Gareth Mulley.
Head of Practice - Marketing
I have 16 years of experience in recruitment, specialising in Marketing roles at all levels from CMO to Marketing executive. I run the UK marketing team across Pentasia and Head-count which allows me to find the best roles for my candidates and the best talent for my clients.
The marketing function has changed so much in the last 16 years and it has been exciting to keep abreast of all the new marketing channels, technologies and tools marketeers now have at their disposal. I love talking to passionate marketeers in any field so please get in touch.
Latest Gareth Mulley Jobs.
Marketing Director - Sportsbook- Manila
Posted 6 days ago- Manila
- $120,000 to $140,000
I am looking for a marketing director with a strong understanding of the sportsbook product and the South East Asian region. This dynamic fully licensed business is looking to build its sportsbook prowess and this is a key hire. You will be responsible for Growth Strategy & Player Acquisition - Develop and own the company’s multi-channel marketing strategy across digital, influencer, offline, and strategic partnerships - Lead performance marketing across paid media, SEO, affiliates, CRM, and app/store acquisition - Define and optimize the full marketing funnel (awareness ? conversion ? retention) across web and app Brand & Creative Direction - Own the brand strategy and voice of the company across markets - Oversee creation of world-class content, campaigns, and communication - Ensure consistency and innovation in messaging across all platforms Budget Ownership & Planning - Define, manage, and optimize the marketing budget to deliver ROI-positive campaigns - Forecast and track spend vs performance across all channels and market segments - Ensure efficient resource allocation across brand and growth initiatives - Collaborate with Finance to align budget planning with company-wide revenue and profit targets Data-Driven Execution - Partner with BI and Product teams to measure LTV, CAC, ROI, churn, retention, and optimize continuously - Leverage market and player insights to tailor local campaigns and personalize experiences Leadership & Org Development - Build, mentor, and scale a high-performance marketing team (growth, brand, CRM, content, design) - Foster a culture of creativity, speed, and accountability - Report directly to the Head of Business Unit and align with cross-functional leaders (Product, Operations, Finance) If this sounds like your next move and you can relocate to Manila then please get in touch.
Sportsbook Director
Posted 48 days ago- Costa Rica
- $120,000 to $160,000 pa
I am looking for a sportsbook director to lead the sportsbook division for an international I-Gaming operator. The role is based in San Jose , Costa Rica so you need to be able to be on the ground there. Operational Leadership: Oversee the entire sports betting vertical, including both the commercial and operational aspects. This includes working with internal teams and external partners to ensure optimal performance across all sports offerings. Collaboration with Trading Team: Partner closely with the Director of Trading to manage sports lines, prop betting, and live betting. Ensure the offshore lines and three external third-party suppliers are aligned with business goals and deliver the best possible betting experiences. Sports Marketing Leadership: Brief and collaborate with the marketing and campaign teams to ensure that all sporting events are strategically covered with the best promotions, odds, and campaigns across all marketing channels. Guide the marketing teams on key sporting moments throughout the year, ensuring consistent communication and delivery of sports campaigns that resonate with customers. P&L and KPI Accountability: Take full ownership of the sports betting P&L, driving profitability while managing critical KPIs, including sports actives and Gross Gaming Revenue (GGR). Ensure the sportsbook achieves its revenue targets and continually grows its active sports user base through innovative product offerings and promotional strategies. If this sounds like your next position then please feel free to get in touch
VIP Manager - Belgium
Posted 76 days ago- Brussels
- €60,000 to €65,000 pa
Our client a Tier one operator across Europe is looking for a VIP Manager to join its existing team. You will ideally have experience in handling VIP customers and building relationships at this level. You will bring new ideas around customer segmentation and incentives and you will want to be part of a industry leading VIP proposition. If you have knowledge of the Belgian market and understand the customer behaviour and competitor landscape then please get in touch
Marketing Science and Business Intelligence Manager
Posted 83 days ago- Philadelphia
- $100,000pa
