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Vice President of Operations Location: United States (On Site | Austin, Texas) Industry: Gaming Technology / Historical Horse Racing (HHR) About the Company My client, a subsidiary of a major publicly traded gaming and entertainment organization, is the leading provider of technology for Historical Horse Racing (HHR) in the United States. Its proprietary platform powers one of the most flexible, secure, and content-rich HHR ecosystems in the market, processing billions in wagers annually in partnership with top-tier gaming manufacturers and operators nationwide. The Role The Vice President of Operations is a key member of the Executive Leadership Team and a strategic partner to the President. This role owns the company’s end-to-end operational execution, ensuring scalable, compliant, and high-performance delivery across Gaming Operations, Technical Operations, and IT Operations. This is a senior leadership role for an operations executive with deep experience in regulated, technology-driven environments who can balance strategic vision with hands-on execution. Key Responsibilities Operational Leadership Set and execute operational strategy aligned with growth, compliance, and reliability objectives Define, document, and optimize operational processes across all functions Establish KPIs and reporting frameworks to drive continuous improvement Ensure operational scalability, efficiency, and service excellence Gaming Operations Oversee regulatory compliance, licensing, installations, logistics, and field service Facilities oversight and customer support reporting Technical Operations Lead all customer implementations including project planning, hardware specification, system builds, testing, installation, training, and go-live support Oversee complex issue triage and cross-functional coordination Drive continuous improvement in manufacturing and integration processes Partner closely with product and engineering teams IT Operations Own enterprise IT infrastructure, networking, cybersecurity, and system uptime Lead IT modernization to support growth and regulatory requirements Oversee internal systems selection, deployment, and management Provide consulting support for customer network architecture Executive Partnership & Leadership Serve as a trusted advisor to the President and Executive Leadership Team Contribute to strategic planning, innovation initiatives, and cross-functional execution Build, mentor, and lead high-performing, multidisciplinary teams Qualifications Required 10+ years of senior operations leadership experience in gaming, technology, or other highly regulated industries Proven experience managing complex, multi-disciplinary operations (technical, IT, logistics, compliance) Strong people leadership and team-building background Experience implementing process improvement frameworks (Lean, Six Sigma, etc.) Strong understanding of regulatory and compliance environments Bachelor’s degree in Business, Engineering, Operations, or related field Preferred MBA or advanced technical degree Experience scaling operations during rapid growth or post-acquisition environments Familiarity with gaming platforms, HHR systems, or distributed gaming technology Core Competencies Strategic, data-driven decision making Operational rigor and execution excellence Collaborative, transparent leadership style Ability to lead under pressure while maintaining long-term focus

The Company: This opportunity is with a top 10 online casino operator by revenue in New Jersey. They operate in a highly regulated iGaming environment and is focused on delivering highly personalized, data-driven player experiences. This success has fueled continued growth and expansion plans to launch in new regulated markets. About the Role: As a Senior BI Analyst you will own the full analytics lifecycle — from raw data in the datalake to executive-ready insights. This is a hands-on role for someone who is equally comfortable querying large datasets in AWS, working within a modern data warehouse, and building Tableau dashboards that are actively used to run the business. You will work closely with the senior leaders and Product, Marketing, Finance, Risk, and Compliance teams to turn complex datasets into actionable insight that directly impacts profitability, customer outcomes, and regulatory confidence. Key Responsibilities: Data Understanding & Sourcing Develop deep understanding of our client's data ecosystem, including transactional, customer, marketing, product, bonus, and risk data Work hands-on with the AWS-based Data Lake and modern Data Warehouse Source, join, and transform data from multiple live and batch data sources Validate data integrity and ensure analytical accuracy across platforms Data Manipulation & Analysis Write efficient SQL to extract, aggregate, and analyze large datasets Build and maintain analytical datasets optimized for reporting and real-time decision-making Perform exploratory analysis to identify trends, anomalies, and opportunities Partner with stakeholders to frame the right analytical questions Reporting & Visualization Design, build, and maintain Tableau dashboards used for live and near real-time business steering Translate complex metrics into clear, decision-oriented visualizations Own core performance dashboards (revenue, unit economics, bonuses, player behavior, risk exposure) Business Partnership Act as a thought partner to senior stakeholders, not just a report builder Proactively surface insights, risks, and opportunities Support forecasting, budgeting, and strategic planning with data-backed analysis Data Quality & Governance Establish consistent metric definitions and documentation Support auditability and regulatory requirements through transparent data logic Qualifications: 5+ years of experience in BI, analytics, or data analysis role Strong SQL skills and experience working with large, complex datasets Hands-on experience with AWS data environments and modern data warehouse architectures Advanced experience with Tableau Strong understanding of data modeling, metric design, and analytical best practices Ability to communicate insights clearly to technical and non-technical audiences Experience in iGaming, gaming, fintech, or other regulated industries Experience with event-level data and real-time or near real-time analytics Exposure to predictive modeling, LTV analysis, or ML-adjacent workflows Comfortable operating in a fast-moving, high-accountability environment  

