A rapidly growing innovative online casino is seeking an experienced Casino Marketing Manager to lead the marketing efforts and help the company continue to thrive in the competitive online casino market.

The Ideal Candidate:

Key Responsibilities:

• Create and maintain the Casino vertical's marketing policies and processes to comply with regulations and set best-in-class standards for customer engagement and satisfaction.
• Implement marketing strategies and tactics for the Casino vertical, leveraging brand awareness and organizational strengths to optimize the customer experience.
• Develop and manage a dynamic marketing roadmap for the Casino product lifecycle, ensuring the Casino's offerings meet and exceed customer expectations now and in the future.
• Translate marketing strategies and tactics into actionable plans, including budgeting and resource allocation.
• Manage and execute the Casino marketing strategy, aligning with broader organizational goals and the Operations Manager's directives.
• Build and strengthen relationships with the Casino product team, focusing on collaboration and innovation.
• Coordinate with the CRM team to plan and execute retention strategies specifically for the Casino vertical.
• Collaborate with suppliers and partners to maintain an online Casino platform that meets minimum industry standards and sets new benchmarks.
• Oversee the creation of content and coordinate marketing processes within the Casino vertical.
• Plan and execute marketing campaigns for new Casino product/game releases, ensuring alignment with the overall brand strategy.
• Negotiate and manage commercial and contractual agreements with partners, with a focus on marketing and promotional opportunities.
• Monitor the marketing budget and performance for the Casino vertical, optimizing for ROI and customer acquisition.
• Evaluate and improve marketing processes and systems within the Casino vertical to increase efficiency and impact.
• Champion and exemplify Responsible Gaming within all marketing initiatives, ensuring compliance with laws and regulations.
• Support the company's overall strategy by actively working to provide safe, secure, and responsible Casino entertainment offerings.
• Build and maintain a robust network of internal and external stakeholders to foster collaboration and optimize marketing efforts.
• Keep casino content up to date.
• Plan and execute the retention strategy for the casino.
• Plan and execute onsite promotions for casino.
• Input on social media content for casino.
• Execute bonus payments (Casino promos, VIP, Cashbacks).
• Generate and send casino newsletters.
• Liaise with casino providers to negotiate GGR discount deals.
• Collaborate with Casino providers to generate new promo mechanics.
• Overview release of new games.
• Responsible for the Casino Product by generating new product ideas and improvements.
• Build and maintain good relationships with casino providers.

Requirements:

• Minimum of 3 years of experience in casino marketing or a closely related field.
• Proven track record of developing and implementing successful marketing strategies in the gaming industry.
• Excellent communication and language skills, with proficiency in English.
• Deep understanding of the online gaming and gambling landscape, with a particular focus on Casino products.
• Strong team player with the ability to lead and inspire.
• Solid project management skills with a results-driven mindset.