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Marketing jobs in the iGaming and Payments sector, including client and agency-side roles in creative, strategy, brand, PPC, SEO and CRM Creative types thrive in copywriting, social, content and design. The logical may prefer PPC, SEO, CRM, acquisition or strategy. The high-growth global iGaming and Payments industry is an ideal place to build a thriving marketing career.
A leading U.S. operator in the regulated real-money online gaming space is seeking a Vice President of Marketing to own and execute its B2C marketing strategy. This executive role will lead Acquisition, Retention, Brand, and Content strategies across both digital and traditional channels. The successful candidate will bring deep online gaming marketing expertise, data-driven thinking, and a proven ability to lead and scale high-performing teams in regulated environments. This is a full-time, in-office role based in Louisville, Kentucky. Key Responsibilities: Develop and deliver the overall marketing strategy across U.S. regulated markets. Own customer acquisition, retention, and reactivation initiatives to hit commercial growth KPIs. Define and execute on customer segmentation strategies to improve player lifecycle and engagement. Build compelling value propositions that drive brand differentiation and resonate with key audiences. Oversee all marketing functions including campaign planning, media buying, affiliate strategy, content, brand, and VIP marketing. Partner with data and BI teams to embed performance insights into marketing decision-making. Analyze competitor strategies and market trends to ensure responsiveness and differentiation. Lead and develop a cross-functional marketing team in a fast-paced, results-oriented environment. Requirements: 5–10 years’ experience in online gaming marketing (sportsbook, casino or horse racing). 10+ years’ experience in digital marketing, ideally across both performance and brand channels. Deep understanding of player acquisition, retention, CRM, and campaign optimization. Strong knowledge of affiliate ecosystems, VIP program strategy, and media channel management. Experience with TV production and/or media buying is a plus. Demonstrated ability to manage P&L accountability and marketing ROI in a regulated space. Natural team leader with strong communication and stakeholder management skills. Why Apply? This is an opportunity to shape the marketing future of a major real-money gaming operator with nationwide ambitions. You’ll join a talented leadership team with the resources and roadmap to scale operations and marketing performance in regulated markets across the country.
Job Title: Affiliate Marketing Coordinator Italy Work model: Onsite, Rome (Italy) I am working with one of the fastest growing casino and sportsbook that are currently seeking an Italian Affiliate Marketing Coordinator to join their team in Rome, Italy. You will play a critical role working with the Affiliate team to improve the marketing promotions and initiatives. You will partner closely with the executive team and business leaders to align initiatives with the company's objectives. Your primary responsibility will be to develop and implement effective research and maintain communication with several affiliates. Role & Responsibilities: Manage the company’s affiliate program, including affiliate promotions and initiatives. Research, source, evaluate, on board and approve new affiliates and partners to the program. Monitor and analyse results of all affiliate campaigns, including completing weekly/monthly KPI reports. Manage affiliate retention & reactivation. Handle day to day engagement and communication with affiliates. Manage Streaming and Social Media activities. Analyse competitors Plan the company’s affiliate presence Ensure affiliates content is compliant with applicable advertising and regulatory guidelines. Work Experience & Skills: Minimum of one year experience in a similar role within the online gambling industry (specifically Casino) for the Italian Market. Ability to onboard and manage Influencers & Affiliates. Sports knowledge advantageous Social Media experience Excellent written and verbal English Familiarity with affiliate tracking platforms would be advantageous. If you are an iGaming Affiliate professional, native or fluent in Italian & English, have worked in the Italian market and looking to elevate your career please reach out directly at: chrysavgi.patera@pentasia.com or Apply Now!