Our client in Philadelphia is seeking someone who has a natural curiosity and is driven by a passion for uncovering insights that drive business decisions. The ideal candidate will be self-motivated and possess exceptional critical thinking skills, keen attention to detail, and have a relentless desire to continuously learn and grow. In this role, you will work closely with stakeholders while analyzing complex data sets and developing actionable insights. You will also partner with the VP of Data & Growth to help create a data driven culture across the company. As a Marketing Scientist, you will own media mix modeling and attribution to optimize marketing spend and effectiveness. You will stay up to date with industry best practices, especially as data privacy evolves, ensuring compliance and innovation in Apple App Tracking & Transparency (ATT) and mobile attribution. Additionally, you will provide data-driven recommendations to maximize Return on Ad Spend (ROAS) and collaborate with CRM teams to maximize player Lifetime Value (LTV) and minimize customer churn. Essential Duties & Responsibilities: Lead and own weekly and monthly business review presentations, delivering detailed analysis of business performance across marketing, operations & product. As well as providing actionable insights to drive strategic decision-making. Develop, implement, and optimize multi-touch attribution models to accurately measure the effectiveness of various marketing channels. Design and execute media mix modeling to inform budget allocation and maximize ROI across all marketing channels. Analyze user data and build and/or maintain various models such as player cohorting, lifetime value, and others. Collaborate with marketing, operations, and product teams to understand business objectives and translate them into data-driven strategies. Analyze large datasets to uncover trends, patterns, and insights that drive strategic marketing decisions. Create and maintain dashboards and reports to monitor performance and provide actionable insights to stakeholders. Stay updated with the latest trends and advancements in data science, analytics, and marketing technology. Ensure data quality and integrity by establishing and enforcing best practices for data collection, processing, and analysis. Present findings and recommendations to senior leadership and other stakeholders in a clear and concise manner. Drive the development and implementation of new predictive models and machine learning algorithms to enhance marketing efforts. Education, Qualifications & Experience: Bachelor’s or Master’s degree in Data Science, Statistics, Mathematics, Computer Science, Marketing, or a related field. Minimum of 3 years of experience in analytics or data science role. Strong proficiency in working with data warehouses with high degree of comfort writing SQL Strong proficiency in statistical analysis, data mining, and predictive modeling techniques (Python or R). Experience with data visualization tools such as Tableau, Power BI, or similar. Excellent analytical, problem-solving, and critical-thinking skills. Experience with digital marketing platforms (Google Analytics, Facebook Ads, etc.) and understanding of various marketing channels (search, display, social, TV, OOH). Preferred Experience: Experience using machine learning techniques to build eLTV models. Experience working for a mobile app or Direct to Consumer brand. Familiarity and experience with attribution reporting in a post Apple’s ATT ecosystem. If this sounds like you and you can work 2 days a week in the central Philadelphia office please get in touch.
Senior Acquisition Manager
Posted 88 days ago- £80,000 to £85000 pa
A dynamic international operator is seeking an experienced senior acquisition manager to join their growing team in the online gaming sector. This role is pivotal in driving aggressive growth through strategic partnerships, affiliate marketing, sponsorships, and digital advertising (PPC) to enhance their presence in the casino, sports, and crypto gaming space. You will be responsible for identifying and executing growth strategies, building key relationships, and leveraging emerging technologies and platforms such as Twitch and streaming networks to drive customer acquisition and revenue. KEY RESPONSIBILITIES Growth Strategy Development: Develop and execute aggressive growth strategies for acquiring new users and driving increased revenue in the online gaming ecosystem, particularly focusing on casino, sports, and crypto sectors. Affiliate Marketing: Oversee and optimize affiliate marketing programs to ensure continuous lead generation, tracking, and effective partnership management. Identify new affiliates to expand reach. Sponsorships & Partnerships: Identify, negotiate, and manage strategic partnerships and sponsorship opportunities with key brands, influencers, and other stakeholders in the online gaming and crypto industries. PPC Management: Create, manage, and optimize paid search campaigns (PPC) to acquire targeted traffic, focusing on high ROI and growth metrics. Crypto Acquisition: Lead efforts in user acquisition within the crypto gaming space, focusing on leveraging blockchain technology, crypto payments, and related services to attract a new audience. Twitch/Streaming Strategy: Build and execute strategies to engage with gaming influencers, streamers, and communities on platforms like Twitch, YouTube, and other streaming services to increase brand visibility and player engagement. This is a wide scope for the position and it is a senior role that reports to the CEO and exec team. They are looking for a strong track record of excellence so please get in touch for a confidential chat.