We're a global people business - the leading recruitment consultancy in iGaming, having placed over 10,000 candidates in casino and sports betting jobs worldwide.
A leading global digital marketing business within the online gambling and sports betting sector is seeking a Head of Social Media to build, shape and scale its social media function across a portfolio of high-profile international brands.
This is a newly created leadership role with significant influence across brand, acquisition, content, influencer marketing, lifecycle marketing and paid media. You'll be responsible for defining the social strategy, building the team structure and ensuring world-class execution across multiple markets.
The Opportunity
As Head of Social Media, you'll own the strategic direction of organic social and influencer marketing activity, driving audience growth, engagement, brand awareness and commercial performance.
Working closely with senior stakeholders across Marketing, Content, SEO, CRM and Paid Media, you'll ensure social channels play a central role in customer acquisition, retention and revenue generation.
Key Responsibilities
Develop and own the global social media strategy across multiple brands
Build and lead a high-performing social media team
Define content pillars, platform strategies and brand voice guidelines
Oversee execution across Meta, TikTok, X, YouTube and emerging platforms
Lead influencer marketing strategy and creator partnerships
Drive audience growth through innovative content and trend adoption
Collaborate with Paid Media, SEO, Content and CRM teams to maximise performance
Establish reporting frameworks and KPI measurement across all social initiatives
Ensure all activity complies with regulatory and platform requirements
Foster a data-driven, test-and-learn culture
Requirements
5+ years' experience leading social media, content or digital marketing functions
Proven track record building and managing social media teams
Strong experience across organic social and influencer marketing
Deep understanding of content strategy, social platforms and audience growth
Experience translating strategy into scalable operational execution
Strong analytical and commercial mindset
Excellent stakeholder management and leadership skills
Experience within iGaming, sports betting or highly adjacent sector
Why Consider This Opportunity?
High-profile leadership position within a globally recognised digital marketing business
Significant influence across multiple brands and international markets
Opportunity to build and shape the social media function from the ground up
Work at the intersection of content, acquisition, influencer and brand strategy
Competitive compensation package and long-term career growth opportunities
Interested in learning more? Apply now
Pentasia is partnering with an exciting high-growth online sweepstakes business that has recently completed a major rebrand and is entering its next phase of expansion.
As the business continues to scale, they are seeking a Director, Product & Commercial Analytics to become a key member of the leadership team. Reporting directly to the General Manager, this role will sit at the centre of commercial decision-making, helping shape product strategy, player growth, retention, payments performance, profitability, and overall business success.
This is far more than a reporting function. The successful candidate will use data to influence strategic decisions, challenge assumptions, identify growth opportunities, and provide leadership with the insights needed to scale a profitable and sustainable gaming business.
Key Responsibilities
Commercial & Player Analytics
Own and optimise key business metrics including LTV, ROAS, retention, profitability, player value and cohort performance.
Evaluate acquisition quality, CRM effectiveness, VIP performance and player lifecycle activity.
Develop frameworks that support investment and resource allocation decisions.
Product & Gaming Analytics
Partner with Product and Operations teams to assess game performance, promotional effectiveness, loyalty initiatives and personalisation strategies.
Analyse engagement, conversion, retention and monetisation metrics.
Support commercial decision-making through supplier and content performance analysis.
Payments, Risk & Sweepstakes Economics
Analyse payments performance, fraud trends, chargebacks, KYC outcomes and redemption behaviour.
Evaluate sweepstakes economics and identify indicators of operational or compliance risk.
Help ensure growth remains healthy, scalable and sustainable.
Forecasting & Strategic Decision Support
Build forecasting models across acquisition, retention, revenue and profitability.
Support budgeting, planning and scenario analysis.
Develop executive reporting frameworks and KPI governance processes.
Deliver strategic recommendations that directly impact business performance.
What We're Looking For
Required
5+ years of experience within analytics, strategy, product analytics, gaming analytics or a related field.
Strong SQL and business intelligence expertise.
Proven ability to translate complex data into commercial decisions.
Experience partnering with senior stakeholders and cross-functional teams.
Excellent communication, analytical and problem-solving skills.