About the Role: As an Affiliate Manager for the Mexican market, you'll play a key role in driving customer acquisition and revenue growth by building strong affiliate partnerships. This position involves managing performance-based campaigns, optimizing marketing spend, and testing innovative traffic sources to maximize profitability. You'll be part of a collaborative, forward-thinking team that values creativity and data-driven decision-making. Key Responsibilities: Develop and expand both new and existing affiliate networks, identifying opportunities for growth within the Mexican market. Set and achieve departmental and personal KPIs, regularly reviewing affiliate performance to ensure targets are met. Monitor and optimize the ROMI for affiliate campaigns, ensuring that budgets are respected and profitability is maximized. Oversee the creation and updating of affiliate marketing materials, including banners, landing pages, bonus offers, and tracking links, to ensure alignment with current promotions. Collaborate closely with product and marketing teams to test new traffic sources and refine customer acquisition strategies. Analyze affiliate data to identify trends, optimize performance, and prevent fraudulent activity. Stay informed on industry trends and competitor activities to adapt strategies accordingly. Desired Experience: At least 2 years of experience as an Affiliate Manager, preferably within the Mexican iGaming market. Upper-intermediate English proficiency or higher, with strong written and verbal communication skills. In-depth knowledge of CPA, RevShare, Hybrid, and other affiliate deal structures. Strong analytical mindset with the ability to interpret data and drive profitable decisions. Effective negotiation and relationship management skills, capable of building long-term partnerships. Experience in managing marketing budgets and performance-based campaigns. Familiarity with fraud detection and prevention in affiliate marketing is a plus.
I am hiring on behalf of a leading iGaming company seeking an AI Marketing & Automation Strategies professional to join their growing team in Manila, Philippines! Key Responsibilities: Deploy and manage AI-driven platforms to automate lifecycle campaigns, daily promos, and event-based messages (especially in sports betting and live games). Build automated workflows to push offers, bonuses, and content based on real-time sports schedules and betting activity. Integrate with tools like CRM systems, segmentation engines, and in-house gaming platforms. Create micro-segments using AI analysis of player data—behavior, game preferences, location, betting patterns, and transaction history. Deliver hyper-personalized experiences: dynamic promotions, tailored game content, push/email copy, and personalized bonus offers. Use machine learning insights to forecast customer behavior (churn, VIP potential, etc.) and predict market trends. Optimize marketing calendar by anticipating spikes around major sports events or league fixtures. Work closely with analytics and product teams to refine behavioral triggers and smart automation rules. Monitor performance of automated systems and campaign outcomes across all key channels. Design AI-driven promotional frameworks that align with daily or weekly sports calendars—Premier League, NFL, NBA, etc. Drive user engagement during live sports events through dynamic, automated campaigns triggered by game starts, goals, or odds shifts. Requirements: 4+ years in marketing automation, CRM, or AI-driven marketing, ideally in iGaming, betting, or sports tech. Experience with AI tools and platforms (e.g. Braze, Optimove, ChatGPT, Jasper, Mutiny, or custom-built agents). Familiarity with iGaming marketing funnels: from acquisition to reactivation, bonus campaigns, and player retention. Understanding of compliance requirements in regulated gaming markets. Comfortable with tools like Segment, Looker, Amplitude, SQL, or low-code automation platforms (Zapier, Make). Bonus if you have prior experience with live event marketing or working on sports calendars Apply now to join a dynamic team in Manila and shape the future of iGaming with AI.
Are you ready to shape the marketing strategy of a fast-growing sweepstakes casino brand in the U.S.? My client is seeking a dynamic Head of Marketing & Acquisition to lead growth efforts across digital, affiliate, and influencer channels. This is a rare opportunity to join an ambitious business at an early stage, own the performance marketing roadmap, and make a direct impact on brand growth and player acquisition strategy. Responsibilities: Lead the Marketing & Acquisition Strategy: Develop and execute a multi-channel marketing plan to drive user acquisition and engagement across the U.S. market. Own User Growth KPIs: Manage budgets, optimize campaigns, and deliver measurable ROI across paid social, programmatic, SEO/ASO, influencer, and affiliate channels. Build & Manage Teams/Partners: Recruit, manage, or collaborate with agencies and freelancers across creative, media buying, and affiliate marketing. Drive Creative Messaging & Brand Positioning: Work closely with internal teams to create compelling campaigns that align with brand tone and sweepstakes regulations. Use Data to Optimize Performance: Analyze funnel metrics, A/B tests, and LTV/CAC ratios to improve customer acquisition cost and retention. Ensure Compliance: Work in accordance with state and federal laws related to sweepstakes and promotional gaming. Requirements: 5+ years of performance marketing or growth experience in sweepstakes or iCasino. Proven track record of scaling user acquisition through paid media, influencers, affiliates, or viral loops. Deep understanding of U.S. digital marketing regulations and advertising platforms (Meta, Google, TikTok, etc.). Comfortable working in a fast-paced, startup-style environment. Strategic mindset with hands-on execution capabilities. Passion for gaming and customer experience. Why Join? Competitive compensation with performance-based incentives. Join a high-growth business with leadership support and resources. Full ownership of marketing strategy in a scalable, digital-first business. Remote flexibility and entrepreneurial autonomy.
