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Marketing jobs in the iGaming and Payments sector, including client and agency-side roles in creative, strategy, brand, PPC, SEO and CRM Creative types thrive in copywriting, social, content and design. The logical may prefer PPC, SEO, CRM, acquisition or strategy. The high-growth global iGaming and Payments industry is an ideal place to build a thriving marketing career.
An award-winning online casino and bingo brand is expanding to Chile and seeking to hire a Marketing Manager to help launch the brand in the market and deliver the ongoing marketing strategy. This is a unique opportunity for a highly talented, self-motivated, and experienced marketing manager, with exceptional media landscape knowledge and marketing campaign management skills to influence the future of the brand and the business from early on. Key responsibilities: Working with the internal marketing team, the Head of Marketing LATAM, the internal design studio, and external advertising agencies (as required) to lead the development and execution of all relevant ATL and digital marketing campaigns assets, based on the approved yearly marketing communications strategy including all relevant testing and optimization. ATL activity is currently defined as TV, radio, sponsorships, out of home, DM/door drop advertising – plus other offline channels as defined by the evolution of the yearly media strategy Digital marketing includes PPC search and social, programmatic, app install campaigns, email campaigns, organic social media. Specifically, this will include the following: Writing ad hoc tactical and strategic agency briefs for all required ATL and digital campaigns across casino and bingo Manage agency briefing and overall creative development process from briefing to ad production, ensuring all ads are delivered on time, to brief and on budget – approved by all the relevant internal stakeholders Work with retained media and creative agency to manage all supporting marketing admin, such as estimating/invoicing, monthly rotation plans, usage negotiations etc. Monitor the earned media strategies of competing online casinos/sports betting companies (and other verticals) to define best practice and use that insight to drive on-going strategy improvements Ongoing reporting of marketing campaigns’ performance and optimization. Through adequate management of the yearly marketing budget meet monthly, quarterly, and yearly business KPIs e.g new depositing players, CPAs, channels’ ROI. Act as the ears and eyes of the company on the ground. Conduct regular compactors analysis spanning across product offering, user journeys and marketing campaigns. Assist the product and development teams with local testing, and onboarding of new service providers. Skills/experience required 3-5 years’ experience in developing marketing strategies and campaign management either agency or client side. Track record in launching new brands to the market is an advantage. Successful track record working in the gambling industry or a similar digital led high volume transactional industry. Specific experience managing Advertising, DM and media agencies Thorough understanding of the local media landscape including relationships with media owners and publishers. Hands on creative development experience Previous experience working in regulated industry with strict advertising codes sand regulatory pressure is an advantage Ability to think both creatively and strategically. Strong understanding of Chilean demographics, culture, and media consumer Teamworking skills – the ability to build relationships internally and externally. Experience working with internal and external agencies and business partners. Confident, with strong initiative and ability to multitask and deliver on time and on budget with minimal supervision Excellent analytical skills, written and verbal communication, Excel and PowerPoint presentation skills. Solid attention to detail
My client, is a growing and innovate Fintech company spealizing in the open banking space. With their open banking SaaS platform, thier goal is to enable account providers to meet and keep to their regulatory obligations, whilst bringing exciting new open banking tools to their customers.I am looking for the ideal candidate to drive my client's marketing activities.Whilst the business has established successful marketing activities, you will be the first dedicated marketing hire and with full support from the management team you will have the opportunity to help set and deliver the right marketing strategy and processes for the business based on your experience.This is a great opportunity for an individual that has an entrepreneurial mindset, likes to get things done and enjoys working while having fun.As a Marketing Manager, you will lead all marketing efforts and initiatives regarding integrated marketing tactics, social media, and other digital media channels. You should also have a good understanding and experience of content marketing, thought leadership, PR and managing events.This is a pivotal role for my client's business and the role will report to the CCO. The role provides significant opportunities for personal growth and development as the organisation grows. My client is passionate about people challenging themselves.Responsibilities:Marketing Contribute towards, and execute the marketing plan Administer budgets for the smooth operation of marketing activities Create and monitor touchpoints across various platform keeping the business vision aligned Build and execute a plan that enables the business to test all available channels (owned, shared, paid and earned). Set benchmark goals for each piece of activity Accelerate campaigns that deliver, nurture those with potential and share learnings from activity that doesn't deliver Ensure that our website and promotional materials are updated on a regular basis. - Support sales with relevant assets and collateral required Define KPIs to be put in place with your line manager Coordinate activities of any third-party relations such as external vendors, freelancers, agencies etc, where appropriate Social Media Help define social media marketing strategy Manage the company’s social media channels end-to-end Prepare any messaging and assets and align them with the business's objectives Implement