Marketing.

Pentasia is partnering with a fast-growing, licensed online casino operator to identify a Director of CRM, Loyalty & Player Reinvestment. This is a high-impact leadership role responsible for shaping and executing the strategic vision across customer lifecycle management, retention, loyalty programs, and player reinvestment. The successful candidate will own how promotional spend is deployed across the player base ensuring optimal balance between engagement, profitability, and long-term player value. This position sits at the intersection of marketing, analytics, and commercial strategy, offering significant ownership and influence within a scaling organization. Key Responsibilities CRM & Lifecycle Strategy Own end-to-end customer lifecycle strategy from acquisition through long-term retention Design and optimize lifecycle journeys including onboarding, first-to-second deposit conversion, engagement, churn prevention, and reactivation Define promotional cadence, trigger-based journeys, and reinvestment thresholds Continuously analyze performance to improve retention and player lifetime value Player Reinvestment Strategy Lead the overall framework for promotional reinvestment and bonus allocation Develop clear strategies for distributing incentives across segments and value tiers Establish governance for all promotional mechanics including bonuses, free spins, free play, and loyalty incentives Balance generosity with commercial sustainability and profitability Segmentation & Offer Governance Develop sophisticated player segmentation frameworks aligned with value and behavior Define eligibility criteria for campaigns, rewards, and VIP treatments Ensure reinvestment is efficiently directed toward high-value and high-potential players Partner with data teams to enhance predictive modeling and value scoring Implement controls to reduce bonus abuse and optimize spend efficiency Loyalty & VIP Strategy Design and evolve loyalty and VIP programs, including tier structures and reward systems Optimize engagement, retention, and player experience within VIP segments Collaborate with VIP and customer teams to enhance service models and retention outcomes Drive continuous improvement based on player behavior and program economics Bonus Economics & Budget Management Own CRM and reinvestment budgets in collaboration with Finance and Marketing Develop forecasting models and performance frameworks for promotional spend Monitor key metrics including bonus cost, redemption, bonus drag, and ROI Ensure reinvestment strategies support both short-term revenue and long-term value growth Campaign Strategy & Execution Oversight Translate strategy into clear campaign briefs for operational teams Define targeting, offer structures, objectives, and success metrics Ensure delivery aligns with broader lifecycle and player value strategy Cross-Functional Collaboration Partner with Acquisition, Product, Analytics, VIP, Compliance, and Operations teams Align CRM strategies with business goals and product roadmap priorities Support responsible gaming initiatives through eligibility and segmentation frameworks Ensure compliance with regulatory requirements across all promotions Requirements Essential Experience 5+ years in CRM, lifecycle marketing, retention, or loyalty 2+ years leading CRM strategy, loyalty programs, or reinvestment functions Proven experience developing customer lifecycle and segmentation strategies Strong understanding of player value, retention economics, and LTV Experience managing budgets and measuring campaign profitability Advanced analytical skills with ability to interpret behavioral and performance data Preferred Experience Background in iGaming, online casino, sports betting, or similar regulated/subscription industries Familiarity with key gaming KPIs (GGR, NGR, bonus cost, retention, LTV, etc.) Experience designing and scaling loyalty or VIP programs Exposure to CRM platforms such as XtremePush or similar tools Understanding of responsible gaming frameworks and regulatory environments Key Competencies Strategic thinker with strong commercial acumen Data-driven decision maker with attention to detail Strong communicator capable of translating strategy into execution Highly collaborative with the ability to influence stakeholders Comfortable operating in a fast-paced, high-growth environment Success Metrics Performance in this role will be measured across: Player retention (30/60/90 day) Deposit conversion rates (FTD to repeat) Reinvestment ROI and incremental revenue Bonus efficiency and cost control Churn reduction and reactivation success Loyalty and VIP engagement levels Growth in overall player lifetime value Why Apply? This is a rare opportunity to take ownership of CRM and reinvestment strategy within a high-growth operator. You will play a pivotal role in shaping how the business acquires, engages, and retains its player base while directly influencing long-term profitability and customer value

Location: Sliema, Malta Work model: onsite Job Overview: We are seeking an accomplished and visionary Global Head of Product Marketing to lead the strategic direction, positioning, and go-to-market (GTM) strategy of our product portfolio — including Slots, Live Casino, and Sportsbook.   This senior leadership role is ideal for an iGaming expert who combines deep product understanding, market insight, and technical acumen. You’ll be responsible for defining global strategy, guiding teams across multiple regions, and ensuring every product launch, campaign, and market initiative drives measurable growth and differentiation.   WHAT YOU'LL BE DOING Define and own the global product marketing strategy across all iGaming verticals — Slots, Live Casino, and Sportsbook. Partner closely with Product, Commercial, and Brand teams to create compelling narratives, messaging, and GTM campaigns that resonate across global markets. Serve as the subject-matter expert for all product verticals, ensuring deep understanding of player engagement, product mechanics, and technological infrastructure. Lead and mentor a global product marketing team. Develop and maintain a comprehensive GTM framework for new launches and key updates. Utilise product analytics and market data to guide strategy, identify trends, and drive decision-making. Analyse competitors to inform roadmap and positioning. Drive cross-functional alignment between Product, Marketing, and Operations teams globally. WHAT WE NEED FROM YOU 10+ years of experience in Product Marketing, with at least 5 years in senior or global leadership roles within the iGaming industry. Proven success in Slots, Live Casino, and Sportsbook marketing strategies and GTM execution. Deep understanding of product lifecycle management, player acquisition, retention, and monetization strategies. Demonstrated ability to launch and scale products across multiple international markets. Data-driven mindset — skilled in analysing performance metrics and optimising strategy. Excellent storytelling, presentation, and stakeholder management skills. Proven leadership experience managing diverse, distributed teams. Bachelor or Master’s Degree in Marketing, Business, or Product Management (MBA preferred). If that's you then Apply now or email me directly at: chrysavgi.patera@pentasia.com  

My client based in Malta is seeking a driven and creative Senior Marketing Executive to strengthen their brand presence locally and internationally, while enhancing engagement with their clients and audiences. The role is for an all rounder who can maximise the ROI from the advertising budget whilst also understanding and monitoring all marketing channels. Responsibilities and duties:  •    Manage social media campaigns, maintain their public profiles, create engaging content aligned with brand guidelines; •    Write creative copy for promotional, branding, and thought leadership initiatives; •    Collaborate with content writers, designers, SEO/PPC specialists, and business development teams; •    Maintain and update website content to ensure optimal user experience; If this sounds like you and you would like more information then please get in touch.