An award-winning, cutting-edge, and innovative online casino and bingo brand is expanding and seeking an experienced Product Marketing Exec (Bingo & Gamification) to support their brand’s growth across key markets. Role Purpose: The Product Marketing Executive is primarily responsible for supporting the day-to-day operations, promotions, and marketing of the online bingo product. This role involves optimising player engagement, executing promotional campaigns, and ensuring a seamless customer experience. The ideal candidate will have a strong understanding of the online bingo industry, player behaviour, and marketing strategies. Additionally, this role will support the Product Marketing Managers in the creation and execution of product marketing and gamification campaigns. Key Responsibilities: Bingo Manage and update bingo-related content on the website and mobile platforms. Bingo Schedule management – Create games and implement and optimise bingo schedules ensuring a balanced and engaging bingo experience. Bingo CRM cycle management (min 2 bespoke bingo offer and info mailers per month) Create bingo pop-ups, manage in-client banners creation and implementation Free ticket management Monitor the performance of bingo rooms, promotions, and new product features. Work closely with CRM and marketing teams to enhance player engagement. Ensure all bingo promotions align with regulatory and compliance standards. Gamification Support with Free to Play game set ups, segmentation and maintenance of the campaigns Support game testing Marketing Campaign coordination Assist the Product marketing managers with campaign coordination, briefs, compliance approvals Promotions execution – ensuring all terms and conditions, promotional information, copy, designs are created and delivered. Requirements: Proven experience in online bingo, iGaming, or a similar role within the online gambling industry. Background in Gaming Operations, Promotions, or Marketing. Hands-on experience managing promotional campaigns, with the ability to demonstrate successful collaboration across multiple teams (Design, Copy, CRM, Compliance, Marketing, and Brand). Preferred: 2-3+ years of experience in the iGaming industry Experience with the industry leading bingo software platform Strong understanding of bingo game mechanics, platforms, player psychology, and industry trends. Experience in Online Bingo-Specific promotions and marketing Knowledge of regulatory requirements in key iGaming markets (UKGC, etc.) If thats you, then dont miss this opportunity and Apply now!
Our client is a casino resort business that is taking bold strides into the digital space having already launch online sportsbook to huge success. They are now seeking to build up a successful iGaming operation – you’ll get to work across both! This is your chance to join early and make a huge impact. You’ll sit with the digital team in Philadelphia and collaborate in person 2 days per week – Tue & Wed. The Senior CRM Manager will be a key management position within the marketing team, and the position will focus on customer retention and loyalty programs. Why join?: Learn from one of the most highly skilled teams in sports betting & iGaming 20 Days PTO plus public holidays Period between Christmas & New Year off subject to business needs and manager approval Healthcare, dental & vision Company sick pay; 10 days in first 12 months, increasing to 15 there after Day off on your birthday Bonus Work From Anywhere for up to 30 days Access to a global team of colleagues and experts across a range of topics Opportunities work on projects in areas of the business that don’t directly relate to Marketing – always be learning culture! Role Summary: As the Senior CRM Manager, you will help develop marketing strategy for our growing brand. You will be responsible for campaign creation through execution for promotions targeted to the current customer base. This position will allow for personal growth as the business overall continues to grow. The Senior Manager is a key management position within the Online Marketing team working closely with the CMO & VP of Data and Growth, and is responsible for defining and executing strategies to best reach the players. This role manages the entire CRM strategy that is inclusive of strategic marketing communications planning & execution, marketing technology management, and people management. Your goal is to increase the customer lifetime value (revenue, time, and profitability) through increased engagement and retention. You are data focused, which informs your strategic marcomms planning. You have proven capabilities in developing sophisticated personalization at scale, automation, strategic marketing & tech innovation, as well as the holistic marcomms omni-channel player experience, and development of a robust test & learn environment. This role requires strong marketing and CRM technology experience, deep expertise with a proven track record in CRM success and the ability to collaborate cross functionally. The organisation & team are very committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. They are looking for an individual who enjoys working in a fast-past, lean & team-oriented environment, likes to be challenged, and values the opportunity to make impacting change. They are building a strong culture of teamwork, collaboration, mutual respect, and transparency, and its vital that you help continuing to cultivate this culture as they grow. Essential