Head of CRM - (Russian OR Ukrainian Speaker) | Relocation to Spain Required.

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Head of CRM - (Russian OR Ukrainian Speaker) | Relocation to Spain Required

Posted 46 days ago
Barcelona, SpainAttractive, DOEJob Reference: 35894
***Exclusive Opportunity***

Position: Head of CRM - Russian or Ukrainian Speaker
Work model
:
Hybrid in Barcelona, Spain

***Relocation assistance provided***



Job Description:
  • Customer Segmentation: Develop and refine customer segmentation strategies to effectively target different customer groups.
  • Retention Campaigns: Design and implement retention campaigns to keep existing customers engaged and loyal to the platform. 
  • Acquisition Campaigns: Develop acquisition campaigns to attract new customers to the platform. This involves understanding market trends, competitor analysis, and identifying opportunities to expand the customer base
  • Lifecycle Management: Implement lifecycle management strategies to nurture customers throughout their journey with the company, from onboarding to becoming VIP players. 
  • Data Analysis and Insights: Utilize data analytics tools and techniques to analyze customer behavior, identify trends, and derive actionable insights to improve CRM strategies and drive business growth.
  • Personalization: Implement personalization strategies to deliver relevant and targeted experiences to customers across various channels, including email, SMS, push notifications, and in-app messaging.
  • Compliance and Responsible Gambling: Ensure all CRM activities comply with relevant regulations and promote responsible gambling practices. 
  • Cross-functional Collaboration: Collaborate with other departments such as marketing, product development, and customer support to align CRM strategies with overall business objectives and ensure a seamless customer experience across all touchpoints.
  • Technology and Tools: Stay updated with the latest CRM technologies and tools to streamline processes, enhance efficiency, and improve the effectiveness of CRM initiatives.
  • Performance Monitoring and Optimization: Continuously monitor the performance of CRM campaigns and initiatives, track key metrics such as customer retention rate, customer lifetime value, and ROI, and optimize strategies based on performance insights.


Requirements:
  • Understanding of gaming culture, trends, and player motivations.
  • Excellent verbal and written communication skills.
  • Data-driven decision-making ability.
  • Experience with customer relationship management software.
  • Proven client relationship management experience in iGaming.
  • Creative and out-of-the-box thinking skills
  • Must be fluent in English & have sufficient command of Russian or Ukrainian.

***Portuguese or Spanish is a huge plus***


Therefore, if you are an experienced CRM Manager, looking to take the next step in your career, speak English & Russian or Ukrainian and you are based in Spain or seriously consider relocating there Apply Now OR Email me directly at: chrysavgi.patera@pentasia.com