Director of Database Marketing | Casino | On site/Chicago Area.

Dependent on Experience
On-site job
Marketing, Data industry
North America
Job ref38894
Post DateMay 19, 2026

My client, a fast-growing US gaming operator, is seeking a Director of Database Marketing to join their leadership team at a newly developed casino property.
This is a high-priority, business-critical hire supporting the transformation of a marketing function within a property currently operating in a temporary facility while a major permanent resort is under construction. The successful candidate will play a key role in shaping the long-term customer strategy ahead of full-scale operations.
This is an opportunity for a strategic database marketing leader to step into a highly visible role, working directly with executive leadership and influencing reinvestment, lifecycle marketing, and overall revenue performance.

Key Responsibilities

  • Own and lead the database marketing strategy, with a strong focus on reinvestment optimization and player lifecycle management
  • Develop and execute data-driven, targeted marketing campaigns across channels including Direct Mail, Email, SMS, and VIP programs
  • Oversee the end-to-end database marketing function, including segmentation, campaign execution, analytics, and performance optimization
  • Drive customer acquisition, retention, and loyalty strategies using advanced data insights
  • Manage and improve database integrity, usability, and campaign effectiveness
  • Lead campaign analysis, including ROI, player value, and revenue trends, making recommendations to senior leadership
  • Produce executive-level reporting, forecasting models, and performance insights
  • Collaborate cross-functionally with Marketing, IT, and senior leadership to align strategies
  • Oversee budgeting, reinvestment strategy, and financial planning for database marketing initiatives
  • Build, mentor, and lead a high-performing team (Manager, Specialist, Analyst)

Candidate Profile
  • Proven experience as a strategic database marketing leader, not just execution-focused
  • Strong expertise in player reinvestment strategy and lifecycle marketing
  • Demonstrated experience managing marketing budgets and driving ROI
  • Background in casino gaming, loyalty marketing, or data-driven environments
  • Exposure to online gaming (iGaming) or digital-first environments is highly desirable, bringing more advanced segmentation and personalization approaches
  • Experience supporting new property openings or major business transformations is a plus

Requirements
  • 5+ years’ experience in casino database marketing, CRM, or gaming analytics
  • Strong technical skills including SQL and database querying
  • Experience in campaign analytics, reporting, and customer segmentation
  • Proven ability in forecasting, budgeting, and performance modeling
  • Strong leadership, communication, and stakeholder management skills
  • Bachelor’s degree in Marketing, Business, Analytics, Computer Science, or a related field
Why Apply?
  • Join at a pivotal stage of property development and expansion
  • Take ownership of a critical, high-visibility marketing function
  • Work directly with senior leadership to shape customer and revenue strategy
  • Opportunity to build and evolve a best-in-class database marketing function
  • Strong Base + Bonus & Relocation Package
Austin Barber

Austin Barber

Recruitment Consultant

Apply for this job.

Please note that for your privacy no data from this form is stored in this website, beyond the legitimate interest period.

View our privacy policy

New Career Opportunities

Latest Jobs.

View all jobs

On-site

Director of Database Marketing | Casino | On site/Chicago Area

Chicago, North America

Dependent on Experience

My client, a fast-growing US gaming operator, is seeking a Director of Database Marketing to join their leadership team at a newly developed casino property. This is a high-priority, business-critical hire supporting the transformation of a marketing function within a property currently operating in a temporary facility while a major permanent resort is under construction. The successful candidate will play a key role in shaping the long-term customer strategy ahead of full-scale operations. This is an opportunity for a strategic database marketing leader to step into a highly visible role, working directly with executive leadership and influencing reinvestment, lifecycle marketing, and overall revenue performance. Key Responsibilities Own and lead the database marketing strategy, with a strong focus on reinvestment optimization and player lifecycle management Develop and execute data-driven, targeted marketing campaigns across channels including Direct Mail, Email, SMS, and VIP programs Oversee the end-to-end database marketing function, including segmentation, campaign execution, analytics, and performance optimization Drive customer acquisition, retention, and loyalty strategies using advanced data insights Manage and improve database integrity, usability, and campaign effectiveness Lead campaign analysis, including ROI, player value, and revenue trends, making recommendations to senior leadership Produce executive-level reporting, forecasting models, and performance insights Collaborate cross-functionally with Marketing, IT, and senior leadership to align strategies Oversee budgeting, reinvestment strategy, and financial planning for database marketing initiatives Build, mentor, and lead a high-performing team (Manager, Specialist, Analyst) Candidate Profile Proven experience as a strategic database marketing leader, not just execution-focused Strong expertise in player reinvestment strategy and lifecycle marketing Demonstrated experience managing marketing budgets and driving ROI Background in casino gaming, loyalty marketing, or data-driven environments Exposure to online gaming (iGaming) or digital-first environments is highly desirable, bringing more advanced segmentation and personalization approaches Experience supporting new property openings or major business transformations is a plus Requirements 5+ years’ experience in casino database marketing, CRM, or gaming analytics Strong technical skills including SQL and database querying Experience in campaign analytics, reporting, and customer segmentation Proven ability in forecasting, budgeting, and performance modeling Strong leadership, communication, and stakeholder management skills Bachelor’s degree in Marketing, Business, Analytics, Computer Science, or a related field Why Apply? Join at a pivotal stage of property development and expansion Take ownership of a critical, high-visibility marketing function Work directly with senior leadership to shape customer and revenue strategy Opportunity to build and evolve a best-in-class database marketing function Strong Base + Bonus & Relocation Package
Apply now