Preferred
Experience within Sweepstakes, Social Casino or iGaming.
Knowledge of player value modelling, CRM analytics, payments, fraud or retention.
Experience with forecasting, experimentation and statistical analysis.
Familiarity with tools such as Snowflake, Databricks, Power BI, Tableau or Python.
Why Join?
This is a rare opportunity to join a rapidly scaling gaming business at a pivotal stage of growth. You will work directly with executive leadership, influence strategic direction, and build the analytical foundations that drive long-term commercial success.
We are partnered with a fast-growing online gaming business that is redefining how players engage with digital casino entertainment. Combining a strong game portfolio, data-driven decision making, and a focus on player experience, the business is entering a new phase of growth across North America.
Following a recent rebrand and significant investment into product and technology, the company is scaling its leadership team and strengthening its operational infrastructure. This is a high-impact opportunity to join at a pivotal stage and play a key role in shaping the next phase of growth.
The Opportunity
The Director of Casino Operations will be responsible for the day-to-day commercial performance of the online casino offering.
Reporting directly to the General Manager, this hire will own the operational and commercial execution across key areas including game performance, supplier relationships, player experience, and promotional effectiveness.
This role requires a commercially driven operator with a strong understanding of online gaming and a passion for delivering best-in-class player experiences.
Commercial Performance
Key Responsibilities
Commercial Performance
Own core casino KPIs including revenue, engagement, retention, player value, and bonus efficiency
Identify opportunities to improve profitability and long-term customer value
Partner with analytics teams to evaluate trends and inform business planning
Content & Supplier Management
Manage relationships with game providers, aggregators, and platform partners
Optimise game portfolio performance and content strategy
Evaluate new suppliers and technologies to enhance product offering and commercial outcomes
Player Experience & Operations
Oversee the end-to-end player journey across onboarding, payments, gameplay, and support
Identify and remove friction points across the customer lifecycle
Collaborate closely with Product, Payments, Risk, VIP, CRM, and Customer Support teams
Strategic Growth & Partnerships
Identify opportunities to improve operational efficiency and player engagement
Support vendor selection, commercial negotiations, and strategic initiatives
Contribute to long-term growth strategy and execution
Leadership
Act as a key operating partner to the General Manager
Lead cross-functional initiatives from concept through execution
Establish strong operating discipline and accountability across teams
Support the development of scalable operational processes
Success in the First 12 Months
Improve key commercial KPIs across revenue, retention, engagement, and profitability
Enhance visibility into supplier performance and casino economics
Deliver measurable improvements in player experience
Develop strategic partnerships that strengthen the product and operating model
Become a trusted member of the leadership team
Requirements
Essential
7+ years’ experience within online casino, iGaming, sportsbook, social casino, or sweepstakes environments
Strong understanding of gaming economics, player behaviour, and retention strategies
Experience managing vendors, suppliers, or commercial partnerships
Proven track record of improving performance through data-driven decision making
Experience leading cross-functional initiatives in a fast-paced environment
Strong analytical and stakeholder management skills
Preferred
Experience with leading online casino or sweepstakes operators
Background managing game providers and aggregators
Experience influencing P&L performance
Exposure to payments, CRM, loyalty, fraud, or engagement technologies
Experience in high-growth or scaling organisations
Candidate Profile
Commercially minded operator with a hands-on approach
Comfortable working across strategy and execution
Strong balance between player experience focus and commercial performance
Thrives in fast-paced, growth environments
Motivated by building and scaling high-performing businesses
The Company
My client is a fast-growing online gaming business redefining how players engage with casino entertainment. Combining a world-class game portfolio, data-driven decision making, and innovative player experiences, the company is building a differentiated platform for the North American market.
Following a recent rebrand and entry into a new phase of growth, my client is expanding its leadership team and investing in product, technology, and operational capabilities to support scalable, sustainable growth. This is a high-impact opportunity to join at a pivotal stage and help shape the future direction of the business.
The Role
The Head of Acquisition will lead all new player growth initiatives across the business.
Reporting directly to the General Manager, you will be responsible for defining and executing acquisition strategy, managing media investment, scaling affiliate and partnership channels, and driving performance across multiple acquisition streams.
