Marketing.

The Company My client is a fast-growing online gaming business redefining how players engage with casino entertainment. Combining a world-class game portfolio, data-driven decision making, and innovative player experiences, the company is building a differentiated platform for the North American market. Following a recent rebrand and entry into a new phase of growth, my client is expanding its leadership team and investing in product, technology, and operational capabilities to support scalable, sustainable growth. This is a high-impact opportunity to join at a pivotal stage and help shape the future direction of the business. The Role The Head of Acquisition will lead all new player growth initiatives across the business. Reporting directly to the General Manager, you will be responsible for defining and executing acquisition strategy, managing media investment, scaling affiliate and partnership channels, and driving performance across multiple acquisition streams. This role requires a commercially driven leader with deep performance marketing expertise and a strong track record in building scalable acquisition engines that balance growth, efficiency, and player quality. Key Responsibilities Acquisition Strategy & Performance Own acquisition strategy, budget allocation, and growth targets across all channels Scale player acquisition while maintaining efficiency, profitability, and player quality Develop testing frameworks and long-term growth plans aligned with business objectives Continuously identify opportunities to improve performance and ROI Affiliate & Partnership Growth Build and manage strategic relationships with affiliates, publishers, and partners Expand affiliate contribution while maintaining strong commercial outcomes Evaluate and negotiate partnerships to support sustainable growth Monitor partner performance, traffic quality, and long-term player value Channel Expansion & SEO Diversify acquisition across paid media, partnerships, SEO, and emerging channels Develop scalable programs that reduce reliance on single-channel performance Collaborate with Product, Analytics, and Creative teams to improve conversion Establish SEO as a meaningful contributor to long-term growth Measurement & Optimisation Partner with Analytics to evaluate acquisition quality, ROAS, retention, and LTV Improve forecasting, attribution, and decision-making frameworks Optimise spend allocation using data-led insights Ensure focus remains on long-term value over short-term volume Leadership Build and lead a high-performing acquisition function Manage agencies, external partners, and internal team growth Establish scalable processes, reporting structures, and operating rhythms Act as a key strategic partner to the General Manager and wider leadership team Success in the First 12 Months Scale acquisition while maintaining efficiency and player quality Grow affiliate contribution and strategic partnerships Successfully diversify acquisition across multiple sustainable channels Enhance forecasting, measurement, and performance visibility Build a repeatable and scalable acquisition engine Establish yourself as a trusted member of the leadership team Requirements Essential 7+ years’ experience in acquisition, performance marketing, or growth leadership Proven track record managing significant budgets and hitting performance targets Strong knowledge of affiliate marketing and partnership-driven acquisition Demonstrated success scaling customer acquisition programmes Strong analytical mindset and commercial decision-making ability Experience managing agencies, vendors, and external partners Excellent communication and leadership skills Desirable Experience within iGaming (Online Casino, Sweepstakes, Sports Betting, Social Casino) Experience scaling affiliate programmes and diversified acquisition portfolios Exposure to paid social, programmatic, SEO, and emerging channels Background in high-growth or venture-backed environments Familiarity with attribution, analytics, and marketing measurement tools The Candidate You are a commercially driven growth leader with a builder’s mindset. You thrive in fast-paced environments where accountability, experimentation, and innovation are key. You bring a strong ability to solve complex growth challenges, build strategic partnerships, and translate data into actionable insights. Most importantly, you focus on acquiring high-quality players that deliver long-term value, not just volume.  

Title: EU Marketing Manager Location: Malta (Fully Onsite) About the Role This role reports directly to the HQ Marketing Director and works closely with our Regional AMs, BDs, and global functions. You will own EU B2B and B2C marketing while also leading global affiliate marketing initiatives. We are looking for a hands-on, versatile marketer with solid experience across multiple iGaming marketing disciplines. Key Responsibilities Plan and execute EU B2B / B2C marketing initiatives (operator co-marketing, brand exposure, KOL, social media, advertising, player activities, etc.). Plan and execute global affiliate programs, including content, campaigns, and partner development. Track TaDa game listings and visibility on affiliate sites. Coordinate with EU AMs and BDs to drive operator marketing collaboration. Contribute to creative direction, brand positioning, and local market adaptation. Bridge the EU market with headquarters for strategic alignment. Deliver weekly work progress reports. Deliver monthly quantifiable performance reports (including market intelligence, competitor analysis, opportunity assessment, etc.). Requirements Fluent English. 4+ years of hands-on iGaming B2B / B2C marketing experience in EU markets (Provider-side experience a plus). Experience in affiliate partnership execution (a plus). Budget planning and cost control experience. Project management and multitasking ability. Willing to travel internationally as business needs require. Required to complete a 2-4 week onboarding training at Taiwan HQ upon joining.   If this sounds like you and your next career move Apply now or email my directly at: chrysavgi.patera@pentasia.com

  Reports to: Head of Marketing Type: Full-time | Hybrid Location: Malta, Malaga, Marbella Pentasia are supporting an iGaming technology provider in their search for an CRM Engagement Lead to join one of their offices in Malta, Malaga or Marbella. In this role, you will lead end-to-end CRM customer engagement by defining strategy, managing a multi-functional team, and delivering data-driven campaigns and segmentation to drive retention, personalisation, and revenue growth.   Role Objective This role will drive customer retention, engagement, and lifetime value by unifying CRM activities under a clear strategy, leading a high-performing team, and delivering data-driven, targeted customer campaigns.   Core Responsibilities  Lead and manage the Customer Engagement team within CRM, ensuring alignment across automation, campaign management, VIP, and specialist functions. Develop and execute a comprehensive CRM strategy to improve customer engagement, retention, and revenue. Oversee customer segmentation, triggered communications, and mass campaign execution. Plan and coordinate campaigns across multiple brands and customer segments. Ensure VIP and high-value customer communications are personalised, timely, and impactful. Utilise CRM tools to streamline operations, enhance segmentation, drive innovation, and monitor campaign performance. Track KPIs, analyse results, and continuously optimise performance. Ensure compliance with data protection, privacy, and relevant regulatory requirements. Collaborate with cross-functional teams such as Content, Design, Product, and Data to maximise engagement and return on investment.   Experience / Requirements Degree in Marketing, Business, or a related field (preferred). Strong organisational, problem-solving, and multitasking skills. Minimum 3+ years’ experience in CRM, marketing automation, or customer engagement leadership. Proven experience managing CRM teams, including campaign and specialist roles. Strong knowledge of CRM platforms (experience with advanced platforms is advantageous). Excellent analytical skills with a data-driven mindset. Strong leadership and stakeholder management capabilities. Excellent communication and collaboration skills.   Preferred Qualifications Experience in fast-paced, high-volume digital industries. Strong understanding of customer segmentation, personalisation, and lifecycle marketing. Experience managing VIP or high-value customer programmes.   Key Competencies Strategic thinking with strong execution focus Results-driven and performance-oriented Ability to balance operational delivery with long-term strategy Adaptable problem-solver in fast-paced environments   What We Offer Competitive salary Health and wellbeing benefits On-site perks Team events and social activities Learning and development opportunities Positive and collaborative working environment   For a confidential conversation please apply and get in touch - bryan.enriquez@pentasia.com