About the Opportunity Our client is a rapidly growing business operating within the sports, gaming, media, entertainment, and technology sectors. They are seeking an ambitious Sales Associate to join their Charlotte office and play a key role in driving commercial growth. This is an excellent opportunity for someone early in their sales career who is looking to join a high-growth organization where they can learn from experienced commercial leaders, develop new business skills, and build a long-term career in sales. Industry experience is not required. The client is primarily looking for someone who is driven, coachable, commercially minded, and eager to succeed. Responsibilities Identify and engage prospective customers through outbound outreach, networking, and market research. Generate and qualify new business opportunities for the commercial team. Build relationships with prospective clients and key decision-makers. Conduct outreach via phone, email, LinkedIn, and other communication channels. Schedule meetings and support senior sales team members throughout the sales process. Maintain accurate records and activity within CRM platforms. Assist with proposals, presentations, and client communications. Research market trends and identify potential areas for business growth. Attend industry events, conferences, and networking opportunities when required. Collaborate with internal teams to support revenue-generating initiatives. Requirements Approximately 1+ year of experience in Sales, Business Development, Recruitment, Account Management, Customer Success, or another client-facing role. Excellent communication and interpersonal skills. Strong motivation to build a successful career in sales. Confident engaging with prospective clients and building relationships. Highly organized with strong attention to detail. Self-motivated, proactive, and results-oriented. Experience using CRM tools is advantageous but not essential. Genuine interest in sports, gaming, entertainment, media, or technology. Willingness to work in a hybrid environment, with a minimum of three days per week in the Charlotte office. What's on Offer Competitive base salary Attractive commission structure with the opportunity to earn commission directly on personal sales performance. Comprehensive benefits package. Hybrid working environment with a minimum three days per week in the office. Clear career progression within a growing commercial organization. Exposure to a dynamic and fast-evolving industry. The opportunity to work alongside an experienced and successful sales team. Ideal Candidate The ideal candidate is someone early in their career who is eager to learn, highly motivated, and excited by the prospect of building a successful career in sales. This role would suit a recent graduate or junior sales professional who possesses strong ambition, a positive attitude, and a genuine desire to develop commercial skills within a high-growth environment. Just as importantly, we're looking for someone who has a real interest in sports, gaming, and the broader entertainment landscape. You do not need direct industry experience, but a natural enthusiasm for the sector will be critical in understanding the market, engaging prospective clients, and building credibility with customers. If you're competitive, relationship-driven, curious by nature, and want to be part of a business operating in one of the most exciting and fastest-growing industries in the market, we'd love to hear from you.

Our client is a leading digital media and performance marketing business operating across the sports betting, gaming, and entertainment sectors. With a portfolio of highly recognized consumer brands and data-driven products, they partner with many of the industry's top operators across North America. They are now seeking a Director of New Business to lead commercial growth, strengthen strategic partnerships, and drive revenue across the region. The Opportunity This is a senior commercial leadership position responsible for owning new business development, managing key operator relationships, and leading a growing North American sales function. The successful candidate will play a critical role in expanding market share, supporting revenue growth initiatives, and building long-term strategic partnerships across regulated gaming markets. Working closely with executive leadership, marketing, product, and content teams, you'll be responsible for developing commercial strategy, closing high-value deals, and creating a scalable sales operation capable of supporting continued expansion throughout North America. Key Responsibilities Business Development & Revenue Growth Identify, develop, and close new commercial partnerships across North America. Build and maintain a healthy, forecastable sales pipeline. Drive market-entry initiatives by establishing relationships with operators ahead of new state launches. Develop cross-sell opportunities across multiple products, brands, and revenue streams. Identify new monetization opportunities, verticals, and strategic partnership channels. Support commercial growth through both affiliate and advertising sales initiatives. Commercial Strategy Support revenue objectives across multiple business units and brands. Lead commercial negotiations and structure affiliate, advertising, and hybrid partnership agreements. Provide accurate forecasting and commercial insights to senior leadership. Evaluate opportunities, pricing strategies, and partnership performance to maximize revenue outcomes. Strategic Partnerships Act as the senior point of contact for key operator relationships. Build and maintain executive-level partnerships across the regulated gaming ecosystem. Drive partner retention, growth, and long-term commercial success. Monitor commercial performance and renegotiate agreements where necessary. Represent the business at key industry events and conferences. Sales Leadership Recruit, develop, and lead a high-performing North American sales team. Implement best