Pentasia helps ambitious Gaming companies become stronger. For 25 years we have built capability through specialist recruitment. Today, we combine recruitment, leadership advisory, scalable workforce solutions and market intelligence to help clients build the people, leadership, capacity and insight they need to grow.
For 25 years, Pentasia has helped Gaming companies build capability through recruitment. In doing so, we built one of the industry's richest sources of trusted relationships and market understanding. Today we use that understanding more broadly - helping clients build capability and make better decisions through four connected capabilities: Talent, Leadership, Plus and Edge.
Pentasia believes in building more diverse, equitable and inclusive workplaces. That starts with our own team, a group of 80+ individuals from a wide range of backgrounds and over 20 nationalities. Together, we use our influence to advocate for greater diversity, equity and inclusivity within our industries.
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About the Opportunity
My client is a fast-growing online entertainment business operating within the highly competitive social gaming and sweepstakes space across the United States. Following significant investment in growth, marketing, and customer acquisition, they are now looking to hire a Paid Media Manager to take ownership of paid user acquisition across both established and emerging advertising channels. This is a highly visible role offering genuine autonomy, ownership, and the opportunity to help build and shape the paid acquisition function. The successful candidate will be entrusted with meaningful budgets and will play a key role in driving sustainable user growth across the US market. The client is seeking a commercially minded performance marketer who thrives in fast-paced environments and enjoys identifying new opportunities rather than simply maintaining existing campaigns.
The Role
As Paid Media Manager, you will be responsible for the strategy, execution, optimization, and scaling of paid acquisition campaigns across multiple channels. Working closely with creative, product, and data teams, you'll focus on driving high-quality user acquisition while continuously improving efficiency and long-term customer value. Success in this role will be measured not only through traditional acquisition metrics but through a deep understanding of downstream customer behavior, retention, lifetime value, and overall commercial impact. This is an excellent opportunity for an ambitious performance marketer who enjoys testing new ideas, scaling winning campaigns, and taking full ownership of acquisition performance.
Key Responsibilities
Paid Media Strategy & Execution
Own the day-to-day management of paid acquisition activity across multiple digital advertising platforms.
Develop and implement growth strategies designed to drive scalable and profitable user acquisition.
Build, launch, manage, and optimize campaigns across paid social, search, display, programmatic, and emerging channels.
Budget & Performance Management
Manage and allocate substantial media budgets across channels, audiences, campaigns, and geographic markets.
Monitor acquisition performance using metrics including CAC, CPA, ROAS, LTV, retention, deposit behavior, and overall user quality.
Identify opportunities to scale successful campaigns while maintaining acquisition efficiency.
Testing & Optimization
Develop structured testing frameworks covering creatives, audiences, offers, landing pages, bidding strategies, and channel performance.
Partner closely with creative teams to continuously improve ad performance through rapid experimentation and iteration.
Analyze performance data to uncover trends, opportunities, and optimization priorities.
Attribution & Measurement
Work alongside technical and analytics teams to improve measurement frameworks and attribution accuracy.
Support implementation and optimization of tracking solutions including pixels, Conversion APIs, server-side tracking, and incrementality testing.
Evaluate performance beyond platform-reported metrics to understand true business impact.
Growth & New Channel Development
Research, validate, and scale new acquisition channels and opportunities.
Explore emerging media platforms, influencer amplification strategies, Connected TV (CTV), native advertising, audio, and programmatic solutions.
Identify growth opportunities across different states, audiences, and demographic segments within the US market.
Reporting & Insights
Produce regular reporting on channel performance, campaign effectiveness, testing outcomes, spend allocation, and user quality.
Deliver actionable recommendations to stakeholders and leadership teams.
Develop a strong understanding of the channels, creatives, audiences, and markets generating the highest-value users.
Compliance & Industry Awareness
Stay informed on advertising policies relevant to social gaming, sweepstakes, fintech, and other regulated industries.
Ensure acquisition activity remains compliant with platform policies and applicable market regulations.
Requirements
Essential Experience
1-4+ years of experience within Paid Media, Performance Marketing, User Acquisition, or Growth Marketing.
Hands-on experience managing campaigns across one or more platforms including Meta, TikTok, Google, Snapchat, Reddit, X, Native, Display, or Programmatic channels.
Strong commercial understanding of acquisition metrics including CAC, CPA, ROAS, retention, attribution, payback periods, and customer lifetime value.
Demonstrated ability to analyze performance data and make optimization decisions quickly and effectively.
Experience managing budgets and scaling successful campaigns.
Strong understanding of creative performance drivers and paid social best practices.
Comfortable operating with a high degree of ownership and accountability.
Preferred Background
Experience within social casino, gaming, sweepstakes, iGaming, sportsbook, fintech, crypto, eCommerce, or other high-growth consumer sectors.
Experience running acquisition campaigns targeting US audiences.
Exposure to attribution platforms, server-side tracking, Conversion APIs, and incrementality testing.
Experience evaluating performance at state, regional, or market level.
Advanced Excel and/or Google Sheets skills.
Experience working closely with creative production teams.
Understanding of advertising regulations within regulated industries.
What Success Looks Like
Consistently scaling profitable paid acquisition activity.
Identifying and validating new growth channels.
Improving acquisition efficiency while maintaining long-term customer value.
Building a strong understanding of audience, geographic, and creative performance.
Successfully moving promising campaigns from testing to meaningful spend.
Contributing to the ongoing development of a high-performing acquisition function.
Acting as a true owner of paid growth rather than simply managing campaigns.
Why Apply?
Fully remote and location-flexible opportunity.
High level of ownership and decision-making authority.
Opportunity to help build and shape a growing paid acquisition function.
Significant influence over channel strategy, testing frameworks, budget allocation, and growth initiatives.
