Marketing.

Marketing Intelligence Analyst We’re seeking a Marketing Intelligence Analyst to own the numbers behind our marketing department. This role focuses on translating performance data into clear, actionable insights that drive smarter ad spend, improve retention, and identify the true ROI of our marketing channels and games. You’ll work across acquisition, retention, and growth, analyzing how users move through the funnel, how campaigns impact long-term value, and why specific games or events drive spikes in user activity. This isn’t a reporting role. It’s about understanding the why behind the numbers and helping leadership make better, data-driven decisions. Key Responsibilities Track and interpret marketing performance metrics across all paid and organic channels (Google, AdRoll, influencers, etc.). Build and maintain dashboards showing daily/weekly/monthly spend, CPA, CVR, retention, and LTV. Analyze user retention cohorts on a weekly and monthly basis. Identify behavioral trends and lifecycle stages that impact re-engagement and churn. Develop and refine models for true CPA and ROAS by source, campaign, and geography. Attribute spikes in engagement or deposits to specific events, influencers, or content. Create formulas and predictive models to estimate user LTV per channel, campaign, and game vertical. Work with finance and marketing to forecast growth and set spend caps accordingly. Detect short-term growth surges (e.g., “sportsbook volume up 20% due to viral tweet”) and explain why. Build automated alerts or short briefs for the team to act on high-impact changes. Collaborate closely with marketing, finance, and product teams to align insights with business goals. Provide weekly executive summaries and present actionable insights directly to the CMO. Skills & Competencies List the soft and technical skills needed to succeed in this role. Core Competencies: Analytical mindset with strong problem-solving skills. Clear communicator who can turn complex data into actionable insights. Detail-oriented and highly organized in handling multiple data sources. Curious and investigative, always seeking to understand the “why.” Comfortable working autonomously in a fast-moving, ambiguous environment Technical Skills: Advanced Excel/Google Sheets (complex formulas, data modeling, LTV calculations). Strong command of data visualization tools (Looker Studio, Power BI, Tableau, etc.). Understanding of key marketing metrics (CPA, CVR, ROAS, CAC:LTV, retention curves). Experience working with large datasets (SQL or basic Python knowledge is a plus). Familiarity with tracking platforms such as GA4, Mixpanel, or similar tools. Qualifications & Experience 2–4 years of experience in marketing analytics, performance marketing, or growth intelligence. Background in social, sweepstakes, or crypto casino is a must. Proven ability to connect marketing data to business outcomes. Preferred: experience in gaming, esports, or gambling analytics. Preferred: understanding of user funnel optimization and event tracking

A fast-growing, international tech company developing and operating innovative gaming platforms and solutions is expanding its U.S. presence and building a new team in New Jersey. They’re seeking an experienced Affiliate Manager to lead and scale their U.S. affiliate program across casino, sports, and sweepstakes brands. This is a hands-on role for a results-driven professional eager to shape the affiliate strategy for a high-growth operator entering the U.S. market. Key Responsibilities Develop, manage, and scale a high-performing affiliate program for U.S. gaming brands, driving qualified traffic and measurable ROI. Build and maintain long-term relationships with affiliates, partners, and media networks to maximize performance and revenue growth. Identify, onboard, and negotiate with new partners aligned with U.S. market objectives. Monitor, analyze, and optimize campaigns using analytics tools (GA4, Power BI, or similar) to ensure profitability and compliance. Collaborate cross-functionally with Marketing, Product, CRM, and Compliance teams to align campaigns with brand, acquisition, and regulatory goals. Ensure all affiliate activities comply with U.S. state and federal gaming and advertising regulations. Oversee reporting and attribution processes, delivering clear insights on partner performance and ROI to senior leadership. Manage promotional materials and offers in collaboration with Design and Product Marketing teams. Stay current with industry trends, competitor programs, and emerging acquisition opportunities in the U.S. market. Support the setup and optimization of affiliate tracking systems and tools to enhance transparency and partner trust. Requirements 3+ years’ experience in affiliate marketing within iGaming, sports betting, or closely related sectors. Proven track record managing large affiliate portfolios and driving acquisition growth in the U.S. market. Experience in regulated or semi-regulated verticals (iGaming, social casino, sweepstakes, or sports betting). Strong analytical mindset with proficiency in Google Analytics, Power BI, or similar tools. Excellent negotiation, communication, and relationship management skills. Ability to thrive in a fast-paced, data-driven environment. Solid understanding of tracking systems, attribution models, and affiliate software (Income Access, PartnerMatrix, or similar). Nice to Have Experience launching or scaling affiliate programs in regulated U.S. states. Knowledge of U.S. gaming and advertising regulations and affiliate compliance best practices. Established network of affiliate and media partners in the U.S. gaming or sweepstakes space. Experience managing or mentoring a small team. Why Join This is a unique opportunity to shape a growing U.S. affiliate operation from the ground up combining entrepreneurial impact with the backing of a successful international gaming company. If you’re passionate about performance marketing and thrive in a fast-moving, results-focused environment, we’d love to hear from you.

Exciting Opportunity in Crypto Affiliate Management! Responsibilities: - Manage and expand the affiliate network, handling onboarding, negotiations, and daily relationship management. - Identify, recruit, and engage new affiliates in diverse regions. - Develop and implement tailored affiliate campaigns, promotions, and incentive programs for various markets. - Analyze performance metrics (CPA, RevShare, Hybrid models) to optimize ROI. - Monitor competitor activities, emerging GEO trends, and crypto-affiliate movements. - Ensure compliance with company guidelines, brand policies, and regulatory requirements. If you are always open minded to trying new ways to build an affiliate network, open to regular travel to conferences and events and passionate about Crypto market and the opportunities it offers then please get in touch