Marketing.

Seeking a talented CRM Sportsbook Manager to play a key role in driving retention, engagement, and betting activity across our sportsbook offering. As CRM Sportsbook Manager, you will be responsible for delivering timely, data-driven campaigns aligned to the sporting calendar, odds movements, and customer behaviour. Responsibilities Plan and execute daily, event-driven CRM campaigns across email, SMS, push notifications, and onsite messaging, focused on key sporting events, live betting opportunities, and promotional activity. Own customer communications around major fixtures, tournaments, and in-play moments to maximise engagement and betting frequency. Collaborate with CRM Operations to build detailed campaign briefs tailored to sportsbook audiences, including segmentation by sport, league, and player preferences. Act as the creative lead for sportsbook CRM, ensuring all offers (free bets, odds boosts, bet-and-get, etc.) are compelling, relevant, and aligned with trading and commercial objectives. Develop and implement retention strategies specific to sportsbook users, including lifecycle campaigns, reactivation flows, and VIP engagement. Work closely with Trading and Content teams to align messaging with odds, markets, and key events. Use CRM tools to deliver highly targeted, personalised campaigns based on betting behaviour, recency, frequency, and value. Test all campaigns thoroughly, ensuring accuracy of odds, links, and promotional mechanics before launch. Monitor live campaigns during major sporting events and optimise in real-time where needed. Analyse campaign performance (stakes, turnover, active days, retention) and provide actionable insights to the Head of CRM. Implement A/B testing strategies across messaging, offers, and timing to continuously improve performance. Ensure seamless customer journeys from communication to bet placement, minimising friction and errors. Support onsite merchandising by highlighting key matches, boosted odds, and trending markets. Stay up to date with the sporting calendar, competitor activity, and industry trends to inform campaign planning. Education Bachelor’s degree preferred. The ideal candidate will have: At least 2 years’ experience in CRM or marketing, ideally within sportsbook, gaming, or a fast-paced digital environment. Strong understanding of sportsbook mechanics (odds, markets, bet types, promotions). Experience with CRM segmentation, lifecycle planning, and event-based campaigns. Excellent communication skills with the ability to write compelling, action-driven sportsbook copy. High attention to detail, particularly when working with time-sensitive and odds-based content. Familiarity with CRM platforms such as Customer.io (or similar tools). A passion for sports and a strong awareness of major leagues, tournaments, and betting trends. Analytical mindset with experience interpreting campaign and player data. Ability to thrive in a fast-paced, real-time environment, especially during live sporting events. Proactive, organised, and highly motivated, with a continuous improvement mindset. Experience working with trading, product, or analytics teams is a strong advantage. Enthusiasm, energy, and a results-driven approach to maximising player engagement and revenue

Our client is looking for a Sportsbook growth specialist to work in their offices in Madrid. You will have proven experience in the online gambling , with a strong emphasis on campaign impact and optimization. Key Responsibilities Plan, execute and optimize sportsbook promotional campaigns (free bets, odds boosts, bet & get, acca insurance, etc.) Own the performance of campaigns, ensuring a strong balance between player engagement and profitability Analyse player behaviour and betting activity to identify growth opportunities across the lifecycle If you can work in the offices in Madrid and bring passion and knowledge of sportsbook marketing campaigns then please get in touch.

Overview Pentasia is proud to be partnering with a leading online sports operator to recruit a CRM Manager – Sports Promotions based in Denver. This is a senior, high impact role responsible for shaping promotional strategy and driving customer loyalty across the entire user lifecycle. Leading a dedicated Sports CRM team, you will deliver data driven promotions and best in class customer journeys within a fast paced, highly regulated environment. This position is ideal for a commercially minded CRM leader with deep experience in online sports betting, promotional mechanics, and loyalty programs, who thrives at the intersection of data, customer experience, and performance. Key Responsibilities Lead the planning, execution, and optimization of customer promotions and loyalty offers across sports products Own reporting on campaign performance and commercial impact, translating insights into action Support day to day CRM operations, ensuring projects and promotions are delivered on time and to a high standard Champion a test and learn culture, utilizing A/B testing, multivariate testing, and control groups to optimize CRM performance Define and implement localized, territory specific CRM strategies, delivering structured and scalable campaign roadmaps Ensure all CRM activity fully complies with regulatory and licensing requirements across multiple jurisdictions Partner closely with senior leadership to communicate CRM goals, results, and improvement opportunities Maintain deep knowledge of CRM platforms, CDPs, and promotional mechanics, ensuring best practice is embedded across the team Propose customer centric innovations designed to enhance engagement, retention, and lifetime value Monitor competitor activity, industry trends, and CRM best practices to keep strategies market leading Collaborate cross functionally with Marketing, Product, Data, Compliance, and Operations teams to maximize impact Leadership & Team Management Lead, motivate, and develop a high performing Sports CRM team Take ownership of day to day people management, capacity planning, and delivery standards Delegate effectively through strong organizational and prioritization skills Support team members in developing technical CRM expertise and commercial understanding Skills & Experience Required Extensive experience in CRM, promotions, or loyalty roles within the online sports betting industry Strong commercial acumen with the ability to translate raw data into actionable insights Proven experience using CRM/CDP platforms such as Optimove, XtremePush, and/or Braze Deep understanding of sports betting customer lifecycles, promotional mechanics, and loyalty frameworks Demonstrated leadership experience managing and developing teams Highly organized, adaptable, and comfortable operating in a fast moving environment Strong stakeholder management skills with experience working cross departmentally Confident decision maker with a track record of delivering projects from concept to execution Able to work under pressure, manage competing priorities, and meet tight deadlines What’s On Offer Competitive base salary ($105,000 – $130,000) Annual bonus plan Comprehensive Health & Wellness benefits 33 days PTO per year 401(k) with company match Opportunity to play a key role in shaping CRM strategy for a major sports brand