This is your chance to join a fast-growing technology & entertainment business where reality TV, celebrity drama, and pop culture are transformed into real prizes. The mission is simple: make watching, predicting, and talking about your favorite moments more exciting and more valuable. You’re not just watching the world, you’re part of it. Predict outcomes, compete with friends, and earn epic prizes About the Role My client is seeking a hands-on Acquisition Marketing Manager to drive user growth through paid media, influencer partnerships, and affiliate marketing. Reporting directly to the CEO, you’ll be responsible for planning, executing, and optimizing campaigns across these channels, with a strong emphasis on data-driven decision-making and measurable results. This is a fully remote position open to candidates based in North America. Key Responsibilities Develop, execute, and optimize paid media campaigns (including PPC, display, and paid social) to drive user acquisition and revenue growth. Identify, recruit, and manage influencer partnerships to expand brand reach and engagement. Build and scale affiliate marketing programmes, managing relationships and performance with key partners. Analyse campaign performance, generate actionable insights, and report on KPIs to the CEO and wider team. Collaborate with the product and content teams to ensure campaign messaging and creative are aligned with brand objectives. Stay current on the latest trends and best practices in paid media, influencer, and affiliate marketing, especially within mobile gaming and pop culture. Test new channels and strategies to identify scalable growth opportunities. Skills, Knowledge, and Experience 4-5 years’ hands-on experience in acquisition marketing, with a proven track record in paid media, influencer, and affiliate marketing (mobile gaming, sweepstakes, prediction markets, igaming or entertainment experience highly desirable). Strong analytical skills and experience using data to optimize campaigns and drive decision-making. Proficiency with campaign management and analytics tools (e.g., Google Ads, Facebook Ads Manager, affiliate platforms, influencer management tools). Excellent communication skills, both written and verbal. Ability to work independently in a fast-paced, remote environment. Experience with reporting and presenting campaign results to senior stakeholders. Bonus: Experience with SEO, email marketing, or content marketing.    

A leading, award-winning online casino brand is expanding its footprint in North America, following exceptional success in regulated iGaming markets across Europe and Canada. With a strategic launch planned for New Jersey, the company is seeking an energetic and visionary Head of Marketing to drive brand growth and customer acquisition in this key region. The Role: This is a senior leadership opportunity to shape and execute the brand and acquisition marketing strategy for North America, with a primary focus on launching and scaling operations in New Jersey. The successful candidate will play a pivotal role in building a new business in a strategically important region, joining a company experiencing rapid growth through significant investment in people, brand, and product.   Key Responsibilities: Develop strategic plans for brand building and acquisition marketing across North America. Manage customer acquisition media channels, including TV, radio, sponsorships, print, out-of-home, and PR. Oversee digital marketing and performance-based channels, collaborating with both in-house and external agencies. Build and manage relationships with local third parties (media agencies, creative agencies, production agencies), including agency selection and commercial negotiations. Own and manage a substantial 8-figure annual marketing budget, including targets and reporting. Act as the local brand champion, adapting global brand positioning and creative for the US market, and creating bespoke local campaigns. Conduct pre- and post-campaign analysis to optimise ROI, CPA, and future campaign performance. Lead and manage local marketing teams (including Canadian-based specialists in ATL, digital, creative, design, copywriting, media partnerships, sponsorship, and analytics). Ensure compliance with all gambling regulations across all communication channels. Key Skills & Experience: 5+ years in a marketing leadership role (agency or client-side) within a high-transaction volume industry. 3+ years’ experience in B2C online gaming in the US (mandatory); Canadian experience is an advantage. Proven track record of launching new brands and achieving rapid business growth in the US. Deep knowledge of US and Canadian advertising/media landscapes, with established agency/media owner relationships. Demonstrated hands-on approach to managing large marketing budgets and campaigns end-to-end (briefing, forecasting, tracking, reporting, analysis). Experience in people management, including recruitment, training, and development.