activities with the goal of increasing reach and followers of our social media channels Event Management Research and recommend events that are in line with sales objectives that the company and/or sales team should exhibit/attend Manage all tasks required to exhibit at tradeshows (i.e. bookings, designs, etc) Ensure that event performance is monitored and data is captured Pitch senior leadership spokespeople for speaking opportunities at trade events PR/Content Assist with draft, distribution and monitoring success of press releases, blogs, and new content Research and recommend awards the company should apply to, and draft award applications General Care about the quality of the work we deliver and have a creative mindset Be a team player, specialising in marketing but happy to get involved in other areas Bring your own ideas to the table Requirements Working in a scale up isn't a pre-requisite, but the ability to think big and punch above our weight is. We do things differently, we genuinely care about our team, clients, the industry and the wider environment we operate in ... your job will be to help us share who we are with the wider world Bachelor or Masters degree in Marketing or relevant field Minimum 3+ years of experience in B2B marketing role, ideally (but not necessarily) within the "Fintech" industry Hands-on experience in executing marketing campaigns Good knowledge and understanding of web analytics and Google Ads Knowledge of SEO and PPC Ability to manage budgets Ability to quickly prioritize and assign tasks Excellent project management skills Good oral and written communication skills Strong analytical skills Attention to detail
Our client is seeking a talented and experienced Chief News Editor to join their team and contribute to their goal of creating the most informative sites in this vertical.Working across primarily 3 websites in Crypto and FinTech, they boast some of the best search rankings in the industry (5+ million visits monthly), competing with many mainstream sites, such as forbes.com. Our client focuses on growth, and giving their audience trustworthy, reliable and informative content, with an emphasis on breaking news, engaging with industry thought leaders and leading the news agenda.If you are knowledgeable about fintech, cryptocurrencies, blockchain technology, and the rapidly evolving world of decentralized finance (DeFi); have a passion for breaking news and delivering engaging stories that capture the attention of readers - you are most certainly in the right place.As Chief News Editor, you'll be covering breaking news, market trends, and emerging technologies, while working closely with the editorial team to ensure all content is accurate, timely, and meets editorial standards. You will be responsible for creating and publishing original news content related to business, fintech and crypto on some of the biggest and best brands.The Role Strategy and implementation of editorial policies and plans Oversight of news/editorial teams and news content production Management of staff, recruitment, budgets Ensure the client builds and maintains a best-in-class news function, including: Researching and producing original news stories related to the fintech/crypto industries, delivered in a timely manner, in line with content/editorial calendars and industry events Conducting interviews with industry experts and key players in the crypto space Monitoring, analyzing, and reporting of market trends, news developments, and regulatory changes related to the fintech/crypto industries Collaborating with other team members, including editors, writers and designers to produce engaging and informative content Acquisition of quality editorial talent to meet the needs of an expanding news operation as part of the wider Finixio media network. Manage and build out existing teams, including putting in place training programmes for continual professional development. About you Demonstrable xperience in an editorial leadership capacity, ideally news/editor in chief Strong knowledge of the fintech / crypto industries Excellent writing and research skills, with a keen eye for accuracy and detail Ability to meet tight deadlines (organizing team to do the same) Strong communication and collaboration skills, with the ability to work effectively in a remote team environment Experience of managing a busy news desk and building editorial teams in fast-paced settings Familiarity with SEO best practices and the ability to optimize content for search engines The Package Attractive salary A brilliant opportunity to grow your career & work with a fun, fast-paced & growing company An entrepreneurial environment where you learn more every day Build an organisation right from the ground up Personal responsibility lots of autonomy Work fully remote 30 days annual leave Market leading remuneration and bonuses + revenue/profit shares available Professional development and ongoing learning
Head of Digital PR and Outreach- Crypto. Leading digital marketing company owning and operating over 50 websites. Is looking for a confident and outgoing individual with strong leadership skills that will help motivate and build the team. My client has successfully adopted a fully remote working operation – meaning you’ll find their elite team working from anywhere with an internet connection. Responsibilities: Reporting directly to the co-founder you will manage your own team and produce 3-4 campaigns weekly using data stories, interviews, and news jacking in order to drive and boost engagement on our various crypto projects. You will have the freedom to build your own team, hire and manage writers, and communicate a weekly plan to your team. You will be knowledgeable around Crypto projects, NFT’s and ICO’s and have a strong background in driving PR campaigns to increase awareness through a network of contacts within the media. You will also be an outreach specialist who can build a network quickly to Link build. Requirements: Demonstratable experience working on crypto PR campaigns using outreach tools. Leadership and motivational skills in order to scale up team. Ability to manage budgets. Exceptional organizational and project management skills. Crypto and finance experience. Ideally English speaking If you are interested and want to hear more please don't hesitate to get in touch!