This role requires a commercially driven leader with deep performance marketing expertise and a strong track record in building scalable acquisition engines that balance growth, efficiency, and player quality.
Key Responsibilities
Acquisition Strategy & Performance
Own acquisition strategy, budget allocation, and growth targets across all channels
Scale player acquisition while maintaining efficiency, profitability, and player quality
Develop testing frameworks and long-term growth plans aligned with business objectives
Continuously identify opportunities to improve performance and ROI
Affiliate & Partnership Growth
Build and manage strategic relationships with affiliates, publishers, and partners
Expand affiliate contribution while maintaining strong commercial outcomes
Evaluate and negotiate partnerships to support sustainable growth
Monitor partner performance, traffic quality, and long-term player value
Channel Expansion & SEO
Diversify acquisition across paid media, partnerships, SEO, and emerging channels
Develop scalable programs that reduce reliance on single-channel performance
Collaborate with Product, Analytics, and Creative teams to improve conversion
Establish SEO as a meaningful contributor to long-term growth
Measurement & Optimisation
Partner with Analytics to evaluate acquisition quality, ROAS, retention, and LTV
Improve forecasting, attribution, and decision-making frameworks
Optimise spend allocation using data-led insights
Ensure focus remains on long-term value over short-term volume
Leadership
Build and lead a high-performing acquisition function
Manage agencies, external partners, and internal team growth
Establish scalable processes, reporting structures, and operating rhythms
Act as a key strategic partner to the General Manager and wider leadership team
Success in the First 12 Months
Scale acquisition while maintaining efficiency and player quality
Grow affiliate contribution and strategic partnerships
Successfully diversify acquisition across multiple sustainable channels
Enhance forecasting, measurement, and performance visibility
Build a repeatable and scalable acquisition engine
Establish yourself as a trusted member of the leadership team
Requirements
Essential
7+ years’ experience in acquisition, performance marketing, or growth leadership
Proven track record managing significant budgets and hitting performance targets
Strong knowledge of affiliate marketing and partnership-driven acquisition
Demonstrated success scaling customer acquisition programmes
Strong analytical mindset and commercial decision-making ability
Experience managing agencies, vendors, and external partners
Excellent communication and leadership skills
Desirable
Experience within iGaming (Online Casino, Sweepstakes, Sports Betting, Social Casino)
Experience scaling affiliate programmes and diversified acquisition portfolios
Exposure to paid social, programmatic, SEO, and emerging channels
Background in high-growth or venture-backed environments
Familiarity with attribution, analytics, and marketing measurement tools
The Candidate
You are a commercially driven growth leader with a builder’s mindset. You thrive in fast-paced environments where accountability, experimentation, and innovation are key.
You bring a strong ability to solve complex growth challenges, build strategic partnerships, and translate data into actionable insights. Most importantly, you focus on acquiring high-quality players that deliver long-term value, not just volume.
Head of VIP & Loyalty
Location: Remote (North America and Europe)
Compensation: $130,000/base (USD) + Bonus + Equity
Our client is a fast-growing online gaming company redefining how players engage with casino entertainment across North America.
We are seeking a Head of VIP & Loyalty to join the leadership team and own the strategy, execution, and evolution of VIP and loyalty programs. This role is ideal for a commercially minded, player-first leader who thrives at the intersection of hospitality, analytics, and retention strategy in a fast-paced gaming environment.
Position Summary
The Head of VIP & Loyalty is responsible for developing and scaling VIP, loyalty, and high-value player strategies that drive long-term retention, profitability, and player satisfaction. Reporting directly to the General Manager, this role owns the lifecycle, engagement, and value of the company’s most important player segments while building a scalable VIP and loyalty framework to support growth.
The ideal candidate brings a strong balance of relationship management, commercial decision-making, and data-driven thinking, with hands-on experience managing high-value players in online gaming environments.
