TikTok Specialist.
Pentasia are supporting a global B2B technology provider within the iGaming space, in their search for a TikTok Specialist. The successful candidate will work alongside marketing, community, and content teams to manage and expand clients’ short-form video presence, delivering platform-native content that supports brand and commercial objectives.
In this role, you will lead the development and execution of a short-form video content strategy, creating and optimising engaging content to grow brand presence and drive measurable results. You will analyse performance, manage campaigns and creators, and continuously refine content through insights, trends, and experimentation to maximise impact.
Responsibilities
- Develop a platform-first content strategy aligned with brand values and target audiences.
- Identify emerging trends, formats, and audio, and adapt them appropriately.
- Plan, script, and coordinate campaigns in collaboration with creators and internal teams.
- Optimise content elements such as hooks, captions, hashtags, and posting schedules.
- Monitor performance metrics and refine strategies based on insights and testing.
- Produce regular performance reports with clear analysis and recommendations, tracking metrics such as reach, engagement, audience growth, and conversion.
- Support influencer and community development, including sourcing user-generated content and managing campaigns.
Requirements
- Demonstrated experience managing and growing social media accounts.
- Strong understanding of platform trends, formats, and algorithms.
- Experience producing or overseeing short-form video content.
- Excellent writing and storytelling skills in English.
- Familiarity with paid social advertising and evolving platform features.
- Strong awareness of relevant industry topics and trends.
- Experience in related sectors is beneficial but not required.
Benefits
- Health-related benefits.
- Team and social activities.
- Flexible or remote working arrangements.
- Flexible working hours.
- Additional wellbeing support.
- Opportunities for training and professional development.
If you or someone in your network would be interested in the opportunity, please apply and reach out to me for more information!
- bryan.enriquez@pentasia.com
Bryan Enriquez
Recruitment Consultant
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