Pentasia is partnering with a leading gaming and hospitality operator to identify an experienced Director of Events & Promotions. This is a senior marketing leadership opportunity responsible for the strategic development, execution, and performance of promotional campaigns, special events, VIP experiences, and customer engagement initiatives. This position is based on-site in the greater Chicago area and will play a critical role in shaping the property's promotional strategy, guest experience, and overall marketing performance. The successful candidate will lead a high-performing team while driving programs designed to increase visitation, customer loyalty, database growth, and revenue performance. The ideal candidate will bring a combination of strategic marketing expertise, operational excellence, strong leadership capabilities, and a proven track record of delivering impactful events and promotions within the gaming, casino, hospitality, or entertainment sectors Key Responsibilities Lead the strategic planning, development, execution, and evaluation of all promotions, special events, and VIP customer programs. Develop short and long-term event and promotional calendars aligned with broader business and marketing objectives. Create initiatives designed to increase visitation frequency, customer acquisition, database growth, guest engagement, and revenue generation. Analyze program effectiveness, customer response, profitability, and market opportunities to optimize future campaigns. Manage departmental budgets, forecasting, expense controls, and resource allocation. Oversee the planning and execution of large-scale events, VIP experiences, entertainment activations, and promotional campaigns. Lead, coach, develop, and mentor management teams and departmental staff. Establish departmental goals, performance standards, operational procedures, and best practices. Collaborate with internal stakeholders, creative teams, agencies, and external vendors to develop event and promotional assets. Ensure all promotional activities are executed in compliance with regulatory requirements and company policies. Present recommendations and strategic insights to senior leadership regarding customer engagement, promotional effectiveness, and market opportunities. Monitor industry trends and competitor activity to identify innovative promotional and event concepts. Requirements Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field. Minimum 5 years of leadership experience within marketing, promotions, events, or customer engagement. Minimum 3 years of experience managing casino, gaming, hospitality, entertainment, or loyalty-driven promotional programs. Proven experience planning and executing VIP events and large-scale customer-facing promotions. Demonstrated experience managing departmental budgets, forecasting, and performance reporting. Strong leadership and people management skills with the ability to inspire and develop teams. Exceptional verbal and written communication skills. Comfortable presenting to senior stakeholders and speaking before large audiences. Strong commercial awareness and analytical capabilities. Ability to manage multiple projects simultaneously in a fast-paced environment. Proficiency with Microsoft Office Suite, including Excel and PowerPoint. Experience with player loyalty systems, CRM platforms, or customer tracking systems is advantageous. Knowledge of social media, digital marketing, and customer engagement technologies is preferred. Desired Profile Strategic thinker with a customer-first mindset. Highly organised and detail-oriented. Innovative, creative, and results-driven. Confident decision-maker with strong commercial acumen. Collaborative leader capable of building relationships across multiple departments. Passionate about creating memorable guest experiences and driving measurable business results. What's on Offer Opportunity to join an established and growing gaming and hospitality organization. Significant influence over customer engagement strategy and promotional direction. Leadership role with direct impact on revenue growth and guest experience. Competitive compensation package, bonus potential, and comprehensive benefits. Relocation assistance available for qualified candidates relocating to the Chicago area. Opportunity to work with a respected leadership team focused on innovation, guest experience, and business growth.

The Opportunity Our client is a rapidly growing organization operating within the iGaming and performance marketing space, supporting leading brands across North America, Latin America, and Europe. They leverage paid media, affiliate marketing, SEO, AI-driven search strategies, email marketing, and creative production to deliver scalable customer acquisition and measurable business growth. As part of their continued expansion, they are seeking a Senior Performance Marketing Manager to lead paid acquisition strategy and execution across a portfolio of high-growth accounts. This is a senior-level, hands-on position with ownership of substantial media budgets, close collaboration with creative teams, and direct exposure to executive stakeholders. The successful candidate will be responsible for driving customer acquisition performance, optimizing spend efficiency, and delivering against key commercial KPIs. About the Role The Senior Performance Marketing Manager will oversee performance marketing initiatives across multiple client brands, managing multi-million-dollar monthly advertising budgets with a strong emphasis on Meta. You will play a critical role in scaling customer acquisition, improving ROAS, and driving first-time depositor growth through sophisticated campaign management, testing frameworks, advanced tracking implementation, and data-driven decision-making. Key Responsibilities Own acquisition performance across a portfolio of accounts, delivering against agreed ROAS, CPR, and first-time depositor (FTD) targets. Establish performance goals with leadership and stakeholders, monitoring progress and implementing optimization strategies when required. Plan, launch, and optimize campaigns across Meta, TikTok, Snapchat, Google Ads, and programmatic platforms. Manage multi-million-dollar monthly spend and allocate budgets strategically based on performance trends and growth opportunities. Continuously improve campaign efficiency through audience segmentation, bidding strategies, placement optimization, and creative testing. Develop and maintain structured A/B testing programs across audiences, creatives, landing pages, and conversion funnels. Partner closely with in-house creative teams to define testing roadmaps and ensure asset compliance with platform and regulatory guidelines. Own tracking and attribution infrastructure, including Meta Conversions API, server-side tracking, and server-to-server integrations. Build and maintain reporting frameworks that provide visibility from impression through deposit, incorporating cohort analysis and customer lifetime value insights. Present performance results, strategic recommendations, and growth opportunities to stakeholders. Design and implement AI-enabled and automation-first