User Acquisition Manager | Sweepstakes | Remote (USA only).

Dependent on Experience
Remote job
Marketing industry
North America
Job ref38090
Post DateOctober 29, 2025
Are you a data-driven marketer with a passion for sports and gaming? Join a fast-paced, innovative Sweepstakes brand, scaling their mobile app in the sports gaming and casino space. My client is seeking a User Acquisition Specialist to lead paid performance campaigns across major digital platforms and drive high-value user growth.

Key Responsibilities
  • Plan and execute full-funnel paid campaigns across Meta, TikTok, Google, Snapchat, Reddit, Twitter/X, and Bing.
  • Optimize campaigns daily to hit key performance goals: CPA, ROAS, LTV, CTR, CVR.
  • Build and run structured A/B tests on audiences, creatives, and landing pages.
  • Collaborate with creative teams on briefs, UGC content, and platform-specific iterations.
  • Develop channel strategies by product line and market (sports gaming, casino, new apps).
  • Maintain dashboards and deliver weekly performance readouts.
  • Partner with product and lifecycle teams to improve user activation and retention.
  • Align spend and promotions with finance to meet unit economics and forecasting goals.
Ideal Candidate
  • 2–3 years of hands-on experience in paid user acquisition (agency or in-house).
  • Proven success with mobile apps in sports betting, fantasy sports, casino, or gaming.
  • Skilled in managing campaigns across Meta, TikTok, Google Ads, Snapchat, Reddit, Twitter/X, and Bing.
  • Strong understanding of performance marketing metrics and down-funnel optimization.
  • Experience with mobile measurement platforms (AppsFlyer, Adjust, Singular).
  • Comfortable working during peak sports windows (evenings/weekends).
  • Excellent communicator with strong documentation and QA habits.
Bonus Skills
  • Experience launching campaigns across multiple US states.
  • Familiarity with creator allowlisting, UGC pipelines, and rapid creative testing.
  • Knowledge of Apple Search Ads and app store optimization.
  • Sports calendar fluency and live-ops tactics (e.g., NFL kickoffs, March Madness).
Austin Barber

Austin Barber

Recruitment Consultant

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