Marketing Product Specialist (Casino / Sportsbook).

Purpose of the role

The Operations Product Specialist will assist the Operations Team in running the day-to-day activities across The Sportsbook and Casino, which are a key driver of turnover for the business. Your primary responsibility will be to assist the team in organising and coordinating all operations-related activities including management of Casino/Sportsbook Marketing content on-site, promotions and marketing material. This role demands excellent organisational skills, preferably a good understanding of online gaming, and the ability to thrive in a fast-paced environment.

Job Description

Role and Responsibilities

? Driving Sportsbook and Casino content onsite, developing and delivering Marketing initiatives and maximising opportunities for growth.
? Work with the Sportsbook and Casino team in developing and delivering Sportsbook and Casino Promotions and assist in managing risk of campaigns with Business Intelligence team
? Work with the Design team in the production of assets used for Marketing initiatives including for the wider the Operations team
? Work with the Social and CRM teams in the delivery and surfacing of Marketing campaigns and general content for an International audience
? Work with the Acquisition and Sponsorship teams in delivery of Marketing campaigns and ad-hoc tasks relating to Stake Sponsorships (UFC, Everton FC, Alfa Romeo)
? Monitor, review and report on performance of Marketing campaigns on an ongoing basis
? Assist the day-to-day management of the casino, which includes activation of games, positioning and promotions.
? ?Manage the administration of promotional content, from securing agreements with providers to activating them on site.
? ?Monitor performance, promotional activity and content through analysis.
? Maintaining updated Game roadmaps and key dates for Casino/CRM visibility.