Marketing.

Pentasia is partnering with a leading gaming and hospitality operator to identify an experienced Director of Events & Promotions. This is a senior marketing leadership opportunity responsible for the strategic development, execution, and performance of promotional campaigns, special events, VIP experiences, and customer engagement initiatives. This position is based on-site in the greater Chicago area and will play a critical role in shaping the property's promotional strategy, guest experience, and overall marketing performance. The successful candidate will lead a high-performing team while driving programs designed to increase visitation, customer loyalty, database growth, and revenue performance. The ideal candidate will bring a combination of strategic marketing expertise, operational excellence, strong leadership capabilities, and a proven track record of delivering impactful events and promotions within the gaming, casino, hospitality, or entertainment sectors Key Responsibilities Lead the strategic planning, development, execution, and evaluation of all promotions, special events, and VIP customer programs. Develop short and long-term event and promotional calendars aligned with broader business and marketing objectives. Create initiatives designed to increase visitation frequency, customer acquisition, database growth, guest engagement, and revenue generation. Analyze program effectiveness, customer response, profitability, and market opportunities to optimize future campaigns. Manage departmental budgets, forecasting, expense controls, and resource allocation. Oversee the planning and execution of large-scale events, VIP experiences, entertainment activations, and promotional campaigns. Lead, coach, develop, and mentor management teams and departmental staff. Establish departmental goals, performance standards, operational procedures, and best practices. Collaborate with internal stakeholders, creative teams, agencies, and external vendors to develop event and promotional assets. Ensure all promotional activities are executed in compliance with regulatory requirements and company policies. Present recommendations and strategic insights to senior leadership regarding customer engagement, promotional effectiveness, and market opportunities. Monitor industry trends and competitor activity to identify innovative promotional and event concepts. Requirements Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field. Minimum 5 years of leadership experience within marketing, promotions, events, or customer engagement. Minimum 3 years of experience managing casino, gaming, hospitality, entertainment, or loyalty-driven promotional programs. Proven experience planning and executing VIP events and large-scale customer-facing promotions. Demonstrated experience managing departmental budgets, forecasting, and performance reporting. Strong leadership and people management skills with the ability to inspire and develop teams. Exceptional verbal and written communication skills. Comfortable presenting to senior stakeholders and speaking before large audiences. Strong commercial awareness and analytical capabilities. Ability to manage multiple projects simultaneously in a fast-paced environment. Proficiency with Microsoft Office Suite, including Excel and PowerPoint. Experience with player loyalty systems, CRM platforms, or customer tracking systems is advantageous. Knowledge of social media, digital marketing, and customer engagement technologies is preferred. Desired Profile Strategic thinker with a customer-first mindset. Highly organised and detail-oriented. Innovative, creative, and results-driven. Confident decision-maker with strong commercial acumen. Collaborative leader capable of building relationships across multiple departments. Passionate about creating memorable guest experiences and driving measurable business results. What's on Offer Opportunity to join an established and growing gaming and hospitality organization. Significant influence over customer engagement strategy and promotional direction. Leadership role with direct impact on revenue growth and guest experience. Competitive compensation package, bonus potential, and comprehensive benefits. Relocation assistance available for qualified candidates relocating to the Chicago area. Opportunity to work with a respected leadership team focused on innovation, guest experience, and business growth.

Our client is a rapidly growing digital marketing business specialising in mobile and performance-based advertising. The company works across the U.S. digital market, using innovative strategies, data-led approaches, and tailored mobile solutions to help clients reach, engage, and convert target audiences across a range of digital platforms. About the Role Looking for an experienced and commercially minded Media Team Lead to join a growing media function. This is a key leadership position, responsible for managing and developing a team of Media Buyers while driving performance, strengthening partner relationships, and identifying opportunities for sustainable growth. The successful candidate will combine strong people leadership with analytical and commercial expertise, using data and market insight to maximise the performance of key media channels. Key Responsibilities Lead, support, and develop a team of Media Buyers within a fast-paced environment. Build and maintain strong relationships with external media partners and channels. Use performance data and market insights to identify opportunities and inform strategic decisions. Set clear objectives and motivate the team to achieve and exceed monthly spend and revenue targets. Monitor team and channel performance, identifying areas for optimisation and improvement. Work collaboratively with internal teams and stakeholders to improve efficiency, productivity, and commercial outcomes. Encourage a culture of accountability, continuous improvement, and knowledge sharing. Requirements At least 4 years' experience in media buying, with a strong understanding of industry trends, performance marketing, and best practices. A minimum of 2 years' experience in a management or team leadership position, with demonstrated success in motivating and developing others. Strong analytical skills, with the ability to interpret performance data and translate insights into actionable strategies. Excellent organisational skills and a high level of attention to detail. Strong communication and relationship-building abilities. A degree or relevant qualification in marketing, technology, business, or a related field is desirable but not essential where equivalent professional experience can be demonstrated. Benefits Competitive salary with performance-related incentives. Collaborative and energetic working environment. Company-provided lunch while onsite. Mobile phone/network package. Gym membership. Health and dental insurance. Regular team-building activities and company events. Opportunities for ongoing professional development and career progression.

