Our Practices
Marketing jobs in the iGaming and Payments sector, including client and agency-side roles in creative, strategy, brand, PPC, SEO and CRM Creative types thrive in copywriting, social, content and design. The logical may prefer PPC, SEO, CRM, acquisition or strategy. The high-growth global iGaming and Payments industry is an ideal place to build a thriving marketing career.
Our client a large Tier 2 operator in numerous global markets is looking for a Off Page SEO Specialist to join a large marketing team in Malta. If you are an SEO specialist with experience in I-Gaming based in Malta please get in touch. The client is looking for someone to improve their SEO off page campaigns and deliver strong FTD numbers.
Chief Marketing Officer My client is a leading international sports betting and gaming brand operating globally is seeking a top-tier Chief Marketing Officer who can lead the company to new heights in the competitive gambling and crypto industries. KEY RESPONSIBILITIES: As the CMO, you will have the opportunity to drive our company's growth and success through innovative marketing strategies and exceptional leadership. You will: Develop and execute marketing strategies that align with our company's vision and drive revenue growth, leveraging your exceptional analytical skills, data-driven approach and expertise in the gambling and crypto industries. Cultivate a culture of collaboration and teamwork by working closely with regional teams to ensure you’re always on the same page. With a deep commitment to open communication and a shared vision, you’ll work together to achieve our goals and make a positive impact in the company eco-system. Lead and manage diverse teams of mature professionals, providing clear direction, mentorship and support to drive excellence and success. You will inspire and motivate your team with your passion, boldness and empathy, fostering a culture of innovation, collaboration, mutual respect and excellence. Establish and refine business processes that maximize our available financial assets, allowing us to achieve more with less. With a laser focus on efficiency and effectiveness, you’ll build highly successful operation that's poised for growth and innovation. Identify and mitigate risk in all aspects of our business, from financial operations to marketing campaigns, to ensure our continued growth and success. You will have a deep understanding of executive commercial management and threat identification and be able to make data-driven decisions to manage risk effectively. Use your in-depth understanding of market trends and customer behavior to develop effective marketing campaigns that build brand awareness, drive customer acquisition and beat the competition. You will be a brand advocate, managing our brand image and reputation to ensure consistency and excellence across all touchpoints. Ensure consistent and exceptional brand presentation across all platforms, from online digital channels to live events and expos, by meticulously adhering to brand guidelines and maintaining a strong sense of pride in our company's image and values. Develop and maintain strong relationships with key stakeholders in the gambling and crypto industries, including investors, partners, and regulators, to drive growth and innovation. You will have a broad and bold network and be able to collaborate effectively with a wide range of partners. Create and cultivate a supportive and empowering work environment that fosters creativity, ambition, and innovation. As a coach and mentor, you will provide guidance and support to mature and experienced team members, encouraging autonomy, providing feedback, sharing knowledge, setting expectations, and building relationships to help them reach their full potential. You will be a data-driven strategist, using insights to continually improve our marketing efforts and drive revenue growth. OUR EXPECTATIONS: Advanced degree in marketing, business or a related field from a top-tier institution, with a deep understanding of marketing strategy, branding and customer behavior. 10+ years of experience in marketing and executive commercial management, with a proven track record of driving revenue growth and delivering exceptional results in the highly competitive gambling and crypto industries. Deep expertise in data analytics, financial modelling and risk management, with experience using insights to make data-driven decisions that deliver significant business impact across all aspects of the marketing mix. Exceptional leadership skills, with a demonstrated ability to inspire and motivate diverse teams of marketing and commercial professionals. Strong understanding of brand strategy, with the ability to build and maintain a strong brand image and reputation across all touchpoints. Apply Now or Email me directly at: chrysavgi.patera@pentasia.com to learn more.