Hybrid

Mid/Senior CRM Manager | Crypto Sportsbook | Hybrid/Toronto

Toronto, North America

$130k to $150k CAD

My client is a Toronto based Crypto Sportsbook operator who is searching for a hands on, Senior CRM Manager with igaming experience to join their growing marketing team. In this role, you’ll own the strategy, execution, and optimization of their customer messaging programs including automated lifecycle flows, in app and web messaging, SMS, and push notifications. You’ll play a key role in driving engagement, retention, and personalization across the iGaming brand using data driven, thoughtfully crafted campaigns. This is a hybrid role based in Toronto, requiring 3 in office days per week. Key Responsibilities Automated Flow Development Design, build, and iterate on lifecycle, onboarding, engagement, and retention flows in Customer.io. Support CRM strategy across the brand with tailored user journeys. In App, Web App & SMS Messaging Plan and deploy targeted in app and web app messages across all major touchpoints. Manage SMS campaigns for audiences without access to push notifications. A/B Testing & Optimization Develop and execute A/B tests to refine messaging, timing, segmentation, and UX. Analyze results and implement data backed improvements. Rapid Flow Deployment Quickly build or adjust flows in response to evolving business needs, ensuring an agile CRM operation. Segmentation & Personalization Create advanced audience segments using behavioral, demographic, and event based data. Personalize message content to enhance relevance and performance. Performance Tracking & Reporting Monitor campaign metrics and user behaviors, providing insights and recommendations to key stakeholders. Continuously optimize flows to improve engagement and ROI. Cross Functional Collaboration Partner with product, data, and marketing teams to ensure CRM initiatives align with broader business goals and user expectations. Requirements 3+ years of experience in CRM, lifecycle marketing, or retention strategy preferably in iGaming, mobile gaming, or related digital industries. Previous experience in sports betting, online casino, or daily fantasy sports environments. Strong understanding of A/B testing methodologies and statistical best practices. Experience with in app and web messaging ecosystems and tools. Ability to quickly build, modify, and troubleshoot flows based on business needs. Basic ability to write SQL (e.g., SQL Server) queries. Analytical mindset with experience evaluating CRM and engagement metrics. Excellent written communication skills and collaboration abilities.
Apply now

Remote

Trading Card Buyer | Strong Base + Commission | Remote in USA

Remote, North America

$70,000 to $80,000 + Commission

The Company My client is a fast-growing international trading company operating within the Trading Card Game (TCG) market, with headquarters in Asia and an established logistics and warehousing presence in the United States. With continued expansion across key franchises and collectible categories, they are now looking to strengthen their US sourcing capability. The Role My client is seeking a highly knowledgeable and commercially driven TCG Card Buyer to lead sourcing and procurement across key collectible categories. Initially focused on Pokémon (English & Japanese), this role will evolve to include Sports Cards (NBA/NFL) and emerging TCG segments such as One Piece. This is a high-impact position requiring strong market awareness, authentication expertise, and the ability to consistently source high-value inventory at scale. Key Responsibilities Sourcing & Procurement Source and purchase Pokémon cards with an initial focus on English editions, followed by Japanese inventory. Identify and leverage multiple acquisition channels including marketplaces (eBay, TCGPlayer), card shows, private collectors, and dealer networks. Build profitable pipelines by targeting PSA-gradeable raw cards and high-grade inventory (PSA 9/10). Manage end-to-end PSA submission strategy to maximise return on investment. Expand procurement activities into Sports Cards and other TCG categories over time. Authentication & Quality Control Conduct detailed authenticity checks to identify counterfeit, altered, or restored cards. Validate PSA slabs using official tools and physical inspection methods. Utilise grading tools (e.g. calipers, UV light) to assess condition and integrity. Maintain strict quality standards with zero tolerance for inauthentic inventory. Market Intelligence Track pricing trends, liquidity, and demand signals across key marketplaces. Stay informed on new releases, reprints, and PSA population shifts. Provide regular insights and reporting to support procurement strategy. Vendor & Network Development Build relationships with dealers, collectors, and hobby communities. Attend events, trade shows, and conventions to expand sourcing channels. Negotiate effectively to secure inventory at competitive prices. Operations & Reporting Submit purchase proposals in line with internal approval processes. Maintain accurate and detailed procurement records. Coordinate closely with US warehouse operations for intake and tracking. Communicate regularly with international stakeholders across time zones. Requirements 3+ years’ experience buying/selling Pokémon TCG in a professional or high-level enthusiast capacity. Strong knowledge of Pokémon sets, variants, and market valuation (English & Japanese). Solid understanding of PSA grading standards and authentication processes. Proven ability to identify counterfeit or altered cards. Established presence on key platforms (eBay, TCGPlayer, etc.). Strong negotiation skills with a track record of sourcing below market value. Highly organised, self-motivated, and comfortable working independently. Ability to work cross-functionally with international teams. Desirable Experience sourcing via Japanese platforms (Yahoo Auctions, Mercari JP). Hands-on PSA submission experience and grading ROI knowledge. Exposure to Sports Cards or other TCG ecosystems. Existing dealer/collector network within the US. Additional language skills (Mandarin or Japanese). What’s on Offer Competitive base salary + performance-based commission Fully funded purchasing budget Remote working flexibility with outcome-driven performance expectations Opportunity to play a key role in scaling a fast-growing global business Career progression into team management as the function expands  
Apply now