Gareth Mulley.
Head of Practice - Marketing
I have 16 years of experience in recruitment, specialising in Marketing roles at all levels from CMO to Marketing executive. I run the UK marketing team across Pentasia and Head-count which allows me to find the best roles for my candidates and the best talent for my clients.
The marketing function has changed so much in the last 16 years and it has been exciting to keep abreast of all the new marketing channels, technologies and tools marketeers now have at their disposal. I love talking to passionate marketeers in any field so please get in touch.
Latest Gareth Mulley Jobs.
Digital Marketing Specialist
Posted 13 days ago- €45000 pa
Our client is looking for a dynamic and results-driven Digital Marketing / PPC Specialist with experience in unregulated markets. You will be at the forefront of their acquisition strategies, utilising your expertise in paid traffic acquisition, media buying, and innovative digital marketing techniques. Role Overview: In this role, you will lead the strategy and execution of paid digital campaigns aimed at growing their user base and maximising revenue. Initially, you will develop, manage, and optimise PPC strategies aimed primarily at the Australian market amongst others, leveraging your background in PPC, SEM, SEO, and traffic generation together with other acquisition strategy ideas. Key Responsibilities: Develop and optimise best-in-class PPC strategies to drive customer acquisition and revenue growth. Manage large budgets and allocate resources effectively to maximise ROI and achieve acquisition goals. Lead the strategy and execution of paid digital campaigns for Meta/Google and other relevant ad platforms. Utilise your expertise in B2B lead generation to uncover new acquisition opportunities. Collaborate with internal teams to ensure technical alignment and seamless campaign execution. Analyse campaign performance, conduct A/B testing, and make data-driven decisions to optimise outcomes. Regularly report on campaign results, performance metrics, and insights to key stakeholders. Stay up-to-date with the latest trends, tools, and best practices in digital marketing, particularly in the iGaming sector. Qualifications: Proven experience in running Blackhat campaigns - PPC, SEM, SEO, and traffic generation, with a strong track record of increasing conversions, retention, and ROI. At least 5 years of hands-on experience managing PPC campaigns within the iGaming industry. Strong understanding of CPA, ROI, and other key performance metrics. Proficiency with Analytics, bid management tools, and other marketing platforms. Knowledge of online gambling regulations and the ability to navigate compliance requirements. Excellent analytical skills with the ability to interpret data and provide actionable insights. Strong communication skills, with proficiency in Excel and reporting tools. A network of affiliates in the iGaming sector would be considered a plus.
Greek Marketing Manager
Posted 22 days ago- €50,000 pa
As a Marketing Manager for the Greek region you will be responsible for crafting and executing a comprehensive marketing plan tailored to the local market. This includes managing budgets, aligning strategies with senior leadership and the Country Director, and overseeing various marketing activities. Your role will involve content creation, digital marketing, online advertising, event coordination, and managing relationships with third-party advertisers, YouTubers, affiliates, and streamers. You will also be tasked with translating content into Greek, analyzing marketing performance using tools such as SEO and Google Analytics, and ensuring compliance with company policies. If you have experience within the Greek I-Gaming market please get in touch.
Creative Studio Manager
Posted 90 days ago- London
- £75,000 to £80,000 pa
Our client is seeking an experienced creative studio manager to play a pivotal role in the execution of global integrated marketing campaigns . In this role you will ensure the successful delivery of projects and campaigns spanning from the initial brief planning with business stakeholders to final asset handover, all whilst ensuring they remain on budget and on time. The creative studio manager will be responsible for managing the workflow of the creative team, the budgets and timelines for external studios collaboration and ensuring all resources are organized efficiently and projects hit key milestones with precision. You report into the head of creative services and are a key part of the marketing division. Your strategic vision and seasoned judgment will drive projects forward, adapting to challenging requirements and unforeseen challenges while keeping the broader business goals in focus. Within this role, your strong communication and interpersonal skills will establish you as a go-to collaborator, working in harmony with creatives, both internal and external, whilst managing the expectations of business stakeholders to ensure a unified approach that exceeds expectations. Act as primary liaison between marketing disciplines to synchronise resources, and ensure business needs are catered for. Oversee the end-to-end execution of integrated campaigns, ensuring their completion on time and on budget. Monitor campaign budgets and proactively address resource allocation concerns. Effectively manage project schedules, adhering to scope, timelines and budgets. Champion quality standards across all creative and deliverables. If this sounds like a role of interest please get in touch for more information.