Marketing.

The Company A well-funded, start-up is building a next-generation prediction market platform and launching a complementary crypto casino for international markets. The company is now hiring its first Chief Marketing Officer for the predictions platform to own global growth, brand, and community from the ground up. The Opportunity Reporting to the CEO, you will design and execute the full marketing strategy across acquisition, brand, lifecycle/CRM, content & community, PR/comms, affiliates & partnerships, and VIP/loyalty. This is a rare 0-1 and 1-10 mandate: build the playbook, assemble a high performing team, and scale responsibly across multiple jurisdictions. What You’ll Do Own the growth model: Define targets, budgets, and channel mix across paid social/search, programmatic, SEO, content, affiliates, influencers/KOLs, and partnerships. Build & lead the team: Hire and mentor leaders across Performance/Growth, Brand/Creative, CRM/Lifecycle, Content/Community, and PR/Comms; manage agencies as needed. Launch & scale internationally: Orchestrate go to market plans for the prediction market business products; tailor campaigns by region and audience segment. International CAS/SBK experience: Demonstrable experience delivering Direct Customer Acquisition Services (CAS) and applying Sales & Business Key (SBK) / Sales Building Knowledge in international markets, supporting scalable go-to-market execution across multiple regions/jurisdictions. Lifecycle & retention: Stand up CRM, VIP, and loyalty programs; drive onboarding, engagement, cross sell, and reactivation with rigorous experimentation. Data-driven decisioning: Implement marketing analytics (LTV/CAC, cohort models, incrementality testing, MMM/MTA) and ensure clean tracking across web, mobile, and wallet flows. Brand & community: Establish a distinctive brand; grow owned communities (Discord/Telegram/Twitter/X); activate creator/streamer partnerships. Partners & affiliates: Build an affiliate program fit for both prediction and crypto casino; negotiate, track, and optimize partner performance. Work cross-functionally: Partner with Product, Trading/Risk, Data, and Compliance/Legal to ensure all marketing complies with local regulations and responsible play standards. What You’ll Bring Leadership depth: 8+ years in consumer growth/marketing with 5+ years leading multi-disciplinary teams in iGaming, sportsbook/predictions. Proven scaler: Track record taking products from launch to meaningful revenue in multi-market contexts; comfortable building process, structure, and dashboards from scratch. Channel expertise: Hands-on command of performance marketing, SEO/content, affiliates, influencer/KOL strategy, PR/comms, and brand storytelling. Lifecycle mastery: CRM, segmentation, marketing automation, experimentation frameworks (A/B, holdouts), and retention economics. Data fluency: Ability to set up attribution (MTA/MMM), read cohorts, and make ROI-based budget decisions; familiarity with BI/analytics stacks. Crypto/iGaming literacy: Understanding of wallets, on/off ramps, KYC/age gating, bonus/VIP mechanics, and the marketing realities of regulated vs. dot com markets. Builder mindset: High ownership, bias to action, and comfort operating in ambiguity at start-up speed. Nice to Have Experience launching prediction markets or exchange-like consumer products. Background partnering with streamers/creators and running community-led growth (Discord/Telegram). Global experience across Americas and internationally. What’s on Offer Compensation: Competitive base + bonus + equity; potential token participation. Set the agenda: Greenfield remit to shape strategy, team, and tools. Backed to win: Strong balance sheet with a long-term view.  

My client is building a platform designed to entirely disrupt the North American Real-Money Gaming (RMG) and skill-based competition market. Unlike legacy competitors that rely on casino-style aesthetics and algorithmic luck, their platform is built for the modern gamer. They feature a premium esports aesthetic, 100% transparent skill-based matchmaking. They are building the digital underground fight club for Gen-Z and Millennial gamers. The Role They are seeking a visionary, heavily-networked Chief Marketing Officer to architect and scale our global brand presence. You are not just a strategist; you are a resource magnet. You will bring a formidable "black book" of top-tier talent, celebrity relationships, and agency connections from day one. Your objective is to design and execute multi-million-dollar Go-To-Market (GTM) campaigns, secure high-profile celebrity endorsements, and build a world-class marketing organization from the ground up. You will oversee the directors and managers who execute the daily social, affiliate, and community operations. Key Responsibilities Celebrity Endorsements & Macro-Campaigns: Architect and negotiate flagship endorsement deals with Tier-1 celebrities (e.g., A-list musicians, top-tier athletes, mega-creators). Transition traditional flat-fee sponsorships into deep, platform-integrated partnerships (custom avatars, branded high-stakes tournaments). Resource & Agency Integration: Leverage your extensive, pre-existing relationships with top talent agencies (CAA, WME, UTA, etc.), PR firms, and creative agencies to secure exclusive, high-ROI deals and fast-track our brand visibility. Team Building & Organizational Leadership: Rapidly recruit, structure, and lead a high-performing marketing department. You are expected to bring in top-tier talent (or existing trusted operators) across Social Media Management, Community (Discord/X), Content Production, and Affiliate/Bounty Operations. High-Stakes Brand Architecture: Define and protect the "Winnr Arcade" brand identity across all touchpoints. Oversee the creative direction of massive launch events, such as our "High-Stakes Invitational Launch" featuring celebrity vs. player matchups. Budget & P&L Ownership: Based on the marketing expenses provided by the company, allocate capital efficiently across macro-influencer campaigns, creator bounty programs (user-generated clipping/viral loops), and experiential offline/college activations. Qualifications (The "Must-Haves") Executive Experience: 8+ years of senior marketing leadership (VP/CMO level) in Esports (e.g., 100 Thieves, FaZe), disruptive consumer tech, Web3, or hype-driven lifestyle brands. The "Rolodex": You must come with an established network. You can get top-tier celebrities, mega-influencers, and the managing partners of major talent/creative agencies on the phone immediately. Track Record of Mega-Campaigns: Proven history of designing and executing culturally viral, high-budget celebrity marketing campaigns that directly drove massive user acquisition and cultural relevance. Leadership Depth: Demonstrated ability to build and manage multi-disciplinary marketing teams (internal and external) and hold them accountable to aggressive CAC, LTV, and ROI metrics. Cultural Fluency: Deep, intuitive understanding of modern gaming culture, the creator economy, and how to build cult-like brand loyalty among the 18-30 demographic. Must be located in North America  

Looking for a CRM Executive to join our team, supporting other executives and managers in delivering seamless, personalised customer experiences that drive engagement and loyalty. In this role, you’ll manage day-to-day CRM operations, from executing campaigns to managing content across multiple channels, including email, SMS, inbox messaging, and pop-ups. You’ll collaborate closely with the creative team to ensure campaigns are visually compelling and on-brand, while keeping web and marketing sites fresh and up-to-date. You’re a great fit for this role if you: Speak Danish fluently, both written and spoken, with excellent English skills Have a marketing mindset with strong analytical and data-driven skills Are methodical, structured, and detail-oriented Thrive in a social, multi-cultural team environment Are passionate about sports, casino, live casino, or other gaming experiences Have experience in the gaming industry – a plus, but not mandatory What You’ll Be Doing: Assist in planning and executing monthly CRM campaigns, working closely with managers and business intelligence teams to track and analyse results Coordinate campaign briefs and requests across internal teams to ensure timely delivery Create and publish engaging copy for emails, banners, onsite content, and promotions, always aligned with the brand’s tone of voice Manage and update website content, campaign pages, and promotional resources using internal and third-party platforms Execute multi-channel customer communications, including email, SMS, inbox, and pop-ups, ensuring accuracy and timely delivery Support automated lifecycle activities and campaign planning, establishing clear communication with central teams for smooth campaign execution .