practices across CRM usage, pipeline management, forecasting, and reporting. Establish performance metrics and accountability across the sales function. Develop future commercial leaders and create a scalable team structure to support growth. Requirements Significant commercial leadership experience within online gambling, sports betting, affiliate marketing, digital media, or a related sector. Proven track record of winning and closing major commercial partnerships. Existing senior-level relationships with operators across the North American gaming market. Experience building, managing, and developing successful sales teams. Strong understanding of the regulated North American gambling landscape. Deep knowledge of affiliate commercial models including CPA, Revenue Share, Hybrid, and Fixed Fee agreements. Experience selling advertising, media inventory, or digital marketing solutions. Strong analytical and commercial decision-making skills. Executive presence with the ability to influence stakeholders at all levels. Nice to Have Experience launching commercial operations in newly regulated markets. Exposure to data products, audience monetization, adtech, or digital performance marketing solutions. Experience transforming an account management function into a proactive new business sales organization. Why Consider This Opportunity? This is a rare opportunity to join an established and growing organization at a pivotal stage of expansion within the North American gaming sector. You'll have the autonomy to shape commercial strategy, build strategic partnerships with industry-leading operators, and

Pentasia is partnering with a leading gaming and hospitality operator to identify an experienced Director of Events & Promotions. This is a senior marketing leadership opportunity responsible for the strategic development, execution, and performance of promotional campaigns, special events, VIP experiences, and customer engagement initiatives. This position is based on-site in the greater Chicago area and will play a critical role in shaping the property's promotional strategy, guest experience, and overall marketing performance. The successful candidate will lead a high-performing team while driving programs designed to increase visitation, customer loyalty, database growth, and revenue performance. The ideal candidate will bring a combination of strategic marketing expertise, operational excellence, strong leadership capabilities, and a proven track record of delivering impactful events and promotions within the gaming, casino, hospitality, or entertainment sectors Key Responsibilities Lead the strategic planning, development, execution, and evaluation of all promotions, special events, and VIP customer programs. Develop short and long-term event and promotional calendars aligned with broader business and marketing objectives. Create initiatives designed to increase visitation frequency, customer acquisition, database growth, guest engagement, and revenue generation. Analyze program effectiveness, customer response, profitability, and market opportunities to optimize future campaigns. Manage departmental budgets, forecasting, expense controls, and resource allocation. Oversee the planning and execution of large-scale events, VIP experiences, entertainment activations, and promotional campaigns. Lead, coach, develop, and mentor management teams and departmental staff. Establish departmental goals, performance standards, operational procedures, and best practices. Collaborate with internal stakeholders, creative teams, agencies, and external vendors to develop event and promotional assets. Ensure all promotional activities are executed in compliance with regulatory requirements and company policies. Present recommendations and strategic insights to senior leadership regarding customer engagement, promotional effectiveness, and market opportunities. Monitor industry trends and competitor activity to identify innovative promotional and event concepts. Requirements Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field. Minimum 5 years of leadership experience within marketing, promotions, events, or customer engagement. Minimum 3 years of experience managing casino, gaming, hospitality, entertainment, or loyalty-driven promotional programs. Proven experience planning and executing VIP events and large-scale customer-facing promotions. Demonstrated experience managing departmental budgets, forecasting, and performance reporting. Strong leadership and people management skills with the ability to inspire and develop teams. Exceptional verbal and written communication skills. Comfortable presenting to senior stakeholders and speaking before large audiences. Strong commercial awareness and analytical capabilities. Ability to manage multiple projects simultaneously in a fast-paced environment. Proficiency with Microsoft Office Suite, including Excel and PowerPoint. Experience with player loyalty systems, CRM platforms, or customer tracking systems is advantageous. Knowledge of social media, digital marketing, and customer engagement technologies is preferred. Desired Profile Strategic thinker with a customer-first mindset. Highly organised and detail-oriented. Innovative, creative, and results-driven. Confident decision-maker with strong commercial acumen. Collaborative leader capable of building relationships across multiple departments. Passionate about creating memorable guest experiences and driving measurable business results. What's on Offer Opportunity to join an established and growing gaming and hospitality organization. Significant influence over customer engagement strategy and promotional direction. Leadership role with direct impact on revenue growth and guest experience. Competitive compensation package, bonus potential, and comprehensive benefits. Relocation assistance available for qualified candidates relocating to the Chicago area. Opportunity to work with a respected leadership team focused on innovation, guest experience, and business growth.