Key Responsibilities
Own the end-to-end VIP strategy and lifecycle management for high-value and emerging VIP players
Develop segmentation frameworks to identify, grow, and retain VIP players
Create personalized experiences that strengthen engagement, retention, and long-term loyalty
Monitor player value, profitability, retention, and lifetime performance
Partner with CRM and Product teams to evolve loyalty, rewards, and engagement programs
Design benefits, experiences, and promotional frameworks that drive sustainable player value
Establish reinvestment frameworks and player treatment guidelines
Evaluate offer effectiveness, promotional efficiency, and player profitability
Balance premium player experience with responsible commercial decision-making
Champion exceptional service standards for VIP and high-value players
Partner cross-functionally with Customer Support, Payments, Risk, Product, and Analytics teams to remove friction across key player journeys
Lead, develop, and scale the VIP team while setting performance standards and operating processes
Act as a key advocate for the voice of the player within the leadership team
Qualifications
5+ years of experience in VIP, loyalty, CRM, or player development roles
Background in online casino, iGaming, sports betting, sweepstakes, or social casino
Strong understanding of player retention, engagement, and lifecycle management
Proven experience managing high-value player segments
Strong analytical, commercial, and strategic decision-making skills
Excellent communication and leadership capabilities
Why Join The Team?
You enjoy building meaningful, long-term player relationships
You thrive in roles that blend hospitality, analytics, and commercial strategy
You want ownership and influence within a growing gaming business
You value autonomy, leadership impact, and cross-functional collaboration
You believe loyalty is earned through exceptional experiences and thoughtful engagement
The Company
Our client is a fast-growing international iGaming business, focused on delivering innovative gaming
experiences across global markets. With continued expansion in the US, they are now seeking an
experienced Legal Director to lead litigation, IP enforcement, and compliance efforts.
The Role
Reporting into senior leadership, you will take ownership of all US-based litigation, intellectual
property enforcement, and regulatory compliance. This is a senior, hands-on role requiring deep
expertise across disputes, IP protection, and gaming regulation.
You will work cross-functionally with Product, Marketing, and Operations teams while managing
external counsel and enforcement partners.
Key Responsibilities
Litigation & Dispute Resolution
• Lead all US corporate legal disputes, including litigation, arbitration, and government
investigations
• Develop and execute litigation strategy, including evidence gathering and case management
• Manage and coordinate external counsel and support court proceedings
• Assess legal and reputational risks, providing clear and timely mitigation strategies
Intellectual Property Enforcement
• Monitor competitor activities to identify IP infringements, including game cloning, asset
misuse, and trademark violations
• Lead enforcement actions, including evidence collection and takedown submissions across
platforms (App Store, Google Play, Meta, TikTok, etc.)
• Build and implement scalable IP enforcement processes to improve efficiency and success
rates
• Collaborate with external law firms and enforcement vendors where required
US Legal Compliance
• Monitor and interpret US federal and state regulations across gaming, data privacy,
advertising, and consumer protection
• Ensure full compliance across all US-facing operations
• Review and advise on legal documentation including:
o Terms & Conditions
o Privacy Policies
o Marketing materials and promotional campaigns
• Provide practical, business-focused legal guidance to Product, Marketing, and Operations
teams
Stakeholder Management
• Manage relationships with external law firms, IP enforcement agencies, and platform partners
• Optimize legal spend and vendor performance
• Act as a key legal partner to internal stakeholders across multiple functions
Requirements
• Juris Doctor (JD) or equivalent legal qualification
• Active US Bar admission strongly preferred
• Minimum 10+ years’ legal experience, including:
o 5+ years handling US litigation and/or IP enforcement
o Prior experience within the gaming or iGaming industry (essential)
• Strong drafting and negotiation skills with the ability to manage complex legal matters
independently
• Excellent stakeholder management and communication skills
• Proven ability to operate in a fast-paced, high-growth environment
What’s on Offer
• Competitive base salary + Bonus
• Opportunity to play a key role in a high-growth iGaming business
• Exposure to complex, cross-border legal challenges
We are partnering with a high-growth digital gaming business to appoint a Chief Executive Officer to lead and scale a newly established sweepstakes operation. This is a rare opportunity to take full ownership of a fast-moving, venture-backed business unit, with responsibility for strategy, execution, and commercial performance. The role combines entrepreneurial leadership with operational rigour, balancing rapid growth with long-term profitability in an evolving regulatory environment.
