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Marketing jobs in the iGaming and Payments sector, including client and agency-side roles in creative, strategy, brand, PPC, SEO and CRM Creative types thrive in copywriting, social, content and design. The logical may prefer PPC, SEO, CRM, acquisition or strategy. The high-growth global iGaming and Payments industry is an ideal place to build a thriving marketing career.
My client, a well renowned and popular igaming organization, with a major worldwide presence in the sector, is seeking a motivated and results-driven Dutch Brand Executive to join their marketing team. My client operates over 20 brands using its own platform, ensuring a safe, inventive, and fun-filled gaming experience covering both casino games and sports betting. With a workforce of over 500 skilled individuals spread across 7 primary locations, they are a global employer in the iGaming field. For this role, my client is looking for someone with experience in brand management, product development and content writing with a strong understanding of the interplay between the three. The Dutch Brand Executive will be responsible for developing and executing brand strategies, managing brand development initiatives, and collaborating with cross-functional teams to ensure brand and brand alignment. If your looking for an exciting role with career growth, this one is for you! Additional information Location: Malta + Hybrid setup environment (Minimum of Twice a week in the office in St Julian's, Malta) Hours: Office Hours (Core hours being 10am-5pm) Reporting to: Netherlands Country Manager Responsibilities: Developing and executing brand strategies that resonate with the target audience and differentiate our products from competitors. Managing the brand development process from ideation to launch, including conducting market research, developing brand positioning and messaging, and creating go-to-market plans. Collaborating with cross-functional teams, including design, engineering, sales, and customer service, to ensure brand and product alignment and successful brand launches. Managing brand budgets, timelines, and resources to ensure projects are delivered on time and within budget. Conducting competitive analysis and market research to stay up-to-date with industry trends and identify new opportunities for growth. Monitoring and reporting on key performance indicators for brand and product initiatives, and adjusting strategies as necessary to achieve goals. Collaborating with external partners, including agencies, vendors, and influencers, to execute brand and product initiatives. Ensuring brand consistency across all marketing channels, including advertising, social media, packaging, and in-store displays. Managing and mitigating brand reputation risks, including negative customer feedback and social media backlash Must haves: Dutch speaker with excellent written and verbal communication skills Excellent knowledge of English, both written and spoken Passion for branding, marketing, and product development Being inspired and bringing the Dutch brands to another level Strong desire to develop, learn new skills and face new challenge Experience working with cross-functional teams and external partners Passionate sports enthusiast with a deep understanding of various sports, teams, and events Strong attention to detail with the ability to create error-free, high-quality written content and graphics Ability to effectively communicate brand and product messaging to internal and external stakeholders Strong analytical skills, with the ability to analyse market data and make data-driven decisions Proficiency in copywriting and graphic design, with experience using industry-standard tools and software Comfortable collaborating with remote teams and stakeholders across Europe, utilising communication platforms like Slack, Monday, and Jira Proven ability to meet deadlines, manage multiple projects simultaneously, and work independently or as part of a team Familiarity with SEO principles and content marketing strategies is a plus Ability to work in a fast-paced, dynamic environment with tight deadlines A bachelor's degree in marketing, business, or a related field is an asset 3+ years of experience in brand management and product development is a plus What my client offers you: A competitive remuneration package inc. a company bonus scheme Fantastic quarterly team events and weekly company events A one-time bonus to help you set up a comfortable workstation at home On top of our Hybrid work arrangement, up to 40 days a year to work fully remotely from anywhere €250 Annual Wellbeing Allowance A comprehensive, International Private Health Insurance. A €250 One-time Hybrid Allowance to help you set up your home office Breakfast at the office on Mondays and Tuesdays Lunch at the office on Wednesdays ???
