Marketing.

About the Role: This position is for a proactive and operational Marketing Executive to join a team located in João Pessoa, Brazil. The company operates in the sports betting and gaming sector and is building its presence in a new market. The role involves close collaboration with international marketing teams, focusing on adapting and executing strategic campaigns tailored for the local market. The ideal candidate will bring hands-on marketing experience, a digital mindset, and a readiness to contribute to both online and offline initiatives. This opportunity offers exposure to a dynamic industry and a fast-growing team with potential for professional development. Main Responsibilities: Implement and localize the group's overarching marketing strategies to suit the Brazilian market Develop and roll out local marketing plans covering media, content, partnerships, and brand activations Lead production and delivery of campaigns across social media, digital platforms, and offline channels Manage internal and external stakeholders including creative teams, agencies, and partners Create engaging brand content and sports-related activations for the local audience Track, measure, and optimize campaign performance in line with business KPIs Serve as the on-site marketing execution lead and provide regular updates to senior leadership Coordinate cross-functionally with operations and commercial departments Desired Experience: Bachelor's degree in Marketing, Communications, Business, or a related area Between 2 and 4 years of marketing experience, preferably including events or promotional campaigns Demonstrated ability to execute and manage marketing campaigns from planning to delivery A strong digital background with interest in offline brand activations Hands-on, organized, and capable of managing multiple stakeholders and deadlines Fluent in Portuguese and English (French is considered a plus, but not required)

About the Role We are looking for a Programmatic Media Buyer to plan, execute, and optimize data-driven digital advertising campaigns across programmatic channels. This role requires a strong analytical mindset, hands-on experience with ad tech platforms, and the ability to collaborate closely with internal and external stakeholders to deliver measurable performance results. You will be responsible for managing the full lifecycle of programmatic campaigns, from strategy and setup to optimization, reporting, and continuous improvement, ensuring efficiency, scalability, and alignment with business objectives. Key Responsibilities Collaborate with internal teams and stakeholders to develop comprehensive programmatic media buying strategies, including ad formats, audience targeting, SSP selection, bidding logic, and budget allocation. Plan, execute, and manage programmatic campaigns across multiple ad tech platforms, ensuring best practices in setup, tracking, and delivery. Launch and optimize campaigns by actively managing bids, win rates, CPMs, pacing, and inventory quality to achieve predefined performance goals. Monitor live campaigns daily, making real-time adjustments to improve delivery, optimize toward CPI/CPA targets, and ensure budget efficiency. Identify performance trends, uncover optimization opportunities, and iterate on strategies based on data insights and campaign results. Troubleshoot campaign issues related to delivery, tracking, creatives, targeting, or performance, ensuring minimal disruption and maximum efficiency. Prepare and present clear, structured, and insightful performance reports, highlighting results, learnings, and the business impact of programmatic efforts. Maintain strong relationships with partners, platforms, and vendors, including negotiating rates, inventory access, and campaign conditions when needed. Ensure accuracy and attention to detail across campaign setup, QA processes, tracking implementation, and reporting. Requirements Bachelor’s degree in Marketing, Advertising, Business, or a related field (preferred, but not mandatory with relevant experience). Minimum of 2 years of hands-on experience in programmatic advertising or media buying roles. Strong understanding of programmatic buying concepts, including DSPs, SSPs, RTB, bidding strategies, and performance metrics. Excellent written and verbal communication skills, with the ability to explain complex programmatic concepts to both technical and non-technical stakeholders. Proven negotiation skills and experience working with vendors, platforms, or media partners. High level of attention to detail to ensure accurate execution, measurement, and reporting. Ability to manage multiple campaigns simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment. Strong analytical and problem-solving skills, with a data-driven approach to decision-making and optimization. Nice to Have Experience working with multiple DSPs and ad tech platforms. Familiarity with performance-driven KPIs such as CPA, CPI, ROAS, and LTV. Experience in industries such as iGaming, e-commerce, fintech, or mobile apps. Comfort working in agile, performance-oriented teams. What We Offer A dynamic, performance-driven environment with room for growth and ownership. Exposure to complex, high-scale programmatic campaigns. Collaboration with cross-functional teams and senior stakeholders. Competitive compensation aligned with experience and performance.

Role Overview My client is a Toronto based Sweepstakes operator who is searching for a hands on, Senior CRM Manager with igaming experience to join their growing marketing team. In this role, you’ll own the strategy, execution, and optimization of our customer messaging programs including automated lifecycle flows, in app and web messaging, SMS, and push notifications. You’ll play a key role in driving engagement, retention, and personalization across the iGaming brand using data driven, thoughtfully crafted campaigns. This is a hybrid role based in Toronto, requiring 3 in office days per week. Key Responsibilities Automated Flow Development Design, build, and iterate on lifecycle, onboarding, engagement, and retention flows in Customer.io. Support CRM strategy across the brand with tailored user journeys. In App, Web App & SMS Messaging Plan and deploy targeted in app and web app messages across all major touchpoints. Manage SMS campaigns for audiences without access to push notifications. A/B Testing & Optimization Develop and execute A/B tests to refine messaging, timing, segmentation, and UX. Analyze results and implement data backed improvements. Rapid Flow Deployment Quickly build or adjust flows in response to evolving business needs, ensuring an agile CRM operation. Segmentation & Personalization Create advanced audience segments using behavioral, demographic, and event based data. Personalize message content to enhance relevance and performance. Performance Tracking & Reporting Monitor campaign metrics and user behaviors, providing insights and recommendations to key stakeholders. Continuously optimize flows to improve engagement and ROI. Cross Functional Collaboration Partner with product, data, and marketing teams to ensure CRM initiatives align with broader business goals and user expectations. Requirements 3+ years of experience in CRM, lifecycle marketing, or retention strategy preferably in iGaming, mobile gaming, or related digital industries. Previous experience in sports betting, online casino, or daily fantasy sports environments. Strong understanding of A/B testing methodologies and statistical best practices. Experience with in app and web messaging ecosystems and tools. Ability to quickly build, modify, and troubleshoot flows based on business needs. Basic ability to write SQL (e.g., SQL Server) queries. Analytical mindset with experience evaluating CRM and engagement metrics. Excellent written communication skills and collaboration abilities. Bonus Points For: Working knowledge of APIs, event tracking, or basic HTML/CSS for template customization. Proficiency with Customer.io, including flow setup, liquid templates, and reporting. What We Offer The opportunity to take end to end ownership of messaging and lifecycle strategy within a fast growing organization. A collaborative, supportive, and remote friendly team environment. Access to professional development and ongoing learning opportunities.