Marketing.

Title: CRM Specialist Location: Düsseldorf, North Rhine-Westphalia, Germany Work Structure: Hybrid (4 Days On-site / 1 Day WFH) Salary: Competitive (Depending on Experience)     About the role Pentasia are supporting a globally recognised iGaming organisation in their search for a CRM Specialist. In this role, you will execute CRM campaigns across multiple European markets, managing automated lifecycle journeys to improve customer engagement, retention, and player value. The role involves using data and technology to optimise campaigns, while collaborating with internal teams to deliver targeted promotions, loyalty initiatives, and multi-channel communications.   Key Responsibilities You will take ownership of key activities that contribute to their competitive advantage, including: Executing lifecycle and promotional CRM campaigns across multiple European markets Managing automated lifecycle flows, ensuring onboarding, engagement, and reactivation campaigns are continuously optimised, tested, and reported on to maximise performance metrics Managing loyalty programmes to drive retention and increase player value Planning and executing large seasonal campaigns used across both acquisition and retention channels Managing communication channels including email, SMS, push notifications, and in-app messaging Coordinating campaign content creation with creative teams   What you’ll bring Strong organisational skills and the ability to manage multiple projects simultaneously Fluency in English and German (written and spoken) Strong analytical and numerical skills A passion for CRM and data-driven marketing   Desirable skills It would be beneficial if you also have experience in: Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations Experience in developing and executing customer retention strategies Experience with Salesforce Marketing Cloud (Content Builder, Journey Builder etc.) Experience with Excel   What you’ll get in return Support both your career development and wellbeing: Learning and development programmes designed to accelerate your growth Performance tools and feedback systems to support career progression Employee assistance programmes providing support for you and your family Health insurance Life assurance Income protection   If you or someone in your network would be interested in the opportunity, please apply and reach out to me for more information! bryan.enriquez@pentasia.com

About the Role: This company is looking for an Executive VIP Manager to join their team and take ownership of relationships with the most valuable customers in the Mexican market. The position is centered on delivering a premium, highly personalized service while driving loyalty, retention, and long-term engagement. The successful candidate will play a key role in strengthening VIP operations and elevating the overall customer experience for top-tier players. Main Responsibilities: Manage and develop a portfolio of high-value clients, ensuring consistent engagement and satisfaction. Anticipate customer expectations and proactively address potential concerns. Build strong, trust-based relationships through tailored and ongoing communication. Maintain regular contact across multiple communication channels to enhance loyalty. Plan and coordinate exclusive activities and bespoke experiences (e.g., sporting or entertainment events) aligned with client interests. Deliver service standards that exceed expectations and create memorable customer journeys. Support the strategic growth and structure of VIP engagement initiatives in the Mexican market. Desired experience: Proven background in VIP account management, retention, or relationship management, ideally within iGaming or a similar sector. Solid understanding of high-value customer behavior and expectations. Strong networking skills and awareness of key events and trends within Mexico. Experience working with CRM systems is advantageous but not 100% mandatory. Excellent communication, presentation, and public relations capabilities. Ability to multitask, prioritize effectively, and manage time in a dynamic environment. Self-motivated, proactive, and execution-oriented mindset. High level of accountability, discretion, and professionalism. What’s offered: Fully remote working model. Attractive remuneration package. Opportunity to build and shape VIP engagement strategies from the ground up.

Our client is looking for a Director of user acquisition to join their fast growing I-Gaming focused marketing agency.  They deliver marketing services tailored to the sports betting and online casino industries. You will own the UA strategy for the region, lead a team of media buyers, and shape the future of their growth initiatives. This is a high-impact, high-visibility leadership position. You will set the vision and strategy for user acquisition across EMEA, ensuring the campaigns deliver exceptional ROI and scale. You’ll work closely with senior leadership and collaborate across timezones to drive global success. If this sounds like your next role then please get in touch.