The Role
Own the full P&L, delivering against revenue, margin, and growth objectives
Define and execute the overall business strategy, including product roadmap, go-to-market approach, and market positioning
Build, lead, and develop a high-performing leadership team across product, marketing, engineering, and operations
Drive player acquisition, engagement, retention, and monetisation strategies, optimising key metrics such as LTV, MAU, and GMV
Establish scalable operational processes and infrastructure to support growth
Ensure full compliance with sweepstakes regulations across all operating markets
Develop and manage strategic partnerships with platforms, affiliates, game suppliers, and third-party vendors
Provide clear reporting and insight on business performance, risks, and opportunities to senior stakeholders
Balance short-term revenue delivery with long-term value creation and sustainable growth
Candidate Profile
Strategic leadership with the ability to translate vision into execution
Strong commercial and financial acumen, including P&L ownership and unit economics
Deep understanding of player behaviour, engagement loops, and monetisation strategies
Experience building scalable, data-driven operations
Solid understanding of regulatory frameworks within sweepstakes or adjacent gaming models
Proven ability to build and lead high-performing, cross-functional teams
Experience Required
5–10+ years of hands on leadership experience within iGaming, social casino, mobile games or sweepstakes.
Track record of building and scaling consumer-facing digital products or business units
Strong background in player acquisition, retention, and monetisation strategies
Experience with social casino, mobile gaming, or real-money adjacent models
Familiarity with virtual economies, in-game currencies, and live operations
Experience managing platform relationships (e.g. app stores), vendors, and partners
Comfortable operating in high-growth, ambiguous, and entrepreneurial environments
Why this role?
Lead a high-growth business at CEO level with full ownership and autonomy
Work within one of the most dynamic and fast-evolving areas of digital gaming
Significant upside through performance incentives and equity participation
Opportunity to build a business from the ground up with strong backing
Senior Game Platform Developer
Our client is seeking a highly skilled Senior Software Engineer to design, develop, and maintain industry-leading gaming products across tablet, cabinet, and emerging gaming platforms. This role will be responsible for building high-performance game frameworks, implementing scalable game platform components, and contributing to the technical direction of the gaming technology stack.
The ideal candidate is a hands-on engineer with deep expertise in C++, game architecture, and real-time interactive systems, combined with a passion for delivering engaging gaming experiences.
Key Responsibilities
Design, develop, and maintain scalable game engines, frameworks, and reusable software components.
Implement game mechanics, bonus features, animations, and user interface functionality.
Optimize game performance, memory usage, and responsiveness across supported platforms.
Write clean, maintainable, and testable code following software engineering best practices.
Participate in technical design reviews, architecture discussions, and code reviews.
Troubleshoot, debug, and resolve complex software issues.
Ensure compliance with gaming regulations, certification requirements, and quality standards.
Support production releases, post-launch maintenance, and continuous platform improvements.
Collaborate with designers, artists, product teams, and other engineers to deliver high-quality gaming products.
Contribute to development standards, tooling improvements, and the adoption of new technologies.
Required Qualifications
Bachelor's degree in Computer Science, Software Engineering, or related field.
8+ years of professional software development experience.
5+ years of experience developing gaming, casino, slot, mobile gaming, or interactive entertainment products.
Expert-level proficiency in C++.
Strong understanding of object-oriented design patterns and software architecture.
Experience developing game engines, game frameworks, or reusable gaming platforms.
Experience with multithreaded programming and performance optimization.
Strong debugging and problem-solving skills.
Experience using source control systems such as Git.
Preferred Qualifications
Experience with Unity, Unreal Engine, or similar game engines.
Experience developing regulated gaming products.
Knowledge of GLI-11, GLI-14, GLI-15, or equivalent gaming standards.
Experience with mobile and tablet-based gaming platforms.
Familiarity with Java, C#, or scripting languages.
Experience with CI/CD pipelines and automated testing.
Previous experience leading technical teams or projects.
