Title: CRM Coordinator Location: Copenhagen, Denmark (Hybrid) Salary: Competitive (Depending on Experience) Pentasia are supporting an industry leading Crypto Casino in their search for a CRM Coordinator to join their team in Copenhagen. The successful candidate will plan, deliver, and optimise Danish-language CRM campaigns across email and SMS to drive customer engagement, retention, and customer lifetime value, while analysing performance and collaborating with marketing and acquisition teams to deliver targeted, data-driven communications that support commercial growth.     Role and Responsibilities Coordinate all Danish-language customer communications and content across the customer lifecycle Develop and recommend campaign strategies, formats, and delivery plans to improve engagement and profitability Support retention initiatives to increase customer lifetime value and reduce churn in the Danish market Collaborate with content and marketing teams to plan promotional activity and campaign timing Work closely with acquisition teams to align growth and retention strategies and support expansion into new markets Source and develop relevant content for customer communications Monitor, analyse, and report on email and SMS campaign performance (weekly and monthly KPIs) Own and manage the promotion calendar for the Danish market     Work Experience and Skills Experience in customer lifecycle and retention marketing within a digital subscription or regulated online industry Hands-on experience with CRM platforms and data analytics tools Fluent in Danish and English, both written and spoken Experience working with creative teams (e.g., design, content production) Strong understanding of retention marketing principles Industry knowledge in gaming, entertainment, or sports is beneficial but not essential     Personal Qualities and Behavioural Traits Strong team player with the ability to collaborate across departments Excellent communication and stakeholder management skills Highly organised with strong attention to detail Able to prioritise effectively and consider broader business impact Comfortable working in a fast-paced, performance-driven environment   If you or someone in your network would be interested in the opportunity, please apply and reach out to me for more information! bryan.enriquez@pentasia.com

Title: CRM Executive Location: Sliema (Hybrid) Salary: Up to €39k gross (Depending on Experience)   Pentasia are supporting a rapidly growing B2B Provider in their search for a CRM Executive. In this role you will plan, execute, and optimise multi-channel CRM campaigns (email, SMS, push) by using CRM tools, analysing performance data, and collaborating with internal teams to improve customer engagement and retention.   Responsibilities & Tasks: Planning and implementing CRM marketing campaigns across channels such as email, SMS, and push notifications Set up, test, and launch campaigns using CRM tools Monitor campaign performance and prepare detailed reports Ensure campaigns align with overall marketing strategies and adhere to brand guidelines Create engaging and relevant content for emails, SMS, push notifications, and other marketing materials Work closely with internal teams to communicate planned campaigns and maintain transparency Continuously explore ways to enhance campaigns, improve customer experiences, and drive engagement and retention   Experience Required: 2 years of experience in CRM, digital marketing, or customer engagement in the iGaming industry. Bachelor’s degree in marketing, Business, Communications, or a related field. Experience using CRM tools Ability to interpret data, generate insights, and optimize campaign performance. Strong verbal and written communication skills. Ability to manage multiple tasks accurately and efficiently. Ability to collaborate in a fast-paced, dynamic environment. Fluent written and spoken English   Imperative Skills (people skills, know-how): English (native or professional proficiency)   Secondary Skills (people skills, know-how): FR language   If you or someone in your network would be interested in the opportunity, please apply and reach out to me for more information! bryan.enriquez@pentasia.com  

Job Description Title: Head of Affilaites Location: Sliema (Hybrid: 2 days WFH) Salary: Flexible (Depending on Experience)   Pentasia are supporting a dynamic and innovative organisation within the iGaming industry. In this role, you will lead and grow the affiliate marketing function, expanding a global partner network and driving high-quality traffic across multiple brands. They’ll set and execute affiliate strategy, working closely with internal teams to improve performance and acquisition results. At a senior level, they’re expected to make an immediate impact, using their industry expertise and network to deliver strong ROI, especially in competitive and regulated markets, while taking a hands-on, results-driven approach.   Key Responsibilities Lead, mentor, and develop a high-performing affiliate team Expand and strengthen the affiliate network by recruiting high-quality partners Drive traffic growth and maximise acquisition performance across all brands Build and nurture long-term affiliate relationships to deliver consistent revenue growth Negotiate bespoke commercial agreements to unlock incremental opportunities Oversee initiatives to improve conversion, retention, and overall performance Monitor, analyse, and report on affiliate activity to ensure strong ROI Collaborate with internal teams to create high-converting marketing assets Ensure all affiliate activities comply with relevant regulations and best practices Plan and execute promotional campaigns and incentive programmes Produce regular affiliate communications, including newsletters and updates Represent the company at industry events and networking opportunities Act as the primary point of contact for affiliates Provide regular performance reporting against targets and strategic goals   Requirements Proven experience in a senior affiliate marketing role within the online gaming sector Strong expertise in global online marketing and acquisition channels Demonstrated success in negotiation, partnership development, and revenue growth Established network within the affiliate marketing space Experience operating in multiple licensing environments Track record of marketing to high-barrier markets Strong commercial awareness and data-driven decision-making skills Ability to work independently and cross-functionally Comfortable in a fast-paced, performance-driven environment Proactive, hands-on approach Excellent written and verbal communication skills in English   What we offer Modern office environment with collaborative workspace Well-being support programmes Employee referral incentives Fitness and wellness benefits Private health and dental insurance Regular team and company social events Hybrid working model to support work-life balance   For a confidential conversation please apply and get in touch - bryan.enriquez@pentasia.com