Marketing.

About the Role: In this position, you will take ownership of performance marketing activities across LATAM, with a strong focus on driving sustainable growth through acquisition and retention strategies. The role requires both strategic oversight and hands-on execution, ensuring campaigns are optimized for profitability and adapted to local market dynamics. Main Responsibilities: Own and drive the full performance marketing strategy across LATAM markets Plan, launch, and optimize multi-channel acquisition campaigns including paid social, search, affiliates, influencer partnerships, and programmatic traffic Track and improve core performance metrics such as CAC, CPA, ROAS, FTDs, retention rates, and LTV Identify high-growth markets, audiences, and acquisition opportunities within LATAM Work cross-functionally with CRM, product, design, and affiliate teams to strengthen funnel performance and user value Continuously test and refine landing pages, creatives, and promotional offers to increase conversion rates Use data insights and player behavior analysis to make fast and effective optimization decisions Manage and allocate budgets efficiently, scaling profitable campaigns while minimizing inefficiencies Stay informed on competitor activity, market trends, and regulatory updates across the region Support the development of localized strategies and campaigns tailored to specific countries Desired experience: Strong experience in performance or growth marketing roles Background in iGaming, online casino, or related industries is highly preferred Deep understanding of LATAM digital channels, audiences, and market dynamics Demonstrated success in scaling acquisition campaigns with measurable ROI Solid knowledge of attribution models, tracking tools, and funnel optimization techniques Experience working with dashboards, analytics tools, and budget ownership Familiarity with traffic sources relevant to gaming and casino offers Strong commercial awareness with a focus on profitability over volume Ability to work in a fast-paced environment, testing and iterating quickly based on data Spanish and/or Portuguese language skills are beneficial  

About the role: This position is focused on leading and executing fully integrated marketing initiatives for an iGaming project operating in Mexico. Based onsite in Mexico City, the role requires a well-rounded marketer who can combine strategic thinking with hands-on execution. The person in this role will oversee the full marketing journey, from market analysis and channel selection to local activations and performance tracking. Acting as a key local representative, they will build strong relationships with partners and providers while ensuring that all marketing activities deliver measurable results and align with market dynamics. Main Responsibilities: Develop and execute 360° marketing strategies across online and offline channels, ensuring compliance with iGaming regulations. Plan and implement local campaigns, including events, sponsorships, promotions, and partnerships with venues such as restaurants, bars, and entertainment locations. Select and manage the most effective mix of marketing channels to reach target audiences. Oversee the entire marketing funnel, from user acquisition to retention and loyalty initiatives. Build and manage relationships with local media, agencies, and communication platforms (e.g., SMS, radio, outdoor advertising). Negotiate and assess partnerships to ensure strong return on investment. Conduct audience research, segmentation, and behavioral analysis; run surveys and focus groups to test messaging and campaign approaches. Define KPIs, monitor performance, and optimize campaigns based on data insights. Coordinate internal teams and external partners to ensure smooth execution of marketing activities. Maintain a structured roadmap and actively manage day-to-day marketing operations. Desired experience: Minimum of 4 years in marketing roles, ideally within iGaming, betting, or entertainment (industry experience is a strong advantage but not strictly mandatory). Proven experience delivering integrated campaigns across digital and offline channels. Strong knowledge of the Mexican market, including media landscape and consumer behavior. Experience in partnerships, local activations, and event marketing. Solid analytical skills with experience tracking KPIs and optimizing campaign performance. Strong organizational and project management abilities. Native-level Spanish and advanced English (C1) required. Strong communication, negotiation, and relationship-building skills (highly valued).

We are looking for a Social Media Marketing Consultant to work on a remote basis for circa 6 months for one of our customers - with a focus on Sports / Sportsbook. You will be responsible for the creation of viral content material that spreads rapidly and organically, gaining high engagement, widespread attention and then using the content to promote the sportsbook brand / campaigns.