My client is seeking a highly skilled and experienced Country Director (Denmark) to take charge of establishing their business in this specified market. The ideal candidate will possess a proven track record in both operational and marketing aspects, with a strong focus on providing excellent support to the team. About the Role: As the Country Director, you will be responsible for developing and implementing effective strategies to surpass company objectives and targets at the market level. This includes developing the market strategy, product, customer acquisition, and retention, while also managing P&L, building relationships, seeking marketing and partner opportunities, and providing feedback to product and marketing teams based on your market knowledge. Responsibilities: Develop and implement the company's strategic plan within the region, in line with the overall company objectives Develop and maintain relationships with key stakeholders, including local authorities and regulatory bodies Ensure compliance with all relevant regulatory requirements within the region Develop and manage budgets and financial targets for the region, ensuring that revenue and profit targets are met or exceeded Analyze market trends and competitor activity to identify new opportunities and threats Develop and implement marketing strategies to increase brand awareness and drive customer acquisition within the region Demonstrated ability to optimize site and product presentation and promotion to achieve maximum player volume through targeted localization strategies informed by extensive market research and analysis Ensure that all communication with players is in line with the local requirements Manage and lead a team of local managers, providing leadership and guidance in achieving operational goals. Our Expectations: Bachelor's degree in Business Administration, Marketing, or a related field. Industry Expertise: Strong knowledge of Danish gambling/iGaming regulations, consumer behavior, and compliance. Strategic Leadership: Skilled in creating and executing market strategies while balancing immediate tasks and long-term goals. Business Development: Experience building partnerships with regulators, affiliates, and stakeholders. Language & Travel: Fluent in Danish and English; flexible for travel to Armenia headquarters. Proven experience in managing regional operations within the online gambling industry with provable success in comparable roles Experience in both digital and offline marketing, with a proven track record in acquiring customers and growing businesses through the delivery of profitable acquisition marketing campaigns with ambitious CPA and ROI target. Does this sound your next career opportunity? then Apply Now or email me at: chrysavgi.patera@pentasia.com to express your interest and learn more!
Our client a Tier one operator globally is looking for a Head of CRM Intelligence to ideally work out of their Canada office. This role is to establish and lead an intelligence function that analyses award spending and optimises campaign effectiveness whilst offering data driven insights. Duties include Ideate analysis approach and lead monitoring of the overall ROI of CRM initiatives and spend, including but not limited to promotional/bonus spend, across campaign types and efforts Help define the target state of the ongoing transformation of the existing CRM function throughout 2025, helping create new teams, functions and roles required to achieve it Identify and prioritize needs for critical predictive data models required to inform campaign automation around player journeys, and lead development of them in partnership with Data Science teams Regularly update different stakeholders, including CRM and Country leaders, with the precise information and insights to enable thought partnering and executive decision making. If this sounds like you then please get in touch.
Our client is launching a India focused (initially) Casino and Sportsbook out of Georgia. They are looking for a CRM Manager. The role will include CRM Strategy Development: Design, implement, and manage customer retention and loyalty strategies across different channels (email, SMS, push notifications, in-app messaging). Segment and target customer groups based on behavior, activity, and preferences to optimize retention rates and lifetime value. Campaign Management: Create and oversee automated CRM campaigns, ensuring they are effective and aligned with business objectives. Work with creative teams to develop compelling content and promotions tailored to different player segments. Data Analysis & Reporting: Monitor, analyze, and report on key performance metrics (KPIs) such as retention rates, conversion rates, and customer lifetime value. Utilize data-driven insights to continually optimize CRM strategies and campaigns. Customer Journey Optimization: Map out and enhance the entire customer journey, ensuring a seamless and personalized experience from acquisition to retention. Implement strategies for reactivation of dormant players and maximizing revenue opportunities. Collaboration & Cross-functional Engagement: Collaborate with marketing, product, and customer support teams to ensure alignment and execution of CRM initiatives. Provide CRM insights to inform the product development and promotional activities. Tool & Platform Management: Manage and optimize CRM software tools and platforms for segmentation, campaign execution, and reporting. Stay up to date with the latest CRM tools and technologies, as well as industry trends, to drive innovation in CRM strategies. Customer Feedback & Satisfaction: Regularly gather and analyze customer feedback to inform and improve CRM strategies. Use customer insights to personalize communications and improve the overall player experience. If this sounds like you then please get in touch.