A Global operator leader in Gaming Technology is currently looking for an energetic Affiliate Manager to join their very exciting international team. This role can be based in Portugal or Brazil (RJ) The role As an Affiliate Manager, covering one of their brand’s very successful international launches. more specifically, you will be responsible for managing the network of affiliates & publishers in Brazil, creating and implementing the strategy that has been agreed with the country manager and the marketing team while also making recommendations about the best ways to approach campaigns and maximize results. As a member of the broader marketing team, you will be also working closely with internal and external stakeholders in order to support and execute campaigns that combine creative briefs with data-driven decisions. Responsibilities Acquire new partners (negotiations & deal optimization); Identify new channels of acquisition, build business cases and execute campaigns; Build weekly, monthly, quarterly and yearly business reporting for the market; Implement promotional campaigns and Growth Strategies; Be responsible for Performance Monitoring & Reporting (heavy business KPIs reporting & presentation); Deliver proactive account management by providing solutions to affiliate partners as well as offering ideas/methods to increase revenue through copywriting techniques, promotional channels and unique marketing tactics; Manage our Ad-serving & Campaign-tracking platform; Monetize partnerships with major affiliates and publishers; Manage affiliate platform CRM & budget allocation, including commissions and budget spend; Keep abreast of competition and issues within the affiliate marketing industry, relevant products and relevant markets; Create and implement Bonus Incentive Schemes for affiliates; Build and maintain relationships with affiliates; Provide training and support in regards to the ad-serving platform; Locate opportunities for ad-hoc activations and growth tactics. Requirements Degree in Marketing / Business Administration / Management or other relevant fields (Master’s Degree in related fields will be considered a plus); At least 2 years of proven experience in Affiliate marketing or a relevant role (past experience in the iGaming / Sports / Casino industry is a plus); Excellent written and verbal communication skills both in Portuguese and English language; Expertise and constant adaptation to new practices and innovations in the field of Influence Marketing; Extremely numerate with an advanced understanding of cost control; Great sales, negotiation and problem-solving skills; Advanced usage of Excel and Google Sheets as the preferred tool for making data driven decisions; Top-notch understanding of commercial models and local markets’ needs; Solid understanding of marketing techniques; Strong analytical skills & ability to work on tight deadlines; Ability to learn fast and collaborate effectively within a team; Taking business decisions based on data; Excellent understanding of brand awareness and growth strategies.
A new and innovative igaimg affilate start-up is looking for an experienced Head of SEO to join their team in Malta on a remote basis. My client prides themselves on thier company culture and as well as obtaining the necesscary hard skills, soft skills and leadership skills are equally important. If you have managed a team of junior SEO professionals and obtain a techical SEO skillset, this one is for you! What will you do? Stay abreast of changes and updates in the SEO landscape to accordingly update the SEO strategy and advise other department heads Identify and assess business opportunities through search Benchmark our company’s sites against key competitors and industry leaders Work closely with content team to implement appropriate approaches and tactics Guide SEO team to achieve key goals and objectives for the department and the company Collaborate with other department heads to ensure that SEO strategy and tactics support other department objectives as needed to achieve company objectives Who are you? The ideal candidate will have these skills and qualities: At least 5 years of SEO experience, including at least 3 years leading an SEO team Proven experience in improving a site’s organic search rankings and visibility in highly competitive industries/niches or for highly competitive keywords. We will ask you to provide examples of this. Demonstrated experience identifying major opportunities in SEO Skilled at managing both off-site and on-site tactics Experienced in using a suite of tools to generate insights and assess situations including Google Search Console, SEOTesting, Screamingfrog, Ahrefs, Semrush, Nightwatch and more Strong communications and teamwork skills, including fluency in English Self-starter, resourceful and responsive – clear ability to work independently with minimal supervision and still move projects forward Strong problem solving skills and attention to detail Strategic, collaborative and proactive Ability to recruit and mentor talented people and bring out team members’ potential Nice to have: Experience with Wordpress sites Experience in the iGaming industry Familiarity with cryptocurrency a plus Comfortable with Slack, Google Suite (or similar tools), Jira
A leader in iGaming entertainment is looking for a Live Casino Product Marketing Executive to join there expanding team. Working closely with product owners, you will create marketing campaigns and manage new product launches. Responsibilities: Liaise with the design team to create marketing collateral such as media packs / videos / sales documents or videos; Responsible for managing and updating the Live Casino Roadmaps both internally and on the company websites for both B2B & B2C audiences; Manage new products launch process (via a dedicated client portal, internal website, newsletter); Coordinate with the content team (PR & social media) to deliver product information required to create relevant copy; If you have experience within marketing and live casino products please apply now!
