Marketing.

Role Overview The Marketing Manager will be responsible for defining and executing the local marketing strategy, with a strong focus on customer acquisition, engagement, and retention. This role requires a performance-driven professional with solid experience across digital marketing channels, capable of managing budgets, analyzing performance, and driving measurable growth. The position sits at the intersection of strategy and execution, requiring both analytical thinking and hands-on campaign management. Key Responsibilities Develop and execute a comprehensive marketing strategy aligned with business objectives Own and manage annual and monthly marketing budgets, including forecasting and allocation Drive customer acquisition, conversion, and retention initiatives Manage and optimize campaigns across paid media, social media, SEO, mobile, and programmatic channels Monitor and analyze campaign performance, optimizing based on key metrics such as ROI, CAC, and LTV Identify, negotiate, and onboard new partners and acquisition channels Maintain and grow relationships with existing partners and affiliates Deliver clear, data-driven reports and insights to internal stakeholders Collaborate with cross-functional teams to ensure alignment with overall business strategy Required Marketing Skills Strong experience in performance marketing and user acquisition strategies Hands-on expertise in paid media, including programmatic, display, and paid social Solid knowledge of SEO and organic growth strategies Experience with mobile marketing and user behavior optimization Strong analytical capabilities, with experience tracking and interpreting KPIs such as CAC, LTV, and ROI Proven experience in marketing budget management and forecasting Ability to optimize campaign performance through data-driven decision-making Experience managing partnerships, affiliates, and external acquisition channels Strong understanding of multi-channel marketing strategies and attribution Ideal Profile The ideal candidate has experience operating in fast-paced, performance-driven environments, preferably within iGaming, sports betting, or online entertainment. They combine strategic thinking with executional capability, are comfortable working with data, and are focused on delivering measurable business impact through marketing.

We are a crypto-first entertainment platform operating across casino, sportsbook, and prediction markets, built for a digital-native audience. Fast, innovative, and data-driven, we combine cutting-edge technology with high-performance growth strategies to shape the future of digital wagering. Our audience is global and crypto-savvy, and our acquisition engine is built on performance, creativity, and rapid experimentation. The Opportunity: We are seeking a Senior Acquisition Marketing Executive to scale and optimise our customer acquisition ecosystem. You will take ownership of key acquisition channels - paid media, affiliates, streamers, creators, influencers, and performance partnerships, with a focus on traffic quality, FTD growth, CPA efficiency, and long-term value. Working closely with the Head of Acquisition, you’ll help drive strategy, execution, and measurable growth in a highly performance-driven environment. Key Responsibilities: Acquisition & Growth Manage and optimise paid media, affiliates, programmatic, creators, and influencer channels. Identify, negotiate, and onboard new partners (agencies, affiliates, publishers, creators). Test and scale new channels, creatives, geographies, and partner models. Optimise budgets, bids, and payout structures to maximise ROI and player quality. Monitor competitor activity and emerging opportunities. Performance & Analysis Own acquisition reporting and performance dashboards. Analyse FTDs, CPA, LTV, ROAS, retention, and incremental uplift. Conduct deep-dive reviews and recommend corrective or scaling actions. Deliver weekly and monthly performance insights with clear recommendations. Partner & Cross-Functional Collaboration Manage affiliate, creator, and media partner relationships. Oversee commercial terms, incentives, tracking, and compliance. Collaborate with BI, CRM, creative, and product marketing to optimise attribution, onboarding, and messaging. Testing & Optimisation Lead structured experimentation across creatives, offers, audiences, and geographies. Translate insights into scalable growth opportunities. Stay ahead of trends across crypto, Web3, esports, and creator ecosystems. Required Experience: 2+ years in acquisition or performance marketing (iGaming, crypto, fintech, or similar performance-led environments preferred). Strong understanding of paid media, affiliate marketing, and creator partnerships. Proven ability to scale measurable acquisition channels. Advanced analytical skills; confident using Excel/Sheets and performance dashboards (SQL/GA/Looker/Tableau a plus). Commercially strong, with experience negotiating partner terms.

Location: Sofia, Bulgaria Work model: fully onsite Relocation: provided where required The Head of Affiliate Management will own and scale the company’s affiliate function end-to-end across key markets and brands. The role involves defining and executing affiliate strategy, driving profitable revenue growth, managing and developing a high-performing team, and building strong relationships with top-tier partners. It requires hands-on management of strategic accounts, data-led performance optimization (ROI, cohort analysis, traffic quality, fraud monitoring), and close cross-functional collaboration to improve funnel performance and lifetime value. Key requirements: Proven experience within a B2C iGaming operator in affiliate management, ideally in a lead or managerial role Demonstrated success in scaling affiliate revenue profitably Strong, existing network within the iGaming affiliate ecosystem, including partners, aggregators, and key industry contacts Excellent commercial and negotiation skills, with experience in contract management, commission modelling, and budget ownership/forecasting Strong analytical mindset, with the ability to interpret performance data and translate insights into clear, actionable decisions Experience managing multi-brand, multi-market, high-volume affiliate portfolios Fluency in both English and Turkish   If you are based in Bulgaria or willing to fully relocate, have experience in the Turkish iGaming landscape, Affiliate Marketing and speak English & Turkish then Apply Now or email me directly at: chrysavgi.patera@pentasia.com