. Vice President of Marketing  The Opportunity Seeking an accomplished Vice President of Marketing to lead the next phase of the company’s growth across lottery, casino/iGaming, sportsbook, retail and digital channels. Reporting directly to the CEO, the VP of Marketing will develop and execute an integrated, customer-led growth strategy focused on GGR growth, customer acquisition, retention, loyalty, VIP, brand development and digital transformation. This is a highly strategic and commercially accountable role, working closely with the Executive Leadership Team and leaders across Finance, Product, Technology, Operations, Risk, Compliance and Data. The successful candidate will lead a 20+ person multidisciplinary marketing organisation, creating a high-performance culture focused on measurable commercial outcomes, customer value and operational excellence. Key Responsibilities Strategic & Commercial Leadership Develop and deliver the annual and multi-year marketing strategy aligned with corporate objectives. Translate revenue and GGR targets into clear plans across products, channels, customer segments and lifecycle stages. Identify and optimise the key drivers of customer growth, including acquisition, activation, retention, reactivation, frequency, cross-sell and customer value. Provide the CEO and Executive Team with clear commercial, customer and market insight to support strategic decisions. Customer, CRM, Loyalty & VIP Own the enterprise CRM and lifecycle strategy across digital and retail channels. Develop segmentation and personalised customer journeys from acquisition through to retention and reactivation. Lead loyalty and VIP strategy, including customer tiers, benefits, service standards, retention and profitability. Optimise promotional and bonus investment to maximise incremental customer value and ROI. Brand, Digital & Customer Proposition Own the brands positioning, customer proposition and marketing identity. Lead integrated brand and performance campaigns across digital, social, media, retail and experiential channels. Oversee digital and social strategy, content, customer engagement and conversion optimisation. Lead sponsorships, events and entertainment partnerships against clear strategic and commercial objectives. Product Marketing & Growth Partner with Product and Technology to represent the customer voice in product development. Lead go-to-market strategies for new products, games, features and customer programmes. Drive adoption, repeat usage, cross-sell and sustained revenue following launch. Data & Performance Establish a rigorous marketing measurement and KPI framework. Use customer analytics, segmentation, CLTV, churn, propensity and campaign performance data to drive decisions. Embed a test-and-learn culture and ensure marketing investment is measured against incremental GGR, ROI and customer value. Partner with BI/Data and Technology to improve reporting, attribution and marketing technology. Financial & Vendor Management Own the annual marketing budget, forecasting and investment allocation. Build business cases for significant marketing investments and ensure disciplined financial management. Manage agencies, suppliers, technology partners, sponsorships and other commercial relationships. Continuously optimise marketing and promotional spend based on measurable return. Leadership & Governance Lead, develop and motivate a multidisciplinary marketing team of 20+ employees. Establish clear objectives, KPIs, accountability and development plans across the function. Build strong relationships across Finance, Product, Technology, Operations, Risk, Compliance, Customer Service and Data. Ensure all marketing activity meets regulatory, responsible-gaming, AML/KYC, privacy and governance requirements. Provide concise, commercially focused reporting to the CEO, Executive Committee and Board when required. What We’re Looking For We are seeking a senior marketing or commercial leader with significant experience in gaming, iGaming, sportsbook, lottery or another high-frequency, regulated consumer environment. The ideal candidate will bring: 10+ years' progressive marketing/commercial leadership experience, including significant senior leadership responsibility. A proven track record of delivering material revenue/GGR growth through acquisition, retention, CRM, loyalty, VIP, promotions and customer value optimisation. Experience leading and developing a large multidisciplinary team, ideally 20+ employees. Strong financial and commercial acumen, including ownership of budgets, forecasting, ROI and business cases. Deep understanding of CRM, lifecycle marketing, segmentation, loyalty/VIP and customer analytics. Experience working across digital, brand, product marketing, customer experience and go-to-market. Strong data literacy and an evidence-based approach to decision-making. Experience operating within a regulated environment, partnering closely with Legal, Compliance, Risk and Responsible Gaming teams. Exceptional communication, stakeholder management and executive presentation skills. High levels of integrity, judgement and commercial accountability. What Success Looks Like In the first 12 months, the successful candidate will be expected to: Establish and execute an enterprise-wide marketing strategy. Accelerate customer acquisition, activation and retention. Increase customer value and improve CRM/VIP performance. Strengthen the brand across its key markets and channels. Improve marketing measurement, ROI and executive reporting. Build a high-performing, accountable marketing leadership team. Deliver measurable and sustainable commercial growth. Location: The Bahamas Reporting to: Chief Executive Officer Level: Executive Leadership