Head of VIP and Loyalty - iGaming | Sweepstakes | Remote.

$130,000/base (USD)+ Bonus + Equity
Remote job
Leadership industry
North America, Remote
Job ref39024
Post DateJune 24, 2026
Head of VIP & Loyalty
Location: Remote (North America and Europe)
Compensation: $130,000/base (USD) + Bonus + Equity


Our client is a fast-growing online gaming company redefining how players engage with casino entertainment across North America. 

We are seeking a Head of VIP & Loyalty to join the leadership team and own the strategy, execution, and evolution of VIP and loyalty programs. This role is ideal for a commercially minded, player-first leader who thrives at the intersection of hospitality, analytics, and retention strategy in a fast-paced gaming environment.

Position Summary
The Head of VIP & Loyalty is responsible for developing and scaling VIP, loyalty, and high-value player strategies that drive long-term retention, profitability, and player satisfaction. Reporting directly to the General Manager, this role owns the lifecycle, engagement, and value of the company’s most important player segments while building a scalable VIP and loyalty framework to support growth.

The ideal candidate brings a strong balance of relationship management, commercial decision-making, and data-driven thinking, with hands-on experience managing high-value players in online gaming environments.

Key Responsibilities
  • Own the end-to-end VIP strategy and lifecycle management for high-value and emerging VIP players
  • Develop segmentation frameworks to identify, grow, and retain VIP players
  • Create personalized experiences that strengthen engagement, retention, and long-term loyalty
  • Monitor player value, profitability, retention, and lifetime performance
  • Partner with CRM and Product teams to evolve loyalty, rewards, and engagement programs
  • Design benefits, experiences, and promotional frameworks that drive sustainable player value
  • Establish reinvestment frameworks and player treatment guidelines
  • Evaluate offer effectiveness, promotional efficiency, and player profitability
  • Balance premium player experience with responsible commercial decision-making
  • Champion exceptional service standards for VIP and high-value players
  • Partner cross-functionally with Customer Support, Payments, Risk, Product, and Analytics teams to remove friction across key player journeys
  • Lead, develop, and scale the VIP team while setting performance standards and operating processes
  • Act as a key advocate for the voice of the player within the leadership team

Qualifications
  • 5+ years of experience in VIP, loyalty, CRM, or player development roles
  • Background in online casino, iGaming, sports betting, sweepstakes, or social casino
  • Strong understanding of player retention, engagement, and lifecycle management
  • Proven experience managing high-value player segments
  • Strong analytical, commercial, and strategic decision-making skills
  • Excellent communication and leadership capabilities

Why Join The Team?
  • You enjoy building meaningful, long-term player relationships
  • You thrive in roles that blend hospitality, analytics, and commercial strategy
  • You want ownership and influence within a growing gaming business
  • You value autonomy, leadership impact, and cross-functional collaboration
  • You believe loyalty is earned through exceptional experiences and thoughtful engagement
Jaylin Lyles

Jaylin Lyles

Recruitment Consultant

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