The Company My client is a fast-growing online gaming business redefining how players engage with casino entertainment. Combining a world-class game portfolio, data-driven decision making, and innovative player experiences, the company is building a differentiated platform for the North American market. Following a recent rebrand and entry into a new phase of growth, my client is expanding its leadership team and investing in product, technology, and operational capabilities to support scalable, sustainable growth. This is a high-impact opportunity to join at a pivotal stage and help shape the future direction of the business. The Role The Head of Acquisition will lead all new player growth initiatives across the business. Reporting directly to the General Manager, you will be responsible for defining and executing acquisition strategy, managing media investment, scaling affiliate and partnership channels, and driving performance across multiple acquisition streams. This role requires a commercially driven leader with deep performance marketing expertise and a strong track record in building scalable acquisition engines that balance growth, efficiency, and player quality. Key Responsibilities Acquisition Strategy & Performance Own acquisition strategy, budget allocation, and growth targets across all channels Scale player acquisition while maintaining efficiency, profitability, and player quality Develop testing frameworks and long-term growth plans aligned with business objectives Continuously identify opportunities to improve performance and ROI Affiliate & Partnership Growth Build and manage strategic relationships with affiliates, publishers, and partners Expand affiliate contribution while maintaining strong commercial outcomes Evaluate and negotiate partnerships to support sustainable growth Monitor partner performance, traffic quality, and long-term player value Channel Expansion & SEO Diversify acquisition across paid media, partnerships, SEO, and emerging channels Develop scalable programs that reduce reliance on single-channel performance Collaborate with Product, Analytics, and Creative teams to improve conversion Establish SEO as a meaningful contributor to long-term growth Measurement & Optimisation Partner with Analytics to evaluate acquisition quality, ROAS, retention, and LTV Improve forecasting, attribution, and decision-making frameworks Optimise spend allocation using data-led insights Ensure focus remains on long-term value over short-term volume Leadership Build and lead a high-performing acquisition function Manage agencies, external partners, and internal team growth Establish scalable processes, reporting structures, and operating rhythms Act as a key strategic partner to the General Manager and wider leadership team Success in the First 12 Months Scale acquisition while maintaining efficiency and player quality Grow affiliate contribution and strategic partnerships Successfully diversify acquisition across multiple sustainable channels Enhance forecasting, measurement, and performance visibility Build a repeatable and scalable acquisition engine Establish yourself as a trusted member of the leadership team Requirements Essential 7+ years’ experience in acquisition, performance marketing, or growth leadership Proven track record managing significant budgets and hitting performance targets Strong knowledge of affiliate marketing and partnership-driven acquisition Demonstrated success scaling customer acquisition programmes Strong analytical mindset and commercial decision-making ability Experience managing agencies, vendors, and external partners Excellent communication and leadership skills Desirable Experience within iGaming (Online Casino, Sweepstakes, Sports Betting, Social Casino) Experience scaling affiliate programmes and diversified acquisition portfolios Exposure to paid social, programmatic, SEO, and emerging channels Background in high-growth or venture-backed environments Familiarity with attribution, analytics, and marketing measurement tools The Candidate You are a commercially driven growth leader with a builder’s mindset. You thrive in fast-paced environments where accountability, experimentation, and innovation are key. You bring a strong ability to solve complex growth challenges, build strategic partnerships, and translate data into actionable insights. Most importantly, you focus on acquiring high-quality players that deliver long-term value, not just volume.  

The Company Our client is a fast-growing international iGaming business, focused on delivering innovative gaming experiences across global markets. With continued expansion in the US, they are now seeking an experienced Legal Director to lead litigation, IP enforcement, and compliance efforts. The Role Reporting into senior leadership, you will take ownership of all US-based litigation, intellectual property enforcement, and regulatory compliance. This is a senior, hands-on role requiring deep expertise across disputes, IP protection, and gaming regulation. You will work cross-functionally with Product, Marketing, and Operations teams while managing external counsel and enforcement partners. Key Responsibilities Litigation & Dispute Resolution • Lead all US corporate legal disputes, including litigation, arbitration, and government investigations • Develop and execute litigation strategy, including evidence gathering and case management • Manage and coordinate external counsel and support court proceedings • Assess legal and reputational risks, providing clear and timely mitigation strategies Intellectual Property Enforcement • Monitor competitor activities to identify IP infringements, including game cloning, asset misuse, and trademark violations • Lead enforcement actions, including evidence collection and takedown submissions across platforms (App Store, Google Play, Meta, TikTok, etc.) • Build and implement scalable IP enforcement processes to improve efficiency and success rates • Collaborate with external law firms and enforcement vendors where required US Legal Compliance • Monitor and interpret US federal and state regulations across gaming, data privacy, advertising, and consumer protection • Ensure full compliance across all US-facing operations • Review and advise on legal documentation including: o Terms & Conditions o Privacy Policies o Marketing materials and promotional campaigns • Provide practical, business-focused legal guidance to Product, Marketing, and Operations teams Stakeholder Management • Manage relationships with external law firms, IP enforcement agencies, and platform partners • Optimize legal spend and vendor performance • Act as a key legal partner to internal stakeholders across multiple functions Requirements • Juris Doctor (JD) or equivalent legal qualification • Active US Bar admission strongly preferred • Minimum 10+ years’ legal experience, including: o 5+ years handling US litigation and/or IP enforcement o Prior experience within the gaming or iGaming industry (essential) • Strong drafting and negotiation skills with the ability to manage complex legal matters independently • Excellent stakeholder management and communication skills • Proven ability to operate in a fast-paced, high-growth environment What’s on Offer • Competitive base salary + Bonus • Opportunity to play a key role in a high-growth iGaming business • Exposure to complex, cross-border legal challenges  

Pentasia is partnering with a fast-growing, licensed online casino operator to identify a Director of CRM, Loyalty & Player Reinvestment. This is a high-impact leadership role responsible for shaping and executing the strategic vision across customer lifecycle management, retention, loyalty programs, and player reinvestment. The successful candidate will own how promotional spend is deployed across the player base ensuring optimal balance between engagement, profitability, and long-term player value. This position sits at the intersection of marketing, analytics, and commercial strategy, offering significant ownership and influence within a scaling organization. Key Responsibilities CRM & Lifecycle Strategy Own end-to-end customer lifecycle strategy from acquisition through long-term retention Design and optimize lifecycle journeys including onboarding, first-to-second deposit conversion, engagement, churn prevention, and reactivation Define promotional cadence, trigger-based journeys, and reinvestment thresholds Continuously analyze performance to improve retention and player lifetime value Player Reinvestment Strategy Lead the overall framework for promotional reinvestment and bonus allocation Develop clear strategies for distributing incentives across segments and value tiers Establish governance for all promotional mechanics including bonuses, free spins, free play, and loyalty incentives Balance generosity with commercial sustainability and profitability Segmentation & Offer Governance Develop sophisticated player segmentation frameworks aligned with value and behavior Define eligibility criteria for campaigns, rewards, and VIP treatments Ensure reinvestment is efficiently directed toward high-value and high-potential players Partner with data teams to enhance predictive modeling and value scoring Implement controls to reduce bonus abuse and optimize spend efficiency Loyalty & VIP Strategy Design and evolve loyalty and VIP programs, including tier structures and reward systems Optimize engagement, retention, and player experience within VIP segments Collaborate with VIP and customer teams to enhance service models and retention outcomes Drive continuous improvement based on player behavior and program economics Bonus Economics & Budget Management Own CRM and reinvestment budgets in collaboration with Finance and Marketing Develop forecasting models and performance frameworks for promotional spend Monitor key metrics including bonus cost, redemption, bonus drag, and ROI Ensure reinvestment strategies support both short-term revenue and long-term value growth Campaign Strategy & Execution Oversight Translate strategy into clear campaign briefs for operational teams Define targeting, offer structures, objectives, and success metrics Ensure delivery aligns with broader lifecycle and player value strategy Cross-Functional Collaboration Partner with Acquisition, Product, Analytics, VIP, Compliance, and Operations teams Align CRM strategies with business goals and product roadmap priorities Support responsible gaming initiatives through eligibility and segmentation frameworks Ensure compliance with regulatory requirements across all promotions Requirements Essential Experience 5+ years in CRM, lifecycle marketing, retention, or loyalty 2+ years leading CRM strategy, loyalty programs, or reinvestment functions Proven experience developing customer lifecycle and segmentation strategies Strong understanding of player value, retention economics, and LTV Experience managing budgets and measuring campaign profitability Advanced analytical skills with ability to interpret behavioral and performance data Preferred Experience Background in iGaming, online casino, sports betting, or similar regulated/subscription industries Familiarity with key gaming KPIs (GGR, NGR, bonus cost, retention, LTV, etc.) Experience designing and scaling loyalty or VIP programs Exposure to CRM platforms such as XtremePush or similar tools Understanding of responsible gaming frameworks and regulatory environments Key Competencies Strategic thinker with strong commercial acumen Data-driven decision maker with attention to detail Strong communicator capable of translating strategy into execution Highly collaborative with the ability to influence stakeholders Comfortable operating in a fast-paced, high-growth environment Success Metrics Performance in this role will be measured across: Player retention (30/60/90 day) Deposit conversion rates (FTD to repeat) Reinvestment ROI and incremental revenue Bonus efficiency and cost control Churn reduction and reactivation success Loyalty and VIP engagement levels Growth in overall player lifetime value Why Apply? This is a rare opportunity to take ownership of CRM and reinvestment strategy within a high-growth operator. You will play a pivotal role in shaping how the business acquires, engages, and retains its player base while directly influencing long-term profitability and customer value