AI Marketing SpecialistPosted 11 days ago
Position Summary: The AI Marketing Specialist will play a critical role in applying AI technologies to optimize our marketing efforts in the online sports and casino betting industry. As a member of the marketing team, you will be responsible for designing and executing innovative AI-based campaigns, analyzing data, and identifying trends and insights to drive customer acquisition, engagement, and retention.Key Responsibilities:
Develop and implement AI-driven marketing strategies tailored to the online sports and casino betting industry, including content creation, audience segmentation, and campaign optimization.
Collaborate with cross-functional teams, including data scientists, engineers, and product managers, to develop and refine AI marketing tools and applications for the US market.
Analyze marketing data to identify trends and insights, using AI and machine learning models to optimize marketing campaigns and improve ROI.
Stay current on the latest AI, marketing, and online gaming industry trends and technologies, as well as competitor activities, to provide recommendations for continuous improvement.
Create and deliver clear and concise reports and presentations to senior leadership, detailing the success of AI-driven marketing initiatives and providing actionable insights for future campaigns.
Train and support the marketing team in understanding and utilizing AI technologies and tools effectively, with a focus on the online sports and casino betting industry.
Required Skills & Qualifications:
Bachelor's degree in Marketing, Computer Science, Data Science, or a related field.
Minimum of 3-5 years of experience in a marketing role, with a focus on AI-driven marketing initiatives, preferably in the online gaming industry.
Strong understanding of AI and machine learning concepts, tools, and technologies.
Proficient in data analysis, visualization, and reporting, with experience in tools such as Python, R, SQL, and Tableau.
Excellent analytical, problem-solving, and critical-thinking skills.
Strong interpersonal and communication skills, with the ability to work effectively with diverse teams and present complex information clearly and concisely.
Proven track record in executing successful marketing campaigns and driving business growth through innovative strategies.
Passionate about staying up-to-date with the latest trends and advancements in AI, marketing, and the online sports and casino betting industry.
Master's degree in Marketing, Computer Science, Data Science, or a related field.
Experience with AI platforms such as TensorFlow, PyTorch, or similar frameworks.
Knowledge of natural language processing and/or computer vision techniques.
Familiarity with marketing automation platforms, CRM systems, and tools specific to the online gaming industry.