Russian Marketing Specialist - Remote
Posted 43 days agoJob Purpose:
As a Russian Marketing Specialist, you will be responsible for developing and executing marketing strategies tailored to the Russian-speaking audience reporting to the Country Manager of the market.
You will collaborate closely with our marketing team to create engaging campaigns, promotions, and content that resonate with Russian sports and casino enthusiasts and bettors.
Your goal will be to increase brand awareness, customer acquisition, and retention within the Russian market segment.
Essential Job Functions / Main Duties & Responsibilities:
Develop and implement marketing strategies to promote our sportsbook brand effectively within the Russian-speaking market.
Create compelling marketing campaigns, including email marketing, social media, paid advertising, and content marketing, targeting Russian audiences.
Collaborate with the content team to localize and optimize marketing materials, ensuring they are culturally relevant and resonate with the target audience.
Monitor and analyse key performance metrics, such as user engagement, conversion rates, and ROI, to measure the effectiveness of marketing campaigns.
Conduct market research to identify trends, preferences, and opportunities within the Russian sports and casino betting industry.
Stay up-to-date with industry developments, competitor activities, and regulatory changes affecting the Russian market.
Build and maintain relationships with Russian influencers, affiliates, media outlets, and partners to enhance brand visibility and reach.
Work closely with the product team to provide insights and feedback on product localization and features tailored to Russian users.
Developing promotional materials and marketing plans for traditional and digital advertising channels
Key Affiliate management: manage and respond to affiliate inquiries promptly
Manage VIP client emails and provide exceptional service to ensure customer satisfaction.
Knowledge & Experience:
2-4 years of experience in the Russian gaming industry
Fluency in both Russian and English: written and spoken is essential.
Strong communication and analytical skills
Attention to detail, leadership skills and ability to solve problems
Knowledge of marketing strategy and digital media channels