Marketing.

The Opportunity Our client is a rapidly growing organization operating within the iGaming and performance marketing space, supporting leading brands across North America, Latin America, and Europe. They leverage paid media, affiliate marketing, SEO, AI-driven search strategies, email marketing, and creative production to deliver scalable customer acquisition and measurable business growth. As part of their continued expansion, they are seeking a Senior Performance Marketing Manager to lead paid acquisition strategy and execution across a portfolio of high-growth accounts. This is a senior-level, hands-on position with ownership of substantial media budgets, close collaboration with creative teams, and direct exposure to executive stakeholders. The successful candidate will be responsible for driving customer acquisition performance, optimizing spend efficiency, and delivering against key commercial KPIs. About the Role The Senior Performance Marketing Manager will oversee performance marketing initiatives across multiple client brands, managing multi-million-dollar monthly advertising budgets with a strong emphasis on Meta. You will play a critical role in scaling customer acquisition, improving ROAS, and driving first-time depositor growth through sophisticated campaign management, testing frameworks, advanced tracking implementation, and data-driven decision-making. Key Responsibilities Own acquisition performance across a portfolio of accounts, delivering against agreed ROAS, CPR, and first-time depositor (FTD) targets. Establish performance goals with leadership and stakeholders, monitoring progress and implementing optimization strategies when required. Plan, launch, and optimize campaigns across Meta, TikTok, Snapchat, Google Ads, and programmatic platforms. Manage multi-million-dollar monthly spend and allocate budgets strategically based on performance trends and growth opportunities. Continuously improve campaign efficiency through audience segmentation, bidding strategies, placement optimization, and creative testing. Develop and maintain structured A/B testing programs across audiences, creatives, landing pages, and conversion funnels. Partner closely with in-house creative teams to define testing roadmaps and ensure asset compliance with platform and regulatory guidelines. Own tracking and attribution infrastructure, including Meta Conversions API, server-side tracking, and server-to-server integrations. Build and maintain reporting frameworks that provide visibility from impression through deposit, incorporating cohort analysis and customer lifetime value insights. Present performance results, strategic recommendations, and growth opportunities to stakeholders. Design and implement AI-enabled and automation-first workflows across campaign management, reporting, and creative operations. Stay ahead of platform, privacy, and attribution changes while identifying new acquisition opportunities across emerging channels. Requirements Essential Experience Proven expertise managing and scaling Meta advertising campaigns at significant budget levels. Minimum five years of hands-on experience in performance marketing, user acquisition, or paid media. Demonstrated success managing multi-million-dollar advertising budgets and delivering measurable acquisition outcomes. Experience managing multiple brands, accounts, or acquisition programs simultaneously. Strong understanding of web and desktop acquisition, conversion optimization, landing page testing, and funnel performance. Hands-on experience with Meta Conversions API, server-side tracking implementations, and attribution troubleshooting. Strong analytical skills with the ability to interpret complex datasets and translate findings into actionable recommendations. Experience presenting campaign performance and strategic insights to senior stakeholders. Track record of building and scaling AI-enabled, automation-first marketing processes that improve efficiency, performance, and reporting capabilities. Preferred Experience Experience within iGaming, sweepstakes, sports betting, fintech, or other highly regulated, high-LTV industries. Agency or client-facing performance marketing experience. Additional expertise across TikTok, Snapchat, Google Ads, or DSP platforms. Mobile app acquisition experience, including tools such as AppsFlyer, Adjust, or Branch. Experience developing AI-assisted marketing workflows and automated reporting systems. Candidates without iGaming experience will still be considered if they have successfully scaled large Meta budgets within B2C e-commerce, subscription, fintech, or other performance-driven sectors. What's on Offer Senior-level ownership with significant influence over acquisition strategy and performance outcomes. Competitive base salary with performance-driven bonus potential. Direct collaboration with executive leadership and experienced creative teams. Opportunity to join a high-growth business operating within an exciting and expanding sector. Clear progression path into broader performance marketing leadership responsibilities.

