iGaming

Pentasia are supporting an international operator in their search for a FastTrack CRM Manager. In this role, you will serve as the global expert on the FastTrack CRM platform, leading its implementation, optimization, and adoption across markets. You will drive CRM strategy and execution by leveraging data and analytics to deliver personalized customer experiences and improve engagement and retention. You will collaborate cross-functionally to ensure alignment, maintain data integrity, and continuously enhance CRM processes in line with industry best practices.   Core Responsibilities • Serve as the subject matter expert for the FastTrack CRM platform • Lead the global implementation, optimization, and standardization of FastTrack • Train and support CRM teams on tools, processes, and best practices • Develop and execute CRM strategies for sports betting and casino operations • Use data and analytics to drive personalized customer engagement and retention • Extract, analyse, and report on CRM data to generate actionable insights • Collaborate with cross-functional teams and support local market adaptation • Continuously improve CRM processes, tools, and strategies based on industry trends   Experience / Requirements • 3+ years experience in iGaming CRM / retention • Hands-on experience with FastTrack CRM • Strong understanding of:  - bonus mechanics  - wagering requirements  - player segmentation • Experience managing multi-channel campaigns:  - Email  - SMS  - push notifications  - onsite messaging • Strong analytical mindset   Nice to have • SQL or data analysis skills • Experience with sportsbook & casino products • Experience working with VIP programs     If you or someone in your network would be interested in the opportunity, please apply and reach out to me for more information! bryan.enriquez@pentasia.com

Leading provider in the online entertainment and gaming sector, dedicated to delivering our customers the most engaging and trustworthy experiences possible, while also driving innovation in the industry. We operate multiple well-known brands and are committed to long-term development, sustainability, and positively transforming the entertainment sector for the benefit of our players, our team, and the wider industry Seeking a Head of Affiliates to lead our affiliate marketing channel across key markets. This role has full ownership of performance, partnerships, and strategic direction, combining commercial leadership, data-driven decision making, and strategic oversight. The goal is to ensure the affiliate program delivers sustainable growth while maintaining compliance in a regulated environment. Responsibilities: Shape the Affiliate Strategy: Define and execute plans to grow the affiliate channel across key markets, focusing on revenue, ROI, and long-term partnerships. Manage Partnerships: Identify, negotiate, and maintain relationships with affiliates, networks, and media partners to drive high-quality traffic. Optimize Performance: Use analytics and reporting to track channel performance, refine campaigns, and make data-driven decisions to improve acquisition and conversion. Collaborate Across Teams: Work with marketing, product, business intelligence, and compliance teams to align affiliate activity with broader company objectives. Ensure Compliance: Maintain strict adherence to regulatory requirements, ensuring affiliate campaigns follow legal and internal guidelines. Team Leadership: Guide and mentor the affiliate team, setting priorities and encouraging professional development. Requirements: Experience: 5–8+ years in affiliate marketing, ideally within online gaming or entertainment. Proven track record managing revenue-generating programs. Commercial Skills: Strong negotiation abilities, understanding of CPA, revenue share, and hybrid models, and experience optimising ROI. Analytical Mindset: Comfortable with data analysis, KPI tracking, forecasting, and performance evaluation. Leadership Qualities: Ability to lead a team, provide clear direction, develop talent, and foster accountability. Regulatory Knowledge: Familiarity with industry regulations in multiple jurisdictions and experience ensuring campaigns comply with legal standards. Industry Engagement: Willing to attend conferences, events, and meetings to build relationships, stay informed on trends, and promote the company brand. Benefits: Positive work environment with team-oriented culture Competitive salary package Special occasion bonuses or vouchers Fully equipped workplace facilities Opportunities for healthcare and pension benefits Social and team-building activities (e.g., lunches, competitions, corporate events, sports teams) Casual dress code Opportunities for professional growth within a large, global organisation

Pentasia are supporting an iGaming operator in their search for a Danish-speaking CRM Manager to lead and own their CRM strategy in the Danish market. In this role, you will manage and support a team of two CRM Executives, working across three verticals - Casino, Live Casino, and Sports - and three different brands in a rapidly growing market. As CRM Manager, you will be responsible for overseeing the day-to-day operations of the CRM team, ensuring all activities align with our brand vision and strategic goals. You will work closely with the VIP Manager, Senior CRM Manager, and Country Manager to deliver high-performing campaigns and promotions that drive customer activity, retention, and loyalty. Responsibilities • Leading, mentoring, and supporting the CRM team • Planning and executing engaging, data-driven campaigns and offers • Collaborating with key stakeholders across the business • Managing and coordinating CRM-related projects together with the wider CRM team • Analysing performance data to continually optimize customer communications Skills & Requirements • Experience in CRM • Experience of managing a team • Strong understanding of the global online gaming landscape • Solid understanding of bonus types, mechanics across the customer lifecycle in sportsbook & casino • Strong numerical and analytical skills, with the ability to use a range of data insights & sources to tell a compelling story • Willing to think out of the box to deliver top tier engagement • Fluency in Danish is a must.   If you or someone in your network would be interested in the opportunity, please apply and reach out to me for more information! bryan.enriquez@pentasia.com