Compliance Analyst
Location: Toronto, ON (Hybrid)
Salary: $70,000 - $85,000 CAD
About the Role
We are looking for a detail-oriented and proactive Compliance Analyst to join a fast-growing, global digital entertainment business. In this role, you will play a key part in supporting regulatory compliance efforts, strengthening internal policies, and helping mitigate risk across the organization.
You’ll collaborate with a dynamic Legal & Compliance team and work cross-functionally with departments such as Product, Marketing, Finance, and Technology to ensure adherence to applicable laws and industry standards.
Key Responsibilities
Assist in maintaining and enhancing Anti-Money Laundering (AML) and Counter-Terrorism Financing (CTF) policies and procedures
Monitor transactions for suspicious activity and support reporting obligations in line with regulatory requirements
Draft, review, and update internal policies and procedural documentation
Track regulatory developments and support implementation of necessary changes
Prepare compliance reports and regulatory submissions
Conduct compliance audits and identify areas for improvement
Support the development and maintenance of AML/KYC frameworks
Deliver compliance training and help build awareness across teams
Assist in developing internal controls to identify and mitigate risks
Contribute to privacy compliance initiatives, including privacy impact assessments (Canada-focused, particularly Ontario and Alberta)
Provide day-to-day operational and administrative support to the Legal & Compliance function
What You Bring
Bachelor’s degree in Business, Finance, Law, or a related field
Experience in compliance, risk, or regulatory environments
Strong understanding of AML/CTF frameworks and compliance best practices
Experience drafting policies, procedures, and conducting compliance audits
Knowledge of Canadian privacy regulations (especially Ontario and Alberta)
Excellent analytical and problem-solving skills
Ability to manage multiple priorities in a fast-paced environment
Strong written and verbal communication skills
Proficiency in Microsoft Excel and PowerPoint
Experience in regulated digital industries (e.g., fintech, online platforms, or gaming) is an asset.
Why Join Us?
Competitive salary and benefits package
Opportunity to work in a high-growth, innovative industry
Exposure to global regulatory frameworks and cutting-edge digital products
Collaborative and fast-paced team environment
Career growth and professional development opportunities
If you're looking to build your compliance career in an exciting and evolving industry, we’d love to hear from you!
Finance Manager
Location: Toronto, ON (Hybrid)
Salary: $100,000 - $130,000 CAD
About the Role
We are seeking an experienced and commercially minded Finance Manager to oversee end-to-end financial operations for a growing Canadian business within a global digital organization.
This role offers the opportunity to lead financial planning, reporting, and compliance while partnering closely with senior stakeholders to support strategic decision-making. You’ll play a key role in ensuring financial accuracy, managing risk, and optimizing performance in a fast-paced, high-growth environment.
Key Responsibilities
Develop and implement financial policies and procedures aligned with accounting standards and regulatory requirements
Lead budgeting, forecasting, and financial planning processes
Monitor financial performance, analyze variances, and recommend corrective actions
Oversee third-party accounting providers, including bookkeeping, financial reporting, and tax filings
Prepare and present financial reports to senior stakeholders
Ensure timely and accurate monthly financial reporting
Manage cash flow, treasury functions, and approval of payments including payroll
Oversee audit processes and ensure compliance with local accounting and tax regulations
Identify and mitigate financial and operational risks
Partner with cross-functional teams to support business objectives
Provide actionable financial insights to guide strategic decisions
What You Bring
CPA or CA designation (required)
5+ years of experience in a Finance Manager or similar role
Strong knowledge of Canadian accounting standards, financial regulations, and tax laws
Experience managing external accounting or bookkeeping providers
Proven ability to manage financial planning, reporting, and compliance processes
Excellent analytical skills with a strong attention to detail
Strong communication and stakeholder management skills
Comfortable working in a fast-paced, dynamic environment
Proficiency in financial systems and tools (e.g., spreadsheets, reporting tools)
Experience in regulated digital industries (e.g., fintech, online platforms, or gaming) is an asset.
Why Join Us?
Competitive salary and benefits package
Opportunity to work in a fast-growing, global business
High-impact role with exposure to senior leadership
Collaborative and innovative team culture
Career growth and development opportunities
If you’re looking for a role where you can combine technical expertise with strategic impact, we’d love to hear from you.