The Company My client is a fast-growing online gaming business redefining how players engage with casino entertainment. Combining a world-class game portfolio, data-driven decision making, and innovative player experiences, the company is building a differentiated platform for the North American market. Following a recent rebrand and entry into a new phase of growth, my client is expanding its leadership team and investing in product, technology, and operational capabilities to support scalable, sustainable growth. This is a high-impact opportunity to join at a pivotal stage and help shape the future direction of the business. The Role The Head of Acquisition will lead all new player growth initiatives across the business. Reporting directly to the General Manager, you will be responsible for defining and executing acquisition strategy, managing media investment, scaling affiliate and partnership channels, and driving performance across multiple acquisition streams. This role requires a commercially driven leader with deep performance marketing expertise and a strong track record in building scalable acquisition engines that balance growth, efficiency, and player quality. Key Responsibilities Acquisition Strategy & Performance Own acquisition strategy, budget allocation, and growth targets across all channels Scale player acquisition while maintaining efficiency, profitability, and player quality Develop testing frameworks and long-term growth plans aligned with business objectives Continuously identify opportunities to improve performance and ROI Affiliate & Partnership Growth Build and manage strategic relationships with affiliates, publishers, and partners Expand affiliate contribution while maintaining strong commercial outcomes Evaluate and negotiate partnerships to support sustainable growth Monitor partner performance, traffic quality, and long-term player value Channel Expansion & SEO Diversify acquisition across paid media, partnerships, SEO, and emerging channels Develop scalable programs that reduce reliance on single-channel performance Collaborate with Product, Analytics, and Creative teams to improve conversion Establish SEO as a meaningful contributor to long-term growth Measurement & Optimisation Partner with Analytics to evaluate acquisition quality, ROAS, retention, and LTV Improve forecasting, attribution, and decision-making frameworks Optimise spend allocation using data-led insights Ensure focus remains on long-term value over short-term volume Leadership Build and lead a high-performing acquisition function Manage agencies, external partners, and internal team growth Establish scalable processes, reporting structures, and operating rhythms Act as a key strategic partner to the General Manager and wider leadership team Success in the First 12 Months Scale acquisition while maintaining efficiency and player quality Grow affiliate contribution and strategic partnerships Successfully diversify acquisition across multiple sustainable channels Enhance forecasting, measurement, and performance visibility Build a repeatable and scalable acquisition engine Establish yourself as a trusted member of the leadership team Requirements Essential 7+ years’ experience in acquisition, performance marketing, or growth leadership Proven track record managing significant budgets and hitting performance targets Strong knowledge of affiliate marketing and partnership-driven acquisition Demonstrated success scaling customer acquisition programmes Strong analytical mindset and commercial decision-making ability Experience managing agencies, vendors, and external partners Excellent communication and leadership skills Desirable Experience within iGaming (Online Casino, Sweepstakes, Sports Betting, Social Casino) Experience scaling affiliate programmes and diversified acquisition portfolios Exposure to paid social, programmatic, SEO, and emerging channels Background in high-growth or venture-backed environments Familiarity with attribution, analytics, and marketing measurement tools The Candidate You are a commercially driven growth leader with a builder’s mindset. You thrive in fast-paced environments where accountability, experimentation, and innovation are key. You bring a strong ability to solve complex growth challenges, build strategic partnerships, and translate data into actionable insights. Most importantly, you focus on acquiring high-quality players that deliver long-term value, not just volume.  

Location: Malta Work model: Hybrid (3 days in the office after probation period)   We are looking for an experienced Affiliate Manager to lead and grow our global affiliate marketing function. The successful candidate will be responsible for developing and executing the affiliate strategy, building and managing key partner relationships, driving revenue growth, and leading a high-performing team.  This role requires a strong commercial mindset, extensive experience in affiliate or performance marketing, excellent analytical skills, and the ability to optimize campaigns and partnerships to achieve business objectives.   Requirements: Minimum of 2–3 years' experience as an Affiliate Manager within the iGaming industry. Proven experience managing affiliate partnerships across the DACH region. Previous team leadership or people management experience, with the ability to mentor and develop high-performing teams. Fluent in English, with excellent written and verbal communication skills. German or French language skills are highly desirable and will be considered an advantage. Does this sound like you and the next step in your career? Then apply now or email me directly at: chrysavgi.patera@pentasia.com