About the Company This opportunity is with a fast-growing, restaurant SaaS leader that has become one of the most influential technology partners for Asian-focused hospitality brands across North America. Since inception, the company has built a comprehensive suite of self-developed products, including POS, ordering, membership, and kitchen display systems, designed specifically to solve operational pain points for modern restaurants. Its platform delivers measurable efficiency gains through real-time menu synchronization, intelligent KDS workflows, and low-commission direct ordering tools that dramatically increase on-channel revenue and customer lifetime value. With more than 9,000 restaurants served across all 50 U.S. states, multiple R&D centers across the U.S. and China, significant funding, and recognition from top-tier investors, the company continues to scale rapidly while maintaining a reputation for innovation, bilingual support, and deep industry expertise. Role Overview As Director of Product, Payments, you will own the end-to-end payments strategy and execution across platform partnerships, clearing & settlement, reconciliation, risk & compliance, funds flow/ledger, and cost optimization. You will align payment platform capabilities with restaurant POS needs, ensure reliable money movement, and deliver measurable improvements in authorization, transparency, and unit economics. What you'll focus on: Payment Platform Integrations: Lead collaboration and integrations with payment platforms to deliver a reliable, scalable payment experience. Clearing & Settlement: Define payout and settlement standards while driving clear, merchant-facing transparency. Financial Reconciliation: Empower reconciliation processes to support accurate closes and audit readiness. Fraud & Compliance: Establish a robust risk and compliance framework—including PCI/EMV baselines—to reduce exposure and maintain audit-ready operations. Funds Flow & Ledger Platform: Build a high-integrity funds-flow and ledger foundation to support splits, balances, fees, and reporting. Cost Optimization: Improve authorization rates and reduce blended costs through policy, routing, and optimization strategies. What you bring: 6+ years in payments, fintech, or retail product; 3+ years leading PMs. Restaurant/POS experience is a plus. Strong understanding of acquiring, gateway, clearing, settlement, and card-scheme rules; familiarity with PCI/EMV security baselines. Proven ability to define and execute product strategy, align with company goals, and drive market research, competitive analysis, and customer insights. Experience integrating with payment platforms such as Stripe or Adyen is a plus. Highly data-driven execution and strong cross-functional leadership. Exceptional communication and presentation skills; able to convey complex concepts to both technical teams and executives. Fluent English; Mandarin proficiency is a must

About the Role Our client is looking for a highly skilled Customer Service Manager to lead and elevate their 24/7 Customer Support Center. This position is responsible for overseeing daily operations, managing a large team, optimizing processes, and ensuring an exceptional player experience across multiple iGaming products. This is a strategic and hands-on leadership role within a rapidly growing global company.  Key Responsibilities Leadership & Team Oversight Manage, mentor, and develop a team of 100+ Customer Service Clerks and Supervisors. Conduct individual and group coaching sessions to drive quality and productivity. Oversee recruitment, onboarding, performance evaluations, and talent development. Operational Management Build and refine workflows, scripts, SLAs, and escalation procedures. Handle workforce planning to ensure efficient 24/7 operational coverage. Ensure adherence to company policies, responsible gaming practices, and service standards. Performance & Reporting Track and analyze KPIs such as CSAT, FRT, NPS, handling time, and QA scores. Produce regular reports with insights for operational improvements. Collaborate with product and operations teams to enhance systems and support tools. Cross-Functional Collaboration Work closely with Payments, KYC/AML, Marketing, Affiliates, Tech Support, and VIP teams. Assist with new product launches, promotions, and system implementations. Continuous Improvement Identify process improvement opportunities and automation initiatives. Monitor industry trends and competitor benchmarks to improve CS operations. Promote a culture of operational excellence and innovation. Requirements 5+ years managing Customer Service teams (online or e-commerce). Mandatory iGaming experience (casino, sportsbook, lottery). Proven ability to lead large teams in high-demand environments. Experience with omnichannel tools (Zendesk, Intercom, LiveChat). Knowledge of CRM systems, back-office platforms, and KYC/AML processes. Strong analytical and KPI management skills. Excellent communication skills in English. Willingness and ability to relocate to Costa Rica. Preferred Qualifications Bachelor’s Degree in Business Management or related field. Experience with remote team management. Strong background in process optimization and customer experience strategy. High numerical proficiency and data-driven decision-making skills. What’s in It for You? Full relocation opportunity to a global iGaming hub. Strategic leadership role with high impact on customer experience. Work in a dynamic and fast-growing environment with strong career progression.