Duties & Responsibilities: Lead the development, execution and management of the CRM strategy for our iGaming product. Including the development and execution of omnichannel loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, dynamic personalization and promotional strategies Operational responsibility of retained player marketing initiatives; player retention & re-engagement; promotion and bonus campaign planning and execution (incl eROI analysis); reporting, and iterating marcomms plan (incl player bonus liability); content and creative management; and holistic marcomms omni-channel management (email, website, push, player inbox, phone, direct mail, and social) Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs Monitor competitor CRM and loyalty programs, testing and adopting best practices to continuously improve program performance, player value, and profitability Closely work with and contribute to the Product and UA teams to enhance retention, database conversion (with a strong focus on retaining and growing the LTVs of these key cohorts), and user acquisition Work closely with Graphic Design and content teams to create dynamic assets that optimize conversion rates Working closely with the VP Data & Growth to develop and enhance KPIs for managing and assessing the success of the CRM marketing channels, campaigns, programs, and team Working closely with the analytics team to build and monitor dashboards to track and optimize CRM channel performance Identify, prioritize and execute initiatives to grow the database conversion activity and drive increased engagement - whether it’s organic initiatives, viral, referral or product based Deep knowledge of (with proven success in) email, social, and mobile CRM best practices Working knowledge of HTML/CSS and email design best practices Strong background in online VIP and loyalty marketing programs & initiatives (incl the dynamic player journey models) Execute in a fast-paced, and highly iterative environment Education, Qualifications & Experience: Experience in iGaming or a very closely adjacent sector Bachelor’s degree (B.S./B.A.) in Business Administration, Marketing, or related field 5+ years in a digital marketing CRM/lifecycle management role or equivalent combination of education, training and experience Must have comprehensive knowledge of marketing systems and processes (included but limited to email, SMS, onsite messaging & CMS management, app and web push notifications, etc.) Experience developing personalized emails using HTML/CSS with embedded personalization tokens Adaptable, analytical thinker who can work both strategically as well as in a hands-on executional capacity Excellent oral and written presentation skills Strong ability to manage simultaneous project streams and thrives in a fast-paced, evolving company environment. Innovative thinker who looks beyond immediate competitive set for inspiration and ideas. Hands-on experience working with a variety of CRM tools Exceptionally knowledgeable in current digital marketing CRM principles and best practices, and proven success models for delivering best in show CRM omni-channel planning & execution Demonstrated leadership experience in regulated online gaming or e-commerce marketing not required, but highly regarded Excellent people management skills Ability to meet deadlines and to work under the pressure of short time constraints Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, Teams, and Outlook)
I am looking for a sportsbook director to lead the sportsbook division for an international I-Gaming operator. The role is based in San Jose , Costa Rica so you need to be able to be on the ground there. Operational Leadership: Oversee the entire sports betting vertical, including both the commercial and operational aspects. This includes working with internal teams and external partners to ensure optimal performance across all sports offerings. Collaboration with Trading Team: Partner closely with the Director of Trading to manage sports lines, prop betting, and live betting. Ensure the offshore lines and three external third-party suppliers are aligned with business goals and deliver the best possible betting experiences. Sports Marketing Leadership: Brief and collaborate with the marketing and campaign teams to ensure that all sporting events are strategically covered with the best promotions, odds, and campaigns across all marketing channels. Guide the marketing teams on key sporting moments throughout the year, ensuring consistent communication and delivery of sports campaigns that resonate with customers. P&L and KPI Accountability: Take full ownership of the sports betting P&L, driving profitability while managing critical KPIs, including sports actives and Gross Gaming Revenue (GGR). Ensure the sportsbook achieves its revenue targets and continually grows its active sports user base through innovative product offerings and promotional strategies. If this sounds like your next position then please feel free to get in touch
Our client a Tier one operator across Europe is looking for a VIP Manager to join its existing team. You will ideally have experience in handling VIP customers and building relationships at this level. You will bring new ideas around customer segmentation and incentives and you will want to be part of a industry leading VIP proposition. If you have knowledge of the Belgian market and understand the customer behaviour and competitor landscape then please get in touch
