the team to act on high-impact changes. Collaborate closely with marketing, finance, and product teams to align insights with business goals. Provide weekly executive summaries and present actionable insights directly to the CMO. Skills & Competencies List the soft and technical skills needed to succeed in this role. Core Competencies: Analytical mindset with strong problem-solving skills. Clear communicator who can turn complex data into actionable insights. Detail-oriented and highly organized in handling multiple data sources. Curious and investigative, always seeking to understand the “why.” Comfortable working autonomously in a fast-moving, ambiguous environment Technical Skills: Advanced Excel/Google Sheets (complex formulas, data modeling, LTV calculations). Strong command of data visualization tools (Looker Studio, Power BI, Tableau, etc.). Understanding of key marketing metrics (CPA, CVR, ROAS, CAC:LTV, retention curves). Experience working with large datasets (SQL or basic Python knowledge is a plus). Familiarity with tracking platforms such as GA4, Mixpanel, or similar tools. Qualifications & Experience 2–4 years of experience in marketing analytics, performance marketing, or growth intelligence. Background in social, sweepstakes, or crypto casino is a must. Proven ability to connect marketing data to business outcomes. Preferred: experience in gaming, esports, or gambling analytics. Preferred: understanding of user funnel optimization and event tracking

Role Overview We are seeking a senior performance marketing leader with a proven track record in driving revenue growth across multiple channels and markets. This individual will lead, build, and optimize high-performing marketing teams, ensuring we consistently hit and exceed commercial targets. Key Requirements Core Skills & Experience • Performance Marketing Expertise: Deep background in media planning and buying across paid search, paid social, programmatic, and affiliate. • Commercial Acumen: Strong focus on delivering revenue targets and measurable ROI. • Analytical Mindset: Advanced ability to interpret data, optimize spend, and balance shortterm performance with long-term growth. • Team Leadership: Experience managing performance marketing teams across multiple channels, with proven ability to coach, scale, and drive accountability. Industry / Market Experience • Gaming / Gambling: Direct experience in online gaming/gambling verticals preferred. • Multi-Vertical Agility: Ability to adapt quickly to new industries; proven learning agility across multiple verticals acceptable if no direct gaming experience. • Geographies: Experience operating in both UK and US markets highly desirable. Personal Attributes • Results-driven and commercially minded. • Highly data-literate and comfortable with testing, iteration, and scaling. • Able to balance strategic leadership with hands-on performance oversight. • Fast learner with curiosity to understand new markets and user behaviors quickly. Success Measures • Revenue and ROI targets met or exceeded across markets and channels. • Scalable, structured performance marketing frameworks implemented. • High-performing team built and retained. • Strong pipeline of media and channel innovations tested and deployed.

A forward-thinking startup in the iGaming space, committed to building innovative gaming platforms that deliver seamless and immersive experiences to players worldwide. As we expand rapidly, we’re looking for passionate professionals to help grow our brand through data-driven marketing initiatives. Role Overview We are seeking a Performance Marketing Manager to lead our digital acquisition efforts and drive maximum ROI across multiple channels. This role will focus on managing paid media campaigns, optimising user acquisition, and leveraging analytics to boost campaign performance. The ideal candidate is a results-oriented digital marketer with experience in the iGaming industry and a strong analytical mindset. Key Responsibilities Plan, execute, and optimize performance marketing strategies across paid search, social media, display, programmatic, and affiliate channels. Manage advertising budgets to drive customer acquisition and retention while ensuring profitability. Monitor campaign performance, conduct A/B testing, and implement data-driven optimization strategies. Collaborate with creative teams to produce engaging ad creatives and high-converting landing pages. Partner with data analysts to track KPIs, identify trends, and make strategic marketing decisions. Optimize user funnels to enhance player engagement and lifetime value (LTV). Stay abreast of industry trends, competitor activity, and emerging marketing technologies. Ensure all campaigns comply with regulatory guidelines and responsible gaming policies. Requirements Proven experience in a performance marketing role within the iGaming industry. Strong expertise in running paid campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and programmatic platforms. Proficiency with analytics tools such as Google Analytics, BI dashboards, and attribution platforms. Experience with CRM, retargeting, and customer segmentation strategies. Ability to analyze complex datasets and turn insights into actionable marketing strategies. Strong project management skills with the ability to manage multiple campaigns simultaneously. Familiarity with affiliate marketing and influencer partnerships is a plus. Knowledge of compliance regulations related to iGaming advertising. Preferred Qualifications Experience with SEO and organic growth initiatives. Understanding of blockchain technology and cryptocurrency marketing. Experience working in a startup environment with agile marketing teams. What We Offer Competitive salary with performance-based incentives. A dynamic startup culture where your ideas make an immediate impact. Opportunities for professional growth and career advancement. Flexible working arrangements. Employee benefits, including health insurance. If you are a data-driven marketer passionate about performance-based strategies in the iGaming sector, we want to hear from you. Join our growing team and help shape the future of gaming.