My client is a managed service business that are utilized when clients require a more extensive range of interim management services, spanning everything from strategic business planning, P&L management, user acquisition marketing, customer retention marketing, vendor selection, negotiation and management, front end design and build, data science and business intelligence, to operations and customer service, compliance, VIP management and transition planning.    The Social Casino team manage the Social Casino clients and end-to-end operations to ensure the key objectives of the clients are met. A Social Casino operates as a Freemium model and is a digital platform, available as a mobile app and web-based, that replicates the thrill of traditional casino games such as slots, table games, and bingo, but without real-money wagering. Instead of betting with cash, players use virtual currency, which can be earned through gameplay or purchased via inapp transactions. Unlike traditional online casinos, where players can win or lose real money, social casinos focus purely on entertainment. The games and platform integrate features like leaderboards, multiplayer tournaments, and social sharing, making them a lot more interactive than standard online gambling platforms. Because of these reasons, Social Casinos are on the rise, globally as a bridge to “real-money” gambling through acquiring and retaining a ready database of online casino players, and to leverage big data to better personalize their players experience throughout the casino clients operations.   The Senior Manager, CRM (Social Casino) is a key leadership role within the marketing team. This position is responsible for client management of the Social Casino division, developing and executing Social Casino customer retention strategies, managing online loyalty programs, and overseeing end-to-end CRM while working closely with the Acquisition & Data Analysis teams to ensure both financial and non-financial KPIs are met for each managed client.   Role Summary:  As the Senior Manager of CRM for the Social Casino division, you will develop & fully execute marketing plans for the growing Social Casino client base.  You will be responsible for campaign planning, creation and execution for promotions targeted to the clients’ Social Casino customer bases. This position will allow for personal growth as the managed service business overall continues to grow.   The Senior Manager, CRM (Social Casino) is a key management position within the Marketing team working closely with the Head of Business Intelligence and broader marketing team, and is responsible for defining and executing Social Casino strategies to best convert and monetize the clients’ Social Casino player databases. This role manages the entire CRM strategy that is inclusive of social casino client management (weekly check ins, monthly & quarterly health check presentations etc), strategic marketing communications planning & execution, promotion ideation execution and management, marketing technology management, and people management. Your goal is to be an expert on the virtual economy & time on device impacts, and player cohort behavior in order to increase conversion and monetization of the entire player database. With the end goal to increase the overall customer lifetime value (revenue, time, and profitability) through increased engagement and retention to meet both financial and non-financial KPIs.   You are data focused, which informs your strategic marcomms planning. You have proven capabilities in developing sophisticated personalization at scale, automation, strategic marketing & tech innovation, as well as the holistic marcomms omni-channel player experience, and development of a robust test & learn environment. This role requires strong marketing and CRM technology experience, deep expertise with a proven track record in CRM success and the ability to collaborate cross functionally, as well as (ideally) a background in managing Social Casino marketing.   My client are committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. They are looking for an individual who enjoys working in a fast-past, lean & team-oriented environment, likes to be challenged, and values the opportunity to make impacting change. They are building a strong culture of teamwork, collaboration, mutual respect, and transparency, and its vital that you help continuing to cultivate this culture as they grow.     Essential Duties & Responsibilities:  Lead the development, creation, and execution and management of the CRM strategy for of the Social Casino product. Including the development and execution of omnichannel loyalty marketing and CRM initiatives to optimize acquisition, retention, monetization, dynamic personalization and promotional strategies. Client Management of all the Social Casino division clients included but not limited to running weekly check in and performance updates, monthly and quarterly formal health check presentations, regular meetings with clients teams helping support the product initiatives, event management (on site events as part of marketing plan), and any other client related requirements. Management and ownership of all 3rd party Vendor relationships including weekly check ins with Social Casino platform partner account management team, Customer Service team, Social Media team, and Loyalty Management team. Operational responsibility of retained player marketing initiatives; player retention & reengagement; promotion and bonus campaign planning and execution; reporting, and iterating marcomms plan (incl