workflows across campaign management, reporting, and creative operations. Stay ahead of platform, privacy, and attribution changes while identifying new acquisition opportunities across emerging channels. Requirements Essential Experience Proven expertise managing and scaling Meta advertising campaigns at significant budget levels. Minimum five years of hands-on experience in performance marketing, user acquisition, or paid media. Demonstrated success managing multi-million-dollar advertising budgets and delivering measurable acquisition outcomes. Experience managing multiple brands, accounts, or acquisition programs simultaneously. Strong understanding of web and desktop acquisition, conversion optimization, landing page testing, and funnel performance. Hands-on experience with Meta Conversions API, server-side tracking implementations, and attribution troubleshooting. Strong analytical skills with the ability to interpret complex datasets and translate findings into actionable recommendations. Experience presenting campaign performance and strategic insights to senior stakeholders. Track record of building and scaling AI-enabled, automation-first marketing processes that improve efficiency, performance, and reporting capabilities. Preferred Experience Experience within iGaming, sweepstakes, sports betting, fintech, or other highly regulated, high-LTV industries. Agency or client-facing performance marketing experience. Additional expertise across TikTok, Snapchat, Google Ads, or DSP platforms. Mobile app acquisition experience, including tools such as AppsFlyer, Adjust, or Branch. Experience developing AI-assisted marketing workflows and automated reporting systems. Candidates without iGaming experience will still be considered if they have successfully scaled large Meta budgets within B2C e-commerce, subscription, fintech, or other performance-driven sectors. What's on Offer Senior-level ownership with significant influence over acquisition strategy and performance outcomes. Competitive base salary with performance-driven bonus potential. Direct collaboration with executive leadership and experienced creative teams. Opportunity to join a high-growth business operating within an exciting and expanding sector. Clear progression path into broader performance marketing leadership responsibilities.

Our client is a dynamic and fast-growing game development studio seeking a commercially driven Business Development Specialist to help expand its global footprint within the gaming industry. This role will play a key part in driving new business opportunities, building strategic partnerships, and supporting the successful launch and distribution of gaming titles across international markets. The successful candidate will combine a passion for gaming with strong commercial acumen, acting as the bridge between clients, internal production teams, and industry stakeholders to maximize business growth and market impact. Key Responsibilities Drive Successful Game Launches Support the successful release of gaming titles by securing optimal market positioning, distribution opportunities, and commercial visibility. Work closely with internal teams to ensure launch plans align with each game's objectives, target audience, and unique selling propositions (USPs). Monitor launch performance and identify opportunities to maximize long-term commercial success. Commercial Strategy & Market Development Analyze studio performance, market trends, competitor activity, and content gaps to identify new growth opportunities. Develop and execute commercial strategies that support revenue growth and strengthen market presence. Provide actionable insights and recommendations to stakeholders based on performance data and industry developments. Business Development & Sales Manage and progress opportunities across both inbound and outbound sales channels. Qualify leads against ideal client profiles (ICPs) and uncover customer needs through effective discovery and relationship-building. Build and maintain a healthy sales pipeline, ensuring opportunities are accurately tracked and managed through the CRM. Support contract negotiations and commercial discussions through to successful closure. Cross-Functional Collaboration Partner closely with Delivery, Art, Engineering, and Production teams throughout the pre-sales process. Coordinate internal resources to create compelling client proposals, presentations, and commercial solutions. Ensure all stakeholders are aligned and fully prepared to deliver successful client engagements. Relationship Management & Brand Representation Establish and nurture long-term relationships with clients, partners, and industry stakeholders. Act as a key commercial ambassador for the studio, representing its culture, capabilities, and expertise. Regularly engage with prospective and existing customers to strengthen the studio's network and business opportunities. Industry Engagement Attend industry conferences, networking events, and trade shows to promote the studio and generate new business opportunities. Stay informed on gaming industry developments, emerging trends, and market opportunities. Reporting & Performance Tracking Monitor and report on key business development KPIs and sales metrics. Maintain accurate CRM records and ensure pipeline visibility for internal stakeholders. Provide regular updates, forecasts, and performance reports to management teams. Requirements Experience Previous experience in a Business Development, Sales, Account Management, or Commercial role is preferred. Experience within the gaming, technology, digital entertainment, or creative services industry would be highly advantageous. Demonstrated success managing both inbound and outbound sales activities. Communication & Relationship Building Excellent interpersonal, negotiation, and presentation skills. Proven ability to develop and maintain long-term client relationships. Strong commercial mindset with a consultative approach to sales and partnership development. Languages Fluent in both English and Mandarin Chinese, with excellent written and verbal communication skills. Additional language capabilities would be considered a plus. Technical Skills Proficiency with CRM platforms and sales management tools. Strong working knowledge of Microsoft Excel and Google Workspace applications, including Sheets, Docs, and Slides. Mobility & Training Willingness to undertake a 6-month training program in Taiwan. Flexibility to travel internationally for conferences, client meetings, and industry events as required. Personal Attributes Passionate about the gaming industry and its evolving landscape. Self-motivated, proactive, and results-driven. Able to thrive in a fast-paced, collaborative, and growth-focused environment. Strong analytical skills with the ability to transform data into commercial opportunities. What's on Offer Opportunity to work with an innovative and expanding gaming studio. Exposure to globally recognized gaming projects and partnerships. International training and career development opportunities. Collaborative and highly creative work environment. Clear progression pathway within a growing commercial team.