Gareth Mulley.

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Gareth Mulley

Gareth Mulley.

Head of Practice - Marketing

​I have 16 years of experience in recruitment, specialising in Marketing roles at all levels from CMO to Marketing executive. I run the UK marketing team across Pentasia and Head-count which allows me to find the best roles for my candidates and the best talent for my clients.

The marketing function has changed so much in the last 16 years and it has been exciting to keep abreast of all the new marketing channels, technologies and tools marketeers now have at their disposal. I love talking to passionate marketeers in any field so please get in touch.

Latest Gareth Mulley Jobs.

Marketing Director - Sportsbook- Manila

Posted 6 days ago
  • Manila
  • $120,000 to $140,000

I am looking for a marketing director with a strong understanding of the sportsbook product and the South East Asian region. This dynamic fully licensed business is looking to build its sportsbook prowess and this is a key hire. You will be responsible for Growth Strategy & Player Acquisition - Develop and own the company’s multi-channel marketing strategy across digital, influencer, offline, and strategic partnerships - Lead performance marketing across paid media, SEO, affiliates, CRM, and app/store acquisition - Define and optimize the full marketing funnel (awareness ? conversion ? retention) across web and app Brand & Creative Direction - Own the brand strategy and voice of the company across markets - Oversee creation of world-class content, campaigns, and communication - Ensure consistency and innovation in messaging across all platforms Budget Ownership & Planning - Define, manage, and optimize the marketing budget to deliver ROI-positive campaigns - Forecast and track spend vs performance across all channels and market segments - Ensure efficient resource allocation across brand and growth initiatives - Collaborate with Finance to align budget planning with company-wide revenue and profit targets Data-Driven Execution - Partner with BI and Product teams to measure LTV, CAC, ROI, churn, retention, and optimize continuously - Leverage market and player insights to tailor local campaigns and personalize experiences Leadership & Org Development - Build, mentor, and scale a high-performance marketing team (growth, brand, CRM, content, design) - Foster a culture of creativity, speed, and accountability - Report directly to the Head of Business Unit and align with cross-functional leaders (Product, Operations, Finance) If this sounds like your next move and you can relocate to Manila then please get in touch.

Sportsbook Director

Posted 48 days ago
  • Costa Rica
  • $120,000 to $160,000 pa

I am looking for a sportsbook director to lead the sportsbook division for an international I-Gaming operator. The role is based in San Jose , Costa Rica so you need to be able to be on the ground there. Operational Leadership: Oversee the entire sports betting vertical, including both the commercial and operational aspects. This includes working with internal teams and external partners to ensure optimal performance across all sports offerings. Collaboration with Trading Team: Partner closely with the Director of Trading to manage sports lines, prop betting, and live betting. Ensure the offshore lines and three external third-party suppliers are aligned with business goals and deliver the best possible betting experiences. Sports Marketing Leadership: Brief and collaborate with the marketing and campaign teams to ensure that all sporting events are strategically covered with the best promotions, odds, and campaigns across all marketing channels. Guide the marketing teams on key sporting moments throughout the year, ensuring consistent communication and delivery of sports campaigns that resonate with customers. P&L and KPI Accountability: Take full ownership of the sports betting P&L, driving profitability while managing critical KPIs, including sports actives and Gross Gaming Revenue (GGR). Ensure the sportsbook achieves its revenue targets and continually grows its active sports user base through innovative product offerings and promotional strategies. If this sounds like your next position then please feel free to get in touch

VIP Manager - Belgium

Posted 76 days ago
  • Brussels
  • €60,000 to €65,000 pa

Our client a Tier one operator across Europe is looking for a VIP Manager to join its existing team. You will ideally have experience in handling VIP customers and building relationships at this level. You will bring new ideas around customer segmentation and incentives and you will want to be part of a industry leading VIP proposition. If you have knowledge of the Belgian market and understand the customer behaviour and competitor landscape then please get in touch