player time on device & virtual economy management); content and creative management; and holistic marcomms omni-channel management (email, website, push, player inbox, direct mail, and social). Analyze customer data, defining actionable cohorts and creating targeted lifetime value/customer life-cycle engagement campaigns and programs. Monitor competitor CRM and loyalty programs, testing and adopting best practices to continuously improve program performance, player value, and profitability. Closely work with and contribute to the Product, Social Media and UA teams to enhance retention, database conversion & monetization (with a strong focus on retaining and growing the LTVs of key player cohorts), and user acquisition. People manage the Graphic Design (Social Casino) and oversee all content teams in order to create dynamic assets that optimize conversion & monetization rates. Working closely with the Head of Business Intelligence to develop and enhance KPIs for managing and assessing the success of our various clients’ Social Casino marketing effectiveness including channels, campaigns, programs, product and overall strategy. Working closely with both the Head of BI, Head of UA, and product vendor analytics teams to build and monitor dashboards to track and optimize all marketing performance. Identify, prioritize and execute initiatives to grow the database conversion & monetization activity and drive increased engagement - whether it’s organic initiatives, viral, referral or product based. Deep knowledge of (with proven success in) email, social, and mobile CRM best practices Working knowledge of HTML/CSS and email design best practices. Expertise in Social Casino gaming and/or digital freemium gaming models & strategy. Strong background in online VIP and loyalty marketing programs & initiatives (incl the dynamic player journey models). Execute in a fast-paced, and highly iterative environment.    Education, Qualifications & Experience:  Bachelor’s degree (B.S./B.A.) in Business Administration, Marketing, or related field. 5+ years in a digital marketing CRM/lifecycle management role or equivalent combination of education, training and experience. Must have comprehensive knowledge of marketing systems and processes (included but limited to email, SMS, onsite messaging & CMS management, app and web push notifications, etc.). Must have experience & expertise in online social casino gaming and/or online Freemium gaming models & strategy. Experience developing personalized emails using HTML/CSS with embedded personalization tokens. Adaptable, analytical thinker who can work both strategically as well as in a hands-on executional capacity. Excellent oral and written presentation skills. Strong ability to manage simultaneous project streams and thrives in a fast-paced, evolving company environment. Innovative thinker who looks beyond immediate competitive set for inspiration and ideas. Hands-on experience working with a variety of CRM tools. Exceptionally knowledgeable in current digital marketing CRM principles and best practices, and proven success models for delivering best in show CRM omni-channel planning & execution. Demonstrated leadership experience in online gaming or e-commerce marketing not required, but highly regarded. Excellent people management skills. Ability to meet deadlines and to work under the pressure of short time constraints. Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, Teams, Sharepoint, PowerPoint and Outlook). MUST HAVE: Passion for social gaming, casino & casino marketing.

My client, a multi-award-winning provider of marketing and sports data services is seeking an experienced and forward-thinking IT Manager to lead global IT operations. This role will oversee system administration, Corporate IT, and SaaS management across all regions, ensuring the technology ecosystem supports a high-performing, hybrid & remote workforce. The successful candidate will play a pivotal role in enhancing the digital workplace by aligning systems, workflows, and integrations that drive efficiency and connectivity. You’ll also leverage AI-driven automation to improve tool interoperability, employee experience, and operational productivity, all while maintaining robust security and reliability. As a key partner to the Project Management Office (PMO) and Cyber Security teams, you will help deliver strategic initiatives and ensure the IT environment scales with the business. Responsibilities: Oversee global system administration, ensuring uptime, performance, and compliance across all IT environments. Manage and optimise SaaS subscriptions, including budgeting, forecasting, and vendor relationship management. Drive systems integration and implement AI-powered automation to improve tool connectivity, reduce manual effort, and enhance efficiency. Lead improvements to the digital workplace, ensuring seamless collaboration and alignment of systems across teams. Oversee Corporate IT across global offices, maintaining secure, reliable, and scalable systems. Partner with Cyber Security to ensure adherence to best practices, risk mitigation, and compliance requirements. Collaborate with the Project Management Office (PMO) to support and deliver group-wide technology projects. Develop and enforce IT standards, processes, and policies to maintain operational consistency and excellence. Identify and evaluate emerging technologies that support business growth and digital transformation. Requirements Bachelor’s degree in Information Technology, Computer Science, or a related field. 