Join a business investing heavily in marketing, user acquisition, and expansion.
Competitive salary plus bonus structure.
Dutch Speaking Compliance Officer
Location: St Julian's, Malta
Im working with a leader in iGaming on Malta, on the lookout for a compliance professional to support the Senior Compliance Officer and to work on the Dutch Market.
Responsibilities:
Track evolving regulatory compliance requirements, Dutch market legislation, and Ksa license obligations, ensuring seamless internal implementation, as well as being involved with other licenses, including Demank, Ontario and more.
Investigate and assist with escalated customer complaints raised internally and draft formal replies for third-party dispute resolution bodies.
Regularly review, draft, and update internal compliance policies, terms and conditions, and operational procedures to reflect updated regulatory standards
Prepare regulatory reports for management and the Ksa. Assist with internal and external compliance audits, including maintaining data integrity.
Advise Customer Support and Marketing teams on iGaming regulatory compliance, responsible gaming standards, and marketing guidelines.
Prepare and deliver employee training sessions on key regulatory frameworks and operational compliance policies.
Assist with internal and external audits.
Collect data and compile regulatory reports for the relevant authorities and supervisory bodies.
Assist in implementing and maintaining ongoing recertifications for ISO27001 and other relevant Information Security Standards.
Support general administration, compilation of regulatory metrics, and initiate continuous improvement initiatives across the compliance department.
About you:
Dutch speaker with experience in regulated markets, including the Dutch regulated market.
Excellent English communication skills, both written and spoken.
Strong analytical mindset capable of profiling risks, evaluating business impact, and implementing solutions that protect the operator’s license integrity.
Exceptional organizational skills
An interest in AI
What’s In It for You?
Competitive salary + bonus scheme
Hybrid working model with flexibility
One-time bonus to help you set up your home workspace
Work remotely for up to 40 days per year from anywhere in the world
Private health insurance and a flexible wellbeing allowance
Complimentary lunch on select days, as well as great in-office events happening throughout the week.
Fun quarterly team events and social gatherings
Marketing Associate
Location: Remote (Worldwide)
Compensation: Competitive salary + bonuses twice a year (commensurate with experience)
About the Opportunity
Our client, a fast-growing international crypto casino expanding its marketing operations across global markets. As the business continues to grow and reach a broader audience, they are looking for a Marketing Associate to support and lead initiatives across creators, partnerships, campaigns, social media, and growth.
This is an opportunity for proactive, commercially minded marketing professionals to bring fresh ideas, take ownership of their own initiatives, and help shape the next stage of Shuffle’s marketing strategy.
What You'll Be Doing
As a Marketing Associate, you will work across multiple areas of the marketing team, identifying opportunities, developing and executing campaigns, and improving the performance of existing marketing activities. You will collaborate with creators, streamers, partners, and internal teams to strengthen the brand and drive user acquisition.
Key responsibilities include:
Identifying, negotiating, and managing partnerships with creators, influencers, streamers, athletes, and other marketing partners
Coordinating partnership deliverables, content schedules, and campaign execution
Developing and executing marketing campaigns, promotions, activations, and sponsorships
Managing content distribution across TikTok, Instagram, X, streaming platforms, and other relevant channels
Monitoring campaign performance using metrics such as impressions, CPM, CCV, customer acquisition, and first-time depositors (FTDs)
Identifying and testing new creators, platforms, channels, and user acquisition opportunities
Managing marketing budgets and evaluating campaign effectiveness against performance objectives
Improving internal systems for tracking marketing spend, partnership deliverables, and campaign results
Bringing forward creative ideas and taking ownership of marketing initiatives with limited supervision
Collaborating with the wider marketing team to align individual initiatives with Shuffle’s broader brand and growth strategy
Qualifications:
1–4 years of experience in marketing, growth, crypto, gambling, media, creator partnerships, or consumer technology
Strong understanding of internet culture, creators, social media trends, and brand positioning
Ability to identify relevant creators, content, and partnership opportunities that align with a brand's audience and objectives
Proven ability to take projects from concept through execution, including outreach, negotiation, coordination, and reporting
Proactive, self-motivated mindset with the ability to take ownership and work independently
Commercial awareness and comfort managing budgets and evaluating marketing performance
Strong communication and relationship-building skills when working with creators, agents, partners, and internal teams
Ability to collaborate effectively while independently managing assigned projects and marketing initiatives
Highly Beneficial If You Have:
Experience working directly with creators, influencers, streamers, or talent agencies
Knowledge of cryptocurrency, online gambling, iGaming, or sports betting
Strong Excel or Google Sheets skills
Experience with paid social media or performance marketing
Familiarity with TikTok, Instagram, X, Twitch, Kick, Telegram, or other relevant digital platforms
A strong understanding about the brand, current marketing direction, and opportunities to reach a broader mainstream audience
Benefits:
Fully remote working arrangement, with candidates welcome to apply from anywhere in the world
Competitive salary with bonuses twice a year
Opportunity to take ownership of campaigns, partnerships, and growth initiatives
Collaborative environment with room to contribute ideas and influence marketing strategy
Exposure to international marketing campaigns, creator partnerships, and a rapidly expanding digital entertainment business
Opportunity to make a meaningful impact as they continue to expand its marketing operations
The Canadian province of Alberta has followed Ontario's lead to become the second jurisdiction in the nation to roll out regulated online gambling, opening its doors to both sports betting and online casino operators.
People often think of mature markets as stable and secure, but in iGaming adopting this stereotypical viewpoint will quickly leave you exposed to the sometimes brutal twists and turns of the developed sectors of Western European online gambling.
Gambling operators face a seriously difficult balancing act when it comes to ensuring that their customers can seamlessly sign up and begin playing, while also meeting the detailed and varied demands of anti-money laundering (AML) compliance.