Marketing.

My client, a fast-growing US gaming operator, is seeking a Director of Database Marketing to join their leadership team at a newly developed casino property. This is a high-priority, business-critical hire supporting the transformation of a marketing function within a property currently operating in a temporary facility while a major permanent resort is under construction. The successful candidate will play a key role in shaping the long-term customer strategy ahead of full-scale operations. This is an opportunity for a strategic database marketing leader to step into a highly visible role, working directly with executive leadership and influencing reinvestment, lifecycle marketing, and overall revenue performance. Key Responsibilities Own and lead the database marketing strategy, with a strong focus on reinvestment optimization and player lifecycle management Develop and execute data-driven, targeted marketing campaigns across channels including Direct Mail, Email, SMS, and VIP programs Oversee the end-to-end database marketing function, including segmentation, campaign execution, analytics, and performance optimization Drive customer acquisition, retention, and loyalty strategies using advanced data insights Manage and improve database integrity, usability, and campaign effectiveness Lead campaign analysis, including ROI, player value, and revenue trends, making recommendations to senior leadership Produce executive-level reporting, forecasting models, and performance insights Collaborate cross-functionally with Marketing, IT, and senior leadership to align strategies Oversee budgeting, reinvestment strategy, and financial planning for database marketing initiatives Build, mentor, and lead a high-performing team (Manager, Specialist, Analyst) Candidate Profile Proven experience as a strategic database marketing leader, not just execution-focused Strong expertise in player reinvestment strategy and lifecycle marketing Demonstrated experience managing marketing budgets and driving ROI Background in casino gaming, loyalty marketing, or data-driven environments Exposure to online gaming (iGaming) or digital-first environments is highly desirable, bringing more advanced segmentation and personalization approaches Experience supporting new property openings or major business transformations is a plus Requirements 5+ years’ experience in casino database marketing, CRM, or gaming analytics Strong technical skills including SQL and database querying Experience in campaign analytics, reporting, and customer segmentation Proven ability in forecasting, budgeting, and performance modeling Strong leadership, communication, and stakeholder management skills Bachelor’s degree in Marketing, Business, Analytics, Computer Science, or a related field Why Apply? Join at a pivotal stage of property development and expansion Take ownership of a critical, high-visibility marketing function Work directly with senior leadership to shape customer and revenue strategy Opportunity to build and evolve a best-in-class database marketing function Strong Base + Bonus & Relocation Package

I am searching for a Portuguese Content Manager to join a dynamic project in a well established I-Gaming operator. I am looking for someone who is native Portuguese and loves the I-Gaming sector and is ideally already based in Malta. You will understand all aspects of content management from creation through to the technical content management skills around CMS systems and an understanding of CVM. You will also understand how to test content pieces through A/B testing. This is a management role with one direct report from the start and the potential to grow further. If you have an understanding of the Portuguese customer base and knowledge of Casino and Poker verticals are fluent in Portuguese and live in Malta then please get in touch.

Head of VIP – Brazil This company is seeking a senior VIP professional to lead the development of its high-value player strategy in Brazil. The role focuses on acquiring and retaining top-tier players, creating tailored experiences, and establishing a scalable VIP operation. Initially, this position will operate independently, with the possibility of building a dedicated team as the business grows. Main Responsibilities: Design and implement a comprehensive strategy to attract and retain VIP players in Brazil Leverage an existing network of high-value players and industry contacts to generate immediate business Prospect new VIP clients through poker clubs, premium events, intermediaries, and digital channels Establish and manage partnerships with external VIP agents and affiliates Build a structured acquisition pipeline with clear monthly targets Manage a portfolio of VIP customers with highly personalized and proactive outreach Coordinate exclusive events, travel, hospitality, and customized rewards Collaborate with CRM teams to create segmentation strategies, dedicated campaigns, and churn prevention initiatives Define VIP tiers, qualification criteria, benefits, and betting limits Monitor performance against revenue goals and provide regular reporting to senior leadership Represent the company at poker tournaments, sporting events, and other strategic networking opportunities Recruit and lead a VIP team as the customer base expands Desired experience: At least 3 to 5 years of experience in VIP Management within iGaming, sportsbook, online casino, land-based casinos, or other high-end customer-focused industries Demonstrated ability to transfer and activate an existing portfolio of high-value players; this is a critical requirement Strong network within São Paulo's poker and luxury entertainment communities Native-level Portuguese and advanced English are required; Spanish is considered a strong advantage but is not mandatory Hands-on experience in relationship management, customer acquisition, and retention strategies Results-oriented mindset with the ability to work toward aggressive commercial targets Previous experience with a leading sportsbook or casino operator is highly desirable, though not essential