Marketing.

Pentasia are supporting a rapidly growing B2B Provider in their search for a Casino Executive. The successful candidate will manage daily casino game releases and optimisation, coordinate promotions and roadmaps, and use performance and market insights to improve game positioning across multiple platforms.   Responsibilities & tasks : Execute daily game releases: set up new games, perform testing, and ensure correct placement within the relevant categories. Continuously update game ordering and positioning across all managed casinos, based on performance and product guidelines. Assist in building monthly roadmaps by providing operational input, game suggestions, and promotional ideas. Track and follow up on roadmap execution with clients: game launches, promotions, tournaments, and ensure timelines are respected. Monitor competitors and market trends daily (new games, top performers, promotions) and actively share actionable insights with the product team.   Experience required : 1+ years of experience in online casino department Strong understanding of casino game types, games mechanics, features, and player incentives. Strong interest in casino products (slots, crash games, table games, live casino) Experience with casino platforms and CMS tools Experience working with cross-functional teams (CRM, Risk, Product). Ability to work in a fast-paced, high-growth environment with a hands-on and analytical approach. Experience in African markets or emerging markets (Latam, Asia)   Imperative skills (people skills, know-how) : FR Language EN Language    Secondary skills (people skills, know-how) : Strong organizational skills and ability to manage priorities Effective communication with diverse clients Ability to adapt the product to different markets Flexible and collaborative mindset Strong team spirit and support for colleagues     If you or someone in your network would be interested in the opportunity, please apply and reach out to me for more information! bryan.enriquez@pentasia.com

CRM Manager Location: Philadelphia, PA, United States (Hybrid) Job Type: Full-Time Salary: $100,000 – $130,000/year My client is a growing leader in gaming and digital engagement solutions, partnering with operators and brands to drive customer loyalty, retention, and revenue growth through data-driven marketing strategies. With a strong focus on innovation and responsible gaming, they support a diverse and expanding portfolio of clients across the U.S. We are seeking a CRM Manager to join a collaborative and high-performing marketing team. This role is ideal for someone who thrives at the intersection of analytics, execution, and strategy, and who enjoys managing multiple priorities while delivering best-in-class CRM campaigns. Position Summary The CRM Manager is responsible for developing, executing, and optimizing customer relationship management strategies across digital channels to strengthen customer engagement and lifetime value. This role leads end-to-end campaign execution, leverages data insights to inform decisions, and partners closely with internal and external stakeholders to meet client objectives. The ideal candidate brings strong project management skills, a quantitative mindset, and hands-on experience with CRM platforms in a dynamic, fast-paced environment. Key Responsibilities CRM Strategy & Campaign Execution Manage the execution of email, push, and in-app messaging campaigns to support client goals. Own campaigns end-to-end, including targeting, segmentation, setup, testing, execution, fulfillment, reporting, and optimization. Create and manage personalized messaging modules and automated campaign journeys. Develop, launch, and manage promotional campaigns for clients across CRM channels. Analytics & Optimization Analyze campaign performance metrics to generate actionable insights and recommendations. Continuously optimize CRM marketing programs to improve engagement, retention, and revenue outcomes. Support data-driven decision-making across CRM initiatives. Technology & Vendor Management Manage relationships with CRM software vendors and ensure effective use of CRM technologies. Act as a subject-matter resource on CRM tools and digital engagement platforms. Stay current on CRM industry trends, best practices, and emerging technologies, applying insights to strategy development. Qualifications Demonstrated hunger for continuous learning and execution in the digital gaming space. Strong creative problem-solving abilities paired with analytical rigor. Hands-on experience with major CRM platforms, ESPs, and push providers such as Optimove, Braze, Bloomreach, or similar tools. Familiarity with online gaming, sports betting, or casino environments is a strong advantage. Ability to manage multiple priorities independently while contributing effectively within a team environment. Why Join? You enjoy solving complex problems using data and analytics. You naturally ask “why” and enjoy digging deeper to uncover insights. You want to grow your skills while learning from experienced leaders in a dynamic industry. You have an interest in sports betting, gaming, and/or casino environments. You value autonomy and flexibility while also enjoying collaboration and teamwork. Join and be part of a forward-thinking organization where innovation, learning, and execution come together to drive meaningful impact and career growth.  

Our client is looking for a Sportsbook CRM specialist to be based in their Madrid office. You will have native Spanish and fluent English and a understanding of how to execute and optimise sports campaigns for the Spanish market primarily. You ideally will have Salesforce experience and be passionate about all things sport related. You understand player behaviour and preferences in the Spanish market. If this sounds like you then please get in touch