Head of Sportsbook Marketing.

An online sportsbook operator is growing their marketing team here in the United States! The Head of Sportsbook Marketing will focus on marketing strategy and execution around acquisition, retention, and product offerings for the online sportsbook.

 

This role is for someone that has experience in a similar position. It is also fully-remote for anyone located in the United States!

 

Responsibilities:

• Develop and implement marketing strategies for the Sportsbook.
• Liaise with Trading team to ensure quality assurance on sportsbook offering.
• Partner with the broader marketing team to develop and manage a roadmap & playbook for sports, casino, and cross-sell promotions.
• Working with the marketing team and collaborating on ongoing promotions to ensure all promotions are run in accordance with gaming regulations of the jurisdiction.
• Responsible for focusing on identifying emerging trends and issues. Identify and prioritize opportunities as they relate to marketing activities.
• Recommend new special events and promotions while improving on existing activities.
• Involved in the development, execution, and analysis of effective marketing programs targeted to existing Sportsbook customers, and new customers.
• Develop and track KPI reports and dashboards.
• Responsible for developing and managing marketing strategy and promotions for all Sportsbook initiatives, including new product launches and internal and external content.
• Support the product team to develop joint strategies, processes and listening points along the customer journey, and identify opportunities to improve the coherence of messages across channels.

 

Qualifications:

• Sportsbook marketing experience required.
• 6+ years of experience in Digital Marketing.
• Strong understanding of promotions, the customer journey, and CRM.
• Excellent written and verbal communicator and display strong attention to detail.
• Strong project management capabilities with the ability to be highly detail-oriented and organized.