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My client is a Toronto based Sweepstakes operator who is searching for a hands on, Senior CRM Manager with igaming experience to join their growing marketing team. In this role, you’ll own the strategy, execution, and optimization of our customer messaging programs including automated lifecycle flows, in app and web messaging, SMS, and push notifications.
You’ll play a key role in driving engagement, retention, and personalization across the iGaming brand using data driven, thoughtfully crafted campaigns.
This is a hybrid role based in Toronto, requiring 3 in office days per week.
Key Responsibilities
Automated Flow Development
Design, build, and iterate on lifecycle, onboarding, engagement, and retention flows in Customer.io.
Support CRM strategy across the brand with tailored user journeys.
In App, Web App & SMS Messaging
Plan and deploy targeted in app and web app messages across all major touchpoints.
Manage SMS campaigns for audiences without access to push notifications.
A/B Testing & Optimization
Develop and execute A/B tests to refine messaging, timing, segmentation, and UX.
Analyze results and implement data backed improvements.
Rapid Flow Deployment
Quickly build or adjust flows in response to evolving business needs, ensuring an agile CRM operation.
Segmentation & Personalization
Create advanced audience segments using behavioral, demographic, and event based data.
Personalize message content to enhance relevance and performance.
Performance Tracking & Reporting
Monitor campaign metrics and user behaviors, providing insights and recommendations to key stakeholders.
Continuously optimize flows to improve engagement and ROI.
Cross Functional Collaboration
Partner with product, data, and marketing teams to ensure CRM initiatives align with broader business goals and user expectations.
Requirements
3+ years of experience in CRM, lifecycle marketing, or retention strategy preferably in iGaming, mobile gaming, or related digital industries.
Previous experience in sports betting, online casino, or daily fantasy sports environments.
Strong understanding of A/B testing methodologies and statistical best practices.
Experience with in app and web messaging ecosystems and tools.
Ability to quickly build, modify, and troubleshoot flows based on business needs.
Basic ability to write SQL (e.g., SQL Server) queries.
Analytical mindset with experience evaluating CRM and engagement metrics.
Excellent written communication skills and collaboration abilities.
The Company:
This opportunity is with a well-established sweepstakes casino operating in multiple U.S. states. Their brands are continuously growing, and they are therefore seeking an experienced Social Media Manager with strong expertise in Discord to help expand their community engagement.
About the Role:
In this role, you will manage social channels across multiple platforms, with Discord as a primary focus.
You will own the day-to-day social and community operations for two of our client’s sweepstakes brands. Both brands operate in the sweepstakes / social casino space.
This role offers the opportunity to work closely with the marketing team as well as the company’s founders.
Essential Job Functions / Main Duties & Responsibilities:
Own and manage Discord communities for two brands, including:
Daily engagement and community interaction
Moderation and enforcement of community guidelines
Planning and running events, promotions, and announcements
Driving growth and retention within Discord
Manage social media channels across platforms such as X (Twitter), Facebook, and Instagram
Create, schedule, and publish social content aligned with brand voice and campaigns
Engage with users across social platforms and respond to comments and messages
Coordinate closely with marketing and leadership on launches, promotions, and community initiatives
Monitor community sentiment and provide feedback to the team
Skills & Qualifications:
Proven experience managing and growing a Discord community
Experience in the social casino, sweepstakes, iGaming/gambling, gaming, or similar industry is preferred
Strong understanding of social media platforms and best practices
Comfortable working in a fast-paced environment and owning projects end-to-end
Strong communication and community management skills
Strong English proficiency, both verbal and written
Important: This is a full-time contractor position to work on EST timezone
German Content Executive
Industry: iGaming / Digital Entertainment
Location: Malta (Hybrid)
Level: Junior
A well-established iGaming marketing business is hiring a German-speaking Content Executive to join its marketing team in Malta.
This role is ideal for someone early in their career with a strong passion for sport, an interest in casino, and a desire to build hands-on experience in a fast-paced marketing environment.
The Role
Create engaging German-language content across emails, CRM campaigns, landing pages, SMS, push notifications and banners
Support sports and casino-focused marketing campaigns
Maintain a consistent tone of voice across brands
Collaborate with CRM, design and marketing teams
Stay up to date with sports and casino trends
The Profile
Fluent German & English (written and spoken)
Strong interest in sport; basic casino/iGaming knowledge
Creative, organised and deadline-driven
Comfortable in a fast-paced, collaborative environment
Nice to have:
1+ year in content or digital marketing
iGaming or regulated industry experience
CRM tools, Excel or basic HTML exposure
What’s On Offer
Comprehensive health insurance (incl. dental)
Hybrid working model
Work-from-anywhere allowance
Gym allowance
Regular team events & socials