My client is a fast growing Crypto Casino & Sportsbook and is looking for an experienced Marketing Manager! You will be pivotal in transforming the marketing strategy into impactful execution. Reporting directly to the CMO, you’ll be the driving force behind the seamless execution of the company's marketing strategy. Your role is dynamic, blending strategic oversight with hands-on management to ensure that every initiative delivers measurable results. You’ll oversee multiple marketing channels, unify team efforts, and lead diverse projects to elevate our brand while driving player acquisition and engagement. Key Responsibilities Player Acquisition and Engagement: Manage marketing initiatives that attract new players, build brand loyalty, and foster long-term engagement. Focus on innovative strategies and personalised campaigns to create a compelling experience for our audience. Strategic Execution: Translate the CMO’s marketing vision into detailed, actionable plans. Work closely with him to align campaign objectives with broader business goals, ensuring consistency and impact across all marketing channels. Campaign Execution and Optimisation: Oversee the day-to-day execution of campaigns across SEO, social media, paid media, KOL collaborations, affiliate partnerships, and brand ambassador programs. Ensure every campaign is on schedule, within budget, and delivering measurable outcomes. Team Coordination and Collaboration: Act as the bridge between internal teams and external partners. Foster collaboration and ensure all stakeholders are aligned on project goals and deliverables. Brand Growth and Innovation: Contribute to the growth of our brand by identifying unique opportunities to stand out in the crowded crypto gambling space. Develop campaigns that resonate with players and position us as a trusted leader in the industry. Data-Driven Decision Making: Track campaign performance, player acquisition metrics, and engagement rates. Use insights to refine strategies, enhance targeting, and achieve key performance indicators (KPIs). Problem Solving and Process Improvement: Identify operational inefficiencies or challenges in campaign execution and implement solutions to streamline processes. Continuously improve workflows to enhance productivity and campaign effectiveness. Required Qualifications Proven Marketing Expertise: A minimum of 7 years in digital marketing or a similar role, with demonstrated success in managing and executing largescale marketing campaigns. Experience in crypto and/or gaming industries, as well as a strong understanding of their unique challenges and opportunities. In-depth understanding of key marketing channels, including SEO, social media, paid media, affiliate marketing, and KOL partnerships. Extensive experience with digital advertising platforms, analytics tools, marketing funnels, and customer acquisition/retention strategies specific to crypto and/or online gaming. Project Management: A proven track record of managing multiple marketing projects simultaneously, ensuring they are completed on time, within scope, and deliver measurable results. Team Management: Hands-on experience in managing a team of marketing professionals. Ability to set goals, track performance, and foster a collaborative and motivated team culture. Performance-Driven Mindset: Experience in tracking KPIs, analysing performance, and optimising campaigns to drive growth and achieve business objectives. Industry Insights: A solid grasp of the cryptocurrency and/or gaming ecosystem. Awareness of compliance and regulatory considerations within the gambling and crypto industry. Tools & Platforms Expertise Analytics Platforms: Proficiency in analytics platforms to track and measure campaign performance. Ad Management: Experience managing campaigns through traditional and non traditional advertising platforms. Automation and CRM Tools: Familiarity with marketing automation platforms and CRMs to streamline campaigns and improve efficiency. Data Visualization: Comfort using visualisation tools to present performance insights to stakeholders in a clear, actionable format. Skills Communication: Communication skills to articulate strategies, share feedback, and collaborate across departments. Analytical Acumen: A data driven mindset that can interpret complex data sets, derive actionable insights, and apply them to optimise marketing efforts. Creative Problem Solving: Innovative thinking to identify challenges, devise solutions, and implement improvements to workflows, campaigns, and strategies. Adaptability: Comfort working in a dynamic environment, with the ability to pivot based on market trends and business needs. If you are ready to jump in action, have experience in crypto casinos & sportsbetting with years of experience in digital marketing and looking for your next challenge Apply Now or email me at: chrysavgi.patera@pentasia.com