5+ years of progressive experience in IT management, system administration, or infrastructure leadership in a global organisation. Must have experience with both windows & macOS experience. Must have Azure cloud experience.  Proven experience managing SaaS portfolios, systems integrations, and IT budgets. Strong track record of implementing AI automation and integration solutions that enhance workflow efficiency. Experience leading IT operations in a remote-first or hybrid environment. Solid understanding of IT infrastructure, networking, and cybersecurity principles. Demonstrated ability to partner cross-functionally with business, PMO, and Cyber Security teams. Excellent communication, leadership, and problem-solving skills. Perks & Benefits Comprehensive private Healthcare Insurance Flexible work environment and home office available Home office allowance Gym & Leisure Allowance All the hardware and software you need to be successful Regular company events and social outings, activities, Spot Awards and a Monthly Social Club Access to courses for Personal and Career Development Company Paid Volunteer Day

My client is seeking an exceptional Senior Sportsbook Data Science Engineer to lead advanced modeling initiatives that power user profiling, risk control, and personalized gaming experiences across their rapidly expanding Sportsbook and iGaming ecosystem. This position is a senior, high-impact role offering full ownership of model strategy, hands-on development, and leadership of data science best practices. You will build and deploy machine learning models that directly influence product innovation, risk management, and operational effectiveness. Key Responsibilities Modeling Leadership & Roadmap Ownership Own the end-to-end modeling roadmap for Sportsbook and iGaming user profiling, ensuring full alignment with business priorities, compliance needs, and risk strategy. Architect scalable ML pipelines for feature engineering, model training, deployment, and monitoring in production environments. Develop robust user segmentation and classification frameworks based on behavioral, transactional, and betting activity signals. Translate model insights into actionable strategy recommendations for cross-functional teams including Product, Risk, Marketing, and Operations. Mentor and support junior data scientists/ML engineers, driving excellence in experimentation, deployment processes, and model governance. 1. User Risk Control & CCF Modeling Build predictive models for user risk control coefficients (CCF) using behavioral, financial, and wagering-related data features. Automate the assignment of CCF risk tiers and design differentiated risk-control strategies per user segment. Continuously track model performance, detect drift, and optimize outcomes to support safer gaming, regulatory compliance, and risk-aware decision making. 2. Betting & Gaming Behavior Prediction / Personalization Develop predictive models for user behavior, including betting propensity, churn risk, gameplay depth, and long-term value forecasting. Build recommendation systems to personalize game/bet suggestions, promotions, and product experiences across Sportsbook and iGaming channels. Optimize personalization frameworks to drive engagement, retention, and user lifetime value. Qualifications 5+ years of hands-on machine learning/modeling experience in the Sportsbook or iGaming industry, with a proven track record of delivering production ML solutions. Bachelor’s degree or above in Computer Science, Mathematics, Statistics, or a related quantitative field. Expert proficiency in Python and SQL, including data wrangling, feature engineering, model building, and evaluation. Deep knowledge of ML methods for classification, scoring, segmentation, recommendations, and behavior prediction. Demonstrated experience deploying models into production, with strong understanding of monitoring, drift detection, and feedback loops. Excellent communication skills with the ability to convey complex modeling results to non-technical stakeholders.

My client are seeking a commercially minded, data-driven CRM Cross-Sell Specialist to join the team. This role focuses on converting sports betting and prediction players into highly engaged casino users through personalised journeys, smart segmentation, and behavioural insights. If you excel at turning data into strategy, know how to motivate players with the right bonuses at the right time, and understand what makes US players tick, this opportunity is for you. Responsibilities: Own the full cross-sell strategy from Betting/Prediction to Casino Build structured journeys, incentives, and messaging tailored to US player psychology Develop automated flows that introduce and convert users into casino sessions Create a quarterly cross-sell roadmap across major launches (UK, Prediction, Crypto) Work with BI to identify high-potential cross-sell cohorts based on predictive behaviours Design bonus-driven cross-sell incentives (missions, rakeback, jackpots, bundles ???????Collaborate with Product, Creative, VIP, and Compliance teams for seamless execution Requirements: 2–4+ years in CRM, lifecycle marketing, retention, or growth, ideally in multi-product environments Proven experience designing bonus strategies and managing promotional incentives Deep understanding of player psychology, with strong insight into US player behaviour Highly analytical: confident with BI dashboards, segmentation, experimentation, and A/B testing Hands-on experience with CRM platforms, bonus engines, and automation tools Ability to turn behavioural data into clear strategies and measurable uplift