Position Summary: The AI Marketing Specialist will play a critical role in applying AI technologies to optimize our marketing efforts in the online sports and casino betting industry. As a member of the marketing team, you will be responsible for designing and executing innovative AI-based campaigns, analyzing data, and identifying trends and insights to drive customer acquisition, engagement, and retention.Key Responsibilities: Develop and implement AI-driven marketing strategies tailored to the online sports and casino betting industry, including content creation, audience segmentation, and campaign optimization. Collaborate with cross-functional teams, including data scientists, engineers, and product managers, to develop and refine AI marketing tools and applications for the US market. Analyze marketing data to identify trends and insights, using AI and machine learning models to optimize marketing campaigns and improve ROI. Stay current on the latest AI, marketing, and online gaming industry trends and technologies, as well as competitor activities, to provide recommendations for continuous improvement. Create and deliver clear and concise reports and presentations to senior leadership, detailing the success of AI-driven marketing initiatives and providing actionable insights for future campaigns. Train and support the marketing team in understanding and utilizing AI technologies and tools effectively, with a focus on the online sports and casino betting industry. Required Skills & Qualifications: Bachelor's degree in Marketing, Computer Science, Data Science, or a related field. Minimum of 3-5 years of experience in a marketing role, with a focus on AI-driven marketing initiatives, preferably in the online gaming industry. Strong understanding of AI and machine learning concepts, tools, and technologies. Proficient in data analysis, visualization, and reporting, with experience in tools such as Python, R, SQL, and Tableau. Excellent analytical, problem-solving, and critical-thinking skills. Strong interpersonal and communication skills, with the ability to work effectively with diverse teams and present complex information clearly and concisely. Proven track record in executing successful marketing campaigns and driving business growth through innovative strategies. Passionate about staying up-to-date with the latest trends and advancements in AI, marketing, and the online sports and casino betting industry. Preferred Qualifications: Master's degree in Marketing, Computer Science, Data Science, or a related field. Experience with AI platforms such as TensorFlow, PyTorch, or similar frameworks. Knowledge of natural language processing and/or computer vision techniques. Familiarity with marketing automation platforms, CRM systems, and tools specific to the online gaming industry.
My client is looking for an experienced and motivated Casino Affiliate Manager to join their growing team! This individual will play a critical role in our marketing efforts, as a significant portion of our Customer Acquisition comes from Affiliates. The successful candidate will be responsible for Managing and Growing our Affiliate Network, Maintaining relationships with High-value partners, and Driving revenue growth in line with our business plan.What You Will Do: Develop and maintain relationships with new and existing high-value Affiliates. Achieve revenue targets as outlined in our Business Plan. Identify and capitalize on new advertising trends to promote our brands. Create and communicate clear, data-driven reports to management. Develop a comprehensive understanding of our casino products, features, and promotions. Collaborate with the marketing team to ensure a seamless and effective process for affiliates. What You Bring: In-depth knowledge of the iGaming industry and international gaming affiliate markets. A minimum of 3 years of experience in an Affiliate Management role. Strong team management and partnership management skills. Excellent written and verbal communication skills. Experience with Curacao License. Effective sales and negotiation skills. Data-driven and results-oriented mindset. Strong reporting and presentation skills. Experience working with affiliate dashboards and tools. Ability to work under tight deadlines. Willingness to travel to worldwide affiliate events. Crypto Casinos experience is a plus. Nice to have: Availability to work in a time zone between CET-1 and CET+5 Perks: We are serious about what we do but more importantly, we have a lot of fun doing it. Our work culture is modern, meaning we strive for work experiences based on transparency, productivity, trust, and passion. Our Perks include: Fully remote Unlimited Paid Time-off Home Office Perk, so you can furnish your home office Workspace Perk, in case you like to work from shared workspaces Personal Development Budget, for workshops, courses, and all kinds of classes Health Insurance Personal Wellbeing perk, for gym subscriptions, massages, etc. Team Building Retreats around the world Explorer perk, offering one return flight per year for the contractor and their family. Take a Break Perk, a (very) special bonus for our most loyal people Laptop of your choice Exclusive Crypto Workshops If you are experienced with Online Casinos, with a background in Affiliate Marketing and looking for your next challenge then APPLY NOW!!