My client is seeking a highly skilled and experienced Country Director (Sweden) to take charge of establishing their business in this specified market. The ideal candidate will possess a proven track record in both operational and marketing aspects, with a strong focus on providing excellent support to the team. About the Role: As the Country Director, you will be responsible for developing and implementing effective strategies to surpass company objectives and targets at the market level. This includes developing the market strategy, product, customer acquisition, and retention, while also managing P&L, building relationships, seeking marketing and partner opportunities, and providing feedback to product and marketing teams based on your market knowledge. Responsibilities: Develop and implement the company's strategic plan within the region, in line with the overall company objectives Develop and maintain relationships with key stakeholders, including local authorities and regulatory bodies Ensure compliance with all relevant regulatory requirements within the region Develop and manage budgets and financial targets for the region, ensuring that revenue and profit targets are met or exceeded Analyze market trends and competitor activity to identify new opportunities and threats Develop and implement marketing strategies to increase brand awareness and drive customer acquisition within the region Work closely with other departments such as Finance, Legal, Marketing, and Product to ensure a cohesive and coordinated approach to business operations Build strong relationships with third-party digital brands to increase brand partnership opportunities Interpret business and marketing data to assess the effectiveness of campaigns and report back to the business with results and learnings Demonstrated ability to optimize site and product presentation and promotion to achieve maximum player volume through targeted localization strategies informed by extensive market research and analysis Ensure that all communication with players is in line with the local requirements Set specific, measurable, attainable, relevant, and time-bound objectives to achieve a positive return on investment (ROI) for group campaigns in alignment with business goals. Define key performance indicators (KPIs) to track progress towards achieving the objectives Manage and lead a team of local managers, providing leadership and guidance in achieving operational goals Report regularly to senior management on the performance of the region, highlighting any issues or opportunities Our Expectations: Bachelor's degree in Business Administration, Marketing, or a related field Proven experience in managing regional operations within the online gambling industry with provable success in comparable roles Understanding of local regulations and compliance requirements within the online gambling industry Excellent communication and interpersonal skills, with the ability to build relationships with key stakeholders Demonstrating a proven track record in strategic planning and project management, with a focus on defining goals, conducting market research, identifying target audiences, and implementing successful marketing strategies Strong leadership skills and ability to manage a team, setting individual objectives through a structured personal development plan Strong analytical skills, with the ability to analyze market trends, competitor activity, and P&L statements Experience in both digital and offline marketing, with a proven track record in acquiring customers and growing businesses through the delivery of profitable acquisition marketing campaigns with ambitious CPA and ROI targets Proven track record of effectively managing multiple projects concurrently, leveraging strong project management skills to ensure timely delivery and successful outcomes Proficiency in English and any other language knowledge is a strong plus High level of flexibility and adaptability to maneuver in a very dynamic environment Does this sound your next career opportunity? then Apply Now or email me at: chrysavgi.patera@pentasia.com to express your interest and learn more!
