Influencer Marketing Coordinator (German Speaking).
Department: Social Media
Reports to: Head of Social
Type: Full-time
Location: Malta
About the Role
We are seeking a highly motivated Influencer Marketing Coordinator (German Speaking) to join our growing marketing team. The ideal candidate has a strong understanding of the DACH market (Germany, Austria, Switzerland), with knowledge of the Swiss market considered a plus. This role requires a passion for digital entertainment, streaming, and social media, along with proven experience in building and managing influencer partnerships that drive user acquisition and brand growth.
Key Responsibilities
Strategy & Execution
- Develop and implement influencer marketing strategies focused on lead generation and customer acquisition.
- Collaborate with marketing and content teams to align influencer campaigns with broader initiatives.
Influencer Management
- Identify, evaluate, and build relationships with influencers, streamers, and brand ambassadors across the DACH region.
- Assess the quality and authenticity of influencer channels before onboarding.
- Manage campaigns end-to-end, including briefing, execution, and post-campaign evaluation.
- Negotiate contracts and oversee influencer budgets.
Campaign Monitoring & Optimisation
- Track campaign performance daily and ensure all influencer activity goes live as scheduled.
- Monitor and analyse German-language engagement (e.g., chats, comments), suggesting improvements to increase interaction and manage negative feedback.
- Measure campaign performance against KPIs and optimise for improved ROI.
- Compile reports, analyse results, and provide actionable insights for future campaigns.
Relationship & Community Management
- Act as the main point of contact between influencers and internal teams.
- Maintain strong relationships with influencers through regular communication and feedback.
- Ensure alignment on campaign timelines, deliverables, and expectations.
Market & Trend Analysis
- Stay up to date with trends in social media, influencer marketing, and streaming within the DACH region.
- Identify new opportunities, platforms, and strategies to enhance influencer marketing efforts.
Key Performance Indicators (KPIs)
- Customer acquisition metrics (e.g., new users)
- Customer value and retention metrics
- Influencer budget management and return on investment (ROI)
Requirements
- Fluent or professional proficiency in German (C1 or above) – required
- Strong proficiency in English – required
- Solid understanding of the DACH digital landscape; Swiss market knowledge is advantageous
- Proven experience in influencer marketing, ideally within digital entertainment, gaming, or related industries
- Passion for streaming, social media, and content creation
- Strong communication, negotiation, and relationship-building skills
- Analytical mindset with the ability to interpret performance data
- Excellent organisational skills and ability to manage multiple campaigns
Nice to Have
- Experience working with streamers or live content creators.
- Background in online gaming or iGaming.
- Familiarity with influencer marketing tools and performance-tracking platforms.
For a confidential conversation please apply and get in touch - bryan.enriquez@pentasia.com
Bryan Enriquez
Recruitment Consultant
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