Role: Affiliate Manager – New Zealand Region Location: Australia (Remote) One of the fastest growing online start-ups is looking for an energetic, passionate and self-motivated individual who has experience working as an Affiliate Manager in the Online Gaming industry and is based in Australia. Job Responsibilities: Account management of existing affiliates. Monitoring, tracking and evaluating all affiliate marketing activities including recruiting new ones. Implementing marketing campaigns for the existing affiliates and setting up tracking tools for specific landing pages and affiliate. Working with the design team to deliver marketing assets that optimise acquisition. Work closely with different departments to optimise customer LTVs. Who we’re looking for: Experience of working with affiliate tracking platforms. Experience in online gambling businesses Demonstrated track record of managing successful affiliate marketing campaigns and achieving revenue targets. Strong communication, analytical and presentation skills Ability to create strong relationships. Our offer: Competitive remuneration Remote working Opportunity to make impactful contributions during a phase of high growth If you are an ambitious Affiliate Manager, experienced within iGaming with a massive can-do attitude, enthusiasm and a desire to get in at the ground floor of a young and growing company, this is the place for you. APPLY NOW!!! Or express your interest via email at: chrysavgi.patera@pentasia.com
Who will you be working for? My client is a stable and rapidly growing operator that employs talents in various regulated markets. Its LATAM division is looking to hire an affiliate manager to develop and implement a comprehensive affiliate marketing strategy across the region.What You Will Do: Accountable for the effectiveness of the Affiliate Marketing channel. Handle the monthly budget and provide reports on crucial KPIs in specific geographical locations. Ensure that all affiliate materials, including campaigns, bonus offers, and links, are current, and that affiliate websites are promoting the brand appropriately and compatibly. Strategize weekly and monthly promotional calendars. Take charge of our existing affiliate platform (NetRefer). Establish direct connections with key affiliates and cultivate robust, enduring relationships with them. Oversee existing affiliate networks and enlist new partners. Deploy and test new partnerships (S2S, Pixels, GTM). Collaborate with our design team to deliver landing pages and other creative assets to our extended network of partners. Fine-tune the customer journey to align with CRM communications and lifecycle stages. Conduct an analysis of affiliate channel performance using various attribution models and optimize the channel accordingly. What our client is Looking for: Minimum of 3 years of verifiable experience working in affiliate marketing in the IGaming industry (Casinos) Digital salesperson passionate about working with affiliates and associations. Solid analytical and self-sufficient profile, that can work and adapt quickly to changes. Strong knowledge of pixel implementation and code management. Knowledge of Google Analytics and Google Tag Manager. Experience with reports and data analytics, especially knowledge of Power BI and/or Data Studio. Team player, able to work with multiple business units and stakeholders to achieve goals. Solid communication skills in written and spoken English and Spanish. (Portuguese is a Plus) Experience using planning tools (Jira – Asana – Trello), agile experience will be an advantage. Familiar with social media networks and trends. Good understanding of the other Digital Marketing channels (Acquisition and Retention). Customer-centric mindset; think and act with the customer in mind. Knowledge and/or experience in the online gaming market, products, and customers.
Our client is a well established crypto casino and sportsbook looking for a Head of Marketing / CMO to oversee their marketing operations and develop strategies that will propel their brand within the crypto casino industry,You will be accountable for full funnel marketing and omni-channel customer experience, at both strategic and executional levels. The ideal candidate will have an innovative mindset, experience in the gaming sector ideally in crypto , and the ability to lead and expand the marketing division. This role is all about growth to player numbers and NGR. Your Responsibilities Lead the marketing division, encompassing all aspects of brand and marketing activities. Develop and own the brand strategy, ensuring alignment with the company's business objectives and gaining consensus from senior team members. Create and manage the marketing budget, setting clear performance indicators and ROI measurements. Structure, lead and coach a high performing marketing function, ensuring individuals are engaged, inspired and supported to over-achieve against personal objectives. I Highly Desired Knowledge and Experience: Proven experience in a senior brand or marketing role, with a passion for marketing and a deep understanding within the betting, gaming, or crypto industry. Background in the betting and gaming industry, either B2B or B2C, who is adept at both strategic leadership and day-to-day operational roles within a dynamic marketing function. If this sounds like you and you want some more details please get in touch.
CRM Executive - Casino. London - 2 days in the office. Pentasia are supporting a fast growing iGaming business who are expanding their retention team. Responsibilities: • Work with the CRM team to implement the promotional strategy, ensuring campaigns are within budget ensuring a positive return on investment • Working with the promotions manager to take full responsibility of certain aspects of bingo marketing including games road maps and their introduction through go to market plans • Work alongside multiple stakeholders across various locations to ensure requirements are met across campaigns and player groups • Regular reviews of competitor promotions and best practice. Requirements: •Business-oriented with focus on marketing & CRM, analytics and communications • Experience with Fast Track or Optimove software preferable • Experience in CRM campaign tools and content management systems essential •A keen interest in Online Gaming. Previous experience in casino and bingo advantageous but not essential Please apply now to hear more!
A leading online operator for crypto casino is looking for an experienced Head of Marketing to join their multicultural team! Responsibilities: Research and communicate with crypto oriented websites. Develop, implement and track marketing programs and channels. Set up marketing campaigns, track efforts and analyze ROI Conduct market research and analyze trends to identify new marketing opportunities Requirements: Marketing experience is a must! Fluent in English as well as strong written and verbal communication skills in Turkish Skilled in writing and editing content Detailed oriented with strong prioritization, organization, and project management skills Strong knowledge of various marketing and analytics tools. Be able to use data to make decisions and strong budget management Enjoy working closely with other departments and team members. If you are looking for the next step into your career, I want to hear from you! APPLY NOW or email directly at: chrysavgi.patera@pentasia.com
A award winning iGaming business wants a highly ambitious Content Manager to join their team. Responsibilities Producing and placing a wide range of high-quality content including press releases, thought leadership articles, roundtable features, Q&As and interviews Daily and weekly content idea generation Extensive media and client liaison including daily communication, weekly calls, weekly updates, and face-to-face meetings at industry events Identify new business opportunities Coaching, collaborating with and delegating work to junior account executive team members The Candidate 2-3 Years content/copywriting/journalism/B2b PR ( agency or in house) Proven high-quality written / social-digital content experience and a passion for writings iGaming experience preferred What is on offer Competitive salary Hybrid working - 2-3 days in the office Strong company culture Bonus scheme 25 days holiday per annum
Are you a Native Dutch Speaker? Are you looking to head up an entire VIP Function? Pentasia are supporting a pioneering operator looking to revamp there customer loyalty department. A relocation allowance is available for this position. Responsibilities: Set up and own processes to actively monitor player activity. Proactively growing this area of the business and build a team should the need arise. Reporting any pain points to the product team with full briefs. Proactively contact players who are about to reach or have already reached certain checkpoints (related to AML and RG). Explain the process and help with it as much as possible. Requirements: Have at least 3 years of experience with VIP Management & Monitoring within the Igaming industry. Have a very strong knowledge of compliance areas KYC, SOF, AML and player safety. Fluent in written and spoken Dutch and English What they offer: A hybrid working model with 2 days working from a fabulous office and up to 3 days working from home. Private parking. Private Health insurance. Wellness Allowance
A Global Media and Advisory business is looking for a Marketing Associate to join their international team. The Marketing Associate (LatAm) will contribute to executing the Company's marketing strategy. You will report to the VP of Marketing - Americas and will work closely with the Marketing Associate (Americas), the 6-person European marketing team and across other departments. RESPONSIBILITIES Help ensure development and optimization in the use of HubSpot as a CRM, marketing, automation and lead generation tool in collaboration with the Head of Digital Marketing Co-responsible for reaching ticket sales targets for our events as part of marketing team Assist with creation/writing of promotional content for a wide variety of channels (website, print, PR, social media, banners, email, etc.) Responsible for reaching direct marketing targets, generating new business leads Plan, coordinate and drive ideas for email/direct mail elements for event marketing campaigns Responsible for establishing and maintaining a high level of quality and innovation in marketing emails and social media Coordinate running reporting, evaluation and improvement of email marketing activities in collaboration with Head of Digital Marketing Ensure the overall marketing strategy covers post-event activities to maximize opportunities and further client engagement Collect, evaluate and make recommendations based on data from marketing activities (performance for website, email, social etc.) Collecting and reporting useful stats and KPI’s for event attendees Demonstrate industry awareness and understanding of identified important markets and stakeholders Demonstrate excellent understanding of all company events and the features and benefits they bring to our leads and customers QUALIFICATIONS You must have: Fluency in Portuguese Degree in marketing or commercial communication Experience in B2B marketing (2+ years) Excellent experience with marketing execution - especially email marketing Experience with Hubspot or other CRM software A creative mindset, always seeking new and innovative solutions and proposing concepts Great copywriting and proofreading skills, with creativity and attention to detail Good understanding of digital and data-driven marketing techniques Excellent written and spoken English Experience with spreadsheet software (Excel, Google Sheets etc.) It would be nice if you had: Experience in marketing business events and/or media Experience with basic CMS systems (WordPress) Interest in the gaming and/or sports sector Basic HTML skills for websites and email marketing 3 Fluency in Spanish