Position Overview: The Partnerships & Sponsorships Manager is responsible for high-profile collaborations and large-scale partnerships that elevate the brand's global presence. This role focuses on securing strategic agreements with top-tier influencers, brand ambassadors, sports teams, leagues, and major events. By leveraging market insights, negotiation expertise, and integrated campaign planning, the Partnerships & Sponsorships Manager ensures that these headline partnerships deliver strong brand equity, broad audience reach, and measurable ROI. Identify and prioritize high-value partnerships, including renowned sports personalities, large-scale influencers, marquee leagues, and event sponsorships that align with the brand's values and strategic goals. Establish evaluation criteria for selecting opportunities based on brand synergy, potential ROI, and market impact. Major Influencer & Ambassador Management: Engage with top-tier influencers and ambassadors to secure brand endorsement deals. Negotiate contracts, manage deliverables, and provide creative direction to ensure consistent, authentic representation of the brand's identity. Event & Sports Sponsorship Activation: Identify and coordinate sponsorships with sports teams, tournaments, and entertainment events that enhance brand visibility in key regions. Integrate sponsorship activations—such as branded merchandise, VIP experiences, and co-branded content—into broader brand narratives. Campaign Planning & Execution: Collaborate with internal marketing, creative, and social teams to develop integrated campaigns that feature these premier partnerships. Oversee content production timelines, ensuring quality and brand compliance at every stage. Brand Alignment & Compliance: Guarantee all partnership and sponsorship activities align with brand standards, messaging, and responsible gaming principles. Work closely with Brand Compliance & Governance to meet industry regulations and cultural sensitivities. Performance Tracking & Analytics: Define KPIs (brand awareness, engagement, conversion, sentiment) and regularly measure campaign performance against these benchmarks. Present insights, ROI analyses, and strategic recommendations to senior leadership, optimizing future investments in high-profile collaborations. Qualifications & Experience: Bachelor’s degree in Marketing, Communications, Business, Sports Management, or related field. 5+ years of experience in sponsorship management, high-level influencer partnerships, or strategic brand collaborations, preferably with global consumer-facing brands. Proven negotiation, relationship-building, and stakeholder management skills. Strong analytical mindset and ability to leverage data to guide decision-making. Deep understanding of the sports, gaming, and entertainment landscapes, with cultural adaptability in international markets. If you fill the above requirements and want to elevate your iGaming career then Apply Now or email me directly at: chrysavgi.patera@pentasia.com
Job Description In this role, you will need to take the lead on innovative strategies on how to improve the online properties and other assets in order to amply the value we provide to our clients and partners visitors. If you're an individual fuelled by creativity, responsibility, self-determination, have a passion for technology along with a positive attitude and exceptional communication skills then we believe you'd be an ideal fit for our team. Essential Qualifications You should bring extensive expertise in SEO. Technical onsite, link building, content and all relevant areas of SEO. A background in content management, online marketing, or IGaming, particularly in a similar, is a prerequisite for this position. Fluency in English, both spoken and written, is essential. You must exhibit a robust ability to make balanced decisions between achievable and desirable outcomes, necessitating a sound understanding of technical feasibility. Innovative thinker that can help us challenge the status quo within online marketing. Minimum of 3 to 5 years’ experience in a similar position. Able to travel if required. Technical Requirements Good level of website development understanding. Experience with WordPress. Expert at web analytics such as Google Analytics. Expert at testing and optimization tools for websites Experience & good understanding of SEO tools like Ahrefs, Majestic, SEMRush, SurferSEO and/or ScreamingFrog. Experience & good understanding of Google Search Console, Google Analytics and Google Tag Manager. Experience & good understanding of AI tools/services such as ChatGPT and/or Claude Experience and good understanding of popular SEO strategies such as PBN’s Additional Skills and Qualities (Advantageous but Not Required) Proficiency in any additional languages, such as Japanese, Thai, Portuguese, Spanish would be a significant advantage. Higher degree education is desirable but not necessary. What We Offer Bonus schemes and Incentives Relocation Package (if required) After initial 6 months, a hybrid option is available, working from home in Malta some days in the week. Health insurance Use of gym facilities at our current office and free fitness classes. Excellent opportunity to take your career to the next level. If you are looking to grow your SEO career, have experience in the Canadian market and happy to relocate to Malta. then Apply now or email me directly at: